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Natural Instincts Clairol Demi-Permanent Hair Color Dye Cream Kit - 6R Light Auburn, Spiced Tea - 2 of 4Natural Instincts Clairol Demi-Permanent Hair Color Dye Cream Kit - 6R Light Auburn, Spiced Tea - 3 of 4Natural Instincts Clairol Demi-Permanent Hair Color Dye Cream Kit - 6R Light Auburn, Spiced Tea - 4 of 4
Natural Instincts Clairol Demi-Permanent Hair Color Dye Cream Kit - 6R Light Auburn, Spiced Tea - 1 of 4

Natural Instincts Clairol Demi-Permanent Hair Color Dye Cream Kit - 6R Light Auburn, Spiced Tea

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At a glance

About this item

Highlights

  • GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT RED HAIR DYE gives you rich and glossy color that washes away gradually.
  • A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
  • DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
  • TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
  • HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
  • WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.

Description

Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent red hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Butylparaben-Free, Paraben-Free, Contains Vitamin E, Contains Vitamin C, Contains Coconut Oil, Vegan, Propylparaben-Free
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Conditioner, Gloves, Applicator
Beauty Purpose: Moisturizing, Basic Conditioning, Shine Enhancing, Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
TCIN: 14897150
UPC: 3614226794710
Item Number (DPCI): 063-01-2297
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

color cream aqua/water/eau, propylene glycol, ethanolamine, cetearyl alcohol, trisodium ethylenediamine disuccinate, citric acid, 2-methoxymethyl-p-phenylenediamine, sodium sulfite, parfum/fragrance, 4-amino-2-hydroxytoluene, dicetyl phosphate, ascorbic acid, ceteth-10 phosphate, steareth-200, p-aminophenol, xanthan gum, sodium hydroxide, disodium edta, titanium dioxide 2-methyl-5-hydroxyethylaminophenol, m-aminophenol, phenyl methyl pyrazolone, tocopheryl acetate, 1-hexyl 4,5-diamino pyrazole sulfate activator aqua/water/eau, paraffinum liquidum/ mineral oil/ huile minerale, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid conditioner aqua/water/eau, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, parfum/fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate

Allergens & Warnings:

Vegan +NO ANIMAL DERIVED INGREDIENT

Shipping details

Estimated ship dimensions: 6.8 inches length x 3.8 inches width x 2.1 inches height
Estimated ship weight: 0.53 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How long does the color last after application?

submitted by AI Shopping Assistant - 3 months ago

  • A: The color lasts up to 28 washes, gradually fading over time without harsh chemicals.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What key ingredients are in this hair color dye?

submitted by AI Shopping Assistant - 3 months ago

  • A: The hair color dye contains Coconut Oil, Aloe, Vitamin E, and Vitamin C for added nourishment.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What type of hair can use this dye cream?

submitted by AI Shopping Assistant - 3 months ago

  • A: This dye cream is suitable for all hair types, including coarse and normal textures.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the processing time for this dye?

submitted by AI Shopping Assistant - 3 months ago

  • A: The recommended processing time for the dye application is 20 minutes before rinsing.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this product contain ammonia or parabens?

submitted by AI Shopping Assistant - 3 months ago

  • A: No, this product is ammonia-free and free from various parabens, making it gentler on hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this product a temporary color you won’t get that skunk line it just gradually washes out correct

submitted by Missy - 3 months ago

  • A: Yes , the color lasts up to 28 shampoos.

    submitted byMimi - 3 months ago

Q: How many washes does it last?

submitted by Mar - 8 months ago
See all questions (7)

Additional product information and recommendations

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Guests are saying

The product has received mixed feedback from guests, with many expressing disappointment over changes in formula and color outcomes. While some guests appreciate the ease of application and the vibrant results, others report issues with color fading quickly and unexpected results, such as hair turning black instead of the desired shade. Guests value the product for its ability to cover gray hair and provide a natural look, but there are calls for a return to previous formulations that offered longer-lasting results.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 2257 reviews
    effectiveness: 4.06 out of 5
    quality: 4 out of 5
    value: 4.13 out of 5
    68% would recommend
    16 recommendations
    1 out of 5 stars
    15 April, 2026
    originally posted on Clairol
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    Stuck with Pitch Black Hair

