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Dawn Ultra Clean Scent Ez-Squeeze Dishwashing Liquid Dish Soap
$2.89 ($0.20/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
- Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
- Dawn helps save wildlife. Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills.
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Scented
Product Warning: Drink water if product is swallowed, flush immediately if product enters eyes, keep out of reach of children
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Cleaner, Removes Grease, Used for Cleaning
Recommended Product Application: Dishes
Net weight: 14.7 fl oz (US)
TCIN: 84230940
UPC: 030772002063
Item Number (DPCI): 003-06-6028
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, colorants, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium laureth sulfate, sodium lauryl sulfate, water' '
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If Dawn gets in eyes, rinse thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 2.11 inches length x 2.78 inches width x 7.83 inches height
Estimated ship weight: 1.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.4 out of 5 stars with 667 ratings
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Guests are saying
The recent changes to the scent of Dawn dish soap have left many guests disappointed, as the new fragrance is often described as overpowering and unpleasant. Despite the effectiveness of the soap in cutting grease and cleaning dishes, the lingering scent has caused headaches and dissatisfaction among long-time users. Many guests express a desire for the return of the original scent, which they found more pleasant and effective. The innovative squeeze bottle design has received some praise, but the overall sentiment leans towards frustration with the scent change.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 4732 reviews
63% would recommend
297 recommendations
1 out of 5 stars
20 December, 2025
(no review title)
I didn't get this item
5 out of 5 stars
Thumbs up graphic, would recommend
17 December, 2025Verified purchase
(no review title)
Like it
5 out of 5 stars
Thumbs up graphic, would recommend
1 December, 2025
Dawn products never let me down
This product works well. Also, I love the EZ-Squeeze because it’s very easy to use. Be careful when you first squeeze it because it can get a little messy.
5 out of 5 stars
Thumbs up graphic, would recommend
30 November, 2025Verified purchase
(no review title)
Always a great buy!
2 out of 5 stars
26 November, 2025
originally posted on dawn-dish.com
Smells like old clothes
I bought a large bottle Dawn and despise the scent. I wish I sniffed it before I bought it. I didn't know that it was reformulated. If if was to save money, it would have been better unscented. It thought my sink drain or dishcloth was dirty. Nope. It was the Dawn dish soap. It smells like old clothes to me. I also seem to use more. Why change what was working and what consumers were happy with?
1 reply from Customer Care team - 23 days ago
Thank you for reaching out about the scent change to our Dawn Ultra Original. This is the first scent change for Dawn Original in over 10 years, and we're very sorry for your disappointment. The fragrance change of Dawn Ultra Original was implemented after receiving positive feedback during extensive testing with consumers, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd like to learn more about your experience and do our best to make things right for you. Please give us a call at (800) 725-3296.
1 out of 5 stars
26 November, 2025
originally posted on dawn-dish.com
New scent smells discusting!
New scent is extremely unpleasant. Causes nausea and headache for people who are sensitive to smells. Bad idea. Will be changing brands and hope others will follow.
1 reply from Customer Care team - 23 days ago
There's nothing more important to us than your safety and satisfaction, Bethannie, so we're truly sorry to hear about your experience with our Dawn Ultra Original Dishwashing Liquid. This is the first scent change in over 10 years, and it was implemented after receiving positive feedback during extensive testing with consumers. While scent preferences will vary from person to person, we would never expect a scent to cause any negative reactions, and our products go through extensive testing to ensure safety with proper use. While you may have done so already, please discontinue using the product to avoid any further sensitivity. This isn't something we take lightly, so we'd like to make a report to our Safety Team and help make things right. We'd also like to tell you about Dawn Free & Clear Unscented. Please give us a call at (800) 725-3296.
5 out of 5 stars
21 November, 2025
originally posted on influenster.com
Great on greasy dishes
I have always used Dawn dish soap because it works so well. I really like this easy squeeze bottle because you don’t have to flip the top and flip it over to pour it out. I use it for dishes and also sometime for laundry needs.
5 out of 5 stars
20 November, 2025
originally posted on influenster.com
Perfect Size
Dawn EZ Squeeze Ultra Original is the perfect size to have on your counter. Easy to grip, easy to squeeze and the perfect dollop of liquid every time. Dawn dishwashing cuts grease, lathers and cleans thoroughly every wash.
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2025Verified purchase
(no review title)
Very easy to use. Cleans well. Smells nice.
5 out of 5 stars
16 November, 2025
originally posted on influenster.com
Amazing dish soap! Obsessed with the new bottle!
Dawn Dish Soap has been the best soap for tough stains! This dish soap is a real game changer! Especially this bottle, makes it easy to use just by squeezing a bit of soap 🧼 which goes along way! It’s super light weight and easy to use! It leaves the dishes super clean and doesn’t have any smell afterwards! 100% recommend this soap to all my friends and family!
