Nuloom 10x13 Daniela Jute Tassel Hand Woven Indoor Area Rug, Natural, Solid Chunky Farmhouse Design, Natural Fiber BedroomLiving Room
Highly rated
$549.99 reg $1,014.27
Sale save $464.28 (46% off)
size9' 6" x 12' 6"
In Stock
Eligible for registries and wish lists
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Guests are saying
This jute rug has received positive feedback for its beautiful design, color accuracy, and texture. Guests appreciate its ability to enhance room aesthetics and provide a cozy feel underfoot. While some mention minor shedding and rough edges, many find it a durable and stylish addition to various spaces, including living rooms and kitchens. Its unique tassel design and natural fiber appeal make it a popular choice for those seeking a rustic yet refined look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 4960 reviews
design: 3.56 out of 5
easy to clean: 2.64 out of 5
quality: 3.35 out of 5
value: 3.54 out of 5
53% would recommend
26 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
27 March, 2026Verified purchase
(no review title)
Too chunky. Hard to move chairs. Worn in several spots immediately. Tried to return it but since the rug is not sold by Target it could not be returned or refunded after 30 days despite my dissatisfaction.
5 out of 5 stars
27 March, 2026
originally posted on nuLOOM.com
Chunky Jute Tasseled Rug
[This review was collected as part of a promotion.] Exactly what I expected and exactly what I wanted! It’s the perfect size and the color is stunning!!!
4 out of 5 stars
2 March, 2026
originally posted on nuLOOM.com
Jute Rug
[This review was collected as part of a promotion.] My only issue is the rug looked dirty and that made me think it was used.
4 out of 5 stars
24 February, 2026
originally posted on nuLOOM.com
Beautiful but uncomfortable
[This review was collected as part of a promotion.] It’s a gorgeous rug, just as described however I wasn’t prepared for how uncomfortable and painful it was to walk on. The knots on the rug are big and you feel every knot as you step on it. Cannot be used in a high traffic areas where you don’t wear shoes or without another thick rug layered on it in my opinion.
5 out of 5 stars
9 February, 2026
originally posted on nuLOOM.com
Heavy textured and organic appearance
The rug is beautifully made! It fit perfectly in my great room and anchored two sofas and a large coffee table. The texture adds interest without making the room look too formal or stuffy. The only issue I’ve noticed is the strong smell releasing from the rug. I avoided a material rug for fear of toxic substances. I’m not sure what this rug was treated with, perhaps for stain resistance. But expect fumes in the first several days where open doors and windows will be needed.
2 out of 5 stars
5 February, 2026
originally posted on nuLOOM.com
Great design, but filled with so much dirt / dust
[This review was collected as part of a promotion.] I loved this rug at first, it’s great quality and substantial. However, it is filled with dirt, dust, sand and sheds jute fibers like crazy. I have vacuumed it on both sides (front and back) several times and the dirt just keeps on coming. I was planning to try and beat the rug outside but it’s just not practical and makes the rest of my house dirty. And I have it in an extremely low traffic area (formal dining room). I have loved all of my other Rugs USA purchases so far, but this one really missed the mark.
5 out of 5 stars
2 February, 2026
originally posted on nuLOOM.com
Perfect!
[This review was collected as part of a promotion.] I bought this rug, 7.5 X 9.5 in Natural, to replace another rug that was falling apart. I couldn't be more thrilled with this purchase. The rug is the prettiest mix of warm tones without looking too yellow as some jute rugs do. It looks amazing in my living room. It is soft to walk on and definitely looks more expensive that it was. The delivery was lightning fast, literally within two days. I highly recommend!!
2 out of 5 stars
29 January, 2026
originally posted on nuLOOM.com
Was not a win for me
[This review was collected as part of a promotion.] Had to take the rug outside and shake it out because it kept leaving so much dirt on my floor. Still having the same problem, and I need to clean around the rug every day. Would have returned of it wasn’t so big and difficult to send back
5 out of 5 stars
23 January, 2026
originally posted on nuLOOM.com
Jute Tasseled Rug
[This review was collected as part of a promotion.] Love the jute rug, absolutely perfect for our bedroom
5 out of 5 stars
21 January, 2026
originally posted on nuLOOM.com
Love it
[This review was collected as part of a promotion.] Tucked in my home's plant-filled sunny bay window with a reading chair and Moroccan ottoman. Doesn't smell, vacuumed without a problem. Cats are ignoring it (so far). It is slippery on my wood floor though, so I will have to get a grippy rug pad. I would not recommend for heavy foot traffic as there are some knots in the weave that will eventually work their way out. But for my purpose it's lovely.
5 out of 5 stars
18 January, 2026
originally posted on nuLOOM.com
Jute rug
[This review was collected as part of a promotion.] A runner for in my kitchen it looks just great! Love it, perfect size and color and the look I was looking for!
5 out of 5 stars
18 January, 2026
originally posted on nuLOOM.com
Rugs
[This review was collected as part of a promotion.] Love the looks and the color. Looks great in my home!
1 out of 5 stars
10 January, 2026
So much shedding
I loved the look of this rug, but it sheds and it’s a nightmare! Always all over our clothes.
1 out of 5 stars
Thumbs down graphic, would not recommend
31 December, 2025Verified purchase
Do not purchase!
This item has horrible discoloration that has progressively gotten worse. I have only had it for 8 months and it looks absolutely terrible. Furthermore, the fibers breakdown and my house is extremely dusty due to this rug. I vacuum and dust daily. Target won’t help remedy the situation because it’s a 3rd party seller. I do not recommend this product.
3 out of 5 stars
Thumbs up graphic, would recommend
23 December, 2025Verified purchase
Cute but not comfortable
It’s cute. I like the way it looks but it’s not functional. We have it in our living room and you can’t move the furniture without the rug bunching up. It’s not soft to walk on. When you vacuum it the rug starts to pull apart. Just consider those things when you’re deciding where to put it.
5 out of 5 stars
22 December, 2025
originally posted on nuLOOM.com
Actually Good Quality
[This review was collected as part of a promotion.] I had low expectations as it seems everything nowadays isn’t great quality. However, the material of the rug is actually nice and it’s thick too! It’s comfortable and warm to walk on. And on top of that it looks nice. Good choice
5 out of 5 stars
16 December, 2025
originally posted on nuLOOM.com
Chunky jute tasseled rug
[This review was collected as part of a promotion.] Well made, color as shown, arrived quickly. Love it, and have received many compliments
5 out of 5 stars
11 December, 2025
originally posted on nuLOOM.com
Good quality runner
[This review was collected as part of a promotion.] Super thick and nice rug. Color shows more as a light beige with lots of texture. Not soft to the touch, but is still nice jute
1 out of 5 stars
8 December, 2025
originally posted on nuLOOM.com
Stained
[This review was collected as part of a promotion.] I submitted a complaint and no one has responded back to me re. the several stains on the new rug.
1 out of 5 stars
7 December, 2025
originally posted on nuLOOM.com
Poor Quality
[This review was collected as part of a promotion.] I understand that this rug is a decent price, but after two weeks in a low traffic room it is already falling apart. Looks nice, but stretches out quickly and becomes very loose. If I’m paying this much for a rug, I expect it to last longer than two weeks! Side note: if you have a robot vacuum, the tassels will be a huge issue.