$3497.99 sale price when purchased online
$3499.99 list price
Target Online store #3991
About this item
Highlights
- NQ4 AI Gen3 Processor uses AI to delivers incredible 4K picture and dynamic sound for everything you watch
- 4K AI Upscaling Pro upscales content to impressive 4K, improving your viewing experience
- OLED HDR+ provides deeper expanded contrast and powerful brights reveal nuanced details with self-illuminating pixels
- AI Motion Enhancer Pro Sharpens and smooths out the motion of fast moving balls and text to so you don't miss a play
- Object Tracking Sound Lite and Dolby Atmos create virtual 3D surround sound that moves with the action on-screen
Description
Samsungs fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds whether you're streaming or gaming.
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•S90F 77" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer Pro<
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•S90F 77" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer Pro<
Dimensions (Overall): 38.9 inches (H) x 67.7 inches (W) x 1.8 inches (D)
Weight: 76.7 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Wi-Fi
VESA Mounting Standard: 400x300
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 12.3 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 14.1 inches
Product Height with Stand: 41.7 inches
Product Width with Stand: 67.7 inches
Screen Size: 77 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003254626
UPC: 887276946054
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
Shipping details
Estimated ship dimensions: 45 inches length x 7 inches width x 74 inches height
Estimated ship weight: 103.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Guests also viewed
$269.99 - $999.99
Select items on sale
4.2 out of 5 stars with 361 ratings
$1,797.99
reg $1,799.99 Sale
4.8 out of 5 stars with 99 ratings
$2,496.99
reg $2,799.99 Sale
4.8 out of 5 stars with 52 ratings
Discover more options
$1,297.99
reg $1,299.99 Sale
4.7 out of 5 stars with 100 ratings
$1,796.99
reg $1,999.99 Sale
4.8 out of 5 stars with 27 ratings
$1,296.99
reg $1,399.99 Sale
4.8 out of 5 stars with 74 ratings
Related Categories
4.8 out of 5 stars with 75 reviews
Really nice picture, however....
3 out of 5 stars
Donn0128 - 2 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This TV has a clear bright picture. There are several drawbacks. First is the tiny remote. As seniors with limited eye site the scrol wheel is so hidden it's nearly impossible to accurately use. Second, the onscreen menus are way too confusing. Coming from another well know brand trying to access stuff like YouTube to listen to music, then trying to get back to TV is really difficult. Third, wearing hearing aids I hear a lot of rumbling when the volume is loud enough to hear. Not a fan. But guess I'm stuck with it
1 reply from Samsung Specialist team - 2 days ago
Donn0128, We appreciate you sharing your experience with the included remote. To help you get the most from your TV and remote functions, you can download the full e-Manual and more by visiting Samsung’s website then navigating to: Support > Manual & Software > TVs & Home Theater. From there, you can search for and select your S90F TV model to view or download the available guides. These guides are also conveniently built into your TV: Settings > Support > Tips and User Guides Learn TV Remote is another feature designed to help users become familiar with the layout and function of each button on the Samsung remote. When enabled, pressing any button (except the Power button, which will still turn off the TV) will prompt the TV to announce the button’s name and its purpose – without affecting TV operation. This teaching mode is especially useful for users who are visually impaired or new to Samsung remotes. To enable this feature, go to: Settings > All Settings > General & Privacy > Accessibility > Learn TV Remote. To exit, simply press the Return key twice. If your hearing aids are connected via Bluetooth, please keep in mind the following: 1. Bluetooth devices and Wi-Fi Speaker Surround Setup cannot be used at the same time. 2. Compatibility issues may occur depending on the Bluetooth device - for example, some mobile-exclusive headphones may not work properly depending on the environment. 3. Lip-sync (audio delay) errors can occur with certain Bluetooth setups. 4. The TV and Bluetooth device may disconnect if the distance between them is too great or if there are obstacles. If you’d like more assistance, please reach Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website. ~ Samsung Specialist
Poor picture quality, colors are too rich.
1 out of 5 stars
Peanut - 3 days ago
originally posted on Samsung US
The television picture quality is very bad, too dark, the colors are too rich and can't be adjusted, I've changed all the picture settings and haven't found one that made the picture quality better, just total crap!!
1 reply from Samsung Specialist team - 3 days ago
Peanut, We appreciate your input on the picture quality of Samsung’s S90F TV. If the image isn’t meeting your expectations, there are several adjustments you can make to improve your viewing experience. First, please ensure your TV is running the latest firmware, as updates may include important picture quality enhancements. Go to: Home > Left directional button > Settings > Support > Software Update > Update Now Then, select a Picture Mode that best fits your environment: Home > Home > left directional key > Settings > All Settings > Picture > Picture Mode 1. Standard – Default mode for general viewing 2. Dynamic – Brighter and clearer in well-lit rooms 3. Eco – Optimized for energy saving 4. Movie – Best for watching in dark environments 5. Filmmaker Mode – Preserves content exactly as intended by creators You can also enhance your experience by enabling AI Mode, which automatically adjusts picture and sound based on your surroundings and usage patterns: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode If these adjustments don’t improve your picture quality, feel free to contact Samsung Customer Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. You can also LiveChat with an agent or find helpful guides by visiting the ‘Support’ section of our website. ~ Samsung Specialist
Samsung RULES
5 out of 5 stars
Greenbay502 - 3 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I love my Samsung TV. Would buy nothing but Samsung TV phones tablets.
Amazing tv
5 out of 5 stars
Revelation74 - 3 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This tv has all the bells and whistles you could need from an oled. Great viewing angles, amazing color, could be a bit brighter but my room is really dark so not too bad on that end. And amazing for gaming, especially with samsungs game mode with great optimization settings.