    Never been so upset by a hair dye product. I was trying to cover light pink hair and this product turned my hair jet black. Washed it out for 30 minutes and no lifting. I was trying to somewhat match my natural hair, now my hair is stuck black just 3 weeks before prom. Super disappointed!
    1 reply from Clairol team - 16 days ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist
    Dom1
    Did you find this review helpful?
    2 out of 5 stars
    13 April, 2026
    originally posted on Clairol
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    Issue with color. Will not wash out after 35 washs

    Not happy with this product at all. I bought the golden dark brown. Box showed it with brown hair.I should get a dark brown. Even though I followed the instructions to letter, I ended up with an auburn. It's been almost 5 months now. The no commitment to color does not work. I washed my hair between thirty five and forty times and I now have orange light auburn color now, a white gray skunkline. It does not rinse away with wash.And now I find myself in a situation where I have to get my hair dye back to it's normal gray color. I only bought it after several years of gray for a special event. And felt that it did not stand up to its promise.
    1 reply from Clairol team - 21 days ago
    Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment with our product; This is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
    Mel E
    Did you find this review helpful?
    5 out of 5 stars
    9 April, 2026
    originally posted on Clairol
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    Best product I've tried- loyal buyer!

    I use 6c, Brass-free Light Brown, and I love it- my hair has a few stubborn greys that tint as 'hilights' but the coverage is excellent, shiny not dull, lasts well overall and IS BRASS-FREE!!! Super grateful they make this shade!
    annimac
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 April, 2026
    originally posted on Clairol
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    My favorite Natural Instincts color!

    I’m a natural blonde, but now that I’m older my hair has lost a lot of shine and vibrancy. This makes me feel young again! All the Natural Instincts products tend to go warm on me, so the brass-free or cool tones are best. Wish they made a cool, light blonde. I like the way it gently washes out over time so there’s less of a demarcation. Been using for years
    Cakebuff
    Did you find this review helpful?
    1 out of 5 stars
    31 March, 2026
    originally posted on Clairol
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    Horrible color turned black

    I have ruined my brown hair. This is not brown dye, it turned my auburn brown hair jet black. I only left it on 15 minutes. I am so sad ! It’s not fading at all. I will have to go to a professional to remove this color, my hair is so ugly !
    1 reply from Clairol team - 1 month ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
    Jennyy31
    Did you find this review helpful?
    2 out of 5 stars
    29 March, 2026
    originally posted on Clairol
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    Not the same anymore

    Have been using this color for years. Not happy with it anymore. Color fades way too fast. Mostly gone after a dozen shampoos. Last time I used the included conditioner it weighed my hair down & my hair looked greasy. Have never used it again. Just throw it straight into the garbage. Bring back the old long lasting formula of the dye & bring back the old conditioner.
    1 reply from Clairol team - 1 month ago
    Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed in a few years since the switch to the cream formula. So, these added conditionings have been in the product, but with our new packaging design they are more called out. Nonetheless, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
    Lynette
    Did you find this review helpful?
    1 out of 5 stars
    24 March, 2026
    originally posted on Clairol
    Image

    Color not as advertised

    One star because it did its job - it definitely dyed my hair. Black. My hair is now black. There is no dark brown about it. Very disappointed.
    1 reply from Clairol team - 1 month ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
    Queen y
    Did you find this review helpful?
    2 out of 5 stars
    23 March, 2026
    originally posted on Clairol
    Image

