Soft & Strong Toilet Paper - 30 Rolls - up&up™: No Fragrance Added, Mega Size, 380 Sheets Per Roll
Only at target
Highly rated
$20.99 ($0.18/100 count)
Size30 Rolls
In Stock
Eligible for registries and wish lists
About this item
Additional product information and recommendations
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- $12.49($0.24/100 count)Coupon: $0.50 off+ 1 deal4.4 out of 5 stars with 1979 ratings
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Guests are saying
This toilet paper has garnered mixed feedback from guests, with many appreciating its balance of softness and strength. However, concerns about quality have emerged, particularly regarding its tendency to tear easily, leave lint, and have an unpleasant smell. Guests have noted that the product has changed over time, leading to disappointment among long-time users. Despite these issues, some guests still find it a good value for the price, making it a potential option for those seeking affordability.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 21714 reviews
quality: 3.54 out of 5
softness: 3.5 out of 5
thickness: 3.48 out of 5
value: 3.68 out of 5
61% would recommend
1944 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
13 May, 2026Verified purchase
(no review title)
works well
5 out of 5 stars
Thumbs up graphic, would recommend
13 May, 2026Verified purchase
(no review title)
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
13 May, 2026Verified purchase
(no review title)
They are strong and comfortable. I would compare Target brand to charmim
1 out of 5 stars
Thumbs down graphic, would not recommend
12 May, 2026Verified purchase
Do Not Buy This
It just disintegrates as you try to take it off the roll. This toilet paper is absolute garbage and clearly didn’t go through any quality control on Target’s end.
2 out of 5 stars
12 May, 2026Verified purchase
(no review title)
I don’t like that my package was delivered to the mailbox downstairs instead of at my front door
5 out of 5 stars
Thumbs up graphic, would recommend
12 May, 2026Verified purchase
Favorite
Favorite toilet paper they do last a long time . I Hate those other brands .
5 out of 5 stars
10 May, 2026Verified purchase
(no review title)
Great value
5 out of 5 stars
Thumbs down graphic, would not recommend
10 May, 2026Verified purchase
(no review title)
great deal wel worth the price
1 out of 5 stars
Thumbs down graphic, would not recommend
9 May, 2026Verified purchase
quality like Scott now
this item has been gradually made worse and worse and now is equally as garbage as Scott tp, get anything else if you have the choice
5 out of 5 stars
Thumbs up graphic, would recommend
8 May, 2026Verified purchase
great product at a great price
Love this toilet paper. Not too thin. Not too thick. Doesn't shred. Great price and great value! Hate when I have to buy toilet paper anywhere else!
5 out of 5 stars
Thumbs up graphic, would recommend
6 May, 2026Verified purchase
Very satisfied customer 🥰.
One of my top favorite must haves. And the quality is so good.❤️
1 out of 5 stars
Thumbs down graphic, would not recommend
6 May, 2026Verified purchase
Avoid! Moldy smell, look at other reviews
There is a horrible mold smell throughout the entire pack. Every single role smells horrible. The rolls feel like they had been damp at some point, they are soft and loose. They also have a very cheap texture now. Look at other reviews… this is a larger problem, not a one off. The quality has gone down so much. AVOID!! Might be a health concern!!
5 out of 5 stars
Thumbs up graphic, would recommend
6 May, 2026Verified purchase
(no review title)
The price and quantity
5 out of 5 stars
4 May, 2026Verified purchase
(no review title)
Thank you love your products
5 out of 5 stars
4 May, 2026Verified purchase
(no review title)
Great
5 out of 5 stars
Thumbs up graphic, would recommend
3 May, 2026Verified purchase
Fab!!
I have tried so many toilet paper from expensive to very inexpensive and they're either one or the other. They're either soft, or they're either strong. Everybody needs both, and this toilet paper is both. Great!!
5 out of 5 stars
3 May, 2026Verified purchase
(no review title)
Excellent the paper toilet
3 out of 5 stars
Thumbs down graphic, would not recommend
3 May, 2026
(no review title)
Toilet paper is soft enough but is hard to start a new roll without pieces being stuck and shedding small pieces that tear easily. Also leaves a lot of lint and will not tear cleanly. This toilet paper is also shorter than regular giving us less TP for the same money!
1 out of 5 stars
Thumbs down graphic, would not recommend
1 May, 2026Verified purchase
Smells horrible!
The smell of this toilet paper is absolutely disgusting. It smells like straight up gas.
1 out of 5 stars
Thumbs down graphic, would not recommend
30 April, 2026Verified purchase
Too thin
Tissue is way too thin and leaves tissue residue. Even using a tissue to blow your nose…not a good idea