PATTERN

The Black-owned & Black-founded hair care brand designed to fulfill the beauty needs of the curly, coily & tight-textured community.

Shampoo & Conditioner

Hydrate, nourish & restore with all the essentials for a self-care wash day.

Treatments

Treat textures with nourishing ingredients honoring the sacred exchange between family and hair.

Styling & Tools

Define, create & hold with thick, buttery creams to strong holding gels.

New in PATTERN
$15.00
PATTERN Mist Spray Bottle - 250ml - Ulta Beauty
PATTERN Mist Spray Bottle - 250ml - Ulta Beauty
$29.00
PATTERN Scalp Scrub - 7.4 fl oz - Ulta Beauty
PATTERN Scalp Scrub - 7.4 fl oz - Ulta Beauty
$25.00
PATTERN Breakage Barrier Mask - 11 fl oz - Ulta Beauty
PATTERN Breakage Barrier Mask - 11 fl oz - Ulta Beauty
$25.00($1.67/fluid ounce)
PATTERN Styling Custard - 15 fl oz - Ulta Beauty
PATTERN Styling Custard - 15 fl oz - Ulta Beauty
$18.00($1.50/fluid ounce)
PATTERN Hydrating Mist - 12 fl oz - Ulta Beauty
PATTERN Hydrating Mist - 12 fl oz - Ulta Beauty
$189.00
PATTERN The Blow Hair Dryer + 4 Attachments - Ulta Beauty
PATTERN The Blow Hair Dryer + 4 Attachments - Ulta Beauty
$29.00
PATTERN Deep Scalp Detox - 4oz - Ulta Beauty
PATTERN Deep Scalp Detox - 4oz - Ulta Beauty
$25.00($2.50/ounce)
PATTERN Bounce Back Pre-Poo Shampoo - 10oz - Ulta Beauty
PATTERN Bounce Back Pre-Poo Shampoo - 10oz - Ulta Beauty
$28.00
PATTERN Moisture Milk - 12oz - Ulta Beauty
PATTERN Moisture Milk - 12oz - Ulta Beauty
$32.00
PATTERN Texture Travel Kit - 3 fl oz/3pc - Ulta Beauty
PATTERN Texture Travel Kit - 3 fl oz/3pc - Ulta Beauty
$23.00
PATTERN Shine Spray - 4.75oz - Ulta Beauty
PATTERN Shine Spray - 4.75oz - Ulta Beauty
$20.00
PATTERN Double Sided Bristle Hair Brush - Ulta Beauty
PATTERN Double Sided Bristle Hair Brush - Ulta Beauty
$20.00
PATTERN Paddle Hair Brush - Ulta Beauty
PATTERN Paddle Hair Brush - Ulta Beauty
$20.00
PATTERN Heat Protectant - 4oz - Ulta Beauty
PATTERN Heat Protectant - 4oz - Ulta Beauty
$23.00
PATTERN Curl Mousse - 8 fl oz - Ulta Beauty
PATTERN Curl Mousse - 8 fl oz - Ulta Beauty
$28.00($2.33/fluid ounce)
PATTERN Detangling Nectar - 12 fl oz - Ulta Beauty
PATTERN Detangling Nectar - 12 fl oz - Ulta Beauty
$25.00
PATTERN Transition Mask - 11 fl oz - Ulta Beauty
PATTERN Transition Mask - 11 fl oz - Ulta Beauty
$34.00($2.83/fluid ounce)
PATTERN Mini Stylers Kit - 12 fl oz - Ulta Beauty
PATTERN Mini Stylers Kit - 12 fl oz - Ulta Beauty
$12.00($4.00/fluid ounce)
PATTERN Curl Gel - 3 fl oz - Ulta Beauty
PATTERN Curl Gel - 3 fl oz - Ulta Beauty
$28.00($2.15/fluid ounce)
PATTERN Lightweight Conditioner - 13 fl oz - Ulta Beauty
PATTERN Lightweight Conditioner - 13 fl oz - Ulta Beauty
$15.00
PATTERN Wide Tooth Comb - Ulta Beauty
PATTERN Wide Tooth Comb - Ulta Beauty
$28.00
PATTERN Treatment Mask - 15 fl oz - Ulta Beauty
PATTERN Treatment Mask - 15 fl oz - Ulta Beauty
$28.00
PATTERN Scalp Serum - 4 fl oz - Ulta Beauty
PATTERN Scalp Serum - 4 fl oz - Ulta Beauty
$14.00($3.50/fluid ounce)
PATTERN Edge Control Hair Wax - 4 fl oz - Ulta Beauty
PATTERN Edge Control Hair Wax - 4 fl oz - Ulta Beauty

