Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
L'Oreal Paris Ever Strong Sulfate-Free Thickening Shampoo - 8.5 fl oz: For Dry Hair, Daily Use, Detangling, Lavender Scent - 2 of 4L'Oreal Paris Ever Strong Sulfate-Free Thickening Shampoo - 8.5 fl oz: For Dry Hair, Daily Use, Detangling, Lavender Scent - 3 of 4L'Oreal Paris Ever Strong Sulfate-Free Thickening Shampoo - 8.5 fl oz: For Dry Hair, Daily Use, Detangling, Lavender Scent - 4 of 4
L'Oreal Paris Ever Strong Sulfate-Free Thickening Shampoo - 8.5 fl oz: For Dry Hair, Daily Use, Detangling, Lavender Scent - 1 of 4

L'Oreal Paris Ever Strong Sulfate-Free Thickening Shampoo - 8.5 fl oz: For Dry Hair, Daily Use, Detangling, Lavender Scent

$9.99 ($1.18/fluid ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Sulfate-Free Thickening Shampoo: Promote thicker-looking hair with this strengthening anti-breakage shampoo for thin fragile hair prone to breakage; This formula is sulfate-free, salt-free, and surfactant-free
  • Fortify Thin Hair: Sulfate Free Shampoo Formula with Rosemary Extract, EverStrong Hair Thickening shampoo and conditioner inject strength into thin hair, and are safe for use on color-treated hair; Try with EverStrong Break Proof Lotion for split-end repair, and defense against UV and heat damage
  • The EverStrong Thickening System: For best results, use EverStrong Thickening shampoo and conditioner in tandem, for a nourishing hair care system that fortifies thin, fragile hair
  • The Ever Collection: You can have a sulfate-free, salon quality color safe shampoo and conditioner hair care routine that’s tailor made for your specific hair care needs and concerns, including for dry, damaged, frizzy, thin or color treated hair
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling, and hair color

Description

Gentle On Color + 15x Stronger Hair: You don't have to choose between formulas that are gentle on color-treated hair and caring for your hair needs. Your color-treated hair can be fragile, thin. Elevate your hair care routine, EverStrong Thickening Sulfate Free Shampoo & Conditioner with Rosemary Leaf gently cleanses and purifies fragile, thin hair removing build-up and excess oil to promote thicker-looking, stronger hair. EverPure formulas are especially gentle on color. 100% Sulfate Free Shampoo and Conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Dye Free, Gluten Free, and Vegan Formula. Experience a purely sensorial lush, luxurious lather and a fresh fragrance that blooms. This scent features notes of Jasmine and Juniper Berry.

Why Sulfate Free: Sulfates are cleansing agents that help breakdown oil, dirt, and build up on the scalp and hair; But some sulfates can be harsh and stripping; Our sulfate-free shampoos and conditioners are non-stripping and made for color-treated hair.

Apply to wet hair and massage gently into a thick lather. Rinse thoroughly. Follow with EverStrong Thickening Conditioner.
Scent: Juniper, Cedar, Lavender, Bergamot, Rosemary
Hair Type: Dry
Health Facts: Aluminum-Free, Dye-Free, Vegan, Phthalate-Free, Paraben-Free, Gluten-Free, Animal By-Product-Free, Sulfate-Free
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Recommended Use: Daily, Every Other Day
Beauty Purpose: Detangling, Strengthening, Basic Conditioning, Thickening, Moisturizing
Net weight: 8.5 fl oz (US)
Features: Rinse-Off
TCIN: 14382351
UPC: 071249341322
Item Number (DPCI): 063-00-2674
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water, sodium cocoyl isethionate, disodium laureth sulfosuccinate, cocamidopropyl betaine, sodium lauryl sulfoacetate, sodium lauroyl sarcosinate, glycol distearate, glycereth-26, decyl glucoside, fragrance, sodium chloride, amodimethicone, ppg-5-ceteth-20, sodium hydroxide, citric acid, polyquaternium-7, peg-55 propylene glycol oleate, arginine, propylene glycol, carbomer, benzoic acid, benzyl salicylate, hexyl cinnamal, linalool, trideceth-6, tocopherol, benzyl alcohol, limonene, sodium benzoate, magnesium nitrate, 2-oleamido-1,3-octadecanediol, cetrimonium chloride, juniperus communis fruit oil, tetrasodium edta, methylchloroisothiazolinone, rosmarinus officinalis leaf oil / rosemary leaf oil, magnesium chloride, methylisothiazolinone, f.i.l code# d54971/3

