$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable
Recommended Surface Application: Multi-Surface
Product Results: Removes Soil, Used for Cleaning, Cleaner, Removes Grease
Recommended Product Application: Dishes
Net weight: 70 fl oz (US)
TCIN: 17038274
UPC: 030772093986
Item Number (DPCI): 003-06-0167
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water
Shipping details
Estimated ship dimensions: 11.13 inches length x 6.25 inches width x 4.01 inches height
Estimated ship weight: 5.16 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The product has garnered mixed feedback from guests, with many praising its effectiveness in cutting through grease and its versatility for various cleaning tasks. However, the recent change in scent has led to dissatisfaction among long-time users, who find the new fragrance overpowering and unpleasant. Despite the scent controversy, guests appreciate the product's affordability, ease of use, and gentle formula on hands, making it a staple in many households.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 29354 reviews
cleans effectively: 4.32 out of 5
quality: 3.83 out of 5
value: 3.78 out of 5
57% would recommend
1004 recommendations
Scent Is Totally Unnecessary
1 out of 5 stars
Thumbs down graphic, would not recommend
ML - 3 days ago, Verified purchaser
This was my go to for basically my whole life, now the scent makes me want to gag. New brand for me!
Always
5 out of 5 stars
Thumbs up graphic, would recommend
DeniseF - 3 days ago, Verified purchaser
Dana never disappoints
Soap should smell clean and pleasant, but Dawn no longer does
1 out of 5 stars
Thumbs down graphic, would not recommend
Lauren B - 5 days ago
I am so bummed that Dawn is the latest in a long, long line of companies that has decided it's better for them to completely alienate their loyal customers in order to save a few pennies per bottle. The new scent is truly atrocious and I will be buying a different dish soap from here on out. Let me know if you ever decide to change it back!
Bye bye
1 out of 5 stars
Thumbs down graphic, would not recommend
Jemma - 6 days ago
If it ain’t broke don’t fix it. You changed the scent, so I’m changing brands.
1 reply from Dawn team - 5 days ago
Your loyalty means a lot to us, Jemma, so we're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. We'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.
Doesnt smell so good .
3 out of 5 stars
Thumbs down graphic, would not recommend
KristenO95 - 7 days ago, Verified purchaser
Smells not so great I miss the original smell ! I Feel u have to use a bit more then such a small amount to wash dishes , only brand we use to wash our dishes but we may have to look into different products
1 reply from Dawn team - 5 days ago
We're sorry to hear that a loyal Dawn fan like you feels this way. We can assure you that a lot of thought goes into creating features that we think you'll like, though we certainly understand that preferences can vary from person to person. As well, we have many quality checks in place so that you can enjoy the best possible cleaning results with Dawn. While we have updated the scent, it's still the same powerful formula. We suggest giving another Dawn version a try, as we do offer a variety of scents. You're always welcome to give us a call at (800) 725-3296 if you'd like any further assistance.
Awful New Scent
1 out of 5 stars
ASoo - 13 days ago
originally posted on dawn-dish.com
I loved Dawn so much and swore by it as the only dishwashing liquid I'd use. I'm incredibly sensitive to smells but always found Dawn pleasant and unoffending. However, the new scent is absolutely awful and after 20 years of using your product exclusively I'm switching away and I refuse to buy Dawn unless you bring back the original scent. Way to tank your product.
1 reply from Customer Care team - 12 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Bad scent
1 out of 5 stars
Jj43532 - 13 days ago
originally posted on dawn-dish.com
Hate this new scent. If you wanted a new scent why not make it a special and not mess up the original?
1 reply from Customer Care team - 12 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Disgusting new stench
1 out of 5 stars
Truly Disappointed - 13 days ago
originally posted on dawn-dish.com
The new Dawn scent is disgusting, I’m looking for other dish soaps to use even though I had been using this for decades. It wasn’t broken, you shouldn’t have “fixed” it. How much did you pay the guy who made this formula change decision? Have you paid any attention to all of the negative reviews around the internet? I’ll come back to Dawn, but only if the original scent is brought back. What you should have done is come out with a new scent to add to your line if you felt it was needed, you should not have changed such an iconic product that I’m sure is the cornerstone of this brand since it is the “Original.”
1 reply from Customer Care team - 12 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Dawn stinks
1 out of 5 stars
KateS - 13 days ago
originally posted on dawn-dish.com
I hate the new scent. It smells sickening, like Febreze or Gain, just overpowering. I will have to throw out the new bottle I just opened. Please change it back to the original scent!
1 reply from Customer Care team - 12 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Dawn Ultra, Dawn Always
5 out of 5 stars
codyd41_4654 - 13 days ago
originally posted on influenster.com
The clean you can get with this soap, not to mention the amount of bubbles, is always satisfying. With the clean scent, the convenient packaging, and the amount of soap you get for your money has me always reaching for this soap
Horrible Scent
1 out of 5 stars
DeeH77 - 14 days ago
originally posted on dawn-dish.com
I can’t use this due to the scent. For years, the only dish soap that hasn’t made me nauseous is origini blue dawn. Now that has been changed. Also, the change wasn’t noted on the packaging. Very disappointed.
