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Samsung S90F 77" 4K OLED Smart TV - 2 of 4Samsung S90F 77" 4K OLED Smart TV - 3 of 4Samsung S90F 77" 4K OLED Smart TV - 4 of 4
Samsung S90F 77" 4K OLED Smart TV - 1 of 4

Samsung S90F 77" 4K OLED Smart TV

$3,499.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • NQ4 AI Gen3 Processor uses AI to delivers incredible 4K picture and dynamic sound for everything you watch
  • 4K AI Upscaling Pro upscales content to impressive 4K, improving your viewing experience
  • OLED HDR+ provides deeper expanded contrast and powerful brights reveal nuanced details with self-illuminating pixels
  • AI Motion Enhancer Pro Sharpens and smooths out the motion of fast moving balls and text to so you don't miss a play
  • Object Tracking Sound Lite and Dolby Atmos create virtual 3D surround sound that moves with the action on-screen

Description

Samsungs fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds whether you're streaming or gaming.

Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro

NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.

4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1

OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.

Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.

AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.

Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.

Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.

Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.

Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.

AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.

Disclaimers

  • •Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
    •Compared to OLED HDR. 42 48 are OLED HDR.
    •4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
  • Whats in the Box
    •S90F 77" 4K OLED Smart TV (2025)
    •Remote
    •Power Cord
    •Manual

    Specifications
    •Display Panel
    •Display Type: OLED
    •Resolution: 4K UHD (3840 x 2160)
    •Refresh Rate: 120Hz (up to 144Hz)
    •Lighting Technology: Self-illuminating pixels
    •Anti-Reflection: Yes
    •Viewing Angle: Ultra Viewing Angle
    •HDR: OLED HDR+ (83"55") OLED HDR (48"42")
    •HDR10+: Yes (Adaptive/Gaming)
    •EyeComfort Mode: Yes


    •Picture Processing
    •Processor: NQ4 AI Gen3 Processor
    •Upscaling: 4K AI Upscaling Pro
    •Contrast Enhancer: Real Depth Enhancer
    •Motion Handling: Motion Xcelerator 144Hz
    •Motion Enhancer: AI Motion Enhancer Pro<
    Dimensions (Overall): 38.9 inches (H) x 67.7 inches (W) x 1.8 inches (D)
    Weight: 76.7 pounds
    Electronics Condition: New
    Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
    Aspect Ratio: 16:9 Aspect Ratio
    Screen Resolution: 4K
    Wireless Technology: Wi-Fi
    VESA Mounting Standard: 400x300
    Native screen refresh rate: 120 Hz
    Smart platform: Samsung Smart TV
    Voice assistant built-in: No Voice Assistant Built-In
    Backlight type: OLED (No Backlight)
    Screen Mirroring Technology: Smart View
    High Dynamic Range (HDR): HDR10
    Stand Depth: 12.3 inches
    Stand Width: 0 inches
    Number of HDMI ports: 4
    Product Depth with Stand: 14.1 inches
    Product Height with Stand: 41.7 inches
    Product Width with Stand: 67.7 inches
    Screen Size: 77 inches
    Battery: 2 AAA Alkaline, Required, Not Included
    Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
    TCIN: 1003254626
    UPC: 887276946054
    Origin: made in the USA or imported
    Energy Guide Label Required:
    ENERGYGUIDE LABEL REQUIRED
    The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
    We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
    If the item details aren’t accurate or complete, we want to know about it.

    Shipping details

    Estimated ship dimensions: 45 inches length x 7 inches width x 74 inches height
    Estimated ship weight: 103.2 pounds
    We regret that this item cannot be shipped to PO Boxes.
    This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
    item ships from third party seller: WORLD WIDE STEREO

    Return details

    This item can be returned to any Target store or Target.com.
    This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
    See the return policy for complete information.

    Additional product information and recommendations

    Guests are saying

    The Samsung S90F OLED TV impresses with its stunning picture quality, vibrant colors, and exceptional sound, making it a perfect choice for both gaming and streaming. Guests appreciate its user-friendly interface and smart features, including AI calibration and seamless integration with other devices. While some have noted challenges with wall mounting and remote usability, the overall experience is overwhelmingly positive, highlighting its value as a centerpiece for home entertainment.
      Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
      4.7 out of 5 stars with 555 reviews
      5 out of 5 stars
      31 March, 2026
      originally posted on Samsung US
      Image

      Excellent television set

      [This review was collected as part of a promotion.] Very user friendly and durable. Excellent product and should be a masterpiece in every household. I would, which i have been doing , recommend this brand TV to the world. I truly think they're the leading brand right now and has always been. Continue to produce more world class series. Thank you 😊
      Godlove1
      Did you find this review helpful?
      5 out of 5 stars
      30 March, 2026
      originally posted on Samsung US
      Image

