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Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil - 0.04oz - Ulta Beauty
$23.00
ColorRockstar
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Waterproof eyeliner pencil: Can't cry this stuff off
- Smudge-proof: It's gonna stay #cuzitsUrbanDecay
- Long lasting: These colored eyeliners are built to last, because your artistry deserves to last all day long.
- No dragging, no pulling: The hydrating, creamy formula glides on smoothly and softly for super-easy blending
- More than 1 way to wear: Use as a liner, blend to an eyeshadow, or (wear however) with our multi-use eye pencil.
- #1 Eye Pencil in the U.S.*: 1 sold every 20 seconds *Source: The NPD Group
- Award-winning formula with an epic range of shades and finishes
- Choose from 37 colors: With vibrantly colored eyeliners in everything from bold black to funky-fresh shades.
- Matte, shimmer, satin, metallic and glitter eyeliner finishes to create a variety of eye looks.
- Moisturizing with vitamin E, jojoba oil, and cottonseed oil.
- Paraben-free
- Cruelty-free
- Vitamin E: Hydrates, moisturizes, and conditions.
- Jojoba Oil and Cottonseed Oil: Condition and soften the skin.
Description
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil is an award-winning formula that glides on smoothly with vibrant shades in multiple finishes for long-lasting wear.
Suggested Age: 13 Years and Up
Color Finish: Shimmer
Color Palette: Dark Tones
Product Form: Pencil
Beauty Purpose: Defining
Net weight: .04 Ounces
Features: Waterproof
TCIN: 82678122
UPC: 604214445802
Item Number (DPCI): 342-02-8086
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.62 inches length x 0.75 inches width x 6.22 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This eyeliner pencil is celebrated for its vibrant colors, smooth application, and impressive staying power, making it a favorite among guests. Many appreciate its creamy texture and the variety of shades available, which enhance their makeup looks. However, some guests express concerns about the need for sharpening and occasional smudging. Overall, it remains a popular choice for those seeking reliable and bold eyeliner options.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 19566 reviews
50% would recommend
20 recommendations
1 out of 5 stars
3 October, 2025
originally posted on http://www.ulta.com
OUCH
I usually use the Tarte Fake Awake liner and decided to try this UD one. It says it's gentle enough for the waterline area but it flaked into my eye every time I tried it and made my vision blurry. Also, the color didn't show up very well anyway.
5 out of 5 stars
1 October, 2025
originally posted on http://www.ulta.com
Great eyeliner
[I received this product in exchange for my honest review] I really enjoy this eye pencil as someone who doesn't typically wear eyeliner. It was extremely creamy and stayed in my waterline without any smudging all day. It had great color payoff and I really enjoyed the neutral brown this one was. Love this product!
5 out of 5 stars
30 September, 2025
originally posted on http://www.ulta.com
Great for sensitive eyes!
I struggle with anything in the waterline. Not only does this last all day and night as advertised, but it doesn't irritate my eyes at all. My only wish is that this particular formula came in more shades.
5 out of 5 stars
30 September, 2025
originally posted on urbandecay.com
UD eyeliners
I prefer a gel like eyeliner and Urban Decay delivers. It goes on smoother and looks great!
5 out of 5 stars
27 September, 2025
originally posted on http://www.ulta.com
Yes, I would buy this again!
It was just what I was searching for.
2 out of 5 stars
27 September, 2025
originally posted on urbandecay.com
Most colors are too dry or don’t stay put
I’ve tried these in several colors over the years and generally they don’t glide on very well (smoke is the worst) as they are either too dry or are too liquid for a pencil. The only color that I’ve ever tried that was great to apply was Uzi and it’s been discontinued. Most recently tried zero and it’s WAY too smudgy for a black. Don’t recommend at all.
1 reply from Consumer Care Center team - 21 days ago
Hello! Thank you for sharing your feedback on our 24/7 Glide-On Waterproof Eyeliner Pencil. We understand your concerns and have forwarded your comments along to our team. We greatly appreciate you bringing this to our attention, as your input means everything to us and helps us improve. We invite you to explore our other products at UD and discover something you'll love!
