$5.49 when purchased online
Target Online store #3991
About this item
Highlights
- 16 Hour Wear: Delivers bold color, for lasting, sharp eyeliner looks with all day wear.
- Fine Bristle Brush Tip: This liner features a no-skip, flexible brush tip for the utmost precision and control.
- Super Smooth Flow: Unique Tank delivery system creates a continuous flow of rich pigment.
- Waterproof and Lasting: Tested to deliver bold color that lasts
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Description
16 Hour wear in a Waterproof, Smudge-proof, fade-proof, flake-proof, cry-proof formula that delivers rich, smooth pigment for the sharpest looks! Unique tank delivery system creates a continuous flow of pigment, with a no-skip bristle brush tip for ultimate precision and control. Ophthalmologist-tested and safe for contact lens wearers.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Directions: Apply liner close to lash line and create endless looks.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Directions: Apply liner close to lash line and create endless looks.
Suggested Age: 12 Years and Up
Health Facts: No Fragrance Added, Paraben-Free, Talcum-Free
Color Finish: Matte
Color Palette: Dark Tones
Product Form: Liner
Sustainability Claims: Cruelty-Free
Beauty Purpose: Defining
Net weight: .02 fl oz (US)
Features: Waterproof
TCIN: 92354697
UPC: 077802161468
Item Number (DPCI): 052-03-0559
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (eau), butylene glycol, acrylates/ethylhexyl acrylate copolymer, kaolin, acrylates copolymer, styrene/acrylates copolymer, propylene glycol, acrylates/dimethylaminoethyl methacrylate copolymer, phenoxyethanol, glycerin, sodium polyaspartate, caprylyl glycol, ammonium acrylates copolymer, sodium laureth-12 sulfate, simethicone, ppg-2 methyl ether, silica, c11-15 pareth-7, beheneth-30, 1,2-hexanediol, aluminum hydroxide, hectorite, ethylhexylglycerin, potassium sorbate, amp- acrylates/diacetoneacrylamide copolymer, aminomethyl propanol, sodium lauryl sulfate, disodium laureth sulfosuccinate, iron oxides (ci 77491, ci 77492), titanium dioxide (ci 77891), black 2 (ci 77266). [2307-1e]
Allergens & Warnings:
NOT TESTED ON ANIMALSShipping details
Estimated ship dimensions: 5.748 inches length x 0.63 inches width x 2.717 inches height
Estimated ship weight: 0.03 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This eyeliner has garnered positive feedback for its smooth application, rich pigmentation, and impressive staying power. Guests appreciate its waterproof formula, which holds up well even during emotional moments. The fine tip allows for precise lines, making it suitable for both subtle and bold looks. The brown shade offers a softer alternative to black, perfect for everyday wear. Overall, it is a great value for those seeking quality at an affordable price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 231 reviews
100% would recommend
3 recommendations
Long lasting & easy to apply
5 out of 5 stars
jamiebaybee3_1249 - 22 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely love this brand of eye liner. It goes on so smoothly and it feels very light.. The liner stays on throughout the day with minimal upkeep and it doesn't run like other brands of liquid eye liner. ♥︎ This eyeliner is definitely one of my must haves..
Great product!
3 out of 5 stars
jenniferj226_8453 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great product, but I'm brown so it doesn't really go with my daily makeup look. The eyeliner is brown but it applies well, and lasts long. I think I'd of loved it more if it were black. I will save it to use for when I do others make up❤️
Arrived opened
1 out of 5 stars
UK - 1 month ago, Verified purchaser
This eyeliner arrived opened with both the eyeliner pen and it's damaged packaging covered in dirt and dust. This is not the quality I expected from target. It's not worth it to try and return. I won't be buying cosmetics from them again because this was really unsanitary.
Great price for great eye liner
5 out of 5 stars
Thumbs up graphic, would recommend
Forever Forward - 2 months ago, Verified purchaser
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
- Skin type: Dry
Brush tip is flexible and thin, making precise lines quickly in the busy mornings I have. I am still a beginner and it’s easy to use. I really like the brown liner paired with brown mascara. This liner is pigmented and thankfully didn’t come dry. I would recommend it!
Your New Bestie
5 out of 5 stars
kays157_8500 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Okay, real talk—this liner? She’s THAT girl. The Wet n Wild Breakup Proof Waterproof Brown Liquid Eyeliner glides on so smooth, super pigmented, and the brown shade is perfect when you want something a little softer than black. I wore it all day—no smudging, no flaking, even through my allergy tears (and a rom-com, lol). For the price? It’s a 10/10. Waterproof, breakup-proof, and drama-proof.
