$18.00 when purchased online
Target Online store #3991
About this item
Highlights
- Plant-based, conditioning tinted eyebrow gel with creamy wax formula offers soft, flexible hold
- Includes a micro-precision brush that effortlessly grooms brows to perfection
- Thickens, tames, and fills in your eyebrows for a full, feathery brow look
- Buildable natural pigment for a boost of color and definition
- Infused with plant-powered ingredients like Cocoa Butter and Sunflower Seed Wax
- Available in Blonde, Brown, Dark Brown, Brunette, and Black
- This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Description
Perfect eyebrows, naturally with Well People’s Expressionist Brow Gel. This tinted brow gel instantly thickens, tames, and fills in your eyebrows for a fuller-looking finish. It features a micro-precision brush, designed to help you effortlessly tame and groom your brows. The creamy wax-based formula is infused with plant-powered ingredients to condition brow hairs, hold them in place, and provide natural pigment for a boost of color and definition.
Why Well People loves it:
• Plant-based creamy wax formula offers soft, flexible hold
• Micro-precision brush effortlessly grooms brows to perfection
• Buildable natural pigment creates definition
• Infused with plant-powered ingredients like Cocoa Butter and Sunflower Seed Wax
• EWG-VERIFIED
Plant-Powered Ingredients:
• Cocoa Butter: Hydrates and nourishes brow hairs
• Sunflower Seed Wax: Moisturizes brow hairs with Vitamin E and antioxidants
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Why Well People loves it:
• Plant-based creamy wax formula offers soft, flexible hold
• Micro-precision brush effortlessly grooms brows to perfection
• Buildable natural pigment creates definition
• Infused with plant-powered ingredients like Cocoa Butter and Sunflower Seed Wax
• EWG-VERIFIED
Plant-Powered Ingredients:
• Cocoa Butter: Hydrates and nourishes brow hairs
• Sunflower Seed Wax: Moisturizes brow hairs with Vitamin E and antioxidants
All Well People products are free from parabens, avobenzone, oxybenzone, GMOs, phthalates, sulfates, synthetic fragrance, phenoxyethanol, dimethicone, petrolatum, PEG, propylene glycol, mineral oil, talc, nanoparticles, as well as thousands of other potentially toxic ingredients.
Choose well, play clean. This makeup product is dermatologist-developed, vegan, cruelty-free, and EWG Verified. Well People is both PETA Cruelty Free and Leaping Bunny certified with 40+ EWG Verified products.
Suggested Age: 10 Years and Up
Health Facts: Aluminum-Free, Mineral Oil-Free, Phthalate-Free, Vegan, Non-Toxic, Petroleum-Free, Propylene Glycol-Free, Formaldehyde-Free, Paraben-Free, Sulfate-Free, Sodium Laureth Sulfate-Free, Talcum-Free
Color Palette: Light Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free, Plant-Based
Includes: Spoolie Brush
Beauty Purpose: Filling, Shaping
Net weight: .1 Ounces
TCIN: 53693498
UPC: 852396006223
Item Number (DPCI): 052-00-0727
Origin: Imported
Ingredients:
ingredient: water (aqua), c9-12 alkane, polyglyceryl-3 polyricinoleate, glycerin, butylene glycol, brassica campestris / aleurites fordi oil copolymer*, copernicia cerifera (carnauba) wax* / copernicia cerifera cera*, sorbitan olivate, octyldodecyl oleate, theobroma cacao (cocoa) seed butter* / theobroma cacao seed butter*, silica, magnesium myristate, helianthus annuus (sunflower) seed wax / helianthus annuus seed cera, butyrospermum parkii (shea) butter / butyrospermum parkii butter, sodium chloride, zinc stearate, tocopherol, coco-caprylate / caprate, phenethyl alcohol, polyglyceryl-3 ricinoleate, helianthus annuus (sunflower) seed oil / helianthus annuus seed oil, simmondsia chinensis (jojoba) seed oil* / simmondsia chinensis seed oil*, limnanthes alba (meadowfoam) seed oil / limnanthes alba seed oil, cocos nucifera (coconut) oil / cocos nucifera oil, inulin lauryl carbamate, sodium phytate, ethylhexylglycerin [+/-] iron oxides (ci 77499, ci 77492, ci 77491), titanium dioxide (ci 77891)
Shipping details
Estimated ship dimensions: 3.56 inches length x 0.79 inches width x 0.72 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Related Categories
4.2 out of 5 stars with 124 reviews
easy to apply: 4.29 out of 5
easy to remove: 4.7 out of 5
long lasting: 4.29 out of 5
quality: 4.34 out of 5
value: 4.03 out of 5
84% would recommend
77 recommendations
do not buy!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
megan - 5 months ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Light
- Skin type: Normal
- Eye color: Brown
very thick, an awful and unnatural brown color, flakes off during the day. wish I never spent $17 on this!
