Target New ArrivalsHalloweenChristmasGift IdeasClothing, Shoes & AccessoriesHome & DecorKitchen & DiningPatio, Lawn & GardenGroceryHousehold EssentialsBabyBeautyTarget Beauty StudioPersonal CareSports & OutdoorsPetsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesBooks, Music & MoviesParty SuppliesGift CardsShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Tom's of Maine Mild Mint Wicked Cool! Anticavity Fluroide Toothpaste - 5.1oz - 2 of 4Tom's of Maine Mild Mint Wicked Cool! Anticavity Fluroide Toothpaste - 5.1oz - 3 of 4Tom's of Maine Mild Mint Wicked Cool! Anticavity Fluroide Toothpaste - 5.1oz - 4 of 4
Tom's of Maine Mild Mint Wicked Cool! Anticavity Fluroide Toothpaste - 5.1oz - 1 of 4

Tom's of Maine Mild Mint Wicked Cool! Anticavity Fluroide Toothpaste - 5.1oz

2 Questions
$4.99 ($0.98/ounce)

In Stock

Eligible for registries and wish lists
Save 5% every day
With Target Circle™ Card (restrictions apply)

At a glance

About this item

Highlights

  • Includes one (1) 5.1 oz tube of Tom’s of Maine Wicked Cool Natural Kids Fluoride Toothpaste, Kids Anticavity Toothpaste in Mild Mint flavor
  • This kids natural toothpaste is made for kids ages 8 and older, who are ready for a cool, more grown-up mint toothpaste flavor
  • The fluoride-formulated kids anticavity toothpaste helps fight cavities with regular brushing
  • In addition to helping fight cavities, this fluoride kids toothpaste also helps strengthen enamel and supports healthy brushing habits for young kids
  • Mild Mint toothpaste flavor freshens breath with a clean taste that’s not overpowering
  • Dye free, gluten free, vegan, and made without artificial flavors, artificial sweeteners, or preservatives
  • Encourage a healthy everyday oral care routine with Tom’s of Maine Wicked Cool Kids Toothpaste with Fluoride

Description

Help older kids build healthy brushing habits with Tom’s of Maine Wicked Cool Natural Kids Fluoride Toothpaste in Mild Mint. Made for kids ages 8 and up, this natural kids toothpaste with fluoride helps fight cavities, strengthen enamel, and freshen breath. The cool Mild Mint toothpaste flavor offers a fresh, clean mouth without being overpowering, making it a great choice for kids ready to move beyond fruity flavors. Plus, this kids toothpaste is made without dyes, artificial flavors, artificial sweeteners, or preservatives and is gluten free and vegan.
Suggested Age: 2 Years and Up
Health Facts: Artificial Flavor-Free, Contains Fluoride, Contains Naturally Derived Ingredients, Artificial Preservative-Free, No Artificial Sweeteners
Product Warning: Use with adult supervision
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Sustainability Claims: Not Tested on Animals, Recyclable, Cruelty-Free
Package Quantity: 1
TCIN: 76626524
UPC: 035000971203
Item Number (DPCI): 049-09-0278
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Active ingredients

sodium monofluorophosphate (0.14% w/v fluoride iron)(0.76%).

Purpose

Anticavity..

Directions

Twist off cap and remove foil seal.

Adults and Children 2 Years of Age and Older

Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician.

Children 2 to 6 Years

Use only a pea-sized amount and supervise child's brushing and rinsing (to minimize swallowing).

Children Under 2 Years

Ask a dentist or physician.

Inactive ingredients

glycerin, water, calcium carbonate, hydrated silica, sodium lauryl sulfate, carrageenan, benzyl alcohol, natural flavor*, * peppermint oil and other natural flavor

Question or comments?

800-367-8667

Shipping details

Estimated ship dimensions: 6.58 inches length x 2.21 inches width x 1.58 inches height
Estimated ship weight: 0.33 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this dry out the mouth like other mint toothpastes?

submitted by Xxxx - 10 months ago
  • A: The Tom's Wicked Cool Mint Toothpaste is a great option that provides anticavity protection. It's a very refreshing option and you should give it a try. Your mouth won't regret it!

    submitted byTom's of Maine Consumer Affairs - 6 months ago
    Brand expert

Q: Why does it say 8+ years on the bottle but then has directions for under 8 on the back?

submitted by 12345 - 10 months ago
  • A: Hi, Zak here! Wicked Cool! toothpaste has been designed for kids 8-12 with both a mild mint flavor that appeals to kids who are ready to move on from bubblegum and fruit flavors, and colorful packaging that appeals to kids in that age group. Like Silly Strawberry, it is completely safe to use for both kids 2-7 and adults.

    submitted byTom's of Maine Consumer Affairs - 10 months ago
    Brand expert

Additional product information and recommendations

Discover more options

Skip to next section

Frequently bought together

Skip to next section

Guests also viewed

Skip to next section

Guests are saying

This toothpaste is a favorite among guests for its mild mint flavor that appeals to both children and adults. Many appreciate its natural ingredients and the absence of harsh additives, making it a great choice for sensitive mouths. Guests have noted improvements in their children's dental health since switching to this product. However, some have raised concerns about the packaging and potential sensitivities to certain ingredients, highlighting the need for careful consideration before use.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 341 reviews
    effectiveness: 4.69 out of 5
    quality: 4.7 out of 5
    value: 4.44 out of 5
    92% would recommend
    64 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 October, 2026Verified purchase

    Clean Ingredients + Fluoride!

