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Colgate Total Active Prevention Whitening Toothpaste - Mint - 5.1oz
$4.99 ($0.98/ounce)
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About this item
Highlights
- Includes one (1) 5.1 oz tube of Colgate Total Active Prevention Whitening Toothpaste, Mint
- Fights bacteria, the root cause of oral health issues like gingivitis, plaque, tartar, sensitivity, weak enamel, stains, bad breath, and cavities
- This whitening fluoride toothpaste uses a clinically proven formula to help stop oral health issues before they start*
- The refreshing mint toothpaste formula helps freshen breath and removes surface stains
- This anticavity toothpaste offers long-lasting 24 hours of antibacterial protection when brushing twice daily with 4 weeks of continued use
- For superior performance** against sensitivity, plaque, gingivitis, and tartar, choose Colgate Total Active Prevention Whitening Toothpaste
Description
Help stop oral health problems* before they start with Colgate Total Active Prevention Whitening Toothpaste. This anticavity toothpaste fights bacteria, the root cause of many oral health issues such as gingivitis, plaque, tartar, sensitivity, weak enamel, stains, bad breath, and cavities. In addition, this whitening toothpaste features cutting-edge cooling technology and blends peppermint and spearmint together for an invigorating minty flavor profile. This fluoride toothpaste uses a clinically-proven stannous fluoride formula to help fight plaque bacteria.
*such as cavities and gingivitis
**vs. non-antibacterial fluoride toothpaste with 3 months continued use
*such as cavities and gingivitis
**vs. non-antibacterial fluoride toothpaste with 3 months continued use
Suggested Age: Adult
Health Facts: Contains Fluoride, Gluten-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Stannous Fluoride
Package Quantity: 1
Net weight: 5.1 Ounces
Features: Whitening, Enamel-Safe, Stain Shield, Tartar Control
TCIN: 13773793
UPC: 827854001881
Item Number (DPCI): 049-09-1188
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Active ingredients
stannous fluoride (0.15% w/v fluoride ion)' '0.454%
Uses
• Aids in the prevention of cavities • Helps prevent gingivitis • Helps interfere with harmful effects of plaque associated with gingivitis • Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets, or contactDirections
Directions • adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristled toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. • do not swallow. • children under 12 years of age: consult a dentist.Other information
ADA Accepted - American Dental Association®, • Helps prevent and reduce gingivitis between teeth, • Helps prevent cavities, • Helps reduce tooth sensitivity, Products containing stannous fluoride may produce surface stainingof the teeth. Adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by vour dentist., • Helps remove tooth surface stain, • Helps reduce bad breath, • Helps prevent and reduce plaque, Recyclable tube, Your community may not yet accept tubes for recycling. Check locally.Inactive ingredients
inactive ingredients: sorbitol, water, hydrated silica, glycerin, sodium lauryl sulfate, flavor, tetrasodium pyrophosphate, cellulose gum, potassium nitrate, sodium saccharin, xanthan gum, cocamidopropyl betaine, titanium dioxide' '
Shipping details
Estimated ship dimensions: 7.88 inches length x 1.87 inches width x 1.73 inches height
Estimated ship weight: 0.36 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This toothpaste offers a refreshing mint flavor and effective cleaning, making it a popular choice among guests. Many appreciate its ability to whiten teeth and provide long-lasting freshness without causing sensitivity. The packaging is bright and appealing, enhancing its overall value. While some guests noted minimal whitening effects, the overall consensus is that it delivers on its promises of cavity protection and a clean mouth feel, making it a reliable daily option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2119 reviews
effectiveness: 4.75 out of 5
quality: 4.68 out of 5
value: 4.65 out of 5
89% would recommend
78 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
23 December, 2025Verified purchase
Works well for sensitive teeth
I received product reimbursement in exchange for my honest review. With the sensitive level of my teeth, it is quite hard for me to find a right toothpaste. Luckily, I am able to try this one out. I don't sense any discomfort feel at all. Some of the stains also get blurry over the time using it.
