$68.99 sale price when purchased online
$100.00 list price
Target Online store #3991
About this item
Highlights
- Gently cleanses and calms unruly hair, promoting smoother strands with each use
- Refines texture and tames frizz for a polished, sleek look
- Seals in moisture and enhances natural shine for a healthy, vibrant finish
- Color-safe formula ideal for medium-to-thick, harder-to-manage hair types
- For best results, pair with your favorite Virtue Conditioner to nourish and protect
Description
Smooth Shampoo gently cleanses while taming unruly hair, leaving it soft and manageable. Each wash refines and controls frizz, locking in moisture and enhancing shine for a sleek, polished finish.
Hair Type: Straight
Trial/Mini/Travel Size: Yes
Product Warning: Adult Use Only
Product Form: Liquid
Beauty Purpose: Nourishing
Net weight: 1 fl oz (us)
Package Quantity: 1
TCIN: 1002200563
UPC: 817023020140
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Ingredients:
aqua (water, eau), cetearyl alcohol, behentrimonium chloride, dimethicone, cetyl alcohol, peg-8 dimethicone, stearamidopropyl dimethylamine, isododecane, hydrogenated ethylhexyl olivate, cetyl esters, ethylhexylglycerin, parfum (fragrance), keratin, panthenol, glycerin, butyrospermum parkii (shea) butter, hydrogenated olive oil unsaponifiables, helianthus annuus (sunflower) seed oil, oryza sativa (rice) bran extract, amaranthus caudatus seed extract, jojoba esters, moringa oleifera seed oil, madecassoside, rosmarinus officinalis (rosemary) leaf extract, tocopherol, hydrolyzed adansonia digitata seed extract, quercus petraea fruit extract, zea mays (corn) starch, asiaticoside, citrus paradisi (grapefruit) fruit extract, cynara scolymus (artichoke) leaf extract, hydrolyzed quinoa, cystoseira compressa extract, cystine bis-pg-propyl silanetriol, hydrolyzed pea protein pg-propyl silanetriol, hydrolyzed linseed extract, pisum sativum (pea) extract, tocopheryl acetate, propanediol, caprylyl glycol, diisostearyl malate, isopropyl alcohol, ceteareth-20, polysorbate 60, dimethiconol, hydroxyethylcellulose, polysorbate 20, polysilicone-15, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, sodium dilauramidoglutamide lysine, butylene glycol, phenoxyethanol, benzyl alcohol, chlorphenesin, benzoic acid, sorbic acid, disodium edta bht, citric acid, sodium nitrate, alcohol, sodium benzoate, glyoxal, gluconolactone, potassium sorbate, phenethyl alcohol, calcium gluconate, dehydroacetic acid, limonene, linalool.
Shipping details
Estimated ship dimensions: 5 inches length x 5 inches width x 15 inches height
Estimated ship weight: 2 pounds
item ships from third party seller: ShineHigh
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
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$8.19($0.68/fluid ounce)
$5 Target GiftCard with $30 select beauty items purchase
4.3 out of 5 stars with 1251 ratings
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Summary of reviews
Guests highly praise the Virtue Smooth Shampoo and Conditioner for their ability to transform hair, making it softer, shinier, and more manageable. Many appreciate the lightweight formula that effectively tames frizz without weighing hair down. The pleasant scent and long-lasting effects are also frequently mentioned. While some guests experienced mixed results, the overall consensus is that these products are a game changer for various hair types, especially color-treated and curly hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 459 reviews
Love this product!
5 out of 5 stars
Lou D. - 3 days ago
originally posted on VIRTUE
My hair feels like silk after using all of the virtual labs products!
Amazing for dry hair!
5 out of 5 stars
Emilee - 4 days ago
originally posted on VIRTUE
I received this complimentary from virtuelabs. I recently had a baby so my hair was left dry and brittle. This conditioner completely brought it back to life. It has shine and bounce now! I’m so happy! I will definitely be repurchasing!
I love your products! The
5 out of 5 stars
Lorie D. - 6 days ago
originally posted on VIRTUE
I love your products! The Smooth shampoo and conditioner are my favorites out of the options, although the curly set does great too.
Love it, wish the bottle were larger!