1 reply from Customer Care team - 11 days ago
Thanks, Joe, for picking up a Dawn Platinum Powerwash Dish Spray Refill, and using your previously purchased sprayer to dispense the product. We're sorry to learn that your sprayer's not working now. It might help to know that our Quality Team shares that each sprayer should last around 5 bottles. After 4-6 bottles, it's not unusual for the sprayer to need to be replaced. When you move the sprayer to a new refill bottle, be sure that the dip tube’s facing the same direction as the nozzle. Note that the tube bends. The bottom of it should be facing the same way as the nozzle. Speaking of the nozzle, check that it’s not clogged. If it is, run warm water over the nozzle for a few minutes to loosen any clogs that may have occurred. Let us know if this helps, by calling us any Monday through Friday, from 9 AM to 6 PM, EST. We’re happy to help at 1 (800) 725-3296.
Good product
5 out of 5 stars
Thumbs up graphic, would recommend
MamaTirado - 14 days ago, Verified purchaser
Well packaged to ship without leaking or damage. Quality product that cleans well.
Eczema
1 out of 5 stars
Thumbs down graphic, would not recommend
A - 14 days ago, Verified purchaser
Very disappointed in the formula change. Immediately caused eczema bumps on my hands, even though I was wearing gloves while washing dishes. I used the old formua for years with no issues.
1 reply from Dawn team - 12 days ago
Thanks for being part of our Dawn family for so many years. We're sorry to hear about your experience, and want to assure you that we test to ensure Dawn is safe to use as directed. If you haven't already, we recommend to stop using the product. We truly value you as a consumer and hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version which is called Dawn Free and Clear, unscented. So we can help as well as share your experience with our Safety Team, please get in touch with us at (800) 725-3296.
Old formula
3 out of 5 stars
Loma - 15 days ago
originally posted on dawn-dish.com
The old formula was much better. I don’t see the 50%less scrubbing. If anything, it rinses out of the sponge twice as fast. Meaning more soap per washing session, which equals buying more soap, which seems like less benefit for me. Previous formula all the way.
1 reply from Customer Care team - 12 days ago
We're sorry to hear you didn't have the experience you expected, and assure you that we have many quality checks to ensure your dishes are left sparkling. To get the best results, make sure your water is 105°F to 115°F (40.56°C to 46.11°C), and add the dishwashing liquid to the sink before adding water. We'd like to help you get the most from your Dawn, as well as share your experience with our Quality Team. When you have a minute, please get in touch with us at (800) 725-3296.
New scent is so much better
5 out of 5 stars
Dulz - 15 days ago
originally posted on dawn-dish.com
I disagree with a lot of people about the scent, the new scent is more refreshing and not so perfumed like before. I actually avoided dawn for years and bought Palmolive instead and now with the new scent it reminds me a lot of the Palmolive oxy which I love. So in the past 6 months I have found myself buying many dawn products when I never did before.
Awful new scent
1 out of 5 stars
Thumbs down graphic, would not recommend
Trhz64 - 15 days ago, Verified purchaser
I've been using Dawn for 13 years and before that my mom always used it. I won't buy it again unless they change the scent back. This new scent is awful and makes my dishes taste like soap residue. I'm not sure what drove the decision to change a perfectly good product but if they were trying to save money, good luck, because it seems like a lot of other people don't like the new scent either.
1 reply from Dawn team - 12 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
I will not use any other dish soap on my dishes!
5 out of 5 stars
jenh20_4189 - 15 days ago
originally posted on influenster.com
I will not use any other dish soap. Dawn dish soap cleans up the food messes and actually cuts through the grease with only a little squirt! It comes in a few different scents which is also quite nice!
New scent is terrible
1 out of 5 stars
Leigh27 - 16 days ago
originally posted on dawn-dish.com
The scent is absolutely terrible. Go back to the old scent and see which gets bought off the shelves first!
1 reply from Customer Care team - 12 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Awful smell, I will use another brand now
1 out of 5 stars
Jim2 - 16 days ago
originally posted on dawn-dish.com
Just bought new bottle of original Dawn. Why change the scent to a smell? It stays with you long after use with a sickening sweet smell on my hands. I find it unusable, will throw out and replace with another brand.
1 reply from Customer Care team - 12 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Disgusting....
1 out of 5 stars
Thumbs down graphic, would not recommend
Jamie - 16 days ago, Verified purchaser
Can I give it zero stars? Because I would. The new scent is absolutely DISGUSTING. Not only that I can quite literally taste the soap on my dishes now many how good I rinse it off. Switching to a new brand!
1 reply from Dawn team - 16 days ago
Your loyalty means a lot to us, Jamie, so we're very sorry for your disappointment with the Dawn Original Dishwashing Liquid scent change. This is the first scent change for Dawn Original in over 10 years, but please be assured that we value your feedback greatly and are sharing it with the rest of our Dawn Team. Consumer feedback is vital in helping us improve our products and ensuring that we deliver the best possible experience to our consumers; it’s also instrumental in guiding the Dawn Team as they continue to work on future innovations. In regard to the scent lingering and affecting your taste, we wouldn't expect this to be your experience, however, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed by hand. It might help to know that cast iron and plastic items can absorb flavors. To remove the scent/taste, please soak the dishes in hot water with some distilled white vinegar added. We hope this was helpful, but we'd like to learn more about your experience, try to make things right, and tell you more about our Dawn Free & Clear version that offers our lightest scent. Please give us a call at (800) 725-3296 so we can help you best.