    No longer semi permanent but Demi permanent

    I used the 28 day semi permanent color for years with good success. Liked the fact that I didn’t get significant roots with the product. I actually don’t care about the grays coming in, but liked it for changing my hair color from ash blonde to more of a golden dark blonde. However, the formula changed to demi permanent which I didn’t realize and I could see definite roots as it started to grow out. Swore I wouldn’t use it agin, but after almost a year half my head is ash blonde at the roots and half is golden light brown. More permanent I’d say! I was forced to use it again because I couldn’t stand the roots. Really disappointed that this isn’t semi permanent anymore. Very hard to find semi permanent anymore. I read another review that said the same thing! Demi is harder on your hair for sure. Please go back to offering semi 28 day formula!
    1 reply from Clairol team - 1 month ago
    Hi there! We would first like to thank you for your loyalty to our Natural Instincts over the years. However, we are truly saddened to learn of your disappointment. We would like to let you know that the Natural Instincts formula has not been changed in a few years since the switch to the cream formula. Nonetheless, this is not the experience we want you to have and these results can be factors on a few different variables. Due to this, we invite you to speak with us directly at 1-800-252-4765 so we can better assist you.
    Wantmysemiback
    Did you find this review helpful?
    3 out of 5 stars
    8 March, 2026
    originally posted on Clairol
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    Natural Instincts 6G Changed Formula Not as Good

    I have used this product for over 15 years and have had consistant good luck with the color outcome. Originally, was able go about two months before reapplying, it left my hair with great body and texture, felt thicker and fuller (this was when box said 'up to 28 shampoos'). However, over the past year, description on box now says"gradually washes out" and noticed the change almost immediately. Hair is now lacking the body and texture, as well as thickness and fullness as before. The color looks good through the first two shampoos, however fades and the greys show through faster as well. This reminds me of way back in the day of Loving Care, which was in fact a rinse and would totally fade out after about six shampoos. Please, whatever change you made over the past year, please change the formula back to what it was: great color, great texture, longer lasting results. Thanks for asking.
    JEFCo
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    5 March, 2026
    originally posted on Clairol
    Image

    Stained my hair.

    4RV dark burgundy...Left my hair almost BLACK :( I used it before Christmas and it hasn't completely washed out. Its growing out Im a natural redhead wanted to try a WASH out dye...This has ruined my waiste length hair.. 3 photos. Natural ..The Dye ..after almost 4 months of regular washing. The roots ughhh this is why I wanted something that washed out !! I do not recommend this product.
    1 reply from Clairol team - 2 months ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
    Sad-IN-ONTARIO
    Did you find this review helpful?
    1 out of 5 stars
    23 February, 2026
    originally posted on Clairol
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    Color is NOT as advertised and NOT fading at all!

    I used this over a month ago to prolong my next visit to my stylist. After I did it I immediately regretted using this product. My hair looks black and so fake like I am wearing a wig. I tried to wash it out with baking soda and head and shoulders and it dried out my hair. I have been washing my hair every other day for the past month and it has not faded at all. I hate it and deeply regret using this product. I had some highlights and unbelievably those look even darker then my natural hair. The only hair that it actually didn't turn black are the few grey hairs that I have, which make them even more noticeable because they are surrounded by black hair! It's been over a month of washing and it is not fading as all! This is permanent not Demi as advertised. I have ruined my hair with your product!!!
    1 reply from Clairol team - 2 months ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
    elvira!
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    21 February, 2026
    originally posted on Clairol
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    Love the Shade!

    I have been using this shade for years. It's so easy to apply. I need to cover grey roots and don't want a permanent product that damages my hair. I do leave it on longer, about 20 minutes, to cover my grey. I love the color!
    Mary21
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    14 February, 2026
    originally posted on Clairol
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    Crazy Color!!!!

