$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Clinically proven sensitivity relief
- Sensitive teeth toothpaste that provides 24/7 sensitivity protection (with twice-daily brushing)
- Maximum strength FDA-allowed antisensitivity active ingredient
- Whitening toothpaste superior stain removal formula helps to restore teeth's natural whiteness (with regular brushing vs. non-whitening toothpaste)
- Builds increasing protection against future sensitivity (with continued twice-daily brushing)
- Freshens breath with fresh mint gel
Description
Colgate Sensitive Whitening toothpaste provides 24/7 sensitivity protection with twice-daily brushing. This sensitive teeth toothpaste contains potassium nitrate, clinically proven to soothe the nerves in exposed dentin. With regular use, it provides long-lasting sensitivity relief and removes surface stains to help keep teeth whiter and brighter (with regular brushing vs. non-whitening toothpaste). Plus Colgate Sensitive Whitening toothpaste helps repair weakened enamel, protect teeth from cavities and provides the freshness you trust from Colgate.
Suggested Age: Adult
Health Facts: Gluten-Free, Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age
Active Ingredient Strength Value: 5 grams
Product Form: Paste
Primary Active Ingredient: Potassium Nitrate
Package Quantity: 2
Net weight: 12.0 Ounces
Features: Enamel-Safe
TCIN: 14414381
UPC: 035000525734
Item Number (DPCI): 049-09-0400
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
potassium nitrate (5%), sodium fluoride (0.24%) (0.14% w/v fluoride ion).
Purpose
Purpose: Antisensitivity, Anticavity.Uses
Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact., Helps protect against cavities.Keep out of reach
If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.When using
if pain/sensitivity still persists after 4 weeks of use, please visit your dentist.Directions
Adults and Children 12 Years of Age and Older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children Under 12 Years: Consult a dentist or physician.Adults and Children 12 Years of Age and Older:
Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth.Children Under 12 Years:
Consult a dentist or physician.Inactive ingredients
water, hydrated silica, glycerin, sorbitol, peg-12, pvm/ma copolymer, sodium lauryl sulfate, flavor, poloxamer 407, trisodium phosphate, sodium hydroxide, cellulose gum, sodium saccharin, xanthan gum, titanium dioxide, fd&c blue 1.
Question or comments?
800-468-6502Serving Size: 1
Serving Per Container: 1
Amount Per Serving:
% Daily Value*
Calcium 0%
Iron 0%
Vitamin C 0%
Vitamin A mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
active ingredient: potassium nitrate (5% ,)( purpose: anti sensitivity), sodium fluoride (0. 24% ,)(, 0. 14%, w/v fluoride ion)( purpose: anti cavity), inactive ingredients: water, glycerin, hydrated silica, sorbitol, peg-12, pvm/ma copolymer, sodium lauryl sulfate, flavor, poloxamer 407, trisodium phosphate, sodium hydroxide, sodium saccharin, cellulose gum, xanthan gum, titanium dioxide, blue 1.
Shipping details
Estimated ship dimensions: 1.6 inches length x 7.7 inches width x 3.9 inches height
Estimated ship weight: 0.93 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
$9.49($0.79/ounce)
$5 Target GiftCard with $30 on select personal care
4.7 out of 5 stars with 1524 ratings
$5.99($2.00/ounce)
$5 Target GiftCard with $30 on select personal care
4.6 out of 5 stars with 202 ratings
$4.99 - $7.99
$5 Target GiftCard with $30 on select personal care
4.7 out of 5 stars with 1851 ratings
$5.99($2.00/ounce)
$5 Target GiftCard with $30 on select personal care
4.7 out of 5 stars with 642 ratings
$4.99($0.28/ounce)
$5 Target GiftCard with $30 on select personal care
4.6 out of 5 stars with 1937 ratings
Discover more options
$9.49($0.79/ounce)
$5 Target GiftCard with $30 on select personal care
4.7 out of 5 stars with 1524 ratings
$4.99($0.28/ounce)
$5 Target GiftCard with $30 on select personal care
4.6 out of 5 stars with 1937 ratings
Related Categories
Guests are saying
Colgate Sensitive Complete Protection Toothpaste is highly praised for its effectiveness in reducing tooth sensitivity while providing a refreshing clean. Guests appreciate its mild mint flavor, smooth texture, and practical packaging that stands upright. Many have reported significant improvements in their sensitivity issues, making it a reliable choice for daily oral care. This toothpaste not only protects against cavities but also leaves a lasting fresh feeling in the mouth, making it a favorite among those with sensitive teeth.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1622 reviews
effectiveness: 4.38 out of 5
quality: 4.35 out of 5
value: 4.4 out of 5
76% would recommend
56 recommendations
Decent toothpaste
4 out of 5 stars
olivian187_8873 - 5 days ago
originally posted on influenster.com

