Samsung S90F 77" 4K OLED Smart TV
$3,499.99
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Guests are saying
The Samsung S90F OLED TV impresses with its stunning picture quality, vibrant colors, and exceptional sound, making it a perfect choice for both gaming and streaming. Guests appreciate its user-friendly interface and smart features, including AI calibration and seamless integration with other devices. While some have noted challenges with wall mounting and remote usability, the overall experience is overwhelmingly positive, highlighting its value as a centerpiece for home entertainment.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 555 reviews
5 out of 5 stars
31 March, 2026
originally posted on Samsung US
Excellent television set
[This review was collected as part of a promotion.] Very user friendly and durable. Excellent product and should be a masterpiece in every household. I would, which i have been doing , recommend this brand TV to the world. I truly think they're the leading brand right now and has always been. Continue to produce more world class series. Thank you 😊
5 out of 5 stars
30 March, 2026
originally posted on Samsung US
Awesome TV and easily connects through smart thing
[This review was collected as part of a promotion.] I was debating on buying another Sony bravia but decided to try a Samsung because I have multiple Samsung Products already. I found it superior to my Sony bravia A90L. I will be purchasing a a95f next month for our living room to replace our Sony bravia a85f. Only missing Dolby Vision. That doesn't make it any less than a great TV though.
5 out of 5 stars
29 March, 2026
originally posted on Samsung US
The best tv
[This review was collected as part of a promotion.] Love the quality of the tv super clear and bright definitely better than the mini led go oled
5 out of 5 stars
29 March, 2026
originally posted on Samsung US
Exceptional picture clarity!
[This review was collected as part of a promotion.] Our Samsung S90F TV has pristine picture clarity! All my expectations about the TV performance has been met, the motion is flawless. The gaming experience in this resolution is incomparable compared to other competition brands. Though this TV is not yet certified glare-free as compared to s95, still has vivid contrast and brightness when used during daylight. Loved it.
5 out of 5 stars
27 March, 2026
originally posted on Samsung US
Amazingly fast
[This review was collected as part of a promotion.] Blazing fast to start up and it was easy to mount on the wall due to it's relatively light weight. The picture is amazing, especially in dark environments.
1 out of 5 stars
27 March, 2026
originally posted on Samsung US
Buyer Beware
Garbage. Do not buy. Thing is slow, takes forever to navigate menus waiting on this thing to figure out where your trying to go. 4 months in and the remote decides to not work in the home menu, It will work if I am watching prime but not if I'm trying to change sources. Starting to think it's the tv as the smart things app did not want to work either with same situation. I had to figure out the stupid nonbutton on the bottom of the tv. Of course this will require some goblin coming to my house. If they gotta come out i wish theyd just refund my money and take their piece of crap with them. I'm not very happy rn, for the price i expect better
1 reply from Samsung Specialist team - 6 days ago
Hi there, It’s unfortunate to hear you’re having trouble with your S90F TV. To help us identify the cause and provide the most effective solution, please reach out so we can gather more information. You can contact us at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun), or visit our website for LiveChat. ~ Samsung Specialist
2 out of 5 stars
25 March, 2026
originally posted on Samsung US
Great picture except...
I'm a huge fan of the Samsung OLED and have three S90C. I got the S90F and had issues with green lines intermittently showing on the screen. I reported this issue to Samsung two weeks after purchase the the support team recommended that I update to the latest version and factory reset to resolve the issue. The issue has comes back every few weeks and the response from support has been to factory reset. This is an unacceptable response to an issue raised two weeks after purchase on a new TV. I really expected Samsung to address the issue but its been five months now and I still continue to see intermittent green lines on a new TV.
1 reply from Samsung Specialist team - 7 days ago
Hi there, Thank you for bringing your concerns to our attention. We encourage you to reach out to us again so we can take a closer look, further diagnose the issue, and provide additional support. At your earliest convenience, please call Samsung Support at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). You can also reach us via LiveChat by visiting the ‘Support’ link on our website. ~ Samsung Specialist
3 out of 5 stars
25 March, 2026
originally posted on Samsung US
Great images poor dependability
[This review was collected as part of a promotion.] Has a fantastic screen clear vivid images. Unfortunately, had to have the TV card repaired twice within the first 7 months of owning it. Was down for long periods due to the slowness of the service department to respond. Did awesome job with games.
