Sponsored
W3LL PEOPLE Loose Superpowder Brightening Powder - Pearl - 0.21oz
$21.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Loose Superpowder Brightening Powder (formerly Bio Brightener Invisible Powder)
- New Look. Improved Formula. Packaging may vary.
- Translucent loose finishing powder
- Sets skin and makeup with a translucent finish
- Blurs imperfections and reduces shine
- Ultra-fine loose powder won’t cake into fine lines or show up in flash photos
- Plant-based ingredients, like green tea, benefit the skin
- Talc free
- Good for all skin tones
- This makeup product is dermatologist-developed, plant powered, vegan, cruelty-free, gluten-free, and EWG Verified because all people can be well people.
Description
New look. Improved formula. Loose Superpowder Brightening Powder (formerly Bio Brightener Invisible Powder). Packaging may vary.
Your skin, transforms into a flawless, radiant canvas with W3LL PEOPLE’s Loose Superpowder Brightening Powder. This light-as-air loose brightening powder is infused with plant-based green tea, creating a smooth and even complexion, whether you’re setting your makeup or going au natural. The ultra-fine powder with reflective light crystals works to blurs imperfections, diffuses fine lines without adding texture, and give your skin a translucent finish with a subtle, healthy glow.
Why W3LL PEOPLE loves it:
• Translucent loose finishing powder
• Sets skin and makeup with a translucent finish
• Blurs imperfections and reduces shine
• Ultra-fine loose powder won’t cake into fine lines or show up in flash photos
• Plant-based ingredients, like green tea, benefit the skin
• Talc free
• Good for all skin tones
Plant-Powered Ingredients:
• Green Tea: Rich in antioxidants and works to rejuvenate the skin
• Light Reflective Crystals: Creates a youthful glow on the skin
All W3LL PEOPLE products are free from: parabens, avobenzone, oxybenzone, gluten, GMOs, phthalates, sulfates, fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, plant powered, vegan, cruelty-free, gluten-free, and EWG Verified because all people can be well people.
Your skin, transforms into a flawless, radiant canvas with W3LL PEOPLE’s Loose Superpowder Brightening Powder. This light-as-air loose brightening powder is infused with plant-based green tea, creating a smooth and even complexion, whether you’re setting your makeup or going au natural. The ultra-fine powder with reflective light crystals works to blurs imperfections, diffuses fine lines without adding texture, and give your skin a translucent finish with a subtle, healthy glow.
Why W3LL PEOPLE loves it:
• Translucent loose finishing powder
• Sets skin and makeup with a translucent finish
• Blurs imperfections and reduces shine
• Ultra-fine loose powder won’t cake into fine lines or show up in flash photos
• Plant-based ingredients, like green tea, benefit the skin
• Talc free
• Good for all skin tones
Plant-Powered Ingredients:
• Green Tea: Rich in antioxidants and works to rejuvenate the skin
• Light Reflective Crystals: Creates a youthful glow on the skin
All W3LL PEOPLE products are free from: parabens, avobenzone, oxybenzone, gluten, GMOs, phthalates, sulfates, fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, plant powered, vegan, cruelty-free, gluten-free, and EWG Verified because all people can be well people.
Suggested Age: 10 Years and Up
Health Facts: No Fragrance Added, Phthalate-Free, Nonylphenol Ethoxylate Free, Sulfate-Free, Certified Organic, Petroleum-Free, Formaldehyde Donor-Free, Aluminum-Free, Propylparaben-Free, Formaldehyde-Free, Paraben-Free, Butylparaben-Free, Talcum-Free
Color Palette: Translucent
Product Form: Loose Powder
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Makeup Setting
Recommended Skin Type: Normal
Net weight: .21 Ounces
Features: Lightweight, Blendable
TCIN: 23964910
UPC: 857900003224
Item Number (DPCI): 052-00-0620
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
mica, silica, iron oxides (ci 77491), pearl powder, aloe barbadensis leaf*.' '[*usda organic]
Shipping details
Estimated ship dimensions: 2.5 inches length x 2.5 inches width x 1.25 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does this powder contain any harmful chemicals?
submitted by AI Shopping Assistant - 9 days ago
A: No, it is free from parabens, sulfates, phthalates, and other potentially toxic ingredients.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Is this powder suitable for all skin tones?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, the powder is designed to be good for all skin tones.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What are the key features of this powder?