5 out of 5 stars
13 November, 2025
originally posted on influenster.com
Great product!
I love this brand of soap! It’s great to use on grease and hard to clean dishes. It absolutely gets them clean as ever! Inexpensive and can bought in stores and online as well!
5 out of 5 stars
12 November, 2025
originally posted on influenster.com
Love the design
I have always used dawn dish soap. It gets all the dirt and grime off easily. I saw this design in store and wanted to try it. It causes less spillage and makes it easier for my kids to help with dishes lol.
2 out of 5 stars
12 November, 2025
originally posted on influenster.com
Don’t recommend for anyone who’s a senior
The Dawn EZ squeeze bottle , I find extremely hard to squeeze to get any detergent out I love the dawn soap. I think it does a great job on my dishes, but the squeeze bottle is extremely hard. I’m only a 67-year-old woman and I don’t feel a product like this should be hard at my age.
5 out of 5 stars
9 November, 2025
originally posted on influenster.com
Love it
Smells amazing & leaves dishes clean. Amazing price as well. Small & compact bottle & takes a small amount for a large amount of dishes. This makes it great for a septic tank, less soap = less water.
5 out of 5 stars
4 November, 2025
originally posted on influenster.com
I very highly recommend
Very fresh, clean scent. I believe this is one of the most effectively fast working soaps, very durable packaging, value for the money is above and beyond I very highly recommend using Dawn dish soaps your number one go to.
5 out of 5 stars
1 November, 2025
originally posted on influenster.com
Best packaging
The packaging for the dawn dish soap is my favorite. I always grab this one. It is so easy to use up all the product and it does not spill or leak at all! It’s easy to squeeze as well.
5 out of 5 stars
31 October, 2025
originally posted on influenster.com
Easier clean up!
I love this version of dawn dish soap! The EX squeeze honestly make its it easier for me to use less soap because I’m not trying to make a clean stop. I also appreciate that the cleanliness of this packaging means I can set it down anywhere. Or when my hands are dirty the squeeze is much easier to keep clean.
1 out of 5 stars
30 October, 2025
originally posted on dawn-dish.com
EZ-SQUEEZE IS NOT EASY!
The new EZ-SQUEEZE NO FLIP NO MESS bottle does not work well when you are filling a sink soap dispenser or a handle sponge. It takes too long to keep squeezing the bottle to get the soap to come out. It is not user friendly. It is too hard for elderly people to squeeze, especially if they have arthritis. I will not buy this type of soap bottle again.
1 reply from Customer Care team - 2 months ago
Hi there, Doodie. We're incredibly sorry to hear that you're not the biggest fan of our EZ-Squeeze bottle. Your feedback is important to us, and we'd love nothing more than to connect about this and pass your feedback along to our team. You can reach us by dialing (800) 725-3296.
5 out of 5 stars
30 October, 2025
originally posted on influenster.com
Easy to Use
[This review was collected as part of a promotion.] Thank you to Dawn and Influenster for sending me this Dawn EZ Squeeze Ultra Original dish soap in exchange for my honest opinion. I found this product reliable and easy to use. I love Dawn dish soap products and this one definitely didn’t disappoint. Dawn is the only trusted product for cleaning wildlife animals affected by oil spills for a reason. This dish soap gets my dishes squeaky clean and I love this new EZ Squeeze bottle because it makes it even easier to use this dish soap. The scent is always the same great scent that I love about Dawn - not too strong and nothing unpleasant about it. It’s a great light scent.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 October, 2025
New scent is beyond awful!!!
I had no idea they changed the scent until I used it. Man is it awful!! It’s SO strong and fruity - the smell lingers on my hands long after I hand wash a dish or glass and it makes me nauseous. After being a customer for many, many years I’m going to have to find another dishwashing liquid. Why did they mess with a good thing?
1 reply from Dawn team - 2 months ago
Firstly, thank you so much for your many, many, years of loyalty and support. We're always looking for ways to improve our users dishwashing experience, so we made the change after receiving positive feedback during extensive consumer testing. We're incredibly sorry to hear that you found this scent too strong and not to the same quality you have come to know, love, and trust. When used as directed, this isn't what we expect, and because of the experience you had, and because of the quality and safety testing we have in place, we suggest you discontinue using it. To get rid of the scent on your hands, simply rewash them with mild hand soap. It may take a few tries, but the smell will resolve. To remove the scent from your dishes, soak them in hot water with some distilled white vinegar added to it. This isn't something we take lightly, and we'd love nothing more than to connect with you about this and ensure a loyal user of ours is heard and assisted. We can be reached at (800) 725-3296.