As I Am Dry and Itchy Shampoo - 12 fl oz
$11.59 ($0.97/fluid ounce)
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Guests are saying
This shampoo has been a long-time favorite for many guests, known for its effectiveness in managing dandruff and scalp issues. However, recent formula changes have left some guests disappointed, noting a lack of lather and effectiveness compared to the previous version. Despite mixed feelings, many still appreciate its hydrating properties and the relief it provides for dry, itchy scalps. Guests recommend it for those with specific scalp conditions, but caution about the new formulation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 371 reviews
effectiveness: 3.66 out of 5
quality: 3.63 out of 5
value: 3.62 out of 5
64% would recommend
124 recommendations
2 out of 5 stars
17 September, 2026Verified purchase
Formula change
This shampoo has been my holy grail for many years I don’t know why they keep changing the formula now it sucks the bottle i recently purchased comes with a very different consistency its like a more watery milky more like conditioner it does not lather as it used to which I have to use more product its also leaves my hair feeling more dry and I have noticed my scalp being itchy and it’s not bc of dandruff I ma thinking of changing to another brand I am not satisfied with this shampoo anymore
1 out of 5 stars
Thumbs down graphic, would not recommend
10 September, 2026
Poor Reformulation and It's No Longer Effective
I've used this shampoo for over 3 years when it had the active ingredient zinc pyrithione. The formula has changed and now it's absolute crap. I'm so upset, because I now have to find a completely new shampoo.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 August, 2026
DO NOT BUY THIS
It’s ahh. Literally woke up at 3a because my scalp suddenly itched so bad that I couldn’t sleep the whole night!! Would not recommend this at all
1 out of 5 stars
Thumbs down graphic, would not recommend
9 August, 2026Verified purchase
FORMULA CHANGE, Save your hair
Formula changed, save your hair and money! This used to be one of my holy grails. Now, I wish I could get my money back because the new formula is awful. My scalp is itchy, does not help my dandruff and I noticed significant hair loss.
4 out of 5 stars
Thumbs up graphic, would recommend
5 August, 2026Verified purchase
(no review title)
I feel as if the formula has changed! It doesn’t lather as it used to so I do end up using a bit more product. I love how hydrating and relieving this is for my scalp! Because of the formula change I do feel like alone it doesn’t reduce as much dandruff as it used to. Smells pretty good!
1 out of 5 stars
Thumbs down graphic, would not recommend
12 April, 2026
changed for the worse
they changed the formula. this feels really oily now, like I'm actually pouring olive oil on my head. no more p. zinc as an ingredient. so sad because I've used this for YEARS and it kept my itchy scalp in check. now it's hard to rinse out and seems way less effective. Will be looking for another product. thanks a lot...
2 out of 5 stars
31 March, 2026Verified purchase
Made my scalp drier and itchier
The original version of this shampoo was a holy grail for me. They reformulated it to its current form, and it really does not work for me anymore. After rinsing I realized that it had tangled my hair. I later found it left my scalp dry and dehydrated, and it was itchy all three days till my next wash. I wouldn't say this is a bad shampoo. It definitely cleaned my hair and scalp. If you know your skin likes tea tree oil and peppermint oil, this might work for you. But if you have dry hair that easily tangles, it might cause problems.
5 out of 5 stars
Thumbs up graphic, would recommend
4 March, 2026
My Scalp loves it!
Came here months after purchasing it. This is the best shampoo have used to tame my scalp's dryness and dandruff. I've used it for years, stopped, but then came back to it after experiencing a LOT of itching with my dreads after using Olaplex (no hate but clearly not for me). This calmed my irritated scalp when nothing else could (and I used some drug store medicated dandruff shampoos). Even when my stylist would do my hair too tight, I would slap this thing on and feel the relief is an instant! I know some people have said the ingredients have changed but I haven't had an issue with it (and my skins pretty. I use it at lwast once a week and havent haf any issues with flaking with my scalp when Im consistent with it. This will continue to be a staple in my hair care routine!
2 out of 5 stars
Thumbs down graphic, would not recommend
4 February, 2026Verified purchase
Nooooo
Does its job but made my hair fall out like crazy!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
27 December, 2025Verified purchase
(no review title)
The new formula no longer has pyrithione zinc? If you're going to change the formula for something that drastically then you need to make it obvious, not be sneaky about it.
5 out of 5 stars
Thumbs up graphic, would recommend
15 December, 2025Verified purchase
(no review title)
never had a problem with it bought it used it the first day left my scalp tingling and feeling fresh then I use the Rosemary water as I am after to moisturize hair and scalp
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
(no review title)
The shampoo was great! Left my hair clear and flake free 🫶🏽✨
1 out of 5 stars
Thumbs down graphic, would not recommend
25 July, 2025
Formula Change
WHY would they change the formula and take out the ingredient that actually helped? I've tried SO many different shampoos for my dandruff and this was the only one that kept it in check. I used the new formula before realizing it was changed and wondered why my scalp was worse than it has been in forever. So disappointed and sad.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2025Verified purchase
Formula Change - No Longer Works
No longer works after active ingredient was removed from the formula. Used to be my favorite & the only thing that fixed my itchy scalp but this shampoo is useless for me now
1 out of 5 stars
Thumbs down graphic, would not recommend
10 June, 2025Verified purchase
Formula changed
I loved the old formula. Will be returning this asap
3 out of 5 stars
Thumbs down graphic, would not recommend
22 April, 2025Verified purchase
This has been a life saver for my eczema
I had an inflammed, scaley, scabby head from how bad my eczema was! This stuff felt like heaven and made it so I didn't have to use steroid creams. This would be five stars BUT... I'm hearing the formula changed and I'm heartbroken...my supply is running low. :( Please please PLEASE change it back!! I would recommend the previous formula.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 March, 2025Verified purchase
formula change
the formula changed and it no longer works. i was using this for 3 years and it worked so well before this recent change.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 February, 2025Verified purchase
Formula Changed
Formula changed. We've been using this particular shampoo for years and it's been wonderful. The formula has changed and no longer contains zinc which is one of the main reasons I purchased for me and my kiddos hair. I will be sticking to Taraji P Henson shampoo TPH master cleanse which is more expensive in price but it's worth the extra money
5 out of 5 stars
Thumbs down graphic, would not recommend
12 February, 2025Verified purchase
Yuck Shampoo
I wasted money on this shampoo. I didn't use it because it smelled so foul. $13 dollars and change for this funky foul crap. It smells hirrible!
1 out of 5 stars
Thumbs down graphic, would not recommend
26 January, 2025Verified purchase
Formula change
The new formula no longer has Zinc Pyrithione, which is the primary reason I purchased this product. Many other types of anti dandruff active ingredients are too harsh for curly hair types, but this shampoo with the previous formula worked excellently for my son’s hair. The bottle used to say “For Hair Types 3 & 4” but now says for all hair types. Super disappointed this product was changed. Will no longer be purchasing this.