$5.49 when purchased online
Target Online store #3991
About this item
Highlights
- Prep your skin and use less makeup with this smoothing cream primer base
- Formulated to be long-lasting to help control afternoon shine
- Matte finish helps to keep shine at bay, so you only ever look your best
- Cruelty-free primer excludes parabens and sulfates
Description
Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, were here to make your dreams come true! This miraculous primer can be used all over your face to minimize the appearance of pores, fill in fine lines and wrinkles, even out skin tone, prevent your foundation from caking, and brighten your complexion for ultra-vibrant color that lasts all day. Magic! How does it do this? Because we basically put diamonds in a bottle! No, really, we did. The key ingredient in this miracle primer is white sapphire, formulated into a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion. Just think of us as your fairy godmother! For external use only. Do not consume. Keep out of reach of children.
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing
Recommended Skin Type: Combination, Very Dry, Acne-Prone, Oily, Sensitive, Dry, Mature
Net weight: .84 fl oz (US)
TCIN: 49113131
UPC: 077802585004
Item Number (DPCI): 052-03-1017
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, cyclopentasiloxane, isododecane, ethylene/acrylic acid copolymer, methyl methacrylate crosspolymer, butylene glycol, decyl glucoside, polysilicone-11, dimethicone, phenoxyethanol, triethanolamine, carbomer, caprylyl glycol, chlorphenesin, alumina, hexylene glycol, ethylhexylglycerin, hydroxyethylcellulose, 3-0-ethyl ascorbic acid 0614
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.49 inches width x 4.14 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Discover more options
Related Categories
- Face Primers
- Primers & Setters
- e.l.f Pinterest
- e.l.f. Skin Protection
- Clean Makeup
- Setting Spray & Powder
Guests are saying
The Wet n Wild Photo Focus Matte Face Primer is a popular choice for those seeking an affordable and effective primer. It is praised for its ability to control oil, provide a matte finish, and extend makeup wear. Many guests appreciate its smooth application and lightweight feel. However, some have noted issues with its runny consistency and packaging, which can lead to product wastage. Overall, it is a budget-friendly option that works well for oily skin types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1604 reviews
easy to apply: 4.35 out of 5
easy to remove: 4.64 out of 5
long lasting: 3.76 out of 5
quality: 3.86 out of 5
value: 3.67 out of 5
58% would recommend
29 recommendations
I loooove
5 out of 5 stars
shanicer2e41_3901 - 5 days ago
originally posted on influenster.com
This is by far one of my fav drug store primers !!! It honestly performs like the high end primers and I’m here for it . The texture is amazing n it doesn’t have any crazy fragrances
Lightweight, affordable matte primer that actually
5 out of 5 stars
brendac561_6261 - 6 days ago
originally posted on influenster.com
I’ve used this matte primer on hot Texas days, and it holds up surprisingly well! The texture is lightweight, smooths my skin, and it grips makeup without feeling sticky. No weird scent, and the finish is natural matte—not drying or cakey. It’s great for oily or combo skin like mine, and it layers well with different foundations.
Very o affordable and gentle on skin
4 out of 5 stars
roshnis18_7998 - 8 days ago
originally posted on influenster.com
This product reminds me of my teenage, packaging was super cool. Back then I was only able to afford this product it had no smell, was affordable and it covered my all pores and smooth.
Great affordable matte primer that controls shine
5 out of 5 stars
tessanf_8428 - 12 days ago
originally posted on influenster.com
I have combination skin with an oily T-zone, and this primer works really well to keep me matte throughout the day. It has a smooth texture that glides on easily and helps blur pores without feeling heavy or sticky. My foundation lasts longer and doesn’t separate. It doesn’t have a strong scent, which I appreciate with my sensitive skin. Great value for the price and perfect for everyday makeup!
Matte Face Primer
5 out of 5 stars
suzannel74_2646 - 17 days ago
originally posted on influenster.com
Wet n Wild Photo focus Matte Face Primer is a lightweight formula that blends into your skin effortlessly. By smoothing the appearance of along with refining the appearance of your skins pores, your skin will be beautifully prepared for your makeup. This matte primer is a creamy texture and leaves a lovely matte finish that is not tacky. It has minimized the oiliness of my combination skin and kept the shine at bay. In all its a great primer at an affordable price.
Worth it!
5 out of 5 stars
vanessal458_5715 - 3 months ago
originally posted on influenster.com
Love this primer! It’s so good, especially for oily or combination skin. It has a nice mattifying texture, and the foundation looks so nice on the skin! Very affordable and easy to work with!
