$22.99 when purchased online
Target Online store #3991
About this item
Highlights
- 10X Grease Cleaning Power: More grease fighting ingredients than leading bargain laundry detergent
- 3-in-1: Tide liquid laundry detergent attacks grease, tackles odors, fights stains
- Don't pay for water, pay for clean: less water per drop versus leading bargain laundry detergent
- Tough stain removal: Laundry soap that works on 100% of common stains
- Power in cold and quick: liquid laundry detergent that works in all cycles and water temperatures
- Fresh scent: Infused with the Tide Original scent you love
- America's most trusted: voted Most Trusted laundry detergent in 2025 BrandSpark American Trust Study
- Tide liquid laundry detergent is easy to measure and pour
Description
Face it, the world can be a really dirty place. In a world where common stains can be mere moments away, you need a clean that can stand up to them. When it comes to stains, you want a solution that you can trust in any circumstance. Tide Liquid Laundry Detergent will give you the Tide clean you love - every single time. A surprisingly powerful clean in one step-even in cold water and quick cycles. Tide Laundry Soap works on 100% of common stains, including grease stains, giving you the clean and freshness you know and love. When it comes to choosing a laundry detergent that works on all of life's messes, don't pay for water, pay for clean. Tide Liquid Laundry Detergent is America's #1 trusted detergent brand** and is designed to work even in cold water, delivering outstanding performance every time. Get a quality clean from your liquid laundry detergent. Tide laundry soap keeps your whites white and your colors colorful, infused with the Original Scent you love. Tide laundry detergent is easy to measure and easy to pour. If it's clean, it's got to be Tide.
** Voted most trusted laundry detergent brand by American shoppers based on the 2025 BrandSpark American trust survey.
** Voted most trusted laundry detergent brand by American shoppers based on the 2025 BrandSpark American trust survey.
Scent: Original
Health Facts: Trichloroethylene-Free, Paraben-Free, Perchloroethylene-Free, Phosphate-Free, Bleach-Free, Aluminum-Free
Product Warning: Keep out of reach of children, flush immediately if product enters eyes, keep container tightly sealed, seek medical help if product is swallowed
Formulation: Deep Cleaning, Concentrated, High Efficiency
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Net weight: 149 Ounces
Number of uses: 113
TCIN: 89790753
UPC: 030772141571
Item Number (DPCI): 003-08-5260
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
Ingredients:
cleaning agents (sodium and mea c10-16 alkylbenzenesulfonate; c10-16 pareth; sodium lauryl sulfate; mea laureth sulfate; c10-16 alkyldimethylamine oxide, c10-16-alkyldiméthyl), stabilizers (sodium cumenesulfonate; hydrogenated castor oil; calcium formate), suds reducers (sodium and mea salts of c12-18 fatty acids; simethicone; dimethicone or both phenylpropyl ethyl methicone and trimethylsiloxysilicate), water softener (sodium and mea citrate), enzymes (subtilisin; amylase enzyme; cellulase enzyme/enzyme de cellulase; mannanase enzyme), cleaning aids(polyethyleneimines alkoxylated alcoxylées; tetrasodium glutamate diacetate), odor removers (diethylenetriamine; methyl di-t-butyl hydroxyhydrocinnamate), solvents (alcohol; propylene glycol; ethanolamine), preservative (benzisothiazolinone), colorants, fragrances, water/eau.' '
Allergens & Warnings:
CAUTION: MAY IRRITATE EYES. Do not get in eyes. Do not reuse this package for dispensing beverages or other liquids. KEEP OUT OF REACH OF CHILDREN. FIRST AID TREATMENT: Contains surfactants (anionic and nonionic) and enzymes. If swallowed, give a glassful of water or milk and call a Poison Control Center or doctor immediately. Do not induce vomiting. If in eyes, rinse well with water for 15 minutes., CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED., Contains fragrance allergen(s)Shipping details
Estimated ship dimensions: 6.102 inches length x 9.173 inches width x 10.945 inches height
Estimated ship weight: 10.456 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The reviews highlight a significant divide among guests regarding the new scent of Tide laundry detergent. While many appreciate its cleaning power and long-lasting freshness, others find the new fragrance overpowering and reminiscent of chemicals. Guests value Tide for its stain removal capabilities and reliability, often passing it down through generations. However, the recent scent change has led some to seek alternatives, emphasizing the importance of scent in their laundry experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 6435 reviews
cleans effectively: 4.63 out of 5
quality: 4.45 out of 5
scent: 4.2 out of 5
value: 4.21 out of 5
81% would recommend
291 recommendations
Great quality
4 out of 5 stars
Thumbs up graphic, would recommend
Charles - today, Verified purchaser
Like cost and removes any kids stains
Beware of false product specs
2 out of 5 stars
Thumbs down graphic, would not recommend
centen - 5 days ago, Verified purchaser
The main photo on the Target site for an 84 oz. bottle of Tide prominently declares 74 loads in large white letters. But that is not what you get. You get an 84 oz. bottle of Tide yielding 64 loads. So be careful how you evaluate cost per load! Target must have used a photo of a special promo bottle ("10 loads free") as the main picture of the 84 oz. bottle. What I got was an 84 oz bottle, but yield was only 64 loads - that's about 16% less product than what I thought I was purchasing.