Discover more beauty your way with the best from your favorite beauty destination.

37 results

$20.00

Ulta Beauty at Target

PATTERN Heat Protectant - 4oz - Ulta Beauty

PATTERN

4.5 out of 5 stars with 103 ratings

$28.00($2.33/fluid ounce)

Ulta Beauty at Target

PATTERN Detangling Nectar - 12 fl oz - Ulta Beauty

PATTERN

4.4 out of 5 stars with 854 ratings

$20.00

Ulta Beauty at Target

PATTERN Double Sided Bristle Hair Brush - Ulta Beauty

PATTERN

4.5 out of 5 stars with 164 ratings

$23.00

Ulta Beauty at Target

PATTERN Shine Spray - 4.75oz - Ulta Beauty

PATTERN

4.5 out of 5 stars with 125 ratings

$20.00

Ulta Beauty at Target

PATTERN Paddle Hair Brush - Ulta Beauty

PATTERN

4.5 out of 5 stars with 71 ratings

$29.00

Ulta Beauty at Target

PATTERN Deep Scalp Detox - 4oz - Ulta Beauty

PATTERN

4.8 out of 5 stars with 165 ratings

$25.00

Ulta Beauty at Target

PATTERN Transition Mask - 11 fl oz - Ulta Beauty

PATTERN

4.7 out of 5 stars with 298 ratings

$189.00

Ulta Beauty at Target

PATTERN The Blow Hair Dryer + 4 Attachments - Ulta Beauty

PATTERN

4.6 out of 5 stars with 710 ratings

$25.00($2.50/ounce)

Ulta Beauty at Target

PATTERN Bounce Back Pre-Poo Shampoo - 10oz - Ulta Beauty

PATTERN

4.6 out of 5 stars with 83 ratings

$15.00

Ulta Beauty at Target

PATTERN Mist Spray Bottle - 250ml - Ulta Beauty

PATTERNNew at

4.7 out of 5 stars with 678 ratings

$12.00 - $28.00

Ulta Beauty at Target

PATTERN Medium Conditioner - Ulta Beauty

PATTERN

4.4 out of 5 stars with 398 ratings

$25.00

Ulta Beauty at Target

PATTERN Breakage Barrier Mask - 11 fl oz - Ulta Beauty

PATTERNNew at

4.8 out of 5 stars with 265 ratings

$29.00

Ulta Beauty at Target

PATTERN Scalp Scrub - 7.4 fl oz - Ulta Beauty

PATTERNNew at

5 out of 5 stars with 3 ratings

Page 1

PATTERN

Shampoo & Conditioner

Treatments

Styling & Tools

“Be brilliant, be playful, be round, be curly, be coily, be free. Style your Pattern.” –Tracee Ellis Ross

37 results

Get top deals, latest trends, and more.

About Us

Help

Stores

Services

PATTERN

Shampoo & Conditioner

Treatments

Styling & Tools

“Be brilliant, be playful, be round, be curly, be coily, be free. Style your Pattern.” –Tracee Ellis Ross

New in PATTERN

37 results

Get top deals, latest trends, and more.

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About Us

Help

Stores

Services