      Awesome TV and easily connects through smart thing

      [This review was collected as part of a promotion.] I was debating on buying another Sony bravia but decided to try a Samsung because I have multiple Samsung Products already. I found it superior to my Sony bravia A90L. I will be purchasing a a95f next month for our living room to replace our Sony bravia a85f. Only missing Dolby Vision. That doesn't make it any less than a great TV though.
      Ghostboy2112
      Did you find this review helpful?
      5 out of 5 stars
      29 March, 2026
      originally posted on Samsung US
      Image

      The best tv

      [This review was collected as part of a promotion.] Love the quality of the tv super clear and bright definitely better than the mini led go oled
      Kris
      Did you find this review helpful?
      5 out of 5 stars
      29 March, 2026
      originally posted on Samsung US
      Image

      Exceptional picture clarity!

      [This review was collected as part of a promotion.] Our Samsung S90F TV has pristine picture clarity! All my expectations about the TV performance has been met, the motion is flawless. The gaming experience in this resolution is incomparable compared to other competition brands. Though this TV is not yet certified glare-free as compared to s95, still has vivid contrast and brightness when used during daylight. Loved it.
      CharlesB22
      Did you find this review helpful?
      5 out of 5 stars
      27 March, 2026
      originally posted on Samsung US
      Image

      Amazingly fast

      [This review was collected as part of a promotion.] Blazing fast to start up and it was easy to mount on the wall due to it's relatively light weight. The picture is amazing, especially in dark environments.
      Breezy90
      Did you find this review helpful?
      1 out of 5 stars
      27 March, 2026
      originally posted on Samsung US
      Image

      Buyer Beware

      Garbage. Do not buy. Thing is slow, takes forever to navigate menus waiting on this thing to figure out where your trying to go. 4 months in and the remote decides to not work in the home menu, It will work if I am watching prime but not if I'm trying to change sources. Starting to think it's the tv as the smart things app did not want to work either with same situation. I had to figure out the stupid nonbutton on the bottom of the tv. Of course this will require some goblin coming to my house. If they gotta come out i wish theyd just refund my money and take their piece of crap with them. I'm not very happy rn, for the price i expect better
      1 reply from Samsung Specialist team - 6 days ago
      Hi there, It’s unfortunate to hear you’re having trouble with your S90F TV. To help us identify the cause and provide the most effective solution, please reach out so we can gather more information. You can contact us at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun), or visit our website for LiveChat. ~ Samsung Specialist
      Lifes Good
      Did you find this review helpful?
      2 out of 5 stars
      25 March, 2026
      originally posted on Samsung US
      Image

      Great picture except...

      I'm a huge fan of the Samsung OLED and have three S90C. I got the S90F and had issues with green lines intermittently showing on the screen. I reported this issue to Samsung two weeks after purchase the the support team recommended that I update to the latest version and factory reset to resolve the issue. The issue has comes back every few weeks and the response from support has been to factory reset. This is an unacceptable response to an issue raised two weeks after purchase on a new TV. I really expected Samsung to address the issue but its been five months now and I still continue to see intermittent green lines on a new TV.
      1 reply from Samsung Specialist team - 7 days ago
      Hi there, Thank you for bringing your concerns to our attention. We encourage you to reach out to us again so we can take a closer look, further diagnose the issue, and provide additional support. At your earliest convenience, please call Samsung Support at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). You can also reach us via LiveChat by visiting the ‘Support’ link on our website. ~ Samsung Specialist
      Ice1138
      Did you find this review helpful?
      3 out of 5 stars
      25 March, 2026
      originally posted on Samsung US
      Image

      Great images poor dependability

      [This review was collected as part of a promotion.] Has a fantastic screen clear vivid images. Unfortunately, had to have the TV card repaired twice within the first 7 months of owning it. Was down for long periods due to the slowness of the service department to respond. Did awesome job with games.
      1 reply from Samsung Specialist team - 8 days ago
      KING Eric, Thanks for sharing your experience having your Samsung S90F TV serviced. We hope the issue has been fully resolved. Samsung remains committed to delivering the best possible product experience, quality, and value. Your feedback will be shared with both our product and customer care teams. If there’s anything more we can do to support you, please don’t hesitate to reach out to us at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). You can also reach us via LiveChat by visiting the ‘Support’ link on our website. ~ Samsung Specialist
      KING Eric
      Did you find this review helpful?
      5 out of 5 stars
      24 March, 2026
      originally posted on Samsung US
      Image

      love it!

