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Raisin Bran Breakfast Cereal - 2 of 4Raisin Bran Breakfast Cereal - 3 of 4Raisin Bran Breakfast Cereal - 4 of 4
Raisin Bran Breakfast Cereal - 1 of 4

Kellogg's Raisin Bran Breakfast Cereal - 16.1oz

$3.99 ($0.25/ounce)
FlavorPlain
Size16.1
Count1

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • CRUNCH WITH PURPOSE: High fiber cereal to help support digestive health; Each serving provides 26% daily value of fiber and 28g whole grains
  • BURSTING WITH FLAVOR: Delicious raisins perfectly balanced with crisp, toasted whole grain wheat and bran flakes in every irresistible spoonful
  • SIMPLY NOURISHING: Made with just 7 simple ingredients plus iron; Good source of 8 vitamins and minerals
  • SWEET SUN-RIPENED RAISINS: A spoonful goes a long way with real fruit and whole grains; Enjoy with milk, top yogurt, or munch straight from the box
  • WHAT YOU GET: Includes one 16.1 oz box of Kellogg's Raisin Bran cereal; Shelf stable; Instant and ready to eat

Description

Wake up with Sunny and the delicious taste of Kellogg's Raisin Bran, a deliciously crafted breakfast cereal that helps bring energy to start your day. This crunchy cereal is made with toasted whole grain wheat and bran flakes balanced with the sweet taste of sun-ripened raisins in every spoonful. Bursting with delicious flavor, Kellogg's Raisin Bran helps support digestive wellness with high fiber that delivers 26% of the daily value, plus 28g whole grains per serving. Made with 7 simple ingredients, plus iron, it's also a good source of 8 vitamins and minerals. This cereal contains no artificial flavors or colors and is heart healthy (while many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of this disease). It's irresistible in a bowl with dairy milk or oat milk for part of a quick breakfast, sprinkled over yogurt for a sweet snack, or straight from the box. With Kellogg's Raisin Bran cereal, a spoonful goes a long way.

Serving Size: 59.0 g

Serving Per Container: 7

Amount Per Serving:

Calories: 190
% Daily Value*
Total Fat 1g1%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0.5g
Monounsaturated Fat 0g
Cholesterol 0mg0%
Sodium 210mg9%
Total Carbohydrate 47g17%
Dietary Fiber 7g26%
Soluble Fiber 1g
Insoluble Fiber 6g
Sugars 18g
Added Sugars 9g18%
Protein 5g4%
Vitamin D 0mcg0%
Calcium 20mg0%
Iron 16.5mg90%
Potassium 280mg6%
Niacin mg20%
Phosphorus mg10%
Magnesium mg15%
Zinc mg10%
Selenium mcg10%
Copper mg25%
Manganese mg50%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount Per Recommended Serving:

Calories: 250
% Daily Value*
Total Fat 1.5g2%
Saturated Fat 0g0%
Trans Fat 0g
Polyunsaturated Fat 0.5g
Monounsaturated Fat 0g
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 56g20%
Dietary Fiber 7g26%
Soluble Fiber 1g
Insoluble Fiber 6g
Sugars 27g
Added Sugars 9g18%
Protein 11g16%
Vitamin D 2.2mcg10%
Calcium 240mg15%
Iron 16.5mg90%
Potassium 570mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain wheat, raisins, wheat bran, sugar, brown sugar syrup, contains 2% or less of malt flavor, salt, iron

Allergens & Warnings:

CONTAINS WHEAT INGREDIENTS.
Features: No Certified Synthetic Colors (No FD&C Colors), No High Fructose Corn Syrup, Whole Grain
Dietary Needs: Low Fat, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 16.1 Ounces
TCIN: 12984217
UPC: 041192102110
Item Number (DPCI): 231-00-0445
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 11.14 inches length x 7.79 inches width x 2.04 inches height
Estimated ship weight: 1.15 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: is cereal sweetened?

submitted by Sad Bird Lady - 2 years ago

  • A: It tastes sweeter than regular raisin brand. I think it’s the clusters that are sweet.

    submitted byMichele - 1 year ago

  • A: This product contains 9g of added sugar per serving. You can view the product smart label using this link: https://smartlabel.wkkellogg.com/Product/Index?gtin=00041192102110#productnutrition

    submitted byConsumer Care - 4 months ago

Q: What is the typical expiration date of cereal?

submitted by Lsya - 6 years ago

  • A: The available stock of this product may include individual packages with different expiration dates. Target uses a “first-in, first-out” inventory management process and carefully monitors product expiration.