submitted by AI Shopping Assistant - 9 days ago
A: The powder is lightweight, blendable, and provides a translucent finish without caking into fine lines.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What is the main purpose of this powder?
submitted by AI Shopping Assistant - 9 days ago
A: The main purpose is to set makeup and provide a translucent finish while blurring imperfections.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Are there any skin benefits from using this powder?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, it contains plant-based ingredients like green tea, which benefit the skin by rejuvenating it.
submitted byAI Shopping Assistant - 9 days agoAi generated
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Guests are saying
This product has garnered positive feedback for its lightweight texture and ability to provide a soft, blurred finish while controlling shine. Many guests appreciate its effectiveness in setting makeup without feeling cakey or drying, making it suitable for various skin types. The clean ingredients and thoughtful packaging design also enhance its appeal. However, some guests noted concerns about the powder's tendency to leave a white cast and the need for careful application to avoid excess.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1342 reviews
easy to apply: 4.76 out of 5
easy to remove: 4.73 out of 5
long lasting: 4.44 out of 5
quality: 4.45 out of 5
value: 3.89 out of 5
72% would recommend
25 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
9 September, 2025Verified purchase
- Skin type: Combination
- Skin tone: Light
- Hair color: Blonde
- Skin concern: Pores, Uneven skin tone
- Eye color: Blue
Good product bad packaging
The product itself worked well, but the container it comes in is awful! You can’t sprinkle out the product easily through the holes and sometimes the full lid falls off causing your to spill and waste product. I won’t buy again solely based on the container
5 out of 5 stars
9 October, 2024
originally posted on http://w3llpeople.com/
Oops
Beware the tiny holes. I was trying to get the powder into the little tray by tapping the bottom, yeah it went all over the place and I wasted about 1/2 the container. Luckily some went into the cap so I was able to save some. Other than that, I like this product, its incredibly soft and smooth and I love the slight shimmer it gives my skin. Maybe just needs a better packaging design 🤷♀️
3 out of 5 stars
14 August, 2024
originally posted on http://w3llpeople.com/
Please bring back old formula
'Twas magic in a box. The most diaphanous, sheer, finely milled yet effective powder ever for a polished no-makeup look. Discovered in a mail order beauty box, I wore it for 7 years. Now I'm forced to look around for a substitute. The new one seems to have too much silica in it or something that just gives a more earth-bound mattifying effect.
4 out of 5 stars
Thumbs up graphic, would recommend
27 May, 2024Verified purchase
- Skin tone: Light
- Skin type: Oily
- Eye color: Green
- Skin concern: Redness, Aging
- Hair color: Brunette
Simple
Someone posted that there’s all these extra ingredients in this white powder, here’s a pic of the full list- it’s very short.
5 out of 5 stars
Thumbs up graphic, would recommend
8 March, 2024Verified purchase
- Eye color: Green
- Skin tone: Light
- Skin type: Oily
- Hair color: Brunette
Go To Powder
I love this brand and their quality makeup. This works well on my skin and leaves me looking fresh!
5 out of 5 stars
Thumbs up graphic, would recommend
1 February, 2024Verified purchase
Great powder!
Great powder. It seems invisible but makes pores and fine lines less noticeable. Removes the shine but disappears into the skin. Love it.
5 out of 5 stars
3 August, 2023
originally posted on http://w3llpeople.com/
Favorite powder for super dry skin
I've been using this powder for so long I forget how or when I even got introduced to it. I have very dry, sensitive, eczema skin, so it's pretty major to find a powder that doesn't dry me out or feel like drywall on me. I just know I started off needing power to prime my brows because my skincare is quite oily from all the moisturizing products I use. I knew powders described as matte wouldn't work for me, so I was looking for a powder that would still give a glow while taking away shine. The description of this powder got me interested and since then I've used it pretty much everyday. It's very finely milled, it gives a blurred effect, gives dimension rather looking flat, and it gives a soft focus glow while taking away shine, and it's not drying at all no matter how many layers I put. This stuff is magic for someone with my skin type. I now use this to prime my eyelids which helps to keep my eye makeup in place, and I use this to powder my T-zone. I don't have any issues with creasing as long as I blend the area beforehand. I also recently started using the baked version in areas I want to brighten and these two in combination give the most amazing lit-from-within look in a very natural way. I don't wear much makeup, but this has been such a staple in my routine to prime and set the areas I need to and it lasts all day. For a dry skin girl it's surprising how powder has become my favorite step. Also for how much I use I'm glad the price is reasonable. Highly recommend!
