Kaolin and bentonite are used in the clay formulas to absorb excess oil and draw out impurities.
Primarily oily and acne‑prone skin, with options also suitable for combination and normal skin; some products are labeled for sensitive, dry, or very dry skin.
They’re described for daily use as an acne face wash, and as a deep‑cleansing mask to be used about two to three times per week.
Common claims include paraben‑free, sulfate‑free, alcohol‑free, dye‑free or no added fragrance; several items are also labeled non‑comedogenic, hypoallergenic, soap‑free, phthalate‑free, or vegan.
Reviewers commonly report strong acne‑clearing and makeup‑removal performance, frequent notes of moisturization and a non‑irritating feel, and some long‑term repeat‑use endorsements.