SquishPillow by Original Squishmallows Firm Bed Pillow and Ultra Soft Pillowcase Cover
$29.99 when purchased online
Target Online store #3991
About this item
Highlights
- AVAILABLE IN 3 FIRMNESS LEVELS: This is the FIRM SquishPillow, best for side sleepers and those looking for extra neck support. Looking for something squishier? MEDIUM (best for back sleepers) and SOFT (best for people who already sleep on their Squishmallows) will be available soon.
- INCLUDES PILLOW AND PILLOWCASE - Ultra-soft…Just like a Squishmallows!
- SQUISH YOUR SLEEP - Stuffed with the same signature fill as Squishmallows, SquishPillow is designed for comfort and support — more ergonomic than Cam the Cat (sorry, Cam!).
- FOR SLEEPY HEADS - Back sleeper? Side sleeper? Jetsetter? Lounger? SquishPillow comes in standard and king sizes, perfect for everyone and every sleep style.
- CARE INSTRUCTIONS - SquishPillow are spot clean only, extending the life of the Squishy in your pillow for a continual ultimate sleep performance night after night. Pillowcases wash cold (30°C or below), tumble dry low for maximum squishiness.
- SQUISH SPECS - SQUISH SPECS - The SquishPillow features a 250 thread count organic cotton cover, filled with down alternative polyester fiberfill. Both SquishPillow and pillowcase are Oeko 100-certified.
Description
For the first time ever, Squishmallows is extending into the world of sleeping pillows to transport you into the dreamiest of nights. Filled with the same fluffy goodness found in Squishmallows, SquishPillow is offered in 3 “Squishiness” levels for the perfect amount of head support. The perfect blend of comfort and function, it’s truly the best thing to happen to sleep since counting sheep. Pair it with a unique SquishPillow Pillowcase and get ready to snooze in squishy style!
Features: Rectangle (shape)
Dimensions (Overall): 22.2 Inches (L), 22.2 Inches (W), 4.7 Inches thick
Weight: 1.38 Pounds
Fill Material: 100% Polyester
Fabric Name: Microplush
Textile Material: 100% Organic Cotton
Fill Density: Firm
Thread Count: Non-Woven Fabric
Pillow style: Universal Sleeper Pillow
Care and Cleaning: Spot or Wipe Clean, Tumble Dry
Street Date: June 15, 2025
TCIN: 94243405
UPC: 191726908869
Item Number (DPCI): 062-05-6927
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 22.87 inches length x 16.22 inches width x 7.75 inches height
Estimated ship weight: 2.28 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.5 out of 5 stars with 224 reviews
52% would recommend
142 recommendations
not a replacement for a squishmallow
3 out of 5 stars
Thumbs down graphic, would not recommend
kh29835 - 6 hours ago, Verified purchaser
I bought this thinking it would be a squishmallow in a pillow form. It isn't even close. It is awful. The pillow is very firm. To be fair I now see the description says firm. This was what available for pre-order and I regret my decision since it was a complete waste of money. Squishmallows are supposed to be good alternative pillows for migraine sufferers.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Leen - 3 days ago, Verified purchaser
Loving it feels like pokemon squishmallow firmness. Which is perfect for me.
Like sleeping on a rock
1 out of 5 stars
Anonreview - 4 days ago, Verified purchaser
Feels nothing like sleeping on a squishmallow, it’s so firm it hurts to lay my head on it
Dissappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Rachel - 4 days ago, Verified purchaser
Was so excited when I saw this and then sadly disappointed. Too firm and not the same fill as squishmallow. Would be better if the cover wasn’t cream bc i have to put inside our gray pillowcase and i think that makes it even more firm bc it has to fit into the case
Feels nothing like a squishmellow
1 out of 5 stars
Thumbs down graphic, would not recommend
Keira - 4 days ago
This feels absolutely nothing like a squish mellow, it’s just a hard standard over priced pillow w a label. Now I gotta go return it. It was supposed to be a gift for someone who loves sleeping on squishmellows.