Brand loyal
5 out of 5 stars
Brandloyal1 - 3 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This is a great product for video games, animated shows, visually dark shows/ movies. Great features to enhance the experience, user friendly, great for any room in your home. I've been using Samsung products for years and they never disappoint.
Its been the BEST
4 out of 5 stars
JessandGregory - 5 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] It's been the best sreaming tv that I've ever had and easy to use
This is the best TV I've ever had
5 out of 5 stars
CheeseMan - 7 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I love using my Samsung TV for streaming crunchyroll or Netflix so I can watch anime and it gives super detailed high quality resolution because of the OLED display
Absolutely Amazing TV!
5 out of 5 stars
Saxman - 12 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I am completely blown away by my Samsung S90F! The picture quality is nothing short of breathtaking. Thanks to the OLED panel, the blacks are truly perfect and the contrast is infinite, making colors pop with incredible vibrancy and accuracy. Whether I'm watching movies, streaming shows, or gaming, the image is consistently stunning and immersive. The Quantum HDR OLED technology provides amazing brightness, handling even bright rooms with ease, and motion is incredibly smooth during fast action scenes. The smart interface is fast and easy to navigate, putting all my favorite apps right at my fingertips. The sleek, ultra-thin design is just the cherry on top. This TV has completely elevated my home entertainment experience. I couldn't be happier with this purchase. Highly, highly recommend
Accurate Colors, Bright | Needs Thicker Coating
5 out of 5 stars
backyardbirdwatcher777 - 14 days ago
originally posted on Samsung US
This is an excellent tv, with accurate color reproduction and detail. I'm a professional artist and find it to be the best I've seen. It is very bright, and I often don't need it at full brightness. I'm very impressed. The OS is also snappy. I do have a few notes. Other than the wonderful image quality, I'd recommended the following updates: 1. Allow users to create multiple copies of 'filmmaker mode' or any mode, 2. Allow for infinite screen zooming out on all occasions and apps (currently it supports zooming in, but not out) and only on some apps), 3. Allow the doc of apps to be fixed st the bottom vs. the whole page moving each time on Tizen, 4. The antiglare screen coating is VERY thin, and was removed in one area during gentle cleaning with a microfiber. Please use a more robust coating method AND tell customers that it can barely be touched, like the coatings in lenses; it was VERY fragile. Other than that, this tv is excellent. I was concerned about OLEDS being too dark, but it's so bright and accurate. My goodness. It's not over saturated. It's very natural and well-balanced. This is the best tv I've seen. The viewing Angel is so wide it always looks perfect. Thank you!!!
Love all the features
5 out of 5 stars
Alwayssamsung - 14 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Clear picture as always love this brand. Will always continue to use this brand
65” Samsung
5 out of 5 stars
Babbes - 23 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] We are so happy with our purchase. Tv quality is amazing, great picture. The squad came over and set up our system. He help make it a great experience.
Incredible detail and brilliance.
5 out of 5 stars
Pugsley - 24 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] This TV is in our massive Great Room, where it defines the space. We have never previously had such a thin-screened, remarkedly detailed unit.
Crisp picture quality, great sound
5 out of 5 stars
Bagoly - 28 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Using this for streaming movies, gaming and watching TV. Great product
Great sound features
5 out of 5 stars
Eddie1 - 29 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Streaming sound great love the graphics and great everything to bad it broke when it fell
Excellent image quality!
5 out of 5 stars
gamesupgrade - 30 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use this TV mostly for gaming, and it's basically perfect. The colors were oversaturated out of the box but it was easy to change a couple settings and get a very accurate image. This OLED TV replaced a relatively recent LCD TV, and I'm in disbelief that I can get an upgrade this big at such a reasonable price.
Clarity of picture
5 out of 5 stars
JerryB - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] We have two identical TVs. One in Scottsdale and one in San Diego. We bought the first 77" TV in Scottsdale. Then we replaced our new 65" TV in San Diego with the same 77" model we have in Scottsdale.
Best TV in modern times
5 out of 5 stars
DREW33 - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Base on consumer reports recommendation, this TV is one of the best in the market, it have excellent features and is energy efficient.
S90F OLED TV
5 out of 5 stars
cm03079 - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I've had the TV about 2 months at the moment it's the best TV I've ever had. More TV than most people need. Use it for streaming, movies, television, & screen mirroring. If everything continues to be good and they allow me to say anything. I'll let you know more. I'm hoping everything will be good after 12 to 24 months and then some. I'm hoping if anything weird happens it happens in the first 12 months. My first Samsung TV lasted 10 years. I still have an old fashioned box TV that still works after 25 years. I'll probably replace it with a Samsung within a couple years.
Great picture
5 out of 5 stars
MikeL70 - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Coming from my previous QLED 8K TV this S90F Oled is impressive. I haven't used it for gaming yet but for action movies it's wonderful
Beautiful Colors and Amazing Features
5 out of 5 stars
MWagner1215 - 1 month ago
originally posted on The Insiders
[This review was collected as part of a promotion.] The Samsung S90F OLED is an absolute banger of a TV. The picture is so vibrant and punchy that it looks better than life. Gaming is an absolute beast on this thing too. It automatically detects my console and PC and switches to gaming mode, which tweaks the sound, picture, and response time. It makes it impossible to game on any other TV or monitor in my house. Also, this TV is razer thin. It's actually thinner than the average LED lightstrip. If you are looking for an OLED TV with flagship features at a not flagship price, the S90F is the way to go!