As I Am : Beauty

New

e.l.f. hair care is here

$10 & under styling essentials. Only at Target

New & featured

Up to 50% off

select fragrances*

Online only.

Up to 50% off

select skin care products*

Online only.

Up to 40% off

select bath & body products*

Online only.

Buy 3, get 1 Free

select beauty minis*

Trending faves from L’Oreal

Bestseller
$10.89
Maybelline Lash Sensational Sky High Lengthening Mascara - Washable Blackest Black - 0.24 fl oz
Maybelline Lash Sensational Sky High Lengthening Mascara - Washable Blackest Black - 0.24 fl oz
Bestseller
$10.99
L'Oreal Paris Infallible 3-Second Up to 36HR Wear Setting Spray - 1.76oz: Makeup Setting, Normal to Combination Skin
L'Oreal Paris Infallible 3-Second Up to 36HR Wear Setting Spray - 1.76oz: Makeup Setting, Normal to Combination Skin
Bestseller
$9.99
NYX Professional Makeup Brow Glue Eyebrow Gel - Clear - 0.17oz
NYX Professional Makeup Brow Glue Eyebrow Gel - Clear - 0.17oz
Bestseller
$10.49
L'Oreal Paris EverPure 21-in-1 Leave In Conditioner Spray - 6.8 fl oz: Sulfate-Free, Deep Hydration, Colored Hair
L'Oreal Paris EverPure 21-in-1 Leave In Conditioner Spray - 6.8 fl oz: Sulfate-Free, Deep Hydration, Colored Hair
Highly rated
$17.99($7.62/fluid ounce)
NYX Professional Makeup Fat Oil Body Oil with Vitamin E & Avocado Oil - Coconut Cutie - 2.36 fl oz
NYX Professional Makeup Fat Oil Body Oil with Vitamin E & Avocado Oil - Coconut Cutie - 2.36 fl oz
$9.49($0.34/fluid ounce)
L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz: Basic Cleansing, Liquid, Hair Shampoos
L'Oreal Paris Elvive Hyaluron Pure Purifying Shampoo for Oily Hair - 28 fl oz: Basic Cleansing, Liquid, Hair Shampoos
Highly rated
$10.89
Maybelline Lash Sensational Sky High Lengthening Mascara - 802 Waterproof Very Black - 0.24 fl oz
Maybelline Lash Sensational Sky High Lengthening Mascara - 802 Waterproof Very Black - 0.24 fl oz
$14.99
L'Oreal Paris Infallible 3-Second Up to 36HR Wear Setting Spray - 3.9 oz
L'Oreal Paris Infallible 3-Second Up to 36HR Wear Setting Spray - 3.9 oz
$12.99
NYX Professional Makeup The Brow Glue Crazy Lift Eyebrow Gel - 0.23 fl oz
NYX Professional Makeup The Brow Glue Crazy Lift Eyebrow Gel - 0.23 fl oz
Highly rated
$17.99($7.62/fluid ounce)
NYX Professional Makeup Fat Oil Body Oil with Vitamin E & Avocado Oil - Caramelt Mami - 2.36 fl oz
NYX Professional Makeup Fat Oil Body Oil with Vitamin E & Avocado Oil - Caramelt Mami - 2.36 fl oz
$9.49($0.36/fluid ounce)
L'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dry Hair - 28 fl oz: Liquid Form, Suitable for Daily Use, Vanilla, Berry, Sandalwood
L'Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dry Hair - 28 fl oz: Liquid Form, Suitable for Daily Use, Vanilla, Berry, Sandalwood
$9.99($1.47/fluid ounce)
L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair - 6.8 fl oz: Color Protection, Vegan, Cream Form, Daily Use
L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair - 6.8 fl oz: Color Protection, Vegan, Cream Form, Daily Use
$10.89
Maybelline Lash Sensational Sky Tubes Tubing Mascara 24H Extension-Like Lengthening & Volumizing Mascara - 801 Very Black - 0.23 fl oz
Maybelline Lash Sensational Sky Tubes Tubing Mascara 24H Extension-Like Lengthening & Volumizing Mascara - 801 Very Black - 0.23 fl oz
$11.99
L'Oreal Paris Telescopic Original Lengthening Mascara - 925 Waterproof Black - 0.27 fl oz
L'Oreal Paris Telescopic Original Lengthening Mascara - 925 Waterproof Black - 0.27 fl oz
Bestseller
$9.99
NYX Professional Makeup Epic Ink Liner - Black - 0.03 fl oz: Liquid, Matte Finish, Paraben-Free, Aluminum-Free
NYX Professional Makeup Epic Ink Liner - Black - 0.03 fl oz: Liquid, Matte Finish, Paraben-Free, Aluminum-Free
$14.99
NYX Professional Makeup Hair & Body Fragrance Mist Spray - Coconut Cutie - 2.7 fl oz
NYX Professional Makeup Hair & Body Fragrance Mist Spray - Coconut Cutie - 2.7 fl oz
$9.99($1.47/fluid ounce)
L'Oreal Paris EverPure Sulfate Free Bond Repair Color Care Shampoo - 6.8 fl oz: For Colored Hair, Daily Use
L'Oreal Paris EverPure Sulfate Free Bond Repair Color Care Shampoo - 6.8 fl oz: For Colored Hair, Daily Use
Highly rated
$10.89
Maybelline Lash Sensational Sky High Lengthening Mascara - 804 Washable True Brown - 0.24 fl oz
Maybelline Lash Sensational Sky High Lengthening Mascara - 804 Washable True Brown - 0.24 fl oz
$11.99
L'Oreal Paris Telescopic Original Lengthening Mascara - 910 Blackest Black - 0.27 fl oz
L'Oreal Paris Telescopic Original Lengthening Mascara - 910 Blackest Black - 0.27 fl oz
Highly rated
$9.99
NYX Professional Makeup Long Lasting Makeup Setting Spray - Matte Finish - 2.03 fl oz
NYX Professional Makeup Long Lasting Makeup Setting Spray - Matte Finish - 2.03 fl oz
$14.99
NYX Professional Makeup Hair & Body Fragrance Mist Spray- Suga Baddie - 2.7 fl oz
NYX Professional Makeup Hair & Body Fragrance Mist Spray- Suga Baddie - 2.7 fl oz
$9.49($0.34/fluid ounce)
L'Oreal Paris Elvive Dream Lengths Restoring Shampoo for Long, Damaged Hair - 28 fl oz: Paraben-Free, Vanilla, Caramel, Orchid, Plum, Amber
L'Oreal Paris Elvive Dream Lengths Restoring Shampoo for Long, Damaged Hair - 28 fl oz: Paraben-Free, Vanilla, Caramel, Orchid, Plum, Amber
Highly rated
$10.89
Maybelline Lash Sensational Sky High Lengthening Mascara - 801 Washable Very Black - 0.24 fl oz
Maybelline Lash Sensational Sky High Lengthening Mascara - 801 Washable Very Black - 0.24 fl oz
Bestseller
$14.99
L'Oreal Paris True Match Lumi Glotion Glow Enhancer - 903 Medium Glow - 1.35 fl oz.
L'Oreal Paris True Match Lumi Glotion Glow Enhancer - 903 Medium Glow - 1.35 fl oz.