1 reply from Samsung Specialist team - 8 days ago
KING Eric, Thanks for sharing your experience having your Samsung S90F TV serviced. We hope the issue has been fully resolved. Samsung remains committed to delivering the best possible product experience, quality, and value. Your feedback will be shared with both our product and customer care teams. If there’s anything more we can do to support you, please don’t hesitate to reach out to us at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). You can also reach us via LiveChat by visiting the ‘Support’ link on our website. ~ Samsung Specialist
5 out of 5 stars
24 March, 2026
originally posted on Samsung US
love it!
[This review was collected as part of a promotion.] Best tv I've ever had. Lots of compliments from guests.
5 out of 5 stars
24 March, 2026
originally posted on Samsung US
Best tv I've ever bought no doubt
[This review was collected as part of a promotion.] Best tv I've ever owned...bought a 55 inch s90d last March and it was so good i had to upgrade to a new 77 inch s90f...too beautiful
5 out of 5 stars
24 March, 2026
originally posted on Samsung US
Amazing tv
[This review was collected as part of a promotion.] Highly recommend this tv it is awesome. Best money I could spend
5 out of 5 stars
24 March, 2026
originally posted on Samsung US
Outstanding picture on an outstanding tv.
[This review was collected as part of a promotion.] The picture is crazy good. It's like looking out a clean window. The set up is easy, controls simple to adjust, navigation is smooth, and it's great for my games. I would recommend this to anyone. I will buy again.
5 out of 5 stars
23 March, 2026
originally posted on Samsung US
Amazing features
[This review was collected as part of a promotion.] The quality is unmatched and the picture is amazing
5 out of 5 stars
23 March, 2026
originally posted on Samsung US
Great Purchase
[This review was collected as part of a promotion.] The performance and display of this TV is amazing. Glad I made this purchase
5 out of 5 stars
23 March, 2026
originally posted on Samsung US
Great TV, possibly the best OLED in production!
[This review was collected as part of a promotion.] Fantastic color and HDR highlights, beats the socks of LG's inferior WOLED models. Once you do QDOLED, you cannot go back even to a WOLED (have an Alienware QDOLED with a Samsung panel for my primary monitor as well). I prefer watching movies on this screen much more than even an actual theater (Q600 SB with rear satellites and Q Symphony make for a very immersive audio experience as well).
5 out of 5 stars
23 March, 2026
originally posted on Samsung US
Love my Samsung 90F OLED
[This review was collected as part of a promotion.] I finally upgraded my old Samsung 42" that just graduated from high school (18 years old). My jaw dropped at the difference a high-quality OLED makes. I still have a little smile as I watch almost anything because its upscaling is great, it has HDR10+, which is most of the streaming services I watch. Samsung Plus TV is also a nice bonus with cooking channels, travel, etc. I highly recommend this TV. The screen is very bright for an OLED, and its contrast is to die for. AI picture quality makes pictures sharp and color just right.
5 out of 5 stars
23 March, 2026
originally posted on Samsung US
Solid, problem-free TV
[This review was collected as part of a promotion.] I had an initial setup problem, the nature of which I don't remember exactly, but I think it had to do with Internet. I reset something and has been problem-free since then. Some people complain about Tizen interface, but it seems OK. If you really hate it, one can use Roku or something. The picture is fantastic.
4 out of 5 stars
23 March, 2026
originally posted on Samsung US
work horse
[This review was collected as part of a promotion.] Had this for a while now. Great picture, user friendly interface. Picture is still great.
5 out of 5 stars
23 March, 2026
originally posted on Samsung US
Great Oled TV
[This review was collected as part of a promotion.] Perfect and beautiful picture quality. The slim size is very nice and the overall build is nice. The oled display is superb and the refresh rate is perfect for every day videos. The blacks are blacks and the other colors stands out. Samsung Ai also helps with upscaling the pictures very nicely. Overall for the price and quality, it was a great buy.
5 out of 5 stars
23 March, 2026
originally posted on Samsung US
Great colors and blacks, amazing brightness
[This review was collected as part of a promotion.] The brightness is amazing and the colors are very vibrant while maintaining the perfect blacks that OLED is known for. The high refresh rate allows for great smoothness with games and the auto upscaling looks great on lower rez content.