    submitted byConsumer Care - 6 years ago

  • A: Most stores do not carefully monitor their expiration date. Usually items are sold before they expire or become discontinued before being taken off shelves. Team members typically do not have the time to use the FIFO method and rotate products. There is, however, more close monitoring on perishable products.

    submitted byR - 2 years ago

Q: Are there any animal products utilized?

submitted by KTC - 5 months ago

  • A: Yes, the sugar in this product may be processed with animal derived bone char.

    submitted byConsumer Care - 4 months ago

Q: Why is the Iron content on the family size only 1.8mg (10%DV) vs the 16.5mg(90% DV) on the regular size box?

submitted by SP in DC - 8 months ago

  • A: Currently, the iron is 1mg per 1 cup serving, 6% of the daily value. Please note that our recipes may change and we encourage you to always review the label on the package you receive.

    submitted byConsumer Care - 8 months ago
See all questions (4)

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Guests are saying

This cereal offers a delightful combination of crunchy bran flakes and sweet raisins, making it a satisfying choice for breakfast or a snack. Many guests appreciate its high fiber content and wholesome ingredients, which contribute to a filling meal. However, some have expressed disappointment over recent changes in texture and flavor, particularly regarding the presence of blueberries. Overall, it remains a popular option for those seeking a nutritious and tasty cereal.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 3463 reviews
    quality: 4.37 out of 5
    taste: 4.68 out of 5
    value: 4.15 out of 5
    89% would recommend
    294 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 May, 2026Verified purchase

    Cereal

    Love this cereal it does not get soggy
    Joan
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    24 May, 2026Verified purchase

    Two scoops of shrinkflation!

    The taste is great but the amount of shrinkflation is also great. The only packaging looks normal from the front but is super slender.
    Mike
    quality: 5 out of 5
    taste: 5 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on wkkellogg.com
    Image

    Favorite

    My favorite cereal I eat it several times a week with fruit.
    Glory
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    11 May, 2026Verified purchase

    Different Taste

    A different taste than the regular bran. I didn't like it and won't buy again. Lots more sugar than one needs.
    Connie
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on influenster.com
    Image

    so yummy!!!

    [This review was collected as part of a promotion.] I love this product!! It’s very affordable and has good nutrition!! It tastes so yummy. This has become a breakfast staple in our household and i will continue to purchase for an easy breakfast!!
    cheyenneW
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on influenster.com
    Image

    Taste texture and flavor

    [This review was collected as part of a promotion.] Excellent source of fiber, the raisins are plump and chewy. I also love the crispness of the flakes. The only downside is that 17gram of sugar that’s kinda high for a health cereal not good for those on low diet.
    seunA
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2026
    originally posted on influenster.com
    Image

    Not just for breakfast, a great afternoon snack or after dinner snack

    [This review was collected as part of a promotion.] I really like Kellogs Raisin Bran, I have been eating it since I was a little kid, so around 50 years. I eat with milk or will grab a handful as a snack. It is made with sweetened raisins and toasted brand flakes that get soft when soaked with milk, so I like to eat my sidereal when its crisper. It comes in easy to open packaging that keeps it nice and fresh. You can smell the sweetness and freshness of Kellogs Raisin Bran, every time you open the box. I really enjoy it.
    RobertS
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026
    originally posted on influenster.com
    Image

    One of my FAVS!

    [This review was collected as part of a promotion.] I absolutely love Raisin Bran cereal. The sweetness of the raisins combined with the savory flake is a really great combo and makes breakfast delicious. It is always super fresh and crisp.
    HeatherM
    Did you find this review helpful?
    2 out of 5 stars
    16 April, 2026
    originally posted on influenster.com
    Image

    Too much sugar!

    [This review was collected as part of a promotion.] Okay first off I’m not a huge advocate for cereal for breakfast all the time. That being said, wowza, this cereal has two different sweeteners in it….sugar and brown sugar syrup. Why?? One small cup of this cereal is 18% of your DV!! Crazy! Starting your morning out like this is awful for your health! Kelloggs promotes this cereal is high in fiber and heart healthy, but the sugar in it outweighs the benefits of either of those. I won’t be buying this product in the future. I’ll be eating protein, plain Greek yogurt, and fruit for a healthier breakfast!!
    LeahC
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 April, 2026Verified purchase

    Great product lots of raisins, good tasting cereal

    love my raisin bran breakfast or late night snack
    Cool pale lime
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    15 April, 2026
    originally posted on influenster.com
    Image

    High fiber and low sugar!

