L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair - 6.8 fl oz: Color Protection, Vegan, Cream Form, Daily Use
$9.99 ($1.47/fluid ounce)See 1 deal for this item
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Guests are saying
This purple shampoo has received mixed reviews. Many guests appreciate its ability to brighten blonde hair and reduce brassiness, while others have experienced issues such as dryness, unpleasant scent, and even hair damage. It is praised for its effectiveness in maintaining color-treated hair but criticized for its strong fragrance and potential to cause hair breakage.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3136 reviews
effectiveness: 3.12 out of 5
quality: 3.22 out of 5
value: 3.45 out of 5
43% would recommend
62 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
29 March, 2026Verified purchase
Didn't work
It looks super pigmented but it doesn’t help brassiness at all. It smells good and lathers well but doesn’t do anything for color.
1 reply from L'OrealParisProductExpert team - 3 days ago
Hi Lauren. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the EverPure Purple Shampoo. We would like to speak with you directly about it. Please give us a call at 800-631-7358, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2026Verified purchase
(no review title)
Love this makes my hair soft and toned
5 out of 5 stars
Thumbs up graphic, would recommend
28 January, 2026Verified purchase
Great shampoo for brassiness
I have been using this shampoo and conditioner ever since I went gray, it helps a lot.
5 out of 5 stars
Thumbs up graphic, would recommend
17 January, 2026Verified purchase
Give it a try
Makes my blonde nice and cool 😎
2 out of 5 stars
Thumbs down graphic, would not recommend
16 January, 2026Verified purchase
(no review title)
doesn't rinse out and hair not shiny or feel clean
1 reply from L'OrealParisProductExpert team - 3 months ago
Hello vee! We are sorry to hear that our EverPure Purple Shampoo didn't leave your hair feeling as clean and vibrant as you expected. Because this formula is sulfate-free and highly concentrated with purple pigments to neutralize brassy tones, it has a richer, creamier consistency than traditional shampoos, which can sometimes require a bit more effort to rinse away. To ensure your hair feels thoroughly cleansed and maintains its natural shine, we recommend using a smaller amount and massaging it vigorously into the scalp to create a gentle lather, then rinsing with very warm water for a longer period than usual to ensure all the pigment and conditioners are washed clean. Following up with a cool water rinse at the very end can also help seal the hair cuticle, which enhances shine and leaves your blonde or silver tones looking refreshed. We appreciate you sharing your experience, as it helps us provide better guidance for achieving the best results with our specialized color care.
2 out of 5 stars
Thumbs down graphic, would not recommend
25 December, 2025
Why so smelly
Didn’t really work but my major complaint is it smells like a teenage boy got into his grandpa’s cologne. I can’t fathom why that is necessary🤢 Hair feels good and price is good but never again.
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi there, Vicki! We appreciate you taking the time to reach out about our EverPure Purple Shampoo. We truly appreciate the feedback on our scent. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
5 out of 5 stars
Thumbs up graphic, would recommend
21 December, 2025Verified purchase
Great for toning
I absolutely love L’Oréal. It’s definitely a trusted brand
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
(no review title)
Absolutely love the way it made my hair look, and smells amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
Embracing my grays
My my hair looks and feels like silk.
5 out of 5 stars
Thumbs up graphic, would recommend
2 December, 2025Verified purchase
(no review title)
Works really good. I saw previous reviews the smell is not strong, less than coloring your hair. Once my hair was dry couldn’t smell a thing. Definitely buying again.
1 out of 5 stars
14 September, 2025
originally posted on lorealparisusa.com
Gray hair purple
Turned my gray hair purple and would not wash out.
1 reply from LeCare team - 7 months ago
Hi Dseyffer! We are sorry to hear that Ever Pure Brass Toning Purple Sulfate Free Shampoo gave you purple discoloration. This shampoo in not recommended on hair that is gray or white. This shampoo is specifically for blondes with brassy/gold/orange tones. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 July, 2025Verified purchase
Strong masculine/cologne scent
Unexpected smell that I did not like
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi alli. Thank you for reaching out to L'Oreal regarding the EverPure Purple Shampoo. We are sorry to hear you dislike the scent. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #42161614. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
20 July, 2025Verified purchase
Don't buy
Does not work. Didn’t notice any change at all.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there, hmp2! We appreciate you taking the time to reach out about our EverPure Sulfate Free Purple Shampoo. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
3 out of 5 stars
Thumbs down graphic, would not recommend
16 July, 2025Verified purchase
Not instant results
The shampoo was great but for the purpose of purple shampoo I did not notice any results compared to other purple shampoo's ive used to inhance the blonde.
1 reply from L'OrealParisProductExpert team - 8 months ago
Hi there, Elizabeth! We appreciate you taking the time to reach out about our EverPure Sulfate Free Purple Shampoo. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
1 out of 5 stars
Thumbs down graphic, would not recommend
24 June, 2025Verified purchase
Do NOT buy!
This shampoo will definitely change the color of your hair as well as the quality of it. It actually damaged my hair that was soft and manageable before. After using this, it was stringy, dry and brittle. Will not ever buy hair care from this brand again. L’Oreal doesn’t do hair care well at all.
1 reply from L'OrealParisProductExpert team - 9 months ago
Hello BeysMama. We are very sorry to hear about your experience with our EverPure Sulfate Free Purple Shampoo. We would like to speak to you directly about this. Please contact us at 800-322-2036 M-F 9:00 am – 5:30 pm ET for assistance. We look forward to speaking with you!
2 out of 5 stars
Thumbs down graphic, would not recommend
22 May, 2025Verified purchase
Works well - smells meh
As many of the other reviewers are saying, the scent to this product is just odd. I was honestly expecting to not be bothered by it since many of the reviewers claim it's too masculine - which I have no problem with - but no, this is seriously an aftershave smelling scent that I just don't understand why they have used in this product. My main qualm is that even though I used two other Everpure products in the shower today, both of which have better scents, this is the only one I can still smell in my hair. It's not a dealbreaker for me personally, it's just annoying. I strongly encourage L'Oreal to reformulate this product with one of their other scents because it is great otherwise.
1 reply from L'OrealParisProductExpert team - 10 months ago
Hi there! We appreciate you taking the time to share your feedback on the EverPure Sulfate Free Purple Shampoo for Colored Hair . We are sad to hear that you did not care for the scent, and it was too strong for you. We will share this information with our production team. We hope that you will continue to try and use our products with satisfaction in the future.
5 out of 5 stars
Thumbs up graphic, would recommend
25 February, 2025Verified purchase
Quality results for a great price
I have been using this brand for years because of the results and the price.
5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2025Verified purchase
Good solid purple shampoo
Works great-keeps my hair from getting brassy.
5 out of 5 stars
8 November, 2024Verified purchase
Great
This product works fantastic!
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2024Verified purchase
Keeps my Color Longer
I love the way this shampoo leaves my hair. Soft, manageable and lets my color shine.