5 out of 5 stars
Christina R. - 6 days ago
originally posted on VIRTUE
I love this conditioner!! I wish there was more in the bottle, it's not 8 oz like most other brands are. I feel like I'm going to run out in less than a month. It is very thick and luxurious, and I love the way it smells.
Love this conditioner!
5 out of 5 stars
PL - 7 days ago
originally posted on VIRTUE
Gifted by virtue labs. I have frizzy and fine hair that gets oily so fast and this conditioned has exceeded my expectations!!! It detangles so easily and doesn’t weigh my fine hair done. I highly recommend it!
Best Condioner
5 out of 5 stars
Mary G. - 8 days ago
originally posted on VIRTUE
Best conditioner! My hair is fine, but I have a lot of hair
Excellent moisture and smoothing!
5 out of 5 stars
Natasha S. - 9 days ago
originally posted on VIRTUE
Nothing worked until this one! My hair was always frizzy and dry. After using Smooth Shampoo and Conditioner, it's almost effortless to make my hair straight and smooth when blow-drying.
A Change for the Better
5 out of 5 stars
Andrea J. - 14 days ago
originally posted on VIRTUE
I see my stylist every 6 weeks. When I started using this shampoo & conditioner in the weeks between visits to my stylist, she asked me if I am using a new product on my hair. I've been her client for 3 years and she's never asked that before. She said she could see a change (a good change) in the texture of my hair. I'm happy too that these products are not scented.
Can’t live without it!
5 out of 5 stars
Virginia J. - 27 days ago
originally posted on VIRTUE
There is simply no better shampoo and conditioner for color-treated hair than Virtue. I’ve tried other brands but nothing else makes my hair look this good.
Lasts forever!
5 out of 5 stars
Mary J. - 30 days ago
originally posted on VIRTUE
Love the VIRTUE brand and the Smooth Shampoo and Conditioner. I wash my hair as little as possible and appreciate that both bottles last a long time, making my hair shine and behave well when I style it. Thankful for this product.
Love
5 out of 5 stars
Rebecca B. - 1 month ago
originally posted on VIRTUE
Best ever I’ve been using it for 5 years my hair has never looked better
Smoother hair
5 out of 5 stars
L123 - 1 month ago
originally posted on VIRTUE
The virtue smooth conditioner gifted by virtue labs has helped my hair regain smoothness. I like the texture of this conditioner a lot, it’s light weight and instantly makes my hair easier to brush. My hair is smoother and softer since I’ve started using this shampoo and conditioner.
It works!
5 out of 5 stars
Claire R. - 1 month ago
originally posted on VIRTUE
Smooth conditioner is a great consistency and really keeps my hair in great shape. It’s the only conditioner that really works on my gray hair and it was fabulous when I did heavy highlights
S
5 out of 5 stars
Jaye I. - 1 month ago
originally posted on VIRTUE
This is the best! I’ve used all of Virtue’s shampoos and conditioners and this smooth conditioner is the best to tame fiizzies! It smells amazing, too!
Love this product!
5 out of 5 stars
Debra C. - 1 month ago
originally posted on VIRTUE
My curly hair loves this product! It has softened my hair and never feels like I have anything on it.
Smoothing Conditioner
4 out of 5 stars
Emmy - 1 month ago
originally posted on VIRTUE
Hydrating and smoothing great for curly hair or dry hair girlies. I loved the scent very herbal and clean. A small amount goes a long way I have medium length hair for reference. I’ve found a new favorite. Complimentary from virtuelabs
I like the smell and
5 out of 5 stars
Elaine M. - 1 month ago
originally posted on VIRTUE
I like the smell and the way my hair feels after I use it.
I love this conditioner, it
5 out of 5 stars
Sandra A. - 1 month ago
originally posted on VIRTUE
I love this conditioner, it makes my thick dry hair feel so hydrated!
Magic!
5 out of 5 stars
Sandra S. - 1 month ago
originally posted on VIRTUE
These products are magic! The Smooth products have reduced and smoothed out my hair! I honestly wasn’t expecting it to work as well as it does. 100% recommend!
Another hit!
5 out of 5 stars
Monica H. - 2 months ago
originally posted on VIRTUE
Another hit for me. Really keeps my hair tame, no frizz and feels hydrated. So far I have not used one Virtue product and been disappointed.