Just like their stuffed animals but soft pillow version
5 out of 5 stars
Thumbs up graphic, would recommend
Rachel - 5 days ago, Verified purchaser
So far nothing to dislike
My neck likes it
5 out of 5 stars
Thumbs up graphic, would recommend
MelySA - 6 days ago, Verified purchaser
With several neck issue and at stenosis, I’ve tried so many pillows out there. From brand names to many other ones. I came across this pillow at Target and not even thinking of squish pillows. I liked bouncy firmness. It doesn’t deflate and so far I’m loving it. No neck pain in the morning. I plan to probably get one more. I wish they one a king size too.
Where is the soft level?
3 out of 5 stars
Thumbs down graphic, would not recommend
Aschultz11 - 6 days ago, Verified purchaser
Would have liked to have had the option to choose the softness level.. I only see firm available
Nope
1 out of 5 stars
Thumbs down graphic, would not recommend
Launa - 6 days ago, Verified purchaser
Dang it i was so quick to order and so excited! This is a regular firm pillow with a soft cover unfortunately not what I was thinking. I assumed it was going to be like an actual squishmallow. :( I returned
Could be better
4 out of 5 stars
Thumbs up graphic, would recommend
Paige - 6 days ago, Verified purchaser
It does have a similar squish to the stuffed animals but I think what throws me off is the pillow has a cotton fabric or something as the outside which has no stretch. If they switch the exterior fabric it would be way better
Highly disappointed and feel scammed
1 out of 5 stars
Annalou - 6 days ago, Verified purchaser
This is just your basic polyfiber fill with a soft cover at a farm more expensive price. It’s crap. I took apart one of the Squishmallows and took the fill out of the pillow and you can clearly see the difference between the two. Talk about a scam. Don’t waste your money. You can clearly see that the fiberfill on the right is from a squishmallow and and is slick. The filling on the left is from the squishmallow pillow and is the basic cheap crappy fiberfill.
Squishy
5 out of 5 stars
Thumbs up graphic, would recommend
Cherry - 7 days ago, Verified purchaser
Slept like a rock with this pillow
Disappointed
2 out of 5 stars
Thumbs down graphic, would not recommend
Amy - 7 days ago, Verified purchaser
It is just a regular pillow with a soft pillowcase. It’s not squishy like a Squishmallow at all. It would have been the same and a lot cheaper to just get the pillowcase and put it on a regular pillow.
Nothing Squishy About It
1 out of 5 stars
Thumbs down graphic, would not recommend
Laho90 - 7 days ago, Verified purchaser
Absolutely nothing like a Squishmallow. Hard as a rock and massively thick. Didn’t even try to sleep a whole night with it because it was like a brick. I’ll go back to sleeping on a real Squishmallow 😒
Too firm
1 out of 5 stars
Thumbs down graphic, would not recommend
Alyssa - 8 days ago
It’s soft initially but made my neck hurt so bad. The pillow case is definitely on par for a squishmallow but this is way too firm. I will give it another chance when they release the softer fills
Never got it
1 out of 5 stars
Thumbs down graphic, would not recommend
Never got it in the mail - 8 days ago, Verified purchaser
I wish I could tell you about it was really to try it but never came in the mail
terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
not like a squish - 8 days ago, Verified purchaser
hotel pillows are better
Wow!
5 out of 5 stars
Thumbs up graphic, would recommend
Squishmellow bed pillow - 8 days ago, Verified purchaser
I have no idea why this pillow is better than my others but I have slept so well since I got it. I would guess it's because my old one was flat and I was just sleeping on my arm. This one is listed a firm but Im not sure I would consider it really firm. I was thinking I would have to remove some stuffing to make it more comfortable for me, but its perfect the way it is. I usually like soft pillows. So I am pleased and surprised! 5 star from me! (Personally it feels more medium to me than firm). Either way I am super happy with it!
Love this pillow!
5 out of 5 stars
Thumbs up graphic, would recommend
Lady1967 - 9 days ago, Verified purchaser
Love this pillow. Holds it shape n very comfortable. The best pillow that I’ve had in a long time!
Overpriced and nothing like a squishmallow
3 out of 5 stars
Thumbs down graphic, would not recommend
Bk - 9 days ago, Verified purchaser
This is way firmer and not really anything like a squishmallow. I feel duped into buying a generic pillow for twice the price. As an adult who sleeps on a giant sauishmallow, I was really hoping this would work better.