Shipping details

Estimated ship dimensions: 8.46 inches length x 2.87 inches width x 2.04 inches height
Estimated ship weight: 0.67 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How does this differ from the volume Ever Pure?

submitted by Mhg - 2 years ago

  • A: Hi there!! We will be happy to help, the Ever Strong Thickening shampoo focuses on strengthening thin fragile hair prone to breakage. The Ever Pure Volume Shampoo revives fine, flat hair and boosts body. We hope this information is helpful if you have further questions or concerns please call us directly at 1-800-322-2036, M -F 9am to 5pm.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

  • A: Hey, Great question! The L'Oreal Paris Ever Strong Thickening shampoo focuses on strengthening thin fragile hair prone to breakage. The L'Oreal Ever Pure Volume Shampoo revives fine, flat hair and boosts body. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: hi! is this shampoo good for thick hair & does it help with hair growth?

submitted by k - 3 months ago

  • A: Hi there! EverStrong Thickening Shampoo with rosemary leaf fortifies fragile, thin hair to promote thicker-looking locks. The system injects strength into hair from the 1st wash, making it 15X stronger. Our formulas are especially gentle on fine hair. There are no harsh sulfates, salts or surfactants that can strip, dull and damaged hair. We hope you give it a try!

    submitted byL'OrealParisProductExpert - 2 months ago
    Brand expert

Q: How does this shampoo benefit thin hair?

submitted by AI Shopping Assistant - 3 months ago

  • A: It promotes thicker-looking hair and reduces breakage, making it ideal for thin hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What ingredients help strengthen the hair in this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo contains Rosemary Extract, which helps fortify thin and fragile hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What scents are featured in this shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo has a blend of Juniper, Cedar, Lavender, Bergamot, and Rosemary scents.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Can this shampoo be used daily?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, it is recommended for daily use or every other day for best results.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this shampoo safe for color-treated hair?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, it is specifically formulated to be safe for color-treated hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this safe for natural grey hair?

submitted by Red and black - 9 months ago

  • A: Hey, Great question! Yes, it's safe for natural grey hair. The EverStrong Thickening Sulfate Free Shampoo & Conditioner with Rosemary Leaf gently cleanses and purifies fragile, thin hair removing build-up and excess oil to promote thicker-looking, stronger hair. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.

    submitted byTarget Beauty Consulting - 9 months ago
    Brand expert

Q: Is L'Oreal Ever STRONG shampoo the same as L'Oreal Ever Pure shampoo?

submitted by Anita - 9 months ago

  • A: Hi there! Thank you for reaching out to us about the Ever Strong thickening shampoo and the Ever Pure Shampoo. No, the Ever STRONG shampoo and Ever Pure shampoo are not the same, although they are both part of the "Ever" collection and share some core characteristics. They are designed for different hair concerns and offer distinct benefits. While both may contain rosemary, Ever STRONG emphasizes strengthening components like amino acids. Ever PURE Moisture focuses on hydrating properties, while other Ever PURE focuses is more for clarifying. If your main concern is strengthening thin, fragile hair and promoting thickness and resistance to breakage the Ever Strong is for you. lf your main concern is dryness or vibrancy than the Ever PURE is the one for you. We hope you that you find the best one for your hair needs.

    submitted byL'OrealParisProductExpert - 9 months ago
    Brand expert

Q: Can I use this shampoo daily?

submitted by Sabrina - 1 year ago

  • A: Hey Sabrina, Great question! Yes, the L'Oreal Paris Ever Strong Sulfate Free Thickening Shampoo is safe for daily use. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
See all questions (17)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This shampoo has garnered positive feedback for its ability to leave hair feeling soft and clean without greasy residue. Many guests have reported noticeable improvements in hair thickness and strength, making it a popular choice for those with fine or thinning hair. The pleasant scent and effective lather are additional highlights. However, some guests have expressed concerns about hair shedding and formula changes affecting results. Overall, it remains a favored option for enhancing hair volume and health.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 486 reviews
    effectiveness: 3.97 out of 5
    quality: 4.12 out of 5
    value: 4.15 out of 5
    77% would recommend
    67 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 April, 2026Verified purchase

    (no review title)

    This shampoo leaves my hair feeling soft without leaving any greesy residue
    Jordan
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 April, 2026Verified purchase

    The absolute best!