Truly is superior and I hate to admit it.
5 out of 5 stars
Thumbs up graphic, would recommend
laVidaLoner - 5 days ago, Verified purchaser
As with Charmin TP, we did a household experiment with various brands of laundry detergents. Similarly to the TP, we kept coming back to the expensive one. Lol. In this case, Tide really did seem to clean the best. I enjoy the smell of gain but Tide original manages to truly clean deeper to get rid of odors rather than mask set-in smells with a strong fragrance.
Only detergent i use!
5 out of 5 stars
Thumbs up graphic, would recommend
Lindsay - 9 days ago, Verified purchaser
Love this detergent! Not only does it smell amazing but it gets out stains without pre-treating
Make everything drity
1 out of 5 stars
Laundry detergent soap - 12 days ago, Verified purchaser
Laundry detergent leaks out and gets on everything
Works great
5 out of 5 stars
Thumbs up graphic, would recommend
CleanFreak - 12 days ago, Verified purchaser
Works great removing stains and odors. People comment on how overpowering the smell is but they’re using way too much.
Great product!
5 out of 5 stars
Thumbs up graphic, would recommend
Wanda - 24 days ago, Verified purchaser
Tide is excellent for my childrens clothes.
Pricing
2 out of 5 stars
Thumbs down graphic, would not recommend
Nancy - 26 days ago, Verified purchaser
Mine is labeled 64 Oz, with100 in large numbers on the package, and 74 loads here. One of the worst companies for deceptive packaging, in my opinion. Strangely, the product seems to cost exactly the same from store to store. I am experimenting with other products, but Tide is an effective cleaner.
1 reply from Tide team - 26 days ago
We appreciate you bringing this to our attention, Nancy! This certainly doesn't sound like the experience we'd expect when using our products, so it's important to know that our products undergo strict quality checks to ensure they reach you in the best condition. To allow our Quality Team to investigate further, we'd love the opportunity to learn more. Please give us a call at (800) 879-8433, 9 am-6 pm EST, Monday-Friday.
Cleans laundry
5 out of 5 stars
Thumbs up graphic, would recommend
Rose - 28 days ago, Verified purchaser
Product is worth the price
Regular buy!
5 out of 5 stars
Thumbs up graphic, would recommend
Amber - 28 days ago, Verified purchaser
I love how fresh it keeps my clothes smelling!
Tide soap
5 out of 5 stars
Thumbs up graphic, would recommend
JASM - 28 days ago, Verified purchaser
Cleans and smells good
Clean
5 out of 5 stars
Thumbs up graphic, would recommend
Jessica - 30 days ago, Verified purchaser
Love this smell, plus it takes off all the smelly and dirt from the clothes .
Disappointed with Shipping Service
1 out of 5 stars
Mom of Three Girls - 1 month ago, Verified purchaser
It came open and on the same bag with other item. Second item was damaged because the detergent spiled on it.
1 reply from Tide team - 29 days ago
Thank you for sharing this with us. We recommend reaching out to Target by calling 1-800-440-0680.
Scent is overpowering.
1 out of 5 stars
DoberMom73 - 1 month ago
originally posted on tide.com
Just bought a new jug of Tide as I had tried the Free
1 reply from Customer Care team - 1 month ago
We're sorry to hear that you're unhappy with the scent of your Tide detergent! We do extensive research and testing when we design our products to make sure we're creating features and scents that we hope you'll love, so please know that this isn't the experience we want you to have, and we really appreciate you taking the time to share your feedback. Your satisfaction is important to us, and we'd like to learn more, so that we can help you find the right detergent for you and assist further with this. Please give us a call at (800) 879-8433 any time from 9:00AM-6:00PM EST Monday-Friday.
