$5.29 when purchased online
Target Online store #3991
About this item
Highlights
- Healthy cereal bursting with delicious raisins and oat clusters with great flavor and texture in every irresistible spoonful
- Start your day with a family breakfast featuring crispy toasted bran and oat flakes balanced with the satisfying goodness of sweet raisins
- 6 key nutrients from real fruit and grains; 17g of whole grain per serving; Good source of fiber; Kosher Pareve; Contains wheat ingredients
- A low-fat, fiber cereal to enjoy with your favorite nut or dairy milk; Makes a delicious breakfast, a tasty snack at work, or a quick dinner
- Includes 1, 15.4oz box of ready-to-eat Kellogg's Raisin Bran Crunch Original cereal; Packaged for freshness and great taste
- No artificial dyes or colors
Description
Have a bowl of get up and go with the delicious taste of Kellogg's Raisin Bran Crunch, a delicately crafted, wholesome breakfast cereal that helps bring energy to start your day. This satisfyingly crunchy cereal is made with delicious sun-ripened raisins, toasted flakes and crunchy oat clusters glazed with a touch of honey in every spoonful. Kellogg's Raisin Bran Crunch provides 6 key nutrients from real fruit and grains and a good source of fiber to help you start your day off strong; Just as nutritious as it is delicious, this cereal is heart-healthy (while many factors affect heart disease, diets low in saturated fat and cholesterol may reduce the risk of heart disease). With each spoonful, enjoy a sweet and satisfying crunch. Whether you enjoy this healthy cereal in a bowl with your favorite milk for a quick breakfast, sprinkled over yogurt for an afternoon treat, or as a snack straight from the box, Kellogg's Raisin Bran Crunch cereal lets you rise, shine, and make the most of your day.
Serving Size: 1 cup
Serving Per Container: About 10
Amount 1 Cup (59g) of Cereal:
Calories: 190
% Daily Value*
Total Fat 1grm1%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0.5grm0%
Monounsaturated Fat 0grm0%
Cholesterol 0mg0%
Sodium 200mg9%
Total Carbohydrate 47grm17%
Dietary Fiber 7grm26%
Total Sugars 17grm0%
Added Sugars 9grm18%
Protein 5grm4%
Vitamin D 0mcg0%
Calcium 20mg0%
Iron 1.8mg10%
Potassium 280mg6%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount :
Calories: 250
% Daily Value*
Total Fat 1.5grm2%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Polyunsaturated Fat 0.5grm0%
Monounsaturated Fat 0grm0%
Cholesterol 5mg1%
Sodium 280mg12%
Total Carbohydrate 56grm20%
Dietary Fiber 7grm26%
Total Sugars 26grm0%
Added Sugars 9grm18%
Protein 11grm16%
Vitamin D 2.2mcg10%
Calcium 240mg15%
Iron 1.8mg10%
Potassium 560mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain wheat, raisins, wheat bran, sugar, brown sugar syrup.
Allergens & Warnings:
Contains wheat ingredients.Contains: Wheat
Features: No High Fructose Corn Syrup, Whole Grain, No Artificial Colors
Dietary Needs: Low Fat, Kosher
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 22.1 Ounces
TCIN: 54446420
UPC: 041192102431
Item Number (DPCI): 231-00-0331
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.32 inches length x 7.78 inches width x 13.15 inches height
Estimated ship weight: 1.57 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Guests are saying
Raisin Bran Crunch is a beloved cereal that combines the classic taste of raisin bran with an extra crunch from honey-covered flakes and granola clusters. Many guests appreciate its delightful sweetness and fiber content, making it a satisfying breakfast option. However, some have noted concerns about the quantity of raisins and occasional quality issues. Overall, it remains a favorite for its unique flavor and texture, perfect for starting the day right.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3319 reviews
quality: 4.67 out of 5
taste: 4.79 out of 5
value: 4.47 out of 5
93% would recommend
269 recommendations
No real blueberries. Tastes awful
1 out of 5 stars
Thumbs down graphic, would not recommend
TheB - 1 month ago
Most disgusting cereal I have ever eaten. This does not have blueberries. It is just chemical crap. I contacted Kellogg to get reimbursed.
Misleading boxart
1 out of 5 stars
Thumbs down graphic, would not recommend
Derek - 2 months ago
No blueberries or clusters. Just blueberry flavored flakes. Box of lies. Kelloggs wanna over charge on cereal at least be honest.
Found a hard foreign object in our Raisins Brain
1 out of 5 stars
Thumbs down graphic, would not recommend
Cal - 2 months ago, Verified purchaser
On 3/9/25 My wife found a foreign object in her cereal. We contacted Kellogg's on March10th to complain. We sent them pictures and they were supposed to get back with us to let us know what was found. We want to know if anyone else has found any foreign material in a raisin Bran cereal. And also, is there a place that we can take the foreign object and get it analyzed to found exactly what was found in the box. Your help would be greatly appreciated.
Trash
1 out of 5 stars
Thumbs down graphic, would not recommend
Tlewis1228 - 2 months ago
Absolutely no blueberries. Box full of cereal with blueberry flavor but no dried blueberries! Nowhere near as good as Raisin Bran crunch
Where are the raisins??