Save ypur money
1 out of 5 stars
Thumbs down graphic, would not recommend
Gracie - 5 months ago, Verified purchaser
I don’t know if I can describe just how much I hate this product. I bought it on a whim because I just needed new brow gel. First of all $17 for the size is absurd. The reason why I hate it: it’s SO thick. It’s not a gel consistency. Even if you wipe the little brush off to get off excess product, it applies so thick. It’s smudges everywhere and feels terrible. I’ve used it twice and both times I’ve had to do a major clean up job with a makeup wipe to make my brows somewhat acceptable.
Love this!
5 out of 5 stars
Thumbs up graphic, would recommend
Pear - 5 months ago, Verified purchaser
Love this brow gel! I scrape the brush before use to put the excess gel back into the bottle and it's the perfect amount to fill out my brows while looking natural!
Lovee this!
5 out of 5 stars
Thumbs up graphic, would recommend
Just me - 7 months ago, Verified purchaser
- Skin tone: Light
- Skin concern: Aging
- Hair color: Blonde
- Eye color: Blue
- Skin type: Combination
My favorite clean brand eyebrow gel. The color matches perfectly with my hair. I love the applicator and the size is great for on the go. It does stay a little wet throughout the day, but it doesnt bother me.
Unsanitary Looking
1 out of 5 stars
Thumbs down graphic, would not recommend
Disatified - 1 year ago
Outer box has weird unsanitary looking staining. Notified Well People customer service via email.
Obsessed
5 out of 5 stars
Thumbs up graphic, would recommend
Sarah - 2 years ago, Verified purchaser
The color of my microblading has faded since I last got it done many years ago. I used to religiously fill them in and have tried so many products – Anastasia Brow Wiz, Anastasia Brow Definer, Anastasia Dip Brow Gel, e.l.f. Eyebrow Kit, NYX Proof It, etc. This is by far the best product I've tried. First of all, the non-toxic ingredients is incredible. As for application, sometimes with the Anastasia dip brow gel, I would get too much product on the brush and have to use a separate brow brush to remove excess and disperse the pigment. The formula of this somehow is dry enough to be able to disperse throughout the brow very evenly while also being very pigmented. Lastly, I keep wearing this before sweaty dance classes and have every confidence that it will stay in place throughout. I will say that the tube is smaller than I expected, but I imagine this will last me a pretty long time.
Do NOT waste your money.
1 out of 5 stars
Thumbs down graphic, would not recommend
Rachel W - 2 years ago, Verified purchaser
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Light
- Eye color: Hazel
- Skin concern: Sensitivity, Dark circles
I grabbed this product to try along with their highlighter because they both rated high on the Yuka app. I wanted to like them but will not be buying either again. I was very unimpressed with both products especially for the price and amount you get. They were the size of what I would consider “sample size” or the size places like Ulta or Sephora give you for your birthday gift. For $17 no thank you. That alone would make me think twice about buying again let alone the fact they don’t do much (the highlight is too subtle for me) and the brow gel is an absolute pain to use. I’d say 5x as much as you need come out on the applicator so you have to scrape it all off on the side of the bottle and you are still left with may too much. It also smears like crazy even after setting spray is applied. I’ve kissed my baby and found brown smudged on her face. No thank you. It may be “clean” but it is certainly messy. I’ll be sticking to my drug store brow gel and my Glossier Highlight from now on.
Great!
5 out of 5 stars
Thumbs up graphic, would recommend
Phxlady - 2 years ago, Verified purchaser
- Hair color: Brunette
- Eye color: Blue
- Skin concern: Blackheads, Acne
- Skin tone: Light
- Skin type: Normal
The perfect ashy brown!
