$7.99 when purchased online
About this item
Highlights
- NOW 20 MINUTE PROCESSING TIME
- YES, coconut and aloe vera.
- NO ammonia or added parabens.
- Lasts 28 washes and blends away grays.
Description
Clairol Natural Instincts Demi-Permanent, Ammonia-Free Hair Color Get a rush of color and boost of shine. YES, coconut and aloe vera. NO ammonia or added parabens.
Discover your natural way to shine! Clairol Natural Instincts gives you a rush of radiant, natural-looking color you can feel good about. Say "yes" to gentle ingredients like coconut oil and aloe vera and say "no" to ammonia and added parabens. Our no-drip crème formula is designed to feel more like a conditioner, and it's gentle on all hair types and textures. Treat yourself to color that blends away grays, boosts shine, and lasts up to 28 washes.
Discover your natural way to shine! Clairol Natural Instincts gives you a rush of radiant, natural-looking color you can feel good about. Say "yes" to gentle ingredients like coconut oil and aloe vera and say "no" to ammonia and added parabens. Our no-drip crème formula is designed to feel more like a conditioner, and it's gentle on all hair types and textures. Treat yourself to color that blends away grays, boosts shine, and lasts up to 28 washes.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Paraben-Free, Contains Coconut Oil
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Gloves, Conditioner, Applicator
Beauty Purpose: Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Features: Semi-Permanent
TCIN: 14897150
UPC: 3614226794710
Item Number (DPCI): 063-01-2297
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
color cream/creme colorante aqua/water/eau, propylene glycol, ethanolamine, cetearyl alcohol, trisodium ethylenediamine disuccinate, citric acid, 2-methoxymethyl-p-phenylenediamine, parfum/fragrance, sodium sulfite, 4-amino-2-hydroxytoluene, dicetyl phosphate, ascorbic acid, ceteth-10 phosphate, steareth-200, p-aminophenol, xanthan gum, sodium hydroxide, titanium dioxide/(c177891), disodium edta, 2-methyl-5-hydroxyethylaminophenol, m-aminophenol, phenyl methyl pyrazolone, tocopheryl acetate, 1-hexyl 4.5-diamino pyrazole sulfate, color activator/activateur de couleur aqua/water/eau, paraffinum liquidum/mineral oil/huile minerale, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid, brilliant shine conditioner/revitalisant éclat brillant aqua/water/eau, bis-hydroxy/methoxy amodimethicone, stearyl alcohol, cetyl alcohol, stearamidopropyl dimethylamine, glutamic acid, parfum/fragrance, benzyl alcohol, citric acid, benzyl benzoate, edta, histidine, cocos nucifera (coconut) oil, sodium chloride, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, bht, ascorbic acid, potassium sorbate, sodium benzoate, sodium sulfite.
Shipping details
Estimated ship dimensions: 6.48 inches length x 3.6 inches width x 2.36 inches height
Estimated ship weight: 0.51 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Virgin Islands, U.S., Northern Mariana Islands, APO/FPO, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
More to consider
Similar items
3.9 out of 5 stars with 5899 reviews
61% would recommend
462 recommendations
value: 3.46 out of 5
quality: 3.46 out of 5
effectiveness: 3.4 out of 5
Nice Color but too Damaging
2 out of 5 stars
Red Hot - 16 days ago, Verified purchaser
I used this color every 2 weeks because I hate to have my roots showing. The color was nice and I got a few compliments on it but after a year my hair is pretty damaged. So I’m not going to use it anymore. I also found it to be thin and therefore messy as others have mentioned.
Major Hair Loss!
1 out of 5 stars
Thumbs down graphic, would not recommend
SamIAm - 25 days ago
Avoid this like the plague! I've experienced significant hair loss after using this product in Medium Brown. No reaction from allergy test, no burning during application, but clumps of hair have been fallout since I used this in August.
Doesnt work in black hair
1 out of 5 stars
Thumbs down graphic, would not recommend
ianna - 1 month ago
The burgundy doesn’t work on black hair despite displaying it on the package
Box hair dye is too good.
5 out of 5 stars
Thumbs up graphic, would recommend
Maria - 1 month ago, Verified purchaser
I will always use this box hair color. It smells good and does a great job. It’s also good for my sensitive scalp. Doesn’t make me itch or burn.
Way too dark
3 out of 5 stars
Thumbs down graphic, would not recommend
sadpillow - 1 month ago
Darkest level 4 I've ever used. I colored my hair with this a week ago and have washed/conditioned every day, and it is still way darker than any other level 4 I've used, including permanent dye.
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Renata - 2 months ago
made my hair look reallu natural. not too dark. Smell very good as well. I recommended it
I really regreat my decision!
1 out of 5 stars
Thumbs down graphic, would not recommend
Adis - 2 months ago, Verified purchaser
It’s nothing to the color from the box I just to have blonde hair level 8 and know the color it’s like orange golden color really disappointed!
You get what you pay for
1 out of 5 stars
Thumbs down graphic, would not recommend
Wren - 2 months ago, Verified purchaser
I tried Medium brown, 5C, because it specifically said brass-free. It simply is not true. Usually, the brassy tones start showing through after a few weeks, but with this product, the brassiness was there from the beginning. It is also a very messy formula. I've used hair dye for five years and it was always easy to clean up, but the thin consistency of this product made it more prone to get everywhere. Also, with the better formulas, my hair felt enriched but this left my hair feeling very dry.