1 out of 5 stars
Thumbs down graphic, would not recommend
Anna H - 3 months ago, Verified purchaser
Maybe I got a bad bag, but it was 100% bran only, only 3 little raisins/blueberries? No oats, no brunch, nothing else. The bran is pretty strong fake blueberry flavor
Needs Improvement Quality Control issue
2 out of 5 stars
Thumbs down graphic, would not recommend
TL - 3 months ago, Verified purchaser
Blueberries are non existent in this cereal. The only going for it has a blueberry taste. The blueberries are just a sliver and not much crunchy pieces either. I had to add my own crunch food items. I should have bought the original Raisin Bran Crunch.
Never get rid of this!
5 out of 5 stars
Thumbs up graphic, would recommend
Kiki - 3 months ago
This is perfection. Would be cool if they came out with a strawberry one to! Think I found my new favorite cereal
tens across the board
5 out of 5 stars
Thumbs up graphic, would recommend
benjxmine - 3 months ago, Verified purchaser
kellogg’s really did their big one with this
Lack of Raisins
1 out of 5 stars
Thumbs down graphic, would not recommend
Lack of raisins - 3 months ago
Just got this cereal for the first time and years and guess what? It awful now. Hardly any raisins in it.
Might be my new favorite cereal.
5 out of 5 stars
Thumbs up graphic, would recommend
CW - 4 months ago, Verified purchaser
Blueberry muffins in cereal form, not too sweet either. 10/10
Raisin Bran minus the raisin part
1 out of 5 stars
Thumbs down graphic, would not recommend
Anw - 4 months ago, Verified purchaser
There were no raisins inside!
Shame on you
2 out of 5 stars
Gj - 4 months ago
originally posted on wkkellogg.com
Been my favorite cereal for as long as I can remember. I'm 74 years old and liked the lightness of the flakes. It's was easy to eat. Now it's to crunchy for me to eat because of sensitivity of my mouth. Shame on you for changing a product that so many of us have depended on.
1 reply from Consumer Care team - 4 months ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Favorite
5 out of 5 stars
Thumbs up graphic, would recommend
Nolly - 5 months ago, Verified purchaser
So long traditional raisin bran!
Maple flavoring ruined it.
1 out of 5 stars
MichaelD - 6 months ago
originally posted on wkkellogg.com
Opened the inner bag and was immediately hit with an icky-sweet aroma. Didn’t think much of it until I poured milk over the cereal and took the first bite. The addition of maple flavoring has made this unbearable!
1 reply from Consumer Care team - 6 months ago
We hear and value your comments about our Kellogg's Raisin Bran® cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Nasty
1 out of 5 stars
Thumbs down graphic, would not recommend
JB - 6 months ago
Cereal that’s not organic is heavily coated in roundup. Tastes like chemicals.
What happened to the two scoops
2 out of 5 stars
Charles - 6 months ago
originally posted on wkkellogg.com
Why call it Raisin Bran when there are VERY few raisins in it? Just Bran would be a better name.
1 reply from Consumer Care team - 6 months ago
While we are sorry this happened, we're glad you let us know that your cereal had very few raisins. Please look for an email from us as we would like to learn more. We'll use your feedback to help us monitor and improve our process.
They don't listen to customers
1 out of 5 stars
NotTwoScoops - 7 months ago
originally posted on wkkellogg.com
Why have people review your product but never actually change it? I'm reading the same issue on multiple reviews. Why do big companies have reviews when the people that could actually fix the problem don't even check it?
Kellogg's Loss of Market Share is Self-Fulfilling
2 out of 5 stars
JayB - 8 months ago
originally posted on wkkellogg.com
I have been buying Kellogg's brand of Raisin Bran for over 45 years. I especially enjoyed the lightly sugared raisins - in the original quantity - and the flavor of the bran flakes. The honeymoon is finally over. In (especially) the last 5 years I have noticed a tremendous decrease of raisins. The bran flakes seem to have lost their appeal as well - sometimes being stale in both taste and texture. Combined with the MAJOR pricing increases (across multiple retailers), this is Very disappointing! My new endeavor is to buy a box of Post Raisin Bran, generic box from the 2 top retailers I routinely use (in NC), and a box of Trader Joe's entry of the same product. (I already know that I like the TJ product, just want to compare apples-to-apples in my evaluation). Not buying another Kellogg's RB - I already know the diminished value taken over time there... Let me know if you decide to add back the raisins (an absolute MUST), do better quality control, eliminate the lanolin, and reduce the cost to consumers... Sorry Kellogg - you've already lost this battle!
1 reply from Consumer Care team - 8 months ago
We hear and value your comments about our Kellogg's Raisin Bran® Original cereal. We always strive to better ourselves and continue to do so with feedback like yours. We are sending you an email as we would like to make this up to you.
Stop putting lanolin from sheep in breakfast cerea
3 out of 5 stars
Shea - 9 months ago
originally posted on wkkellogg.com
Love Raisin Bran but can’t eat them since I stopped eating animal products. Why does Kellogg feel they need to add D3 made from lanolin from sheep to cereal? You do realize there is a plant based food movement happening in this country, right? How about considering a new market.
1 reply from Consumer Care team - 9 months ago
Thank you for your review. For more details, you will receive an email from us shortly.
Another new box of cereal
5 out of 5 stars
Gloria - 9 months ago
originally posted on wkkellogg.com
Hello my name is Gloria I like to know if you will ever come out with frosted Raisin