Great product!
5 out of 5 stars
devinashleyramadano_1046 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is such a great eyeliner! I haven’t ever used a brown eyeliner before, I always used black, but I really like the deep brown tone. It is easy to apply and easily removes, but not when you aren’t ready for it to be removed. I have even used it to draw hairs on my eyebrows in areas that are a little sparse and it looks great.
Very simple to use 😊
4 out of 5 stars
theresam142_8440 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Packaging was cute. Applied very smoothly to the eyes. Would recommend this product to people. I think it's a good value for a product without breaking the bank.
Love this liner!
5 out of 5 stars
Thumbs up graphic, would recommend
Emily - 2 months ago, Verified purchaser
It's hard to find a brown pen liner and at this price it's a great deal. This pen is a soft light-medium brown color, not very dark. It applies very smoothly and lasts all day. It doesn't run even when my eyes get very watery. I've been using this pen to do a winged liner every day for a month now and it hasn't dried out at all, still as pigmented as when I first opened it. It's so easy to use that it makes doing my eye makeup much quicker than other products I've tried. Love it!
PRECISE
5 out of 5 stars
aubreyb83_7413 - 2 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I LOVE THIS EYELINER! The tip is so easy to use. My eyeliner is so sharp using this eyeliner. When they say water resistant they aren’t lying!! Such a good eyeliner for a great price!! I’m obsessed!!
Great for the money
5 out of 5 stars
tamdann_6564 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This eyeliner is nicely pigmented with true black color, really like its smooth, one-stroke application. The quality is topped, water resistance and smudge resistance.
Truly waterproof and easy no mess application
5 out of 5 stars
bonniem5df2_3301 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Amazing product. Truly is breakup proof. This got me through a night full of crying at a Theresa Caputo event. At the end of the night no budging or smudging. The package is sleek and easy to use. The cap comes off easily and snaps tightly so I know it won’t dry out quickly. Love the applicator tip and no one side is more saturated than the other which I tend to find a lot. Mess free application as well Hands down worth the money. Another amazing product from Wet n Wild!
Great product
5 out of 5 stars
sandra_khloe_4012 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is now one of my staples to my day. It glides on so smoothly and last all day. It brings out a great color to my eyes and I love how it is waterproof. And it is a great value so I don’t feel like I’m going broke when I run out :).
Recommend just wish it was black
4 out of 5 stars
karleylou_4943 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really like this, just wish it was black. Goes on smooth, with the fine tip so it’s not too thick. Comes off easily with makeup remover. Recommend.
Sharp and long lasting
4 out of 5 stars
sgibney11_1893 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is a super great product. Stays on all day long with intense pigment. You can build up or soften depending on preference. The tip is nice and sharp so application is easy and precise.
Good
5 out of 5 stars
yenvnhi_2616 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The formula is smooth, easy to apply, and doesn’t smudge or fade. It’s truly waterproof, even in the rain or during long days. The brown shade is deep, giving a softer look compared to black.
But it
4 out of 5 stars
kesah_8653 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this product . Very easy to work with and affordable. I like the brown liner and how it shows up well too Application was nice . I’m definitely impressed
Fantastic
5 out of 5 stars
brendag323_1778 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Its a great eyeliner for half the price of others. It holds well especially on oily skin and does last all day. No need to reapply. Will definitely repurchase the color brown looked great on me.
Worth your Money
5 out of 5 stars
fatimahk2_9213 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This eyeliner doesn’t smudge at all, you can cry in it and it won’t move, so easy to draw on, the tip is so smooth, and the “ink” is very pigmented. Over all worth your money.
Favorite Eyeliner!
5 out of 5 stars
juliaaafigs_3378 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is truly one of my favorite eyeliners! I love this brown shade that is much softer than the typical black shade I go for when I want a more sublet look!
Great liquid eyeliner for a perfect natural wing l
5 out of 5 stars
lauraa8a10_5041 - 3 months ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love the tip of this liquid eyeliner is very precise and firm. Perfect to do a good liner. Very easy to apply no smudging. Good quality totally recommend try this liquid eyeliner from this brand. It doesn’t have a scent it’s just like other eyeliners. Love that is water resistance.