$3.29 when purchased online
Target Online store #3991
About this item
Highlights
- Soft focus effect
- Long-lasting, buildable color
- Enriched formulas Infused with Jojoba Oil for a silky, smooth texture
- Blends effortlessly
- Cruelty-free, Gluten-free and Fragrance-free
Description
Our new and improved formula in the most iconic and sought after prestige blush shades. A velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. Achieve the perfect balance between a blendable transparent sheen and a radiant pop. A long-wearing blush that blends seamlessly, glides on smoothly and applies evenly for a healthy-looking flush of silky smooth color. Shades range from soft neutrals to vivid pops of color that compliment all skin tones. Using a blush brush, swirl over the apples of cheeks, blending along the cheekbone.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan
Color Finish: Natural
Color Palette: Light Tones
Product Form: Pressed Powder
Cosmetic Coverage: Buildable
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening
Net weight: .21 Ounces
TCIN: 76726980
UPC: 077802115553
Item Number (DPCI): 052-03-4184
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
talc, boron nitride, dimethicone, caprylic/capric triglyceride, magnesium myristate, lauroyl lysine, trimethylsiloxysilicate, diethylhexyl syringylidenemalonate, phenoxyethanol, simmondsia chinensis (jojoba) seed oil, chlorphenesin, octyldodecanol, butylene/ethylene/styrene copolymer, ethylene/propylene/styrene copolymer, silica, triethoxycaprylylsilane, aluminum hydroxide, water/eau, [+/- (may contain: /peut contenir): iron oxides/ci 77491, ci 77492, ci 77499, manganese violet/ci 77742, mica, red 30 lake/ci 73360, red 30/ci 73360, titanium dioxide/ci 77891, ultramarines/ci 77007].
Shipping details
Estimated ship dimensions: 2.34 inches length x 2.24 inches width x 0.55 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: what ILE is this>
submitted by random - 9 months ago
A: Hey, Great question! The product placement in every Target store location differs. We would recommend to download the Target app to guide you! Select your Target store location and the aisle placement will be provided in each product page. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: Where is this made? "Imported" is too vague.
submitted by Paul - 10 months ago
A: Hi Paul, this item is made in Mexico.
submitted bywetnwildbeauty - 10 months agoBrand expert
Q: Iam looking for mellow wine 328b blush
submitted by sylvia - 2 years ago
A: Hey Sylvia, We do carry the Color Mellow Wine in the Wet n Wild Color Icon Blush! It will be the third option on the page. This is a velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: How loose is the powder in the blush?
submitted by Spartacus - 4 years ago
A: Great question! The Wet n Wild Color Icon Blush has a silky smooth texture that blends effortlessly.
submitted byTarget Beauty Consulting - 4 years agoBrand expert
Q: do these blushes have a shimmery finish or matte??
submitted by dania - 4 years ago
A: Hi Dania! The Wet n Wild Color Icon Blushes have a slight silky shimmer to them. I would not consider them matte. Hope this helps!
submitted byTarget Beauty Consulting - 4 years agoBrand expert
This product is featured in a recent Target Finds story
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Summary of reviews
This blush offers a range of vibrant colors and is highly pigmented, making it a favorite for many guests. It blends well and provides a smooth finish, though some find it difficult to blend and too powdery. The blush is affordable and lasts long, but there are mixed feelings about the new formula and packaging.
Generated by AI from the text of recent reviews (includes incentivized reviews)
4.3 out of 5 stars with 726 reviews
easy to apply: 4.3 out of 5
easy to remove: 4.77 out of 5
value: 4.27 out of 5
long lasting: 4 out of 5
quality: 3.87 out of 5
75% would recommend
61 recommendations
Great blush!
5 out of 5 stars
Thumbs up graphic, would recommend
Kelly - 1 month ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Eye color: Brown
A nice light blush! It has some sparkle in it
The best powder blush ever!!
5 out of 5 stars
3sm3xoxo - 2 months ago
originally posted on influenster.com
I love this blush soo much, I use it every time I do my makeup. It’s soo light weight and goes on my face smoothly, I’ve had it for a while and it’s last me such a long time. It very pigmented and glittery, it has no scent. I definitely recommend this blush. It’s my go to blush well besides rare beauty blush. #wetnwild #blush
great colors !
4 out of 5 stars
vickyl108 - 2 months ago
originally posted on influenster.com
Wet n Wild blush is an excellent choice for those seeking quality makeup at an affordable price. The packaging is simple and functional, with a clear lid that allows you to see the shade inside. While it doesn't come with a mirror or brush, the compact size makes it easy to carry in your makeup bag.The blush is unscented, which is great for those with sensitive skin or who prefer fragrance-free products. In terms of pigmentation, Wet n Wild blushes deliver impressive color payoff. A small amount of product provides a beautiful, natural flush, and the shades are versatile enough to complement various skin tones.The texture is smooth and finely milled, making it easy to pick up with a brush and apply evenly. When it comes to blendability, Wet n Wild blush excels. It blends seamlessly into the skin, allowing you to build up the color to your desired intensity without looking patchy or cakey. Overall, Wet n Wild blush offers fantastic quality and performance, making it a great addition to any makeup collection. Highly recommended for both beginners and seasoned makeup enthusiasts!
My favorite blush it’s perfect!
5 out of 5 stars
- 2 months ago
originally posted on influenster.com
this product is truly my go to. I use it every single time I do my make up and the pigment is perfect. I love the mellow wine shade, and I honestly would not go for any other blush. It’s so pigmented you barely have to use any and it will last a lifetime it blends so well and the packaging is super easy!