Colgate Whitening Toothpaste does a decent job overall. It leaves my mouth feeling clean and fresh, and the taste is pleasant without being too strong. I did notice a gradual improvement in brightness over time, but it’s not an instant or dramatic change. It’s a good everyday toothpaste if you’re looking for mild whitening without sensitivity. Just don’t expect professional-level results. Solid choice for the price.
Minty, Effective, Fresh
4 out of 5 stars
ieuanw2_2151 - 12 days ago
originally posted on influenster.com

Very effective toothpaste, makes breath smell minty and fresh after use! Theres hardly any sensitivity after use and the ingredients include nothing harmful!
Colgate Sensitive Toothpaste
1 out of 5 stars
ab1999 - 15 days ago
originally posted on shopsmiles
I wanted to try the colgate sensitive toothpaste as a cheaper alternative to sensodyne. After a month of using the toothpaste, I saw that my tooth sensitivity was getting worse, and I started developing a mouth sore on the inside of my cheek as well as bumps at the corners of my lips. There was also a burning sensation during use. I immediately stopped using this product and switched to colgate cavity protection. In a few days my mouth problems were fixed. I am going to throw out my leftover colgate sensitive toothpaste, which is a shame because I have 3 tubes left. I won't donate because I don't want anyone else to get mouth problems.
You can find it in any store.
4 out of 5 stars
marielao12_1025 - 20 days ago
originally posted on influenster.com

I like the taste, the fairly affordable price, and you can find it in any store. If you have sensitive teeth, it helps a lot. It also helps with teeth whitening. I can honestly say I give it a five out of five.
Great
5 out of 5 stars
gennessyl_8238 - 21 days ago
originally posted on influenster.com

One of the best colgate toothpaste there are , i defenitly recommend to anyone who wants to try a new toothpaste out there, however colgate has many other good toothpaste
It works for those who got sensitive teeth!
5 out of 5 stars
jk91_9493 - 27 days ago
originally posted on influenster.com

after using it, my teeth is not as sensitive when I drink or eat cold stuff. I feel clean, refreshed and my sensitive teeth is not that sensitive anymore after using it! Highly recommended it!
Great sensitive e product
4 out of 5 stars
leequyn_3167 - 1 month ago
originally posted on influenster.com

It does what it says. Good scent and flavor. Leaves breath fresh. I’m not quite sure if it whitens because I haven’t noticed a difference but at least it cleans.
Helped my sensitivity to cold food. Bring on the s
5 out of 5 stars
nicolat38_5018 - 1 month ago
originally posted on influenster.com

I have a love hate relationship with toothpaste usually. I can't tmstand strong mint flavours but found this one to be tolerable and didn't make my mouth feel too "tingly". I have been able to use it with cold water and don't find it hurts my sensitivity, the longer I'm using it the less sensitive I feel my teeth are becoming. The packaging is easy to use, I use a toothpaste winder to make sure I don't lose any last drop too lol
No more ache from hot or cold
5 out of 5 stars
dilyas1_8035 - 1 month ago
originally posted on influenster.com

