$2.99 when purchased online
Target Online store #3991
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Product Warning: Keep out of reach of children, keep out of eyes, keep out of reach of animals
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Used for Cleaning, Removes Dirt
Recommended Product Application: Cookware, Dishes
TCIN: 87877055
UPC: 030772094037
Item Number (DPCI): 003-06-6882
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water
Shipping details
Estimated ship dimensions: 2.04 inches length x 3.66 inches width x 8.96 inches height
Estimated ship weight: 1.29 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The recent change in scent for this dish soap has left many guests disappointed, as they find the new fragrance overpowering and unpleasant. Despite the effectiveness of the product in cutting through grease and grime, the lingering scent has caused some guests to seek alternatives. However, many still appreciate its cleaning power and versatility for various household tasks, making it a staple in many kitchens.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 30222 reviews
cleans effectively: 4.32 out of 5
quality: 3.82 out of 5
value: 3.77 out of 5
57% would recommend
1011 recommendations
Opened bottle
1 out of 5 stars
Bottle was leaking - 1 day ago, Verified purchaser
The bottle was opened and it leaked all over the bag when I did a pick up
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Won Samantha - 3 days ago, Verified purchaser
The only soap I use for dishes
Clean Ducklings
5 out of 5 stars
Thumbs up graphic, would recommend
Clean Ducklings - 9 days ago, Verified purchaser
Good stuff! Cleans everthing well, even baby ducks!
Bad new scent
1 out of 5 stars
Thumbs down graphic, would not recommend
ldag22 - 9 days ago
Cannot stand the new scent. It is so strong and the smells stays on my children’s plastic dishes…
1 reply from Dawn team - 8 days ago
We're saddened to hear this. All of our products go through strict quality checks to ensure that they work well in your home every time. So we apologize that that's not the case this time. However, we understand that preferences can vary from person to person, and we design our products with our customers in mind, in hopes that you'll love it as much as we do. Please know that comments like yours are how we determine the decisions we make about future products and changes, so you can be assured that we will be sharing your comments with the rest of our team! To get any scent off of your dishes, we recommend you soak the dishes in hot water with some distilled white vinegar added to it (or) run them through the dishwasher (assuming the dishes are dishwasher safe). It may take a couple of cycles, but the smell will come out. If you'd like to tell us more, and so we can help you find a scent you may enjoy more, give us a call: 1-800-725-3296
Dawn mess
1 out of 5 stars
C - 9 days ago, Verified purchaser
This is the third or fourth dawn that has an open lid causing a mess in my car. Could you please put some type of seal/tape or something to assist with this.
1 reply from Dawn team - 8 days ago
We’re very sorry to hear your soap was leaking! Please know we thoroughly test our packages to ensure they are able to withstand shipping and delivery, and reach you in the same condition it left our facilities in. Our team is sorry to hear that was not the case this time! We are happy to share that all of our soaps are completely water-soluble, and should not cause any damage if it spilled in your home or vehicle. If it was, we would be more than happy to share some restoration tips with you. Nonetheless, this is not an experience that you should have with our bottles, and we would like to make a full report to our quality team to make them aware of this situation, we would also like to make this right with you. When you have a chance, please give us a call, so we can help: 1-800-725-3296
great
5 out of 5 stars
dakotab63_1036 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] dawn dish soap is the only soap we use. it’s animal friendly, it smells clean, and it’s not pricey. it’s definitely worth the money. i’m never switching from dawn
Great dishwashing liquid!
5 out of 5 stars
loriannt_5675 - 9 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] We are a family that o reefers to hand wash our dishes vs using the dishwasher, so we appreciate a soap that makes it easy to wash dishes! This is a great dishwashing liquid that is effective at cleaning! It’s get sudsy so you know it’s working but fortunately the bubbles are easy to wash off. I know some have people complained about a change in scent, but this version smelled normal- nice, clean scent. Definitely recommend!
love it
5 out of 5 stars
amandah669_9158 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I really like this dishwashing liquid. You don't need to use a lot of it. If you buy a cheap brand, you end up using way more just to get some soap on your dishes to clean them. Just a drop or two of this stuff works wonders on grease. It really gets the job done! You won't go through a bottle of the cheap stuff as fast, and that's why I stopped buying it. I prefer to buy a good bottle of Dawn because it lasts a long time. You usually only need a little bit, so I totally recommend it. From now on, this is the only brand I will buy!