    [This review was collected as part of a promotion.] This is my absolute favorite cereal! We don’t each much cereal at home anymore but I like one due to high fiber and less sugar content. Keeps me full and satisfied!
    SupriyaP
    Did you find this review helpful?
    5 out of 5 stars
    11 April, 2026
    originally posted on influenster.com
    Image

    Tasty

    [This review was collected as part of a promotion.] Tasty! The cereal with raisins is genius combination. The raisin reduce the roughness of the cereal and bring the great fruit flavor. Ingredients are healthy and natural.
    YinH
    Did you find this review helpful?
    1 out of 5 stars
    10 April, 2026
    originally posted on wkkellogg.com
    Image

    Bland ceral

    I bought this product and I opend the bag and there was for to much raisins and not enough bran and it tastes like poo poo
    1 reply from Consumer Care team - 1 month ago
    We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
    Rasin bran hater
    Did you find this review helpful?
    1 out of 5 stars
    6 April, 2026
    originally posted on wkkellogg.com
    Image

    Iron content changed NOT stated its been fortified

    We ate Raisin Bran for years but can no longer due to the change in iron content. It use to be like 7% and now it is 90%. My husband has hemochromatosis, a genetic condition that causes the body to absorb excessive amounts of iron, leading to potential organ damage. No where does it say on the box that the cereal has been fortified with iron. I had bought a box recently and just happened to look at the Nutrition Facts and it is a good thing I did as this could make my husband extremely sick! We will no longer purchase this item. Please update the box to indicate it has been fortified!
    codename klutz
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 April, 2026
    originally posted on influenster.com
    Image

    Definitely a great classic I keep coming back to

    [This review was collected as part of a promotion.] The flakes stay crunchy and have just the right amount of sweetness. Raisins add a nice chewy texture that makes it more satisfying than regular cereal
    MikeH
    Did you find this review helpful?
    5 out of 5 stars
    28 March, 2026
    originally posted on influenster.com
    Image

    Solid filling breakfast

    [This review was collected as part of a promotion.] Kellogg’s has always been reliable, consistent no frills cereals. The way it looks it exactly what you get here. High fiber bran and semi sweet raisins. Of you’re looking for one of those sweet cereals this isn’t it. It is on the healthier side and does keep you full for the morning. Good for me being a teacher that never gets a break. I’ve always said it l cereals would have resealable packaging maybe one day…
    carynS
    Did you find this review helpful?
    1 out of 5 stars
    26 March, 2026
    originally posted on wkkellogg.com
    Image

    Where's the Raisins!?

    First time I bought a box in about 5 years. Ok there's shrinkinflation, I'm ok with that to a degree. But for the first time ever I had a bowl of RasinBran and it had no raisins. What an utterly disappointing morning.
    1 reply from Consumer Care team - 2 months ago
    While we are sorry this happened, we're glad you let us know that your cereal had no raisins. Please look for an email from us as we would like to learn more. We'll use your feedback to help us monitor and improve our process.
    MorningGuy
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026
    originally posted on influenster.com
    Image

    Delicious wholesome cereal that I will never get sick of

    [This review was collected as part of a promotion.] I love Raisin Bran!! One of my favorite cereals. Works great as a meal or a snack. It’s delicious, hearty, healthy, and nostalgic. I eat mine with almond milk. It’s perfectly sweet without being sugary. No weird aftertaste or odor. I’ve eaten this for years and it’s always a nice treat to have. I will always go back to this cereal, it’s one of the greats.
    TaliaB
    Did you find this review helpful?
    3 out of 5 stars
    19 March, 2026
    originally posted on influenster.com
    Image

    Great taste but would like without sugar

    [This review was collected as part of a promotion.] Kellogg’s Raisin Bran Original cereal tastes very good and is perfect for breakfast or a snack. The only drawback is the ingredients it contains sugar and brown sugar syrup. The added sugar is not needed to sweeten this cereal up that much especially since 1 cup has 9g of sugar. I know myself that I have more than 1 cup of cereal so that’s more than 9g of sugar. If there’s brown sugar syrup then there should be no need for sugar to be added as well. We’re in a day and age where foods contain so many added sugars and ingredients but more people are looking for healthier options. This cereal has minimal ingredients but adds unnecessary sugars.
    RobinK
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 March, 2026
    originally posted on influenster.com
    Image

    Like it

    [This review was collected as part of a promotion.] Really good love the taste, even my toddler like it. It has really good ingredients and best thing is good for digestion and the amount of fiber on it perfect. Would buy it again.
    AnaM
    Did you find this review helpful?

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