    Buy it!! I am not one to write reviews ever, but this shampoo has done wonders for my hair. I used to only buy salon hair care which did nothing for my hair. Since using this my hair is thicker, stronger and has grown the longest it's been in years. I pair it with the Everpure moisturizing conditioner and have bought and used many bottles of both. My teen daughters love it too. Every once in awhile I use the Everpure clarifying shampoo to get rid of any build up and this has all been the ultimate combo for me. Highly recommend. L'Oreal please don't ever change this formula or get rid of it please! I wasn't paid for this review, I'm just a 30 something year old mom who found a shampoo that works for her! The scent may be strong to some people but it doesn't bother me.
    Shannon3389
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    23 March, 2026Verified purchase

    Works magic!

    Been wonderful for my postpartum hair!
    Elizabeth
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 February, 2026Verified purchase

    (no review title)

    Daughter with thin and fine haur. Loves this.
    Texas
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 February, 2026Verified purchase

    (no review title)

    Great product
    MaryAnn
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 September, 2025Verified purchase

    Great product

    This smells great and does really thicken your hair
    kristen
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    12 September, 2025Verified purchase

    Not worth it

    Does nothing for hair strength and thickening
    BV
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 July, 2025

    Loreal Ever Pure Thickening Shampoo VEGAN Formula

    I used this shampoo for years for thickening and it felt like it was working, but then you change the original to VEGAN , that’s when I started having issues, hair feeling thinner, straighter, and already have straight hair. Please bring back the original, if you want to sell the Vegan, then at least offer both to buy, I will not buy anymore of the thickening shampoo with rosemary until we as customers can buy the one we want and works best for us, please don’t decide that we should use VEGAN, I want a choice of the first shampoo I used for years and helped my hair not the Vegan . Until then I will use another brand . Thank you
    1 reply from L'OrealParisProductExpert team - 10 months ago
    Hi Brenda. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Ever Strong Thickening Shampoo. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M - F, 9am - 5:30 pm, ET for assistance and provide the case #42168317. Please have the product with you when you call. Looking forward to hearing from you!
    Brenda
    8 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 July, 2025Verified purchase

    The softest hair imaginabme

    The best stuff I’ve ever put on my hair!
    nikki
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 June, 2025Verified purchase

    Best Shampoo Ever

    This is the best shampoo I have ever tried and I’ve tried a lot of “luxury” ones. My hair stylist of 9 years told me at our last appointment how much thicker my hair was and what I was doing differently. I’m on my third bottle of this and the conditioner and will probably never switch. My hair rarely sheds now and has never looked so good.
    Livs
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    8 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs up graphic, would recommend
    11 May, 2025Verified purchase

    Ugh..

    I love how full my hair feels, it doesn’t smell bad and I do see the “fullness”. HOWEVER, the shedding! I usually do shed quite a bit of hair, most of it is breakage from heat tools, but the shedding now seems more than usual. For reference, I used to use the Luseta Biotin and Collagen Shampoo and conditioner, love the smell of it (reminds me of hair dye smell, which I do love, I’m a retired hairdresser’s daughter and the smell of hair dye to me is normal and it brings nostalgia from growing up). I do love the Luseta but it leaves my hair super flat so I decided to look for something to create fullness. So I found this L’Oreal shampoo and conditioner. I loved it, bought a second bottle when I finished the first, however, I thought the shedding was due to the season change and my hair phase. The shedding seems to be WAY more than usual and seasonal shedding which I thought would resolve and decided that maybe it wasn’t the shampoo which is why I bought the second bottle. I love the fullness but I’m gonna have to walk away. One star for the fullness and all the “negative” stars are for the shedding. Now I’m trying the Luseta Rosemary Mint, smells similar to this shampoo but sadly, my hair is flat again.
    1 reply from L'OrealParisProductExpert team - 1 year ago
    Hello Gemma S. We are so sorry to hear about your experience with our Ever Strong Sulfate-Free Thickening Shampoo. We want to learn more and speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. It would be helpful if you had the product with you when you call. We look forward to speaking with you!
    Gemma S
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    5 guests found this review helpful. Did you?
    2 out of 5 stars
    10 May, 2025
    originally posted on lorealparisusa.com
    Image

    Do not use. It causes massive tangles

    I used both shampoo & conditioner. They tangled my hair which is fine and thin. The tangles weren't baby tangles but massive tangles. The back of my head after showering was a huge wad of tangled nest. Like a brillo pad. The type of tangles that pull your hair out when you brush it or comb out the tangled. It made my hair drier. However it smells nice.
    Heather
    3 guests found this review helpful. Did you?
    3 out of 5 stars
    25 April, 2025Verified purchase

