$18.00 when purchased online
Target Online store #3991
About this item
Highlights
- This nude, creamy eye primer dries invisibly to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
- Anti-aging ingredients help to minimize the appearance of wrinkles and prevent eyeshadows from creasing or cracking, even on oily lids.
- Cream eyeshadow base contains optical blurring pigments for improving skin texture and the look of tired, hooded eyes.
- Intensifies the look of metallic, glitter, matte and shimmer eyeshadows.
- Paraben-free
- Vegan
- Cruelty-free
- In an 8-week clinical study:
- 100% of participants had a measurable improvement in the appearance of fine lines.
- 100% had measurably brighter skin.
- 97% had a measurable improvement in radiance and clarity.
Description
Urban Decay Anti-Aging Eyeshadow Primer Potion is an eyelid primer that reduces the appearance of fine lines and keeps eyeshadow crease-free for up to 24 hours for long-lasting wear.
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Mature, Normal
Net weight: .16 fl oz (US)
TCIN: 82678062
UPC: 3605970943929
Item Number (DPCI): 342-02-0934
Origin: Assem USA w/foreign/dom. parts
Shipping details
Estimated ship dimensions: 0.94 inches length x 1 inches width x 4.11 inches height
Estimated ship weight: 0.04 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 6776 reviews
57% would recommend
7 recommendations
Oily product, not as good as it used to be
2 out of 5 stars
Ann - 14 days ago
originally posted on http://www.ulta.com
This stuff is pricey and oily. You have to move the wand around to mix it up. I still feel at the end of the day my eye shadow is creased. I will not be repurchasing.
2nd time ive bought this product.
5 out of 5 stars
Joy - 19 days ago
originally posted on http://www.ulta.com
Works well!
I would buy this product again.
4 out of 5 stars
Janet - 21 days ago
originally posted on http://www.ulta.com
This product works well but the applicator is hard to use. It doesn' get wnough on the applicator to put on your eyelids. Just wish it had a different way to apply. I would rather squeeze the tub and use it that way where I can get the right amount out to use o each eyelid other than that I love the products ablility as a good primer.
Great Eyelid Primer
5 out of 5 stars
Jo - 1 month ago
originally posted on http://www.ulta.com
Even if I'm not wearing eyeshadow I still use this primer everyday, my eyelids get oily during the day, this primer helps tremendously with that issue, that's why I've already purchased a 2nd tube!
Formula Changed - Caused Rash
2 out of 5 stars
Genesis - 1 month ago
originally posted on http://www.ulta.com
I've been using this product for years, and never had a problem with it. Ran out and bought a new one, and got the most horrible rash on both on my eyelids, which took 3 weeks to fully heal.
Not the same
3 out of 5 stars
Rrose - 1 month ago
originally posted on http://www.ulta.com
Once a year I buy this , this new one was not the same. I see small white balls and I have to wipe them off.
Love this!
5 out of 5 stars
Danielle - 1 month ago
originally posted on http://www.ulta.com
Been using this for years. Goes in nice and drys quick. Keeps my eyeshadow on all day even in the heat.
I highly recommend this product
5 out of 5 stars
Bobbette - 1 month ago
originally posted on http://www.ulta.com
I have been using this product for years and iit works to keep my eyeshadow on, as I have oily skin. It is the only product that I would use.
Absolutely LOVE!!!
5 out of 5 stars
AC - 2 months ago
originally posted on http://www.ulta.com
I'm 43 and have super oily, crepey lids. This primer has been fantastic! it keeps the oil at bay, doesnt crease or get patchy, and my eyeshadow stays in place until I take it off ay night! I apply woth the wand and blend with my fingers for the perfect application. I highly recommend this product!
Works for me
5 out of 5 stars
Mwmnh - 2 months ago
originally posted on http://www.ulta.com
I can't say whether this does anything anti aging wise, but as far as keeping my eye makeup where it should be it does the job. My skin can get rather oily and especially in the summer heat my eye makeup will move. This primer keeps it from going anywhere 8 plus hours.
seems good to me
5 out of 5 stars
Carrol - 2 months ago
originally posted on http://www.ulta.com
I had never tried eye shadow primer but this was recommended. It does keep my shadow from welling up in the crease. I have nothing to compare it to though. It does seem pricey but it lasts a really long time.
Made my eyes sting and water!
1 out of 5 stars
Nicole - 3 months ago
originally posted on http://www.ulta.com
I don't know what ingredient(s) I'm allergic to, but this primer made my eyes sting and water like crazy, and the primer was peeling off at the edges.
The WORST
1 out of 5 stars
Trixie - 4 months ago
originally posted on http://www.ulta.com
This anti aging primer is the worst. My makeup is smeared and worn off within an hour. I should have stuck with the original formula
Must have for eyeshadow
5 out of 5 stars
Lisa - 4 months ago
originally posted on http://www.ulta.com
I was recommended this product by a friend. I am a maturing woman and needed help with my aging eyelid skin. This is designed exactly for that cause. I am thrilled with the results and very pleased that the neutral eyeshadow I wear stays on throughout the entire day!
Watery
2 out of 5 stars
Amber7 - 4 months ago
originally posted on urbandecay.com
I expected it to be a thicker formula. It's very watery and it's hard to tell where and how much has been applied. Also, the wand doesn't make application any easier. I'd rather use my finger. Not a fan. Won't buy again.
1 reply from Consumer Care Center team - 4 days ago
Hi there! Thank you for sharing your thoughts on our Eyeshadow Primer Potion Anti-Aging. We truly value your comments and have let our team know, as your feedback is everything to us and helps us level up. For the best application, use the built-in applicator to apply a small amount onto clean eyelids, then gently pat with clean fingertips or a brush. If you prefer something with more visible coverage, check out the shade Eden in this Primer Potion as an alternative. We invite you to keep exploring more at UD and unleash your inner artist!
Love This
5 out of 5 stars
Susan - 4 months ago
originally posted on http://www.ulta.com
I have been readying and hearing about eyeshadow primers. Yes I get creases. This product delvers on that and so much more. it is so smooth and creamy that it makes me feel like a million dollars. It says anti-aging.....we all need to put ourselves in this category when it comes to eyes. I have a question about how long it will last. Assuming it lasts a long while like most eye products I will rebuy again and again and again. I also want to complement the young lady in Warrenton, VA who suggested this product. i appreciate her very much. Thanks so much. Susan
Favorite Potion
5 out of 5 stars
MissAyeshaa8 - 4 months ago
originally posted on urbandecay.com
Favorite To Wear. Sometimes, I Won't Even Wear Eyeshadow ...
The Best!
5 out of 5 stars
K bunny - 4 months ago
originally posted on http://www.ulta.com
I don't understand the bad reviews! I have tried other brands and this is by far the best. Very long lasting!
Yes
5 out of 5 stars
Penny - 4 months ago
originally posted on http://www.ulta.com
Makes eyeshadow appearance looks smoother.
It does an ok job
2 out of 5 stars
Susan - 5 months ago
originally posted on http://www.ulta.com
I use Too Faced Eye Insurance for years and Lancome's eyeshadow primer. I prefer either of these oer Urban Decay's primer. It does enhance the pigment of my eyeshadow, but it's not as smooth. It seems to go on wetter and doesn't apply as evenly.