I have very sensitive teeth cause thin enamel and when I start using Colgate Sensitive Complete Protection toothpaste I notice how my teeth not react on hot or cold anymore. Minty flavor keep mouth fresh for long time.
Great for sensitive teeth
5 out of 5 stars
jenniferp1234_4647 - 1 month ago
originally posted on influenster.com

I have very sensitive teeth so I started using this and it has been effective on my sensitive teeth. I love buying the 3 pack it's usually cheaper than buying 1 at a time.
No more sensitive teeth
5 out of 5 stars
tyaisah_9281 - 1 month ago
originally posted on influenster.com

The packaging is like any other toothpaste packaging, it’s easy to open. The flavor is mint and it’s not too minty to the point it burns your mouth. I do notice my teeth not being as sensitive as it used to be to since I’ve been using this toothpaste.
Colgate
5 out of 5 stars
elizabethm1318_8582 - 2 months ago
originally posted on influenster.com

It is super effective I use it for the sensitivity of the ensia and the teeth it has a super rich flavor and the best thing is that it leaves you a freshness as if it uses listerine I like it
Love it 🥰
5 out of 5 stars
joannaw62_5407 - 2 months ago
originally posted on influenster.com

I’ve been using Colgate toothpaste for several years now, and it continues to be one of my top choices for daily oral care. The most noticeable benefit is the clean and fresh feeling it leaves after brushing. It effectively removes plaque and keeps my breath fresh for hours. ♥️♥️
Easy to use
5 out of 5 stars
felicityf10_2433 - 2 months ago
originally posted on influenster.com

I use this all the time I find it very effective and the flavour is able to tolerate and the texture is easy to manage. The packaging is easy to see and find it good due to sensitive teeth it helps.
Colgate Sensitive helps!
5 out of 5 stars
lisat402_9021 - 2 months ago
originally posted on influenster.com

Colgate Sensitive is a very effective toothpaste to use, especially if you have sensitive teeth like I do. It helps protect your teeth and gums while giving you fresh breath. I have used this toothpaste for many years and I can recommend it. It is and has been a great help for me…and can be for you too! If you are experiencing painful teeth or gum sensations, give Colgate Sensitive a try.
Great taste and works well!
4 out of 5 stars
Scoot10 - 2 months ago
originally posted on Home Tester Club

[This review was collected as part of a promotion.] I've noticed a difference in my tooth sensitivity since using. It's not gone entirely with ice or cold things,but it's greatly improved! The taste and consistency of the toothpaste is nice as well.
Great product
5 out of 5 stars
Mizzbabydoll8681 - 2 months ago
originally posted on Home Tester Club

[This review was collected as part of a promotion.] I tried this Colgate sensitivity toothpaste for the first time and I must say it's a amazing.. I can now eat a cold popsicle without feeling pain in my tooth trying to eat it.. I would fully recommend this product to anyone who has trouble eating real cold/hot things..
Gets teeth whitened fast
5 out of 5 stars
jaynaydiad_9977 - 2 months ago
originally posted on influenster.com

Great works well amazingly makes you breath smell feel fresh and works the first time around it never Fails you it doesn’t hurt your teeth at all.
A gentle yet effective toothpaste that soothes sen
4 out of 5 stars
cutesmile_1728_3992 - 2 months ago
originally posted on influenster.com

I've been using Colgate Sensitive Complete Protection for a few weeks now, and it’s been a great help with my sensitivity. It gently cleans while giving a fresh, clean feeling, and I like that it also covers other oral care needs like cavity protection and fresh breath. A solid everyday toothpaste for anyone with sensitive teeth.
Good toothpaste
4 out of 5 stars
Skyy8 - 2 months ago
originally posted on Home Tester Club

[This review was collected as part of a promotion.] Been using this for a while now, and it’s nice. It does all the regular toothpaste things, freshens breath and keeps everything feeling clean. The taste is mild (not too minty), and it doesn’t have that weird gritty texture some sensitive toothpastes do. I haven’t noticed a huge difference with teeth sensitivity so far but I feel like that’s something that takes time.