    Clean Ingredients plus fluoride, and not too spicey for the kids
    Light Bulb User
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    28 August, 2026
    originally posted on tomsofmaine
    Image

    LOVE mellower mint for adults. Want fluoride-free!

    I'm an adult and have been using this toothpaste for years. I found the adult mints were WAY too strong/burning and I wasn't able to brush long enough. Switched to this children's and it's been perfect. I really REALLY wish there was a fluoride-free version and a travel sized!
    kbee214
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 August, 2026Verified purchase

    nothing but cavities

    if you like the dentist this is the toothpaste for you. my kids brush their teeth 2 mins twice and had cavities every time we went to the dentist. we switched toothpaste and haven't had one since. this is a truly useless paste.
    TargetShopper286
    effectiveness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2026Verified purchase

    (no review title)

    love this! minty and fluoride free!
    Me
    effectiveness: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 August, 2026Verified purchase

    great pick

    my kids give this 5 stars. they like the mint flavor, they want me to buy it again already and they just started the tube. I like the brand and lack of junk in the toothpaste. I like I can terracycle the tubes.
    Liddy
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 July, 2026Verified purchase

    Kid-tested, mom approved

    Love that this is fluoridated toothpaste that my kids don’t mind the taste of but actually leaves their breath fresh.
    RHB
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 April, 2026Verified purchase

    Fantastic

    Kids love it, they say it’s fresh and not spicy.
    Ash
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    2 April, 2026Verified purchase

    Didnt work out for us

    Sodium lauryl sulfate gave my 5yr old canker sores after just a couple weeks of using this new toothpaste
    tahnee
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    20 February, 2026
    originally posted on tomsofmaine
    Image

    Absurdly high amouny of Lead for children

    Beware, this product tested with absurdly high amount of lead. FDA limit is at 10 ppm and theirs is at 500 ppm. Do not give this toothpaste to your kids. I am mad that this product is still allowed for sale. All of Tom’s toothpaste need to be recalled. I am throwing mine away for sure.
    Fred84
    14 guests found this review helpful. Did you?
    5 out of 5 stars
    4 February, 2026Verified purchase

    (no review title)

    My 7 year old likes it. 5 year old says it’s too spicy
    Cuerz
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 February, 2026Verified purchase

    Tests positive for lead

    If I could give this zero stars I would. Seen a bunch of stuff on social media about how peoples kids were getting headaches after using this and the parents tested it for lead and this came up positive. I just bought these for my kids as a safe clean toothpaste and was like let me try this out and what do you know. Ours tested positive for lead as well, so NOT buy this toothpaste.
    amber
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    12 guests found this review helpful. Did you?
    5 out of 5 stars
    21 January, 2026Verified purchase

    (no review title)

    Excellent
    Yuejin
    Did you find this review helpful?
    2 out of 5 stars
    18 December, 2025Verified purchase

    (no review title)

    Not a real strong mint flavor I was hoping for no real flavor at all. Would not buy again
    David
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 December, 2025Verified purchase

    Great!

    My teens love this toothpaste and have been using it for years!
    IndyDaddio
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 November, 2025Verified purchase

    Great for a sensitive stomach!

    I have GERD and this is perfect for morning & night use because doesn't cause acid reflux.
    Dken2345
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 November, 2025Verified purchase

    (no review title)

    My kids love it
    Baby
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 November, 2025Verified purchase

    Great toothpaste!

    My 6 year old love this minty toothpaste!
    Danielle
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 October, 2025Verified purchase

    My kids love this toothpaste

    It is just the right amount of minty, it freshnes breath but doesn't burn mouth. My girls want only this toothpaste and nothing else!!!
    Wings of fire
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    20 October, 2025Verified purchase

    Good but messy

    My daughter likes this toothpaste because it doesn’t have too strong of a favor. But the lid is very hard to open and will sometimes make a mess. The aftertaste is also sometimes weird.
    Lauraumn
    effectiveness: 4 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 September, 2025Verified purchase

    great toothpaste!

    My kids love the minty flavor of this toothpaste and I love the ingredients!
    Sk4488
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Get top deals, latest trends, and more.