More like mascara
4 out of 5 stars
Stacy the Bakester - 2 years ago, Verified purchaser
- Hair color: Blonde
- Skin type: Normal
- Skin tone: Light
- Eye color: Blue
I like the color, but it’s a little thick. I like brow gel that enhances my natural brow, but this is like mascara with a small brow brush. It’s also a little sticky on your brows. It doesn’t completely dry.
Gloopy mess
1 out of 5 stars
Thumbs down graphic, would not recommend
Bekki - 2 years ago, Verified purchaser
I picked this up in-store when I was travelling and forgot my usual brow products. I choose this brow gel because the color looked better compared to the other in store options, and I liked the itty bitty packaging - perfect for travelling light! The color did turn out to be great; I have reddish dark brown hair but my brows are nearly black so the dark brown shade was spot on. But I hated everything else about this product. It's far too thick and it smears all over my skin. It's like, mascara thick. It even dries weird, like my brows are permanently wet? I didn't feel like it kept my brows in place, either, despite feeling like my brows were absolutely coated after a single swipe. All in all, it worked in a pinch but I had to do a lot of work to make my brows look presentable.
Too thick and itchy
2 out of 5 stars
Thumbs down graphic, would not recommend
Sky123 - 2 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
- Eye color: Hazel
Too thick and greasy. It also makes my eyebrows itch terribly. It is a waste of money.
Not worth it
2 out of 5 stars
Thumbs down graphic, would not recommend
CatLadiesAreCool - 3 years ago, Verified purchaser
- Eye color: Brown
- Skin tone: Light
- Skin type: Oily
- Hair color: Brunette
It’s oily, doesn’t dry or hold, and smears onto skin. The wand is too big.
Smear city
2 out of 5 stars
Thumbs down graphic, would not recommend
JoyFull - 3 years ago
Least favorite brow gel I’ve tried, and the most expensive. Cute packaging. It smears and doesn’t really hold. Color is off.
Great! I love this brand!
5 out of 5 stars
Thumbs up graphic, would recommend
JessiLynn - 4 years ago, Verified purchaser
- Skin type: Normal
- Skin concern: Acne, Sensitivity, Aging
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Hazel
Effortless brows! Helps create a natural brow. You do need to have a good shaped brow for this to work well though! I like to brush it in with my brow brush to make it as natural looking as possible!
inconsistant application
2 out of 5 stars
Thair - 4 years ago, Verified purchaser
This brow gel goes on inconsistently, and dries slow. It looks obvious that I have touched up my brows because it looks patchy and clumpy. You have to do a lot of futzing to get them to look natural. Not worth the expense and effort.
Clunky and smeers
2 out of 5 stars
Thumbs down graphic, would not recommend
FrieTy - 4 years ago, Verified purchaser
Not precise. Always smeers below or above eyebrow.
Gives Me Brow Acne
4 out of 5 stars
Mangos - 4 years ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Acne, Sensitivity
- Hair color: Blonde
- Eye color: Blue
Love The Color And The Way It Sticks To My Brow Hairs. But I Keep Getting Ance In My Eye Brows (Very Abnormal, I dont have acne prone skin.) So If You Get Acne Easily, This One Maybe Too Oily.
functional practitioner recommended
5 out of 5 stars
Thumbs up graphic, would recommend
Cher - 4 years ago, Verified purchaser
- Skin type: Combination
- Hair color: Grey
- Skin tone: Dark
- Eye color: Brown
Pretty Good coverage of my gray brown hairs!! Used to get my brows tinted regularly and avoiding dyes and other chemicals on my skin.
Worth a try
4 out of 5 stars
Thumbs up graphic, would recommend
maddog - 4 years ago, Verified purchaser
- Eye color: Blue
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Sensitivity, Pores, Acne
- Skin tone: Light
Great product and I love the coverage… but it is a little messy.
I love this stuff!
5 out of 5 stars
Thumbs up graphic, would recommend
Romey - 4 years ago, Verified purchaser
- Eye color: Brown
- Skin concern: Puffiness, Dark circles, Uneven skin tone, Sensitivity
- Hair color: Brunette
- Skin tone: Medium
- Skin type: Normal
This is my favorite eyebrow product. It adds fullness and height to my thin brows. I either put it on after using a brow gel for extra shape, or I quickly put it on when I’m wearing less makeup by itself. It doesn’t make my eyebrow hairs stand up for all day like I want, but oh well.