Not worth jt
1 out of 5 stars
Thumbs down graphic, would not recommend
Cc - 3 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Hair color: Brunette
This blush is chalky, hard to blend, and a lot of product comes off when I dip brush :( very disappointed:/ I expected more, I miss the old blush they had a year ago :( do better please wet n wild :(
Best blush
5 out of 5 stars
Alex - 3 months ago, Verified purchaser
- Eye color: Brown
- Skin type: Combination
- Skin tone: Medium
- Hair color: Brunette
Love love love. The best blush! I use it on top of a wet blush
BRING THE OLD FORMULA AND SHADES BACK.
1 out of 5 stars
adrianagzz - 4 months ago
originally posted on WetnWild
BRING THE OLD FORMULA AND SHADES BACK. This latest version is horrible, the Rose Champagne was my favorite blush ever and you discontinued it and replaced it with this powdery blushes.. It is such a shame
Marvelous. Glad they still sell it.
5 out of 5 stars
Thumbs up graphic, would recommend
Norris - 4 months ago, Verified purchaser
- Skin tone: Medium
- Eye color: Black
- Hair color: Brunette
- Skin concern: Aging
- Skin type: Normal
Just what I wanted. I purchased it here before.
Pinch me pink shade
4 out of 5 stars
dannas73 - 6 months ago
originally posted on influenster.com
I have the pink one called pinch me pink it is a very pretty pigmented color it blend nicely and the texture doses leave a dry or patchy finish but smooth
Blush
5 out of 5 stars
Thumbs up graphic, would recommend
JR - 6 months ago, Verified purchaser
- Hair color: Black
- Skin tone: Light
- Skin type: Combination, Oily, Normal
- Eye color: Brown
- Skin concern: Sensitivity, Acne, Redness, Uneven skin tone
super pigmented. my new fav blush!!
wet n wild blush
5 out of 5 stars
Thumbs up graphic, would recommend
placemat - 6 months ago, Verified purchaser
- Hair color: Brunette
- Eye color: Hazel
- Skin tone: Light
- Skin type: Dry
- Skin concern: Redness
pigmented and nice looking on the face
Good color payoff mediocre blendibility
4 out of 5 stars
- 7 months ago
originally posted on influenster.com
The color payoff is surprisingly good for the price and I like the color it came in (pinch me pink). The clear part of the lip did pop out and I had to reglue it but this may just be because I put my makeup through a lot. Only issue is it is a bit difficult to bled but other than that amazing.
Beautiful Blushes!
5 out of 5 stars
LuvMakeup08 - 8 months ago
originally posted on WetnWild
These blushes are so pretty, and easy to apply and blend. They're surprisingly inexpensive for such nice products that last all day on me. Pearlescent Pink is my favorite shade and I've repurchased it many times. I feel like the color and texture of these blushes are much nicer than in the past. Wet N Wild, you're hitting it out of the park! Nice quality cosmetics for those of us on a budget. Thank You!
love
5 out of 5 stars
Thumbs up graphic, would recommend
lul - 9 months ago, Verified purchaser
- Skin type: Dry
- Skin tone: Medium
- Skin concern: Uneven skin tone
- Eye color: Brown
- Hair color: Brunette
i loveee it so muchhhhh, its so cute and glittery and i prefer a more subtle blush so this i like this better than most liquid blushes
Great for beginners
5 out of 5 stars
Thumbs up graphic, would recommend
JayleenMarie07 - 9 months ago, Verified purchaser
- Eye color: Brown
- Hair color: Black
- Skin concern: Blackheads, Dullness
- Skin type: Oily
- Skin tone: Medium
Bought it for my teen daughter and she loved it as it’s semi coverage
Goes away after a bit
4 out of 5 stars
Thumbs up graphic, would recommend
Chickenbutt - 9 months ago, Verified purchaser
- Skin concern: Pores, Dullness, Redness, Uneven skin tone
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
- Hair color: Brunette
I love this blush I was definitely tempted to not buy this with the bad reviews but I ended up getting it and it’s definitely worth it it’s a super nice pink blush it can be used for a full face or a natural type of look for anything to be honest it’s really good and I highly recommend getting it the only issue I’ve ever had with this is that it goes away after a bit without setting spray but other than that I definitely would recommend!
Love
5 out of 5 stars
kgvenzor - 1 year ago
originally posted on influenster.com
The color is nice and soft pink, feels very light, love the highlight that it had the shine it gives i should say. I an a natural tan color skin and it works great!
Mixed Feelings
1 out of 5 stars
Shoemaven - 1 year ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
I have mixed feelings about this blush. This blush came up as a dupe option for MAC’s peachtwist blush. First, it doesn’t seem to have staying power which is odd because it is very pigmented. Second, it stained my favorite Ulta itBRUSHES blush brush. ☹️
Mellow Wine is the best sunburnt flush blush
5 out of 5 stars
Thumbs up graphic, would recommend
strawbetty - 1 year ago
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Redness, Dark circles, Sensitivity, Uneven skin tone
- Hair color: Black
- Eye color: Grey
Mellow Wine is my favorite because it lasts long and looks like I was naturally in the sun. It makes my skin look healthy and alive without being too bright.
Great Shade for light skin!
4 out of 5 stars
- 1 year ago
originally posted on influenster.com
Goes on smoothly with a matte consistency. Provides good coverage for proper blending. Thankfully covers small wrinkles and light flaws. Generally wears well.