Turned my hair black
1 out of 5 stars
Thumbs down graphic, would not recommend
Andy K - 2 months ago, Verified purchaser
I bought 4W and my hair is nearly jet black- chunks of my hair also fell out. I have no idea what to do- I’ll either have to deal with this until it washes out or pay hundreds of dollars to get it corrected. Do yourself a favor and avoid purchasing.
Great Purchase!
5 out of 5 stars
Thumbs up graphic, would recommend
Violetzoe - 2 months ago, Verified purchaser
Great color, will purchase again.
Darker than indivated, color not fadint
1 out of 5 stars
Thumbs down graphic, would not recommend
Nothankyou - 2 months ago
I used the 5 shade, and it turned my level 6 hair jet black. I’ve washed it 7-8 times in the last 24 hours (clarifying shampoo, ascorbic acid, baking soda, etc) and the color is not budging. I am hoping over time it will fade (doubtful/wishful thinking at this point), but if it doesn’t, this is going to be an expensive color correction or require a full bleach wash so I don’t have a harsh root line as it grows out, which wasn’t worth it considering I didn’t get the color I wanted to begin with. After reading more about this brand and people’s identical experiences on Reddit/in reviews, I really wish I’d read reviews before purchasing and dyeing my own.
The Best
5 out of 5 stars
Shelley - 2 months ago
originally posted on Clairol
Coloring my hair since 1979. This is the best, as close to natural, hair color. I´m in love with the light browns. They´re delicious! Fades gradually.
Deceptive - JET BLACK - turns brown hair black
1 out of 5 stars
Thumbs down graphic, would not recommend
Lu - 2 months ago, Verified purchaser
I tried this product, not once, but twice. First dark brown, then medium brown, and BOTH turned my hair JET BLACK. I started with dark brown, my natural hair color is dark brown, and my natural roots turn jet black with the medium brown hair color. It’s insane. I thought the first time maybe it was user error since I purchased dark brown, so I tried the medium brown, and same thing. JET BLACK. I do not recommend this if you’re looking for a natural (light) medium to dark brown, it just turns out her black.
WARNING
1 out of 5 stars
Thumbs down graphic, would not recommend
T - 2 months ago, Verified purchaser
This is my very first negative review online - ever. Guess I feel like I owe it all the women and men out there thinking about buying this product. I just… can’t with this hair dye… I am so sad and disappointed. Just wanted to do one nice, fun thing for myself. I paid for semi-permanent dark brown dye. I followed the directions and even set a timer. This product turned my hair JET black and will NOT come off despite washing it over and over with dawn dish soap, baking soda, vinegar, clarifying shampoo, etc. I’ve seen several reviews since using saying the same thing. Now if I had paid for PERMANENT BLACK hair color, I’d be thrilled. The color is absolutely nothing like the advertisement on the box. We shouldn’t have to spend hours online researching reviews. A product should do what it advertises - nothing more nothing less. Please think twice before purchasing or maybe try a small piece of hair first? I’m a little too trusting of advertising - lesson learned. Thanks clairol.
Where's 7RG?
5 out of 5 stars
Mary M. - 2 months ago
originally posted on Clairol
I love Clairol's Natural Instincts Dark Rose Gold #7RG, but can no longer find it. PLEASE bring it back! It's the perfect color for me.
My go to for 30 years!!
5 out of 5 stars
Chanda - 3 months ago
originally posted on Clairol
I have been using this product on and off for 30years!! I started using it in my high school years! Whenever I get an itching for some red in my hair, this is what I seek out. Easy to use and affordable!!
atomic bomb on my head
1 out of 5 stars
Thumbs down graphic, would not recommend
frs7ana - 3 months ago, Verified purchaser
i’ve used so many of these types of hair dyes before. never ONCE did my hair fall out in clumps, or burn and break. this one literally made my hair break at the root and now i have small little chunks of hair sticking up. do not buy unless u want to have a mental breakdown after coloring ur hair.
Easy highlighted look -- and my stylist loves it!
5 out of 5 stars
PatX - 3 months ago
originally posted on Clairol
My natural hair color is a Medium Cool Brown (5A) and is thick and curly. I use 7A to cover the gray and give a highlighted dimensional look to my hair. I wash my hair everyday and the color lasts a good 6 weeks or so. Its does go on a little darker than the box color but doesn't make my natural color darker. My stylist complimented me on my color and the way it gives a highlighted look.
Used this for years
5 out of 5 stars
- 3 months ago
originally posted on Clairol
No one really has just one color of hair. In nature, every hair is just a little bit of variation. When I was in my 30's I started to get a few grays, and Nat. Inst made my grays look like highlights. Now that I;m in my 60's, I use two different colors to achieve the same look.. I only use half a bottle of both colors and paint on different sections. You can save the rest for later. I'm using 2RV, 4Rv and 3 alternating. areas. It looks great. I also us Loreal Root Touch UP in a spray can where I ipart my hair when needed.
Go to dye
5 out of 5 stars
Thumbs up graphic, would recommend
Rachel S - 3 months ago
This has been my go to hair dye for almost 10 years, every month. I love that this dye is consistent and doesn’t damage my hair as much as other dyes have. The color is rich and stays rich until my next dye. For the price, I can’t complain!