Horrible Scent
1 out of 5 stars
TRO20 - 1 month ago
originally posted on tide.com
I primarily use Tide liquid with Downey, but the store that I was purchasing it did not offer that option. I decided that I would purchase the original tide sent, it’s always been tried and true. Big mistake! To my surprise, the scent is so strong and not anything like the original scent. I don’t understand why the company would make such a drastic change. Very disappointing. Bad marketing decision Proctor and Gamble.
1 reply from Customer Care team - 1 month ago
We're so sorry to hear that you're unhappy with the scent of your Tide detergent! Our products undergo thorough testing, and we do a lot of research when we design them to make sure we're creating features and scents that we hope you'll love, so please know that this isn't the experience we want you to have, and we really appreciate you taking the time to share your feedback. Your satisfaction is important to us, and we'd like to gather some additional information, so that we can help you find the right detergent for you, and assist further with this. Please give us a call at (800) 436-2229 any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
Caused allergic reaction, too heavily scented
1 out of 5 stars
Thumbs down graphic, would not recommend
Deborah - 1 month ago, Verified purchaser
Now smells ways too strong and gave my contact dermatitis! I have a rash all over my legs and arms thanks to this new formula. The original formula never gave me a reaction but the oxi version of Tide does and this original formula now smells like that one. Never buying tide again. Returning.
1 reply from Tide team - 1 month ago
Thank you for sharing this with us, and we're so sorry to hear this happened, Deborah! Safety is our top priority, and while all our ingredients and products are thoroughly evaluated to ensure they are safe and effective when used as directed, we recognize some users may have personal sensitivities. Based on your experience, we agree it's best to discontinue using the bottle. It's helpful to know we have not made any recent changes to the scent of Tide Original or the formula. If you're looking for an unscented Liquid Tide detergent, we recommend Tide Free and Gentle Liquid Detergent, designed for sensitive skin and free of dyes and perfumes. Your loyalty and satisfaction mean the world to us, and we'd like to learn more about your experience and help you find the best detergent for your needs. When you have a moment, please give us a call at (800) 879-8433, 9 am-6 pm EST, Monday-Friday.
Tide Detergent
5 out of 5 stars
Thumbs up graphic, would recommend
JessMom - 2 months ago, Verified purchaser
Good choice! This detergent cleans my clothes well and does not require a large portion of liquid for proper care.
Detergent
5 out of 5 stars
Thumbs up graphic, would recommend
Bren - 2 months ago, Verified purchaser
Gets my clothes clean and leaves a great scent behind, my go to!
Scent change
1 out of 5 stars
Tayfor20 - 2 months ago
originally posted on tide.com
Up until recently, I was loyal and dedicated to Tide for all my laundry needs. I loved the original scent and how well it cleaned our clothes. I noticed the scent change instantly and it literally made me sick and gave me a headache. I have never ever smelled a laundry detergent so putrid, overpowering, chemical-like, artificial, and down right nauseating and revolting. I had to re wash all of our laundry twice to get the stench out that this new scent left in the clothes. It even lingers in the laundry room and is noticeable outside when the dryer is running and we’re in a decent proximity to the vent. I am so disappointed. I went back to the store immediately to try another scent and they ALL were the same way. I ended up leaving with a different brand altogether and will be switching permanently due to this. How unfortunate as I’ve only used tide for my entire adult life. Bottom line: Poor move by changing the scents of the products. You ruined a good thing. Bring back the original scents.
1 reply from Customer Care team - 2 months ago
We're sorry to hear this. Due to the rigorous health and safety tests our products have gone through, this isn't the result we expect. Your well-being is very important to us, so we hope you're feeling better now. If you haven't yet, we recommend to discontinue using this detergent. So our Safety Team can learn more and gather some product information, could you please give us a call? You can reach us at (800) 879-8433.
Too scented
2 out of 5 stars
Megan M - 2 months ago, Verified purchaser
Way too strong of a scent. I am returning this tomorrow.
1 reply from Tide team - 2 months ago
We're sorry to hear you aren't enjoying this scent, Megan. If you have any questions or would like to share more, please give us a call at (800) 879-8433.