My go-to. Can’t be beat!
5 out of 5 stars
amandab198_9910 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This is my go-to dishwashing liquid and I’ve yet to find anything that works better. I love the smell and I feel like it only takes a little to clean the toughest stuck on food. Will continue to purchase!
Terrible New Scent!!!
2 out of 5 stars
Jamie H - 10 days ago
originally posted on dawn-dish.com
I have been using the blue Dawn dish soap for years, and have never had any issues. I've always loved it, until they changed the fragrance. Not only does it smell horrible, but my hands have started to break out in awful dry patches since it changed. It's so disappointing, as this product has been a staple in my home for more than 15 years. Please, bring back the old Dawn!!!
1 reply from Customer Care team - 8 days ago
We're saddened to hear this, Jamie. We appreciate your continued loyalty of 15 years. As all of our products go through strict quality checks to ensure that they are safe to use when used as directed, so we would not expect the scent to give your hands any dry patches. However, we understand that preferences can vary from person to person, and we design our products with our customers in mind, in hopes that you'll love it as much as we do. So we apologize that that's not the case this time. Please know that comments like yours are how we determine the decisions we make about future products and changes, so you can be assured that we will be sharing your comments with the rest of our team! If you'd like to tell us more, and so we can help you find a scent you may enjoy more, give us a call: 1-800-725-3296
I love dawn
5 out of 5 stars
em_ily_833 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I know for awhile people were very upset with the new dawn scent that was pushed out. This is definitely an improvement to that scent. While it’s still not that original scent we all know and love as Dawn, it does have a fruity smell, it almost reminds me of shampoo. But most importantly it’s the same cleaning power that can’t be found in any other dish detergent.
Love the original!
1 out of 5 stars
Susie99 - 10 days ago
originally posted on dawn-dish.com
Please bring back the Dawn original scent. The new scent is horrible! I will switch to another brand when I can’t find any of the old Dawn.
1 reply from Customer Care team - 7 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original, Susie. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
The new fragrance is overpowering!
1 out of 5 stars
Cleaninglady42 - 10 days ago
originally posted on dawn-dish.com
It smells like perfume now in an offensive kind of way.. I've bought this for many years but won't be buying it again.
1 reply from Customer Care team - 7 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Does the job very well
5 out of 5 stars
lynnem2fca_2159 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The dawn liquid dishwashing was great. It has a lot of cleaning power to it. It has a pleasant smell to it. You don’t have to use very much and it goes a long way. It is very easy to use. Love the size of the bottle.
Most effective dish soap on the market!
5 out of 5 stars
joannaf34_3331 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] There’s no better dish soap out there Dawn!! I love how effective it is at cleaning EVERYTHING. Literally everything. Such a great product for normal dishes but also to get any grease spots or stains out of clothes. This comes in an easy squeezable bottle and makes it easy to use. I love what you get with it!
Dawn is the only choice
5 out of 5 stars
kaylab1_7435 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Dawn is such an effective product. It’s such a great value and works so well. Smells great and gets off all the grease! The only dish washing liquid I use
Long lasting grease cutting soap
5 out of 5 stars
jamesh150_5291 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Very strong long lasting liquid soap that cuts through grease. A few drops is all it takes. It has a great smell and a very eye catching packaging. It is reasonably priced.
Love
5 out of 5 stars
marissaariannacaldw_8777 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love this brand. Dawn does so much! It’s great for dishes as well as anything oily. I’ve used it to remove foundation from my clothes that I dropped in myself. It’s great.
Great product!
5 out of 5 stars
kathleenk44_6635 - 10 days ago
originally posted on influenster.com
I’ve been using Dawn for years and I love it. You don’t need to use a lot to get your dishes clean. The scents are all amazing. You get a lot of of uses out of the bottle and you can recycle it after.
Squeaky clean and shiny
5 out of 5 stars
fuchsiafeels_136 - 10 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] You cannot go wrong with the dawn dish detergent! It has a mild and subtle lemony scent. A little goes a long way, lathers quickly and fights stains and odors. I do a lot of Indian cooking in stainless steel and this has been a dream getting off hard turmeric stains and tomato gravies from my pots and pans. Prevents residue from staying on utensils after rinsing. It’s a major bang for your buck at this price point and a must have for my household.