$21.00 when purchased online
Target Online store #3991
About this item
Highlights
- Features & Benefits:
- Cleanses your hair and scalp
- Removes buildup and dirt without stripping away moisture
- Hair is left healthy and hydrated
- Perfect for dry hair
- Infused with Biotin and contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
- Great for all hair types
- Clean and subtle scent
- Great for 3B-4C curls
- Research Results:
- 97% agreed using this shampoo made their hair feels completely clean.*
- 94% agreed this is gentle on their hair.*
- 94% agreed this shampoo helped them detangle while washing.*
- *Based on a 60-subject consumer perception study after 1 week of use.
- Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
- Other:
- Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
- Who is it for: Ideal for curly, coily and tight textures.
- Usage: Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired.
Description
Boosted with 10 nourishing oils, our creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.
Scent: Rosemary, Eucalyptus
Hair Type: Curly, Textured
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Curl Enhancing
Net weight: 9.8 fl oz (US)
TCIN: 82550462
UPC: 810015150009
Item Number (DPCI): 342-03-1089
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, propanediol, glycol distearate, argania spinosa kernel oil, cocos nucifera (coconut) oil, mel (honey, miel), melaleuca alternifolia (tea tree) leaf oil, olea europaea (olive) fruit oil, biotin, persea gratissima (avocado) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, butyrospermum parkii (shea) butter, aloe barbadensis leaf juice, prunus amygdalus dulcis (sweet almond) oil, glycine soja (soybean) oil, glycine soja (soybean) sterols, glycolipids, glycerin, phospholipids, amodimethicone, guar hydroxypropyltrimonium chloride, hydroxyethylcellulose, lauryl lactyl lactate, hydroxyacetophenone, peg-150 distearate, parfum (fragrance), hydrolyzed vegetable protein pg-propyl silanetriol, celluose, phenoxyethanol, citric acid, peg-150 stearate, disodium edta, peg-1m, stearic acid, sodium hydroxide, sodium acetate, potassium sorbate, sodium benzoate, linalool' '
Shipping details
Estimated ship dimensions: 8.07 inches length x 3.22 inches width x 2.28 inches height
Estimated ship weight: 0.73 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hydrating shampoo is designed to cleanse while adding moisture, making it a favorite among guests with various hair types. Many appreciate its rich lather and pleasant scent, which enhances the washing experience. Guests report softer, shinier, and more defined curls after use, making it a staple in their hair care routines. While some experienced mixed results, the overall consensus highlights its effectiveness in maintaining hydration and curl definition.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 7483 reviews
68% would recommend
19 recommendations
Hook on Pattern!
5 out of 5 stars
- 3 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] OMG, I'm hook, enough said. I have purchased almost all the products. My hair is naturally curly, I tell you, the moment I tried this product my hair came alive, really, I'm not joking. I can't imagine going without this product. Thank you, Tracee,
It didn’t work for my hair
5 out of 5 stars
Katina W. - 3 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Unfortunately, I didn’t like how it responded to my hair; it was dry. Also, the smell is too floral. I really wanted it to work for me
As soon as I put
5 out of 5 stars
K’Vetta C. - 4 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] As soon as I put this in my hair, it comes to life. I can feel it saying thank you!!
My relaxed hair still loves Pattern!
5 out of 5 stars
Jenae M. - 4 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I first purchased (and loved) this shampoo for TWA. About a year ago, I decided to relax my hair and get a pixie. At that time I invested in other product lines that are know to be suitable for relaxed hair. One wash day I reach for my leftover hydration shampoo and was pleasantly surprised by how well my hair still responded. While I know Pattern is designed for natural textures, I notice less shedding during my wash days when I use the Hydration Shampoo vs some of the other popular brands.
Loved it!
5 out of 5 stars
Donisa N. - 5 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] The hydration shampoo has a nice soft scent. It is very light and cleaned my hair well.
Best shampoo
5 out of 5 stars
Nicki T. - 5 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Definitely one of the best shampoos for my hair. I don’t need much and it cleans and moisturises my hair really well
Solved My Problem
5 out of 5 stars
Catrina Q. - 5 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] A competing brand wasn’t getting my hair clean so I decided to invest in and try your Hydration ‘Poo. I’ve used many of your other products but never your shampoo. I love it! I have A LOT of hair and I don’t have to use much product, which is always a plus.
The Best!
5 out of 5 stars
Terri N. - 6 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I love the hydrating shampoo. My hair is clean, soft and manageable.
4C Happy
5 out of 5 stars
Nicole S. - 8 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] First Time use of Hydration Shampoo because I usually have dandruff and use shampoos specific to that condition. However, after using the leave-in conditioner and enjoyed the results, I tried the Hydration Shampoo and Thick Conditioner and enjoyed the flake-less outcome as well.
Dry hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Ehope - 14 days ago, Verified purchaser
Does not lather and dried out my hair
Has saved my hair
5 out of 5 stars
Tammy B. - 16 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I have been allowing my grey to grow in for the last 18 months and it has been a challenge. My grey hair is thin and wiry and was shedding a lot. My texture went from tight ringlets to very loose waves. I hated it!. By the 6th week of using this along with the Intensive Conditioner, my shed hair is about 20% of what it used to be. The curls are not the ringlets they used to be, but it has more elasticity and the waves are tighter.
Shampoo
5 out of 5 stars
Jasmine E. - 23 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] The product is so hydrating and a great cleansing shampoo it’s amazing.
Who knew?!
5 out of 5 stars
Tara - 23 days ago
originally posted on PATTERN Beauty
I never thought a shampoo would make a big difference. This one is amazing. Hair feels clean and soft. Hair feels conditioned!
Desert dry
2 out of 5 stars
olga s. - 24 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] This product dried out my hair like the Sahara desert. I wanted so much to love it but…
It does what it was made for
5 out of 5 stars
Jael M. - 26 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] It feels great in my hair it doesn’t feel dry, it’s clean after too and hydrated it. Love all yall hair products. Overall love it.
Little goes a long way
5 out of 5 stars
OLIVIA T. - 28 days ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] I love the lather and how far a small amount goes. Many reviews state the bottle isn't filled all the way. Yet. . the product stretches itself. I use a fraction of the amount of my old shampoo. The smell is really great as well. My hair feels clean not stripped. I love it this product.
Lathers up nicely with just a little
5 out of 5 stars
Loveda F. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] This shampoo lathers up nicely and doesn't take a lot of product to do so. My hair is squeeky clean.
Great regular wash day shampoo
5 out of 5 stars
Nora B. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] It is a great regular wash day shampoo---won't strip your hair but leaves it feeling clean and soft.
Crunchy
3 out of 5 stars
Nathaniel H. - 1 month ago
originally posted on PATTERN Beauty
[This review was collected as part of a promotion.] Unfortunately, the product left my hair feeling crunchy and dry.
Clean and smooth
5 out of 5 stars
Marlene Q. - 1 month ago
originally posted on PATTERN Beauty
I like the way my hair feels after use. It’s nice and soft and has a subtle fragrance and rinses out well. I personally like to wash twice and then condition.