4 out of 5 stars
Thumbs up graphic, would recommend
23 December, 2025Verified purchase
(no review title)
I received product reimbursement in exchange for my honest review. This was a better experience with a whitening toothpaste than I've had in the past. They used to be grittier and this toothpaste was smoother, had a gentle minty flavor and didn't leave a weird feeling in my mouth when I finished brushing and rinsing. While I cannot yet comment on the whitening abilities, it was a decent toothpaste aside from that.
5 out of 5 stars
Thumbs up graphic, would recommend
23 December, 2025Verified purchase
(no review title)
I received product reimbursement in exchange for my honest review. Totally recommend this toothpaste for people with sensitivity to strong minty flavors. This toothpaste will leave your teeth feeling clean and your mouth fresh without that icy minty flavor. This is not a strong potent whitening toothpaste so you will not notice the whitening overnight but after a few uses it will become noticeable. I like how overall this is a well rounded toothpaste that also focuses on other issues like sensitivity and gingivitis while also includes a whitening power.
5 out of 5 stars
Thumbs up graphic, would recommend
22 December, 2025Verified purchase
my go to
this is my go to toothpaste for me and the family. not over powering with the mint but just right. works great and taste great Colgate is a house hold staple.
5 out of 5 stars
Thumbs up graphic, would recommend
22 December, 2025Verified purchase
Complete oral care
I received product reimbursement in exchange for my honest review. This is a complete oral care whitening toothpaste by all means. It fights plaque, bad breath, cavities, sensitivity and enamel erosion. It has a nice mint flavor to make brushing more enjoyable. It has very good price and value for money.
5 out of 5 stars
20 December, 2025Verified purchase
Great!
I received product reimbursement in exchange for my honest review. This Colgate toothpaste has a great minty taste! I really like so far, but not sure the claims are true or not. Hopefully it truly whitens.
3 out of 5 stars
18 December, 2025
originally posted on influenster.com

Very thick paste
The only thing that I really have to complain about the Cole gate total active prevention whitening toothpaste is how thick the toothpaste is. I feel like it doesn’t really dissolve well in my mouth and then when I’m done brushing my teeth I’m just kind of blacked with this thick paste over my teeth and it doesn’t foam up well for me. My boyfriend uses it and loves it, but I prefer something with a little bit thinner of a paste, but the taste of the mint is a good mint and it has lasted us for a long time I think because the paste is so thick so you really don’t need to use a lot at all
1 reply from Customer Care team - 4 days ago
Thanks for sharing such thoughtful feedback! We’re sorry the thicker texture and foaming weren’t quite what you prefer, though we’re glad you enjoyed the mint taste and found that a little goes a long way. Texture and foam can be very personal, and we appreciate you taking the time to let us know. If you’d like help finding a Colgate toothpaste with a lighter feel or more foam, our team would be happy to help. 😊
2 out of 5 stars
17 December, 2025
originally posted on influenster.com

Not fresh feeling after use of it.
I didn’t like it. Mouth didn’t feel clean after use. It’s didn’t satisfy my expectations on expectations I had on feeling fresh. Had to add toothpaste in order to rinse my mouth out so I wouldn’t say it lasted a long time. Over all I think it was not dependable to clean my teeth.
1 reply from Customer Care team - 6 days ago
Oh no! We’re sorry to hear about this. Please call 1-800-468-6502 to share more about your experience & so we can try to make it right.
5 out of 5 stars
17 December, 2025
originally posted on influenster.com

very good product
Colgate optic white is a game changer for anyone who wants to whitening their teeth in the short period of time. It helps a lot. No sensitive and no allergies at all. The tube lasts long and not too expensive and you can find it everywhere
5 out of 5 stars
15 December, 2025
originally posted on influenster.com

Favorite for clean and fresh mouth
This is my go-to toothpaste. I like the flavor and taste. I also like the amount of 'foam' it produces while you brush. Some toothpastes get flat and watery and don't feel as if they are actually cleaning your teeth. Colgate gets it right. My mouth is clean and fresh and I haven't had a cavity in years.