1 out of 5 stars
Thumbs down graphic, would not recommend
8 July, 2023
Not all the ingredients are mentioned
Honestly, I haven't tried this product... I was looking for a non-comedogenic setting powder and checked the ingredients provided, which are all safe for acne-prone skin, but these are not all the ingredients ... some of the non-provided ones are indeed pore-clogging. Here is the complete list: Mica, Zea Mays Starch/Zea Mays (Corn) Starch, Squalane, Pentylene Glycol, Lauroyl Lysine, Polyglyceryl-3 Diisostearate, Potassium Sorbate, Glyceryl Stearate, Sodium Lactate, Sodium PCA, Magnolol, Honokiol, Niacinamide, Fructose, Inositol, Lactic Acid, Glycine, Urea, Sodium Benzoate, Water. May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
3 out of 5 stars
12 June, 2022
originally posted on http://w3llpeople.com/
Not Happy with New Formula
I was so happy to land on this product and have used it for about 2 years. I was buying the formula with the grey lid, and hadn't realized they changed the formula, not just the lid color to white. I don't like it. It leaves a white cast and feels less silky. My eyes have been getting watery too which I hope is not because of the new formula. That's the main reason I switched from NYX to W3ll people because I was allergic or my eyes were getting aggravated by the HD powder. Hopefully I will be able to get used to the new one because I really like W3ll People's ingredients and quality.
5 out of 5 stars
6 April, 2022
originally posted on http://w3llpeople.com/
Best powder
I love this powder, so I don't understand the negative reviews. I have a tan complexion and use this powder with a beauty blender to set my makeup/cc cream. It lasts all day. I don't care about expensive packaging, I care about recycling. Clean ingredients as well, not sure what's not to love about it.
5 out of 5 stars
7 January, 2022
originally posted on http://w3llpeople.com/
It does it's job.
Nothing special the only thing I cared about is if I had flashback and I didn't.
4 out of 5 stars
5 January, 2022
originally posted on http://w3llpeople.com/
It is a superpowder!
I love this finishing powder. I have oily skin, so using this powder really helps my make up look matte and stay on for longer, while keeping me less oily throughout the day.
5 out of 5 stars
5 January, 2022
originally posted on http://w3llpeople.com/
Love this
🌱 Superpowder Brightening Powder: This is a translucent powder that set your makeup and blurs any imperfections leaving your skin looking flawless.
4 out of 5 stars
4 January, 2022
originally posted on http://w3llpeople.com/
Pretty good
I received this product from influenster in exchange for my review. This product is good but not the best. I did see a bit of creasing but it was not too noticable.
4 out of 5 stars
3 January, 2022
originally posted on http://w3llpeople.com/
Good !
I received this product for free from influenster for reviewing purposes. It's a great under eye powder. Sets really good
1 out of 5 stars
3 January, 2022
originally posted on http://w3llpeople.com/
No Thank You
I have used so many better setting powders than this one. It smelled very strongly and applied very dry. It creased a ton during the day. I was given this product for free in exchange for my honest review.
4 out of 5 stars
3 January, 2022
originally posted on http://w3llpeople.com/
I like this
I like this product. It leaves my face looking really smooth.
4 out of 5 stars
2 January, 2022
originally posted on http://w3llpeople.com/
Great Powder - Minus creasing
*I received this product for free from Influenster* This product is fabulous, minus a bit of creasing that always seems to happen under my eyes, regardless of how well I blend out my cream products or how much/little powder I use. Due to the creasing, I would probably just continue to use as a setting powder, just not under my eyes anymore
4 out of 5 stars
31 December, 2021
originally posted on http://w3llpeople.com/
Great powder - minus creasing
This product is fabulous, minus a bit of creasing that always seems to happen under my eyes, regardless of how well I blend out my cream products or how much/little powder I use. Due to the creasing, I would probably just continue to use as a setting powder, just not under my eyes anymore.
5 out of 5 stars
30 December, 2021
originally posted on http://w3llpeople.com/
Obsessed
This powder is my "go-to" for underneath my eyes. My skin is super sensitive and it doesn't irritate my skin whatsoever! I highly recommend it.