$18.00 when purchased online
Target Online store #3991
About this item
Highlights
- This nude, creamy eye primer dries invisibly to prep for both colorful eyeshadows and natural eye makeup that lasts up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
- Anti-aging ingredients help to minimize the appearance of wrinkles and prevent eyeshadows from creasing or cracking, even on oily lids.
- Cream eyeshadow base contains optical blurring pigments for improving skin texture and the look of tired, hooded eyes.
- Intensifies the look of metallic, glitter, matte and shimmer eyeshadows.
- Paraben-free
- Vegan
- Cruelty-free
- In an 8-week clinical study:
- 100% of participants had a measurable improvement in the appearance of fine lines.
- 100% had measurably brighter skin.
- 97% had a measurable improvement in radiance and clarity.
Description
Urban Decay Anti-Aging Eyeshadow Primer Potion is an eyelid primer that reduces the appearance of fine lines and keeps eyeshadow crease-free for up to 24 hours for long-lasting wear.
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Mature, Normal
Net weight: .16 fl oz (US)
TCIN: 82678062
UPC: 3605970943929
Item Number (DPCI): 342-02-0934
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1 inches length x 0.85 inches width x 4 inches height
Estimated ship weight: 0.8 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.5 out of 5 stars with 6765 reviews
57% would recommend
7 recommendations
Watery
2 out of 5 stars
Amber7 - 5 days ago
originally posted on urbandecay.com
I expected it to be a thicker formula. It's very watery and it's hard to tell where and how much has been applied. Also, the wand doesn't make application any easier. I'd rather use my finger. Not a fan. Won't buy again.
Favorite Potion
5 out of 5 stars
MissAyeshaa8 - 11 days ago
originally posted on urbandecay.com
Favorite To Wear. Sometimes, I Won't Even Wear Eyeshadow ...
The Best!
5 out of 5 stars
K bunny - 12 days ago
originally posted on http://www.ulta.com
I don't understand the bad reviews! I have tried other brands and this is by far the best. Very long lasting!
Yes
5 out of 5 stars
Penny - 14 days ago
originally posted on http://www.ulta.com
Makes eyeshadow appearance looks smoother.
It does an ok job
2 out of 5 stars
Susan - 21 days ago
originally posted on http://www.ulta.com
I use Too Faced Eye Insurance for years and Lancome's eyeshadow primer. I prefer either of these oer Urban Decay's primer. It does enhance the pigment of my eyeshadow, but it's not as smooth. It seems to go on wetter and doesn't apply as evenly.
Worst primer
1 out of 5 stars
Karmi - 1 month ago
originally posted on http://www.ulta.com
Urban Decay changed this formula from 5 years ago. It was a great product then. I returned to this one because the brand i was using stopped making its eye primer. Urban Decay primer creased within 6 hours of application, my mascara was transferred to the crease as well as my eyeliner. Returned for a refund and found a new brand to try.
A little disappointing
2 out of 5 stars
Nolie - 1 month ago
originally posted on http://www.ulta.com
The formula is a bit strange and I don't think it dries down very well. I used it twice and got a terrible rash on one eyelid from it
changed the formula
3 out of 5 stars
amy - 1 month ago
originally posted on http://www.ulta.com
for 6 years I bought no other eyeshadow primer. but then they changed their formula. now before 8 hours it starts to crease. it's extra oily. and the tube somehow dries out in a month when it used to last a lifetime. bring back the old formula pls.
Not again
2 out of 5 stars
Splabby - 1 month ago
originally posted on http://www.ulta.com
I still crease.
Used to Like It
2 out of 5 stars
Bee - 2 months ago
originally posted on http://www.ulta.com
I used to use this primer all the time, but took a break because it was so expensive compared to others. I have oily eyelids to begin with but eyeshadow still lasts a couple hours without primer. with this primer it lasted about an hour and a half before all of the shadow on my lid was gone. I will be going back to the Ulta brand primer.
Used to be great
1 out of 5 stars
Thumbs down graphic, would not recommend
MN Mama - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
- Eye color: Green
Not sure if the formula has changed, but my last one worked great. This one came and it was watery and it didn't work at all for creases.
One of My Must Have's
5 out of 5 stars
Norma - 2 months ago
originally posted on http://www.ulta.com
I am a true devotee of Urban Decay's Eyeshadow Primer and have used it for years. My eye makeup barely budges during the day as this great product keeps on working. Bought the travel size as we are often on the road and keep a full size at home.
I'm a repeat buyer!
5 out of 5 stars
Brandy - 2 months ago
originally posted on http://www.ulta.com
This is a must for all day wear under eye shadow. I'm older (54), and this helps products guide on my eyelid and stay put. This is a staple in my arsenal of products.
I used to swear by this
2 out of 5 stars
Jordan - 2 months ago
originally posted on http://www.ulta.com
I bought this religiously a few years ago, but these days I am thoroughly unimpressed. Used this today to hold the Naked 3 palette on my lids on a day of no sweating, minimal exertion, and for only 6 hours. Most of the eyeshadow was gone by the time I got home. Searching for something else.
Not for me
1 out of 5 stars
Oswanny - 2 months ago
originally posted on http://www.ulta.com
This is not what it used to be! It made my eyelids extremely dry. I tried it off and on for a month applying with the applicator, a dot on my fingers, with & without moisturizer or powder & always a drying result. I returned it yesterday.
I love this product, but I DO NOT like the packaging.
3 out of 5 stars
Julie - 2 months ago
originally posted on http://www.ulta.com
I wish you would change the packaging of the eyeshadow primer potion. The wand works for a short time, then I don't use it - I squeeze it out of the tube instead. It's a pain!
Reaction
1 out of 5 stars
Mdtra - 3 months ago
originally posted on urbandecay.com
The formulation is not the same anymore and I have had severe allergic reactions ending up in seeking medical need.
1 reply from Consumer Care Center team - 2 months ago
Hello! We're sorry to hear about your experience with our Travel-Size Eyeshadow Primer Potion Anti-Aging. We'd like to speak with you directly. Please call us at 800-784-8722 and provide the reference number 40208059. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
Nice product.
5 out of 5 stars
Dawn - 3 months ago
originally posted on http://www.ulta.com
Does what it says.
Nice product.
5 out of 5 stars
Dawn - 3 months ago
originally posted on http://www.ulta.com
Does what it says.
not good
1 out of 5 stars
Nina DaCruz - 3 months ago
originally posted on urbandecay.com
it was dried up! I think it got lost in something to come out this dried up
1 reply from Consumer Care Center team - 3 months ago
Hi there! Thank you for reaching out about our Eyeshadow Primer Potion Anti-Aging. We are sorry to hear about your experience and would like to speak to you about it. To best assist you with your inquiry, please visit our website at urbandecay.com. Navigate to the 'Contact Us' tab and fill out the required information. Please be sure to include reference number 40110496 in your message. We appreciate your patience and look forward to speaking with you!