5 out of 5 stars
Thumbs up graphic, would recommend
14 December, 2025Verified purchase
Awesome toothpaste
I received product reimbursement in exchange for my honest review. I just tried this Colgate total active prevention for the first time. It has an extremely refreshing flavor & taste!! I look forward to using it daily!!
5 out of 5 stars
Thumbs up graphic, would recommend
14 December, 2025Verified purchase
(no review title)
I received product reimbursement in exchange for my honest review. I’ve been using Colgate Total Active Prevention Whitening toothpaste daily and like how it leaves my mouth feeling clean and refreshed without an overpowering mint taste. After a few weeks, I noticed a subtle improvement in surface stains, especially from coffee. The whitening is gradual rather than dramatic, but it works well as an everyday toothpaste that supports overall oral hygiene.
5 out of 5 stars
Thumbs up graphic, would recommend
14 December, 2025Verified purchase
(no review title)
I received product reimbursement in exchange for my honest review. The packaging on this product promotes a more organized counter space. It stands up with a flip top, and this keeps things less messy, also. It's a light taste for a paste and left my teeth feeling clean. I recommend. C
5 out of 5 stars
14 December, 2025Verified purchase
Great product!
I received product reimbursement in exchange for my honest review. This toothpaste works great! I instantly saw that my teeth were whiter after using it. It is minty but doesn't taste bad at all. My teeth felt great after using this toothpaste. I like how it is a value pack as well.
4 out of 5 stars
Thumbs up graphic, would recommend
14 December, 2025Verified purchase
Great toothpaste from a brand I trust
I received product reimbursement in exchange for my honest review. I liked this Colgate product. I liked that it is a brand that I trust and helps with gingivitis, plaque, tartar, cavities, bad breath, and more. The bonus is that it's a whitening paste also which is nice. The tubes seem a little smaller than the tubes I usually get but this feels like a premium product. The flavor was good and overall I enjoyed this product. I wish it were a little bit cheaper but it was great.
5 out of 5 stars
14 December, 2025Verified purchase
Great!
I received product reimbursement in exchange for my honest review. Love this toothpaste and how clean it makes my teeth feel! It gives me peace of mind to know I'm brushing with a quality product.
5 out of 5 stars
14 December, 2025Verified purchase
Great value
I received product reimbursement in exchange for my honest review. This was a great deal. It helps whiten and makes my breath minty fresh! Great value, great product.
5 out of 5 stars
Thumbs up graphic, would recommend
14 December, 2025Verified purchase
Reliable Oldie but a Goodie!
I received product reimbursement in exchange for my honest review. This brand is super reliable and I love that it targets every type of tooth concerns you can have! It's very minty and definitely leaves your mouth feeling very fresh and clean. The value pack is super reliable and convenient too! I absolutely love that this gives your mouth "Total" protection against any gum/teeth concerns.
3 out of 5 stars
Thumbs down graphic, would not recommend
13 December, 2025Verified purchase
Ok, but won't buy again
I received product reimbursement in exchange for my honest review. This toothpaste is alright but not my favorite. The first thing I noticed is that opening the toothpaste is kind of messy. I've used other toothpastes with this kind of cap and never really had an issue, so I don't know if it's a cap issue or a paste issue. The toothpaste seemed to do an alright job cleaning my mouth and teeth, but for some reason it really dried my lips out, even though I always wipe my mouth off with clean water after brushing my teeth. I'll use the whole tube, but probably won't buy it again.
5 out of 5 stars
Thumbs up graphic, would recommend
13 December, 2025Verified purchase
Good product
I received product reimbursement in exchange for my honest review. I would recommend this product from Colgate. It doesn't hurt some of my teeth who are more sensitive, and my mouth feels fresh in contrast with different brands. A little goes a long way, and it lasts a while.