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Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4

Soft & Strong Toilet Paper - 6 Rolls - up&up™

56 Questions
New at  target 
$5.99 ($0.26/100 count)

In Stock

Eligible for registries and wish lists
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With Target Circle™ Card (restrictions apply)

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 6 rolls
Features: Septic-Safe
TCIN: 76633684
UPC: 013100302288
Item Number (DPCI): 253-06-0323
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.

Shipping details

Estimated ship dimensions: 5.07 inches length x 9.57 inches width x 12.29 inches height
Estimated ship weight: 2.23 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 4 years ago

  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 4 years ago
    Target staff support

  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 3 years ago

  • A: Why are 18 roll packs of Up & Up soft and strong toilet paper available for pickup but not delivery? This keeps happening and I don’t understand why.

    submitted byPam - 11 months ago

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 4 years ago

  • A: If you're looking for separate packs Kroger carries them as a bulk but wrapped in 6 packs

    submitted byTKS - 1 year ago

  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 3 years ago

  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 2 years ago

  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 4 years ago
    Target staff support

  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 2 years ago

Q: How many square feet in the 30 roll package. The question (not answered correctly above) is how many toral square feet of toilet paper in the package, NOT sheets/roll.

submitted by dbrat1010 - 2 years ago

  • A: 1,203 square feet total in the package of 30 rolls.

    submitted byLinsifer - 2 years ago

  • A: According to the label on the packaging. 1203.3 square feet.

    submitted byLS - 2 years ago

  • A: 1203.3 sq ft (Ignore my screen name. It was from a previous review I did, and I don't know how to change it)

    submitted byWasted my time - 1 year ago

  • A: Hi dbrat1010 - Thank you for reaching out to us with your query about the Soft & Strong Toilet Paper - up&up. The roll has 380 * 30 = 11,400 Ft for 30 rolls. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 2 years ago
    Target staff support

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 2 years ago

  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 2 years ago

  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 2 years ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 2 years ago

  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byWestHamptonBeach - 2 years ago

  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byWestHamptonBeach - 2 years ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 2 years ago

  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byWestHamptonBeach - 2 years ago

  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byWestHamptonBeach - 2 years ago

Q: how many sheets per roll?

submitted by Robin - 3 years ago

  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 3 years ago

  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 3 years ago
    Target staff support

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 4 years ago

  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 3 years ago

  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 4 years ago
    Target staff support

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 4 years ago

  • A: no it does not shred

    submitted byMJ - 4 years ago
    Target staff support

  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLAH - 4 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 8 years ago

  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 7 years ago

  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 8 years ago
See all questions (56)

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Guests are saying

This toilet paper offers a balance of softness and strength, making it a practical choice for families. Many guests appreciate its affordability and decent quality, especially when purchased in bulk. However, some have noted a decline in quality over time, with issues like shredding and thinner rolls. Overall, it remains a solid option for everyday use, especially for those looking for value without compromising too much on comfort.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 23156 reviews
    quality: 3.53 out of 5
    softness: 3.52 out of 5
    thickness: 3.48 out of 5
    value: 3.67 out of 5
    61% would recommend
    2133 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 November, 2026Verified purchase

    Backyard leaves are better

    I’m amazed this has good reviews. This toilet paper is worse than highway rest area sand paper. It’s 2 ply but the transparent sheets separate from one another from a soft breeze. I’m throwing this all out and using leaves from my backyard like I used to. Much more comfortable. But truthfully this product sucks.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    10 November, 2026Verified purchase

    Bad bad not good

    So bad, crumbles and leaves pieces behind it’s not soft or strong.
    H
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 November, 2026Verified purchase

    Great choice.

    Great product for the price. It’s soft.
    Mimi
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    8 November, 2026Verified purchase

    Good price, but it's changed

    This used to be my go to, but over the last couple of years it has become much lower quality. Lots of shedding and shears too easily. It makes more of a mess altogether.
    Pippi
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    7 November, 2026Verified purchase

    Changed for the worse.

    This toilet paper has changed. Much less strong now. Basically disintegrates. It’s soft but too soft IMO
    liz
    quality: 2 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    6 November, 2026Verified purchase

    (no review title)

    I’m sure the item is fine. I’ll know when they arrive next week. The employee didn’t put them in my trunk when I picked up my purchases. This is the second time this has happened, and this item is one of TWO that is missing for this particular pickup, so I’ll be double checking from now on.
    Aaron
    Did you find this review helpful?
    5 out of 5 stars
    6 November, 2026Verified purchase

    GREAT paper

    AWESOME value
    Super Disappointed
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    6 November, 2026Verified purchase

    Lazy Target driver

    The Target driver left a huge box beside the mailbox instead of delivering it to the door. Lazy!
    Eric
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 November, 2026Verified purchase

    (no review title)

    Where's my delivery? It's been a very, very long time.
    William
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 November, 2026Verified purchase

    New version sucks

    Recently changed and is now terrible. Do not buy.
    Lbc18
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    5 November, 2026Verified purchase

    (no review title)

    Price and quality
    Lee
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    4 November, 2026Verified purchase

    (no review title)

    pretty good quality jus thought it will last a little longer.
    Javaris
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 November, 2026Verified purchase

    better than name brand

    great price and product.
    Mandie
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    3 November, 2026Verified purchase

    (no review title)

    Have been using this for years and it was my favorite. Suddenly the quality is poor and it's crumbling to pieces and randomly creating dust clouds of toilet paper. Awful and not what I thought I was buying.
    Juli
    quality: 1 out of 5
    softness: 3 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    3 November, 2026Verified purchase

    painful

    omg this TP tears my cheeks up omg it’s so rough it’s like SANDPAPER
    Mads
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    2 November, 2026Verified purchase

    (no review title)

    Soft
    Maria
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 November, 2026Verified purchase

    Quality Gone

    Used to be great for the price. Now its like 1 ply. If you have to use more it is not a worth it even if the price is low. Will be trying another brand :(
    Nonkimono
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 November, 2026Verified purchase

    Quality change; now rough & irritating

    No longer good for sensitive skin! Had liked this for last few yrs but quality has changed and become rougher and really irritates my skin now (took me a while to narrow down cause). Paper also thinner, has more fuzz, and roll width seems smaller. Time to change brands. Dang it!
    GiftcardMyFanny
    quality: 2 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 2 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    2 November, 2026

    (no review title)

    Horrible quality. It used to be good until they changed it a couple years ago (the red and white packaging). This new version is equivalent to Scott 1 ply toilet paper.
    JesusSaves
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 October, 2026Verified purchase

    Good buy!

    Great price, large rolls and soft.
    Unhappy
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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