Affordable
5 out of 5 stars
haleyg244_3041 - 3 months ago
originally posted on influenster.com
I love this primer for it’s price point and coverage. I love to look flawless but also minimally done at the same time. I personally love the coverage I get with this product as it doesn’t cake up and allows my other makeup products to be applied on top smoothly. There isn’t a heavy scent to this product either which is great!
for my girls with oily skin!!!
5 out of 5 stars
kimberlyg178_3593 - 4 months ago
originally posted on influenster.com
i’ve always struggled to find a a good primer that would make my makeup matte and last long. this. one. is. it. very lightweight and smoothing. not to mention it’s very affordable!
Live the product so much it’s amazing.
5 out of 5 stars
allme_alex - 7 months ago
originally posted on influenster.com
Love the texture of the product and the coverage is so smooth. The scent is ok, it’s not that good. The packaging was amazing for a primer. The finish is great 10/10 recommend
Smooth finish, no shine and skin is so soft w. it
5 out of 5 stars
Bejay - 8 months ago
originally posted on WetnWild
I bought this a couple of days ago and I love it. I wasn't looking for a primer when I found it on sale and I bought the one and used it and loved it, I had my co-worker try it and she loved it and bought it.
Made makeup splotchy
1 out of 5 stars
Thumbs down graphic, would not recommend
Jay - 9 months ago, Verified purchaser
- Skin type: Normal
I would not recommend this product for normal skin types. When I applied the primer, it dried quickly and my face felt so smooth. I felt like it was a good base until I began applying my makeup. I used the wet n wild bare focus tint over the primer with a sponge and it looked so splotchy. It was very strange. The next day I tried it again using wet n wild incognito concealer (i use it as foundation because it is so good) and the application was better, but after a few hours of wear parts of my face had no makeup. Like poof what happened? Did the primer eat my makeup lol. I will not be buying this again.
Controls very oily skin
5 out of 5 stars
Thumbs up graphic, would recommend
Muscle Sprouts - 9 months ago, Verified purchaser
- Skin type: Oily
- Skin tone: Light
Amazing! I have greasy skin and this kept my face looking normal 8+ hrs.
Amazing formula
5 out of 5 stars
Cookie monster - 1 year ago
originally posted on WetnWild
It's exactly, what it says a miracle in a bottle. Magic 🪄🪄 potion from the Gods.
This sucks
1 out of 5 stars
Thumbs down graphic, would not recommend
Ashley - 1 year ago
- Skin concern: Acne
- Skin type: Combination
- Skin tone: Light
This primer sucks. It makes my makeup go on all patchy and starts to flake off. It looks like I have dry skin but I don’t… I’ve tried this primer at least 3 times and my makeup looks horrible every time
Best facial primer I've ever used
5 out of 5 stars
Thumbs up graphic, would recommend
Beautiful sundress - 1 year ago
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Blackheads, Sensitivity
- Hair color: Blonde
- Eye color: Blue
This makeup primer feels a lot different than the one I've used in the past. It's not greasy and feels great on my skin.
Favorite affordable matte primer
4 out of 5 stars
Kay - 1 year ago, Verified purchaser
I found out about this from JuicyJas on Youtube a few years ago and have been buying it ever since. I have tried other matte primers and I always come back to this one. It does help control oil all day and it extends your make up wear. It just works and it's affordable.
Messy
2 out of 5 stars
Thumbs down graphic, would not recommend
Kaitlin - 1 year ago, Verified purchaser
- Skin concern: Sensitivity, Acne
- Skin type: Oily
- Skin tone: Light
- Hair color: Blonde
- Eye color: Green
The consistency is quite messy compared to other primers. It’s very runny and milky, it’s pretty inconvenient to apply.
Great for the price!
5 out of 5 stars
Thumbs up graphic, would recommend
Mariah - 1 year ago, Verified purchaser
- Skin tone: Medium
- Skin type: Oily
- Skin concern: Acne, Pores
It’s not urban decay, but for about $10 you can’t beat It. My makeup lasted all night long, I was washed down in sweat while skating but my make up didn’t move or run. Great buy.
Great for oily skin.
5 out of 5 stars
isabellem66 - 1 year ago
originally posted on influenster.com
Love this primer and I use it whenever I need to mattify someone’s skin. It’s super helpful with oil control and minimizing enlarged pores. Your makeup will last a long time with this primer and the mattifying effect will still come through even if your foundation isn’t Matt.
Great for oily skin.
5 out of 5 stars
Thumbs up graphic, would recommend
McFlores - 2 years ago, Verified purchaser
- Hair color: Black
- Skin concern: Acne, Sensitivity, Aging, Pores
- Skin type: Oily
- Skin tone: Medium
- Eye color: Brown
I purchased this because I have very oily skin. This product is so good! I have used it a few times and it keeps my makeup from cakeing and keeps me matte all day. For the price it’s such a bargain. Works better than Benefits Porefessional.