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Urban Decay Anti Aging Eyeshadow Primer Potion - Ulta Beauty
$18.00
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At a glance
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About this item
Highlights
- This nude, creamy eye primer dries invisibly to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
- Anti-aging ingredients help to minimize the appearance of wrinkles and prevent eyeshadows from creasing or cracking, even on oily lids.
- Cream eyeshadow base contains optical blurring pigments for improving skin texture and the look of tired, hooded eyes.
- Intensifies the look of metallic, glitter, matte and shimmer eyeshadows.
- Paraben-free
- Vegan
- Cruelty-free
- In an 8-week clinical study:
- 100% of participants had a measurable improvement in the appearance of fine lines.
- 100% had measurably brighter skin.
- 97% had a measurable improvement in radiance and clarity.
Description
Urban Decay Anti-Aging Eyeshadow Primer Potion is an eyelid primer that reduces the appearance of fine lines and keeps eyeshadow crease-free for up to 24 hours for long-lasting wear.
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Mature, Normal
Net weight: .16 fl oz (US)
TCIN: 82678062
UPC: 3605970943929
Item Number (DPCI): 342-02-0934
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 0.94 inches length x 1 inches width x 4.11 inches height
Estimated ship weight: 0.04 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 6800 reviews
57% would recommend
7 recommendations
1 out of 5 stars
21 November, 2025
originally posted on http://www.ulta.com
Itches and burns
I'm 37 and don't have sensitive skin. This make my eyelids extremely dry, itchy, swollen, and red. This is my last urban decay product because they're clearly paying for reviews with this one.
5 out of 5 stars
18 November, 2025
originally posted on http://www.ulta.com
Best Eye Primer
Urban Decay has the best eye primer around. I've used it for many years. It is the BEST there is.
5 out of 5 stars
15 November, 2025
originally posted on http://www.ulta.com
Kept eyeshadow in place
Kept Half Magic's Blushing Lizard (duo chromatic and glittery) in place! Even when my allergies had me wiping my eyes all day.
1 out of 5 stars
13 November, 2025
originally posted on http://www.ulta.com
This was terrible!
I don't know if urban decay changed the formula but this was awful. It literally does nothing. I put this on one eyelid and nothing on the other, they both looked exactly the same. There was almost no eyeshadow on my eyes by the end of day and creased so much. I got an $8 primer from milani that works better than this.
5 out of 5 stars
11 November, 2025
originally posted on http://www.ulta.com
one of my holy grails
My eyelids tend to be oily, so most primers don't do crap for me. This one is a game changer for me. I do have to work it a little in order to make it last all day. Using only a tiny amount, I swipe it across my kids and pat it in, paying special attention to my crease. Then I pat a small amount of setting powder on top and wait a few minutes before dusting it off before applying my eyeshadow. Compared to the numerous other primers I've tried, this is the only one that has worked for me.
4 out of 5 stars
10 November, 2025
originally posted on http://www.ulta.com
Primed eyes
This early fall, I purchased Urban Decay's Original Eye Shadow Primer Potion. With a gentle squeeze, the primer comes out easily onto the applicator wand. With a swipe or two, your eyes are ready and primed for eye shadow and eye liner. It lasts a long time in this purplish colored tube. It does look better and brighter for primer.
5 out of 5 stars
9 November, 2025
originally posted on http://www.ulta.com
Favorite
This has been my go to for many years. No creasy eyeshadow
5 out of 5 stars
3 November, 2025
originally posted on http://www.ulta.com
Great eye primer
This eye primer is very easy to use and keeps my eye shadow on all day! No creases or messes - a really nice product!
1 out of 5 stars
29 October, 2025
originally posted on http://www.ulta.com
Better in 2016
I used this all the time years ago. I remember in 2016 that this product was much better. Or maybe I just dont remember paying attention to it allowing my eyeshadow to crease hours later. I love howit goes on sheer because it doesn't feel drying on the eyelid, but I think the product is too oily or something so when your eyelids start to become oily through the day its a recipe for disaster.
1 out of 5 stars
28 October, 2025
originally posted on http://www.ulta.com
disappointment
I used to love UD products but I find myself more and more disappointed in the products. this primer is probably my last straw and won't be buying anything UD again. the packaging is not good and the primer goes on like an oil and does not live up to its claims
3 out of 5 stars
23 October, 2025
originally posted on http://www.ulta.com
Terrible packaging
Doe foot applicator never seems to get enough product on it and maybe I have a bad batch because my eye makeup is still creasing. I've never had this occur with past tubes of this.
3 out of 5 stars
19 October, 2025
originally posted on http://www.ulta.com
Great product, HORRIBLE package!
Yes, thsi is one of the best eye primers. However, i will no longer buy it until UD changes the package. Withthe little wand, you get very little product out. So you end up having to squeeze it out. Over time, unless you keep the threads 100% clean, it wont close all the way so product oozes out making it even harder to keep clean and close. DO BETTER U.D.!!! The U!t@ eye primer packing is the best.
2 out of 5 stars
19 October, 2025
originally posted on http://www.ulta.com
WTH
I chose the age defying one, but the result after applying it is much different than I remember it. It doesn't do much for me except add a layer of sheen and oiliness to my eyelid.
1 out of 5 stars
30 September, 2025
originally posted on http://www.ulta.com
Gross - no stars
Ordered it during a recent sale and it was very disappointing. Gross texture, little product in the tube, and difficult to use wand. Product quality is decreasing at Ulta.
2 out of 5 stars
28 September, 2025
originally posted on http://www.ulta.com
Not what it used to be
I used to buy this regularly when it had the needle point tip to squeeze the product out. I was unsatisfied with the applicator wand. The price went up for less product and does not have same quality. Will not buy this again.
3 out of 5 stars
22 September, 2025
originally posted on http://www.ulta.com
wanted to love it
somehow this product shows all the pores on my eyelids and does not do a great job of priming the lids.
5 out of 5 stars
20 September, 2025
originally posted on http://www.ulta.com
I would definitely buy this product again
Have been buying this product for years and love it. When I stray to something else I can immediately tell a difference. I specially like the skin care it provides to my eyelids along with making my eye shadow stay on until intentional removed.
5 out of 5 stars
16 September, 2025
originally posted on http://www.ulta.com
I use this product everyday!
My eyeshadow stays on all day when I put this on my lids first. It also keeps my shadow from creasing and making. It's a keeper.
5 out of 5 stars
15 September, 2025
originally posted on http://www.ulta.com
I would definitely buy this over and over again.
Definitely the best eyeshadow primer that I've ever used. I would highly recommend it.
5 out of 5 stars
15 September, 2025
originally posted on http://www.ulta.com
I would definitely buy this product again
I have been using this product for years! I love it. Works so well.