    My natural color is I a light brown with red highlights, auburn. This turned my gray roots into a slightly darker version of Lucille Ball’s orange/red color. It’s great if you want to look like a circus clown. 🤡
    1 reply from Clairol team - 3 months ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    12 February, 2026
    originally posted on Clairol
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    Too dark

    I got the dark warm brown. My hair before wasnt super dark but I thought this color was beautiful. Its definitely dark almost too much. Also the one glove was missing a finger and was split on the side
    1 reply from Clairol team - 3 months ago
    Hi there! We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
    Uberpop
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 February, 2026
    originally posted on Clairol
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    Great! But leave it on gray roots for 20 mins 1st

    While I don't love the smell of this I love how my hair came out! It was very red before and the roots which are mostly white were like a yellowish due to me doing a permanent root coverage with an 8A/8N combo. Doing 7 Dark blonde made my hair looks so even and shiny, although it didn't remove the red. I did have to go back and put some more on the roots for 20 mins after blow drying though. Next time I will do the roots for 20 first, then the mids to ends for 20. Maybe 7A will be the way to go next time?
    LSCO
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    6 February, 2026
    originally posted on Clairol
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    Damaging & does not lighten

    I bought this thinking I had grabbed Garnier Fructis because of the green colored box. Well, what a mistake ! It left my hair incredibly dried ! Also, the color was meant to be lighter than the color I had last bought (from Garnier Fructis) - it did not lighten all & the Garnier was an actual darker color and it managed to dye my hair the color it was meant too
    1 reply from Clairol team - 3 months ago
    Hi there! Thank you for using our Natural Instincts line, but we regret that the color did not give you the results you expected and dry results. Since the Natural Instincts is a demi-permanent hair color, it cannot lighten natural or previously colored hair. It is best to use a shade close to your natural color to help with grey blending with this product line. This product has conditioning in every step of the coloring process; so, this is not the experience we want you to have nor what we would expect and we would like to help you further. When you have a moment, you may call us at 1-800-252-4765 so we can better assist!
    Inavio
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    23 January, 2026
    originally posted on Clairol
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    Finally found a non brassy color 5C

    I have highlighted dirty blonde hair. I wanted a change and less upkeep. I have a few grays, but didn’t really need coverage for that. I was looking for something not give me “orangey” tones, since I tend to pull that way. Extremely impressed-no orange and very vibrant. Hair looks glossy. Not sure how this will fade yet. Very pleased and will apply again.
    Bronde77
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    18 January, 2026
    originally posted on Clairol
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    Rose Gold Blonde is the best!

    7RG is the most beautiful natural looking red shade ever! I buy it in bulk so that I’m never without. I always get so many compliments on the color of my hair. Everyone thinks I’m a natural redhead and when I tell them it’s from a box, they are shocked! Please don’t stop making this color!
    KikiM
    8 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    17 January, 2026Verified purchase

    Auburn over natural color

    I haven't dyed my hair in YEARS and I told myself the last thing I would ever do again was add red back to it... no matter what I colored it over the years, I always had that hint of red and I hated it. It finally grew out a couple of years ago and I've been wearing my natural color since. It's been so boring. 😭 I didn't want to go back to blonde, though, or commit to reds even though they complement my coloring. So, I figured I'd try a semi-permanent dye that way I could play with color again, but hopefully not deal with the headache of color maintenance. My result: It's actually pretty subtle on my natural color. I have a good amount of natural blonde and even a small hint of red already, so you can see the color took best to those lighter strands (photo). Even though I can't see much of a difference, I do feel it's more vibrant and that's what I was looking for! Overall, I'm pleased and will be especially pleased if it fades nicely.
    AndieC
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    5 January, 2026
    originally posted on Clairol
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    Disappointed

    It states that this product doesn't contain phenylenediamine however after reading the ingredients it clearly states that it does. I have had some allergic reaction to that ingredient so when I read that it doesn't contain said ingredient I purchased 2 boxes only to find it does. I feel like I have been mislead 😕
    1 reply from Clairol team - 4 months ago
    Thank you for reaching out to Clairol and giving us this opportunity to respond. We are sorry to learn of your disappointing experience with our Natural Instincts. We want to let you know that consumer safety is, and always has been, our first priority, and each product must meet our stringent safety and efficacy standards. Your experience is atypical, and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 08000833338 so we can better help!
    Sue62
    4 guests found this review helpful. Did you?

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