They typically claim to seal out moisture, soothe irritated skin, create a protective barrier, and promote healing to both treat and prevent diaper rash.
Products commonly use high levels of zinc oxide or petrolatum to seal out wetness and form a protective barrier; reviews note these formulations often last through diaper changes and overnight.
Common formats include ointments, creams, pastes, and balms—each offering varying textures and degrees of moisture sealing and coverage for treating or preventing rashes.
Concentrations vary by product, but examples found in listings include diaper creams with about 40% zinc oxide and a healing ointment listing roughly 41% petrolatum; other products may use lower or unspecified amounts.
Look for hypoallergenic and fragrance-free or “no fragrance added” labeling, paraben-free formulations, National Eczema Association acceptance, and notes of pediatrician or dermatologist recommendation—these features commonly signal suitability for sensitive or eczema-prone skin.