      [This review was collected as part of a promotion.] Best tv I've ever had. Lots of compliments from guests.
      Frankie
      Did you find this review helpful?
      5 out of 5 stars
      24 March, 2026
      originally posted on Samsung US
      Image

      Best tv I've ever bought no doubt

      [This review was collected as part of a promotion.] Best tv I've ever owned...bought a 55 inch s90d last March and it was so good i had to upgrade to a new 77 inch s90f...too beautiful
      Sosa
      Did you find this review helpful?
      5 out of 5 stars
      24 March, 2026
      originally posted on Samsung US
      Image

      Amazing tv

      [This review was collected as part of a promotion.] Highly recommend this tv it is awesome. Best money I could spend
      Pops
      Did you find this review helpful?
      5 out of 5 stars
      24 March, 2026
      originally posted on Samsung US
      Image

      Outstanding picture on an outstanding tv.

      [This review was collected as part of a promotion.] The picture is crazy good. It's like looking out a clean window. The set up is easy, controls simple to adjust, navigation is smooth, and it's great for my games. I would recommend this to anyone. I will buy again.
      CleDawg40175
      Did you find this review helpful?
      5 out of 5 stars
      23 March, 2026
      originally posted on Samsung US
      Image

      Amazing features

      [This review was collected as part of a promotion.] The quality is unmatched and the picture is amazing
      BigMark
      Did you find this review helpful?
      5 out of 5 stars
      23 March, 2026
      originally posted on Samsung US
      Image

      Great Purchase

      [This review was collected as part of a promotion.] The performance and display of this TV is amazing. Glad I made this purchase
      EricJr219
      Did you find this review helpful?
      5 out of 5 stars
      23 March, 2026
      originally posted on Samsung US
      Image

      Great TV, possibly the best OLED in production!

      [This review was collected as part of a promotion.] Fantastic color and HDR highlights, beats the socks of LG's inferior WOLED models. Once you do QDOLED, you cannot go back even to a WOLED (have an Alienware QDOLED with a Samsung panel for my primary monitor as well). I prefer watching movies on this screen much more than even an actual theater (Q600 SB with rear satellites and Q Symphony make for a very immersive audio experience as well).
      undertaker
      Did you find this review helpful?
      5 out of 5 stars
      23 March, 2026
      originally posted on Samsung US
      Image

      Love my Samsung 90F OLED

      [This review was collected as part of a promotion.] I finally upgraded my old Samsung 42" that just graduated from high school (18 years old). My jaw dropped at the difference a high-quality OLED makes. I still have a little smile as I watch almost anything because its upscaling is great, it has HDR10+, which is most of the streaming services I watch. Samsung Plus TV is also a nice bonus with cooking channels, travel, etc. I highly recommend this TV. The screen is very bright for an OLED, and its contrast is to die for. AI picture quality makes pictures sharp and color just right.
      jdjack
      Did you find this review helpful?
      5 out of 5 stars
      23 March, 2026
      originally posted on Samsung US
      Image

      Solid, problem-free TV

      [This review was collected as part of a promotion.] I had an initial setup problem, the nature of which I don't remember exactly, but I think it had to do with Internet. I reset something and has been problem-free since then. Some people complain about Tizen interface, but it seems OK. If you really hate it, one can use Roku or something. The picture is fantastic.
      Ccaldus
      Did you find this review helpful?
      4 out of 5 stars
      23 March, 2026
      originally posted on Samsung US
      Image

      work horse

      [This review was collected as part of a promotion.] Had this for a while now. Great picture, user friendly interface. Picture is still great.
      john
      Did you find this review helpful?
      5 out of 5 stars
      23 March, 2026
      originally posted on Samsung US
      Image

      Great Oled TV

      [This review was collected as part of a promotion.] Perfect and beautiful picture quality. The slim size is very nice and the overall build is nice. The oled display is superb and the refresh rate is perfect for every day videos. The blacks are blacks and the other colors stands out. Samsung Ai also helps with upscaling the pictures very nicely. Overall for the price and quality, it was a great buy.
      Bigsok101
      Did you find this review helpful?
      5 out of 5 stars
      23 March, 2026
      originally posted on Samsung US
      Image

      Great colors and blacks, amazing brightness

      [This review was collected as part of a promotion.] The brightness is amazing and the colors are very vibrant while maintaining the perfect blacks that OLED is known for. The high refresh rate allows for great smoothness with games and the auto upscaling looks great on lower rez content.
      Bunta714
      Did you find this review helpful?

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