4 out of 5 stars
25 September, 2025
originally posted on http://www.ulta.com
I will buy this product in other colors
Easy to apply. Thinner point allows for finer lines or double up for thicker.
5 out of 5 stars
25 September, 2025
originally posted on urbandecay.com
The best!
I absolutely love these!! Been using them for years but my favorite color is not available! Please bring back UZI!!!!
4 out of 5 stars
Thumbs up graphic, would recommend
24 September, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
- Eye color: Hazel
Easy on, too easy off
It goes on easily, but it wears off somewhat easily. We love the Rockstar color!
1 out of 5 stars
20 September, 2025
originally posted on urbandecay.com
Won’t extend
The pencil is fully retracted and will not extend, so it is unusable.
1 reply from Consumer Care Center team - 26 days ago
Hi there! Our 24/7 Glide-On Waterproof Eyeliner Pencil does need to be sharpened. To keep your liner perfectly on point, we recommend grabbing our Grindhouse Double Barrel Sharpener: https://tinyurl.com/y2jkqpba. It's specifically designed for cosmetics, ensuring your pencil stays sharp for flawless application!
3 out of 5 stars
20 September, 2025
originally posted on urbandecay.com
Really awesome liner but sharpening is required
First, I really love this eyeliner for its color, glide-on application and staying power. Really, it's awesome. However, the fact that it requires sharpening is disheartening. Carrying a sharpener while traveling is not practical and sharpening seems to waste a lot of product. So many eyeliners out there are twist-up, couldn't this otherwise fantastic product be updated?
1 reply from Consumer Care Center team - 26 days ago
Hi there! Thanks for sharing your feedback on our 24/7 Glide-On Waterproof Eyeliner Pencil. We truly value your comments and have passed them along to the team. We understand you're loving this eye pencil but wish it was retractable, and we've shared this suggestion with our product team. We're always looking for ways to improve and bring you more of what you love. Keep exploring more beauty at Urban Decay!
1 out of 5 stars
16 September, 2025
originally posted on urbandecay.com
Less than a week
I bought the 24/7 Glide-On-Eye Pencil. Opened it a week ago and it is either empty or the twisty stopped working. I am very disappointed and will not purchase another product from this company. This was not only a waste of money but, it left me without any eyeliner. I wear make-up/eyeliner every day. This should have easily lasted me a month or more.
5 out of 5 stars
13 September, 2025
originally posted on http://www.ulta.com
Applies perfectly
Best eye pencil I've tried. Goes on very smoothly, no pulling and no going over the same area twice.
5 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com
Great products
Lovely color not harsh like some of the darker ones
5 out of 5 stars
9 September, 2025
originally posted on http://www.ulta.com
Far Exceeded My Expectations
This is the first eyeliner I have ever been able to put in my waterline that doesn't run. That's it. That's the review. But seriously. Before this product, I usually looked like I napped in my liner within an hour of putting it on. I don't have that problem anymore. And I love that it's a true matte. I will be buying this again. (Color: Perversion)
4 out of 5 stars
9 September, 2025
originally posted on urbandecay.com
Can't sharpen the pencil
I've used these forever but lately I'm having trouble sharpening them. I bought a new sharpener but it's not helping.
5 out of 5 stars
8 September, 2025
originally posted on urbandecay.com
Glide-On Waerproof eyeliner
Have been using these quirky colors and love them and the product. Thanks!
5 out of 5 stars
4 September, 2025
originally posted on http://www.ulta.com
Love this eyeliner
It's not hard to remove like some of the other waterproof eyeliners on the market. It stays all day, and it applies easily.
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2025Verified purchase
Great
This eyeliner is amazing! Goes on easy and stays on all day! Love it!
5 out of 5 stars
27 August, 2025
originally posted on urbandecay.com
Great
Loved my purchase. Great quality . Would reccomend my friends