    Feels clean but makes my scalp dry

    I bought this shampoo because I’m loosing hair on my edges and I’m hoping it helps. I have a bout three weeks and I do like the texture of it, I have trouble with other shampoos making my hair feel clean and I like this one for that. The scent is not the greatest but it’s ok. The only thing I dislike as of now is that it leaves my scalp really dry, not itchy, just flaky white. I still have hair loss and don’t have much time with it so I can’t say if it works
    1 reply from L'OrealParisProductExpert team - 1 year ago
    Hi there, Nefertiti! We appreciate you taking the time to reach out about our Ever Strong Thickening Shampoo. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate teams. We hope you will continue using more of our products soon with full satisfaction with the results!
    Nefertiti
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    12 February, 2025
    originally posted on lorealparisusa.com
    Image

    Disappointed

    I originally used Elvive volumizing Shampoo and conditioner, however, I started to notice hair loss only to find out it was removed from the market for this reason. I then switched to EverPure Thickening Shampoo and Conditioner. I really liked the product but after several weeks of use, I noticed hair loss again the same as with the Elvive product. This did not happen in the beginning. Other reviewers expressed the same problem with the EverPure product. Not happy with the latest results and may have to change products. I currently uses Loreal for all my hair products.
    db49
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 January, 2025
    originally posted on lorealparisusa.com
    Image

    10/10!! Recommend!!!!

    [This review was collected as part of a promotion.] I totally recommend this shampoo for your hair if your hair is thin or fry it leaves your hair really soft and it gives this shine that makes your hair look so good! Totally not oily it’s more like neutral, it made my hair grow and thick in 3 months! Of using the shampoo and conditioner totally love it for sure buying it again!
    Boa333
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    17 December, 2024
    originally posted on lorealparisusa.com
    Image

    They changed the formula

    I was a faithful user of the thickening shampoo & conditioner for 4 years... Then they went and changed the formula and my hair started falling out. I am extremely angry!! Not only did L'Oreal ruin a fantastic product, my butt length hair paid the price for it. You'll know you have the newer formula because the cap on the tube is not dark green; it is light green! I have the old and new tubes and combed the ingredient list. It is different!! I cannot believe they destroyed such a good thing. They've lost my trust. I'll never purchase L'Oreal products again or any other brand they own. I am done!!!
    LawyerKC
    21 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 November, 2024Verified purchase

    Formula Also Change Along with Name Change

    Agree with the previous review from Dee. My hair began falling out several years ago and I found this shampoo and conditioner - it worked! And my hair became fuller again. I’ve been using this for at least 5 years. There must have been a recent formula change along with the “slight” change in name because my hair has started falling out again using the new ones that says Ever Pure Thickening Shampoo instead of Ever Strong.
    1 reply from L'OrealParisProductExpert team - 2 years ago
    Hi there! We are sorry to hear about the experience you had with the Ever Strong Sulfate-Free Thickening Shampoo. We would like to speak with you directly about it. Please give us a call1-800-322-2036 m-F 9am to 5pm, and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    xxLyxx
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    15 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 October, 2024Verified purchase

    Shampoo

    Smells great, leaves my hair feeling clean and fresh
    Busymama
    quality: 5 out of 5
    effectiveness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 October, 2024Verified purchase

    If your sensitive to smells dont this. Smells horrible!!!

    It smells like mint, and sweat. Does not smell clean. Could not use long enough to see if it worked..
    1 reply from L'OrealParisProductExpert team - 2 years ago
    Hi there, CG! Thank you for reaching out about our Ever Strong Sulfate-Free Thickening Shampoo. We are so sorry to hear of your experience with the scent of our shampoo. We truly appreciate your feedback and will be passing it along to our team. We hope you will continue using more of our products soon with full satisfaction with the results!
    CG
    quality: 1 out of 5
    value: 1 out of 5
    effectiveness: 1 out of 5
    6 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    12 August, 2024Verified purchase

    One Day of Clean Hair

    Smell doesn’t bother me and has good lather. However, my hair feels dry not very soft, it gets greasy like the next day and just seems flat. Won’t purchase again.
    1 reply from L'OrealParisProductExpert team - 2 years ago
    Hi there Lisa! We are so happy to hear that you are enjoying the smell and lather of the Ever Strong Sulfate Free Thickening Shampoo, but we are sad to hear that you did not enjoy the way your hair felt after using. We will share this feedback with our team. We hope that you continue to try and use our products with satisfaction!
    Lisa
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    3 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy