$4.24 sale price when purchased online
$4.99 list price
Target Online store #3991
About this item
Highlights
- Includes one (1) 6.0 oz tube of Colgate Optic White Stain Fighter Teeth Whitening Toothpaste, Anticavity Fluoride Toothpaste
- This teeth whitening toothpaste for adults removes 95% of daily surface stains for a brighter smile* (*after 2 weeks of twice daily use)
- The refreshing Clean Mint Paste flavor helps freshen your breath every time you brush with this mint toothpaste
- Removes 5X more surface stains with micro-polishing action** (**vs. ordinary, non whitening toothpaste after 2 weeks of continued use)
- This vegan toothpaste is gluten free, sugar free, and enamel-safe for daily use
- Colgate Optic White Stain Fighter Toothpaste is an anticavity toothpaste made with a fluoride based formula
- For whitening that works, choose the Colgate Optic White Stain Fighter Whitening Stain Removal Toothpaste
Description
Remove everyday surface stains for a brighter smile with the Colgate Optic White Stain Fighter Teeth Whitening Toothpaste. This teeth whitening toothpaste for adults removes 95% of daily surface stains for a brighter smile.* Using micro-polishing action, this anticavity toothpaste removes 5X more surface stains.** Plus, this fluoride toothpaste comes in a refreshing Clean Mint Paste flavor so you can enjoy minty freshness every time you brush.
*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use
*after 2 weeks of twice daily use
**vs. ordinary, non whitening toothpaste after 2 weeks of continued use
Suggested Age: Adult
Health Facts: Contains Fluoride, Gluten-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 1
Net weight: 6.0 Ounces
TCIN: 76579081
UPC: 035000472175
Item Number (DPCI): 049-09-4498
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.15% w/v fluoride ion)(0.24%).
Purpose
Anticavity..Adults and Children 2 Years of Age and Older
Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.Children 2 to 6 Years
Use only a pea size amount and supervise child's brushing and rinsing (to minimize swallowing).Children Under 2 Years
Ask a dentist or physician.Inactive ingredients
water, sorbitol, hydrated silica, peg-12, sodium lauryl sulfate, flavor, cellulose gum, potassium hydroxide, tetrasodium pyrophosphate, phosphoric acid, cocamidopropyl betaine, sodium saccharin, benzyl alcohol, titanium dioxide
Question or comments?
800-468-6502.Shipping details
Estimated ship dimensions: 1.9 inches length x 7.6 inches width x 1.4 inches height
Estimated ship weight: 0.45 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This toothpaste is highly praised for its effective whitening capabilities and refreshing minty flavor. Guests appreciate its ability to remove stains, leaving teeth looking brighter and feeling clean. The texture is smooth, and many find it a great value for the price. While some guests have experienced minor sensitivity or taste issues, the overall consensus is that this product delivers noticeable results in a short time, making it a popular choice for daily oral care.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1477 reviews
94% would recommend
37 recommendations
No more stains!!
4 out of 5 stars
joyj73_5945 - 16 days ago
originally posted on influenster.com
I’ve been using the toothpaste for years and it is my favorite! This toothpaste has definitely brightened my teeth drastically. I drink a lot of coffee and never have to worry about staining. 10/10 recommend.
Good every-day whitening
4 out of 5 stars
oliviam896_4240 - 22 days ago
originally posted on influenster.com
This toothpaste definitely whitens better than your regular toothpaste, but it doesn’t make your teeth as white as you’d expect from their commercials. I do drink a lot of coffee so my teeth do get stained and this toothpaste definitely helps with that. I do wish it whitened a bit more.
Whitening
5 out of 5 stars
Thumbs up graphic, would recommend
Sm - 2 months ago, Verified purchaser
Great value. Great taste
good result
5 out of 5 stars
anas517_2045 - 3 months ago
originally posted on influenster.com
The package comes with 4.2 oz. Its essence is refreshing, its texture is soft and super effective. Within a week, your teeth start to look whiter. I really recommend it. El paquete viene con 4.2 oz su esencia es refrescante su textura blanda y super efectivo a la semana se empieza a notar mas blancos los dientes; en verdad lo recomiendo.
White Teeth -Here You Ho
5 out of 5 stars
Thumbs up graphic, would recommend
Umper6352 - 3 months ago, Verified purchaser
Effective whitening toothpaste that cleans and whitens your teeth. Non irritating with a fresh taste. Really works for a bright smile.
Stain Free
5 out of 5 stars
Thumbs up graphic, would recommend
Lehuffma - 3 months ago, Verified purchaser
I use once daily to keep my teeth from staining.
Love this toothpaste!
5 out of 5 stars
rachiithomas_8419 - 3 months ago
originally posted on influenster.com
I love this toothpaste! The scent is so minty and it’s a great value. It helps get rid of those pesky stains. The packaging and texture is amazing!
Trusted brand
5 out of 5 stars
angell940_1603 - 3 months ago
originally posted on influenster.com
I have been using this toothpaste for the last few years. It's quite effective . It has a minty taste. It has been a trust brand for many years. Value for money
Amazing!!!!
5 out of 5 stars
simark15_5723 - 5 months ago
originally posted on influenster.com
I’ve been using Colgate Optic White Toothpaste for a few weeks now, and I’m truly impressed! From the first use, my teeth felt noticeably cleaner and fresher. Over time, I've definitely seen a brightening effect — my smile looks whiter and more radiant. The formula is gentle yet effective, and it doesn’t have an overpowering taste. I also appreciate that it doesn’t cause sensitivity, which is a big plus for me. Overall, this toothpaste delivers great results at an affordable price. Highly recommend it for anyone looking to brighten their smile!
Good
5 out of 5 stars
Thumbs up graphic, would recommend
Perfect size - 5 months ago, Verified purchaser
Good product it does what it claims to do. My teeth were white in a week.
Colgate approver
5 out of 5 stars
Thumbs up graphic, would recommend
KK - 6 months ago, Verified purchaser
Works great, good taste!
Best teeth whitening toothpaste on the market!!
5 out of 5 stars
Thumbs up graphic, would recommend
Too loose - 6 months ago, Verified purchaser
This is one of the best toothpastes for removing stains! I’ve struggled with yellow teeth for years and tried whitening strips, toothpaste that claimed it whitened.. nothing really worked for me; at least not without making my teeth extremely sensitive. Colgate optic white worked after a couple uses, and i’ve since gotten compliments on my teeth looking whiter. Looking at photos, my teeth are as white as they’ve been in a very long time. I haven’t experienced sensitivity either. 100% recommend and i’ll keep buying as long as they sell it.
Excellent result.
5 out of 5 stars
yajavilla26 - 6 months ago
originally posted on influenster.com
The product is very good, it leaves a pleasant smell in the mouth and the ingredients are good so it leaves my teeth very well, apart from the price, it is the best. I recommend it. It is the product I use daily.
Effective at fighting stains and leaves teeth looking whiter with a refreshing feel.
5 out of 5 stars
nhito011084 - 7 months ago
originally posted on influenster.com
I've been using Colgate Optic White® Stain Fighter®, and I absolutely love it! It really does a great job removing stains and keeping my teeth noticeably whiter. The minty flavor leaves my mouth feeling fresh without being too overpowering. Plus, the value for money is excellent, considering the results. I highly recommend this toothpaste for anyone looking to brighten their smile!
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Mags4798 - 7 months ago, Verified purchaser
Great toothpaste. Whitens without making teeth sensitive
quality toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
j - 7 months ago
I didn’t actually notice how much of a difference this toothpaste makes until switching back! gets a much deeper clean and leaves my breath fresher than other toothpastes and whitens for sure
A good toothpaste
4 out of 5 stars
jessicaa838 - 7 months ago
originally posted on influenster.com
I use this from time to time. I'm currently using a medical one more however this one is good. It does give a nice whitening and has a minty taste that isn't overpowering. My favorite color is red so I love the packaging of course .
Love it
4 out of 5 stars
brittygirl - 8 months ago
originally posted on influenster.com
I love this toothpaste. It really does help with brightening and whitening your teeth very well. It does not have a really harsh after taste either. It is available in most stores and is not overly expensive.
It's good
4 out of 5 stars
Thumbs up graphic, would recommend
Shauna - 8 months ago, Verified purchaser
Good toothpaste but not my favorite. I feel like the “clean mouth” feeling didn’t last as long as it should have.
Great toothpaste
5 out of 5 stars
leahbihh01 - 8 months ago
originally posted on influenster.com
I have been using this toothpaste for a bit of time now. It is nice and leaves your teeth feeling clean. The taste is like any other toothpaste. I noticed a difference in my teeth within a few days. Not a major difference, but a difference nevertheless.