Fresh beauty finds

Get your sunny-day staples today

SPF first. Fun second.

Grab your travel-sized faves today

Pack & go with Drive Up.

New

Discover what’s new in personal care

Refresh your routine, one find at a time.

K-beauty from Medicube, now at Target

Deals for you

Sponsored

Virtual Try-On

Create a new look instantly with fresh makeup, hair color, nails & more.

40 results

$12.99

As I Am Curling Enhancer Cream - 8oz

As I Am

4.9(7)

$13.99

As I Am Coconut Leave-in Conditioner - 16 fl oz: Moisturizing, Softening, For All Hair Types, Liquid Form

As I Am

$7.69

was $9.49

New lower price

As I Am Dry & Itchy Leave-In Conditioner - 8 fl oz

As I Am

4.9(7)

$7.99

was $9.99

New lower price

As I Am Classic Moisture Milk - 8 fl oz: Moisturizing, For Dry Hair, Leave-In Conditioner, Lotion

As I Am

3.7(9)

Sponsored

$10.99

As I Am Conditioner - 12 fl oz: Basic Conditioning, For Textured & Normal Hair, Contains Vitamin C

As I Am

5(2)

$9.99

As I Am Classic Hydration Elation Conditioner - 8oz

As I Am

1.3(4)

$10.99

As I Am Onion Shampoo - 8 fl oz: For All Hair Types, Basic Cleansing, Liquid Form Shampoo

As I Am

5(1)

$9.99

As I Am Onion Water - 16 fl oz: Hydrating Hair Treatment, Liquid, For All Hair Types

As I Am

3(1)

$10.59

As I Am Shampoo - 12 fl oz: Basic Cleansing, For Textured & Normal Hair, Liquid Form

As I Am

4.3(3)

$10.59

As I Am So Much Moisture Hydrating Lotion - 8 fl oz: Moisturizing, Deep Hydration, Paraben-Free

As I Am

4.5(39)

$8.99($1.12/fluid ounce)

As I Am Rosemary Leave-In Conditioner - 8 fl oz: Dry Hair, Liquid Form, Conditioning

As I Am

3.8(6)

$10.99($0.92/fluid ounce)

As I Am Long & Luxe Conditioner - 12 fl oz: Softening, Paraben-Free, Pomegranate Scent

As I Am

4.4(14)

Sponsored

$7.99($1.00/fluid ounce)

As I Am Leave-In Conditioner - 8 fl oz: Conditioning Cream for Textured and Normal Hair

As I Am

5(1)

$9.99

As I Am Rosemary Damage Repair Hair Oil - 2 fl oz

As I Am

3.5(8)

$9.99

As I Am Onion Leave-in Conditioner - 8 fl oz: Moisturizing, Softening, For All Hair Types, Liquid

As I Am

$10.99

As I Am Onion Conditioner - 8 fl oz: Basic Conditioning, All Hair Types, Liquid Form

As I Am

1(1)

Sponsored

Page 1

As I Am : Beauty

e.l.f. hair care is here

New & featured

Up to 50% off

Up to 50% off

Up to 40% off

Buy 3, get 1 Free

Trending faves from L’Oreal

Fresh beauty finds

Get your sunny-day staples today

Grab your travel-sized faves today

Discover what’s new in personal care

K-beauty from Medicube, now at Target

Deals for you

Virtual Try-On

40 results

Explore more of what’s going on right now

Related categories

Related searches

Trending Searches

Get top deals, latest trends, and more.

As I Am : Beauty

e.l.f. hair care is here

New & featured

Up to50Up to 50% off

Up to50Up to 50% off

Up to40Up to 40% off

Buy 3, get 1FreeBuy 3, get 1 Free

Trending faves from L’Oreal

Fresh beauty finds

Get your sunny-day staples today

Grab your travel-sized faves today

Discover what’s new in personal care

K-beauty from Medicube, now at Target◎

Deals for you

Virtual Try-On

40 results

Explore more of what’s going on right now

Related categories

Related searches

Trending Searches

Get top deals, latest trends, and more.

Up to 50% off

Up to 50% off

Up to 40% off

Buy 3, get 1 Free

K-beauty from Medicube, now at Target