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Optimum Nutrition Gold Standard 100% Whey Protein Powder - Double Rich Chocolate - 22 Servings - 23.59oz - 2 of 4Optimum Nutrition Gold Standard 100% Whey Protein Powder - Double Rich Chocolate - 22 Servings - 23.59oz - 3 of 4Optimum Nutrition Gold Standard 100% Whey Protein Powder - Double Rich Chocolate - 22 Servings - 23.59oz - 4 of 4
Optimum Nutrition Gold Standard 100% Whey Protein Powder - Double Rich Chocolate - 22 Servings - 23.59oz - 1 of 4

Optimum Nutrition Gold Standard 100% Whey Protein Powder - Double Rich Chocolate - 22 Servings - 23.59oz

11 Questions
$39.99

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At a glance

About this item

Highlights

  • 24 g High-Quality Whey Protein per Scoop – 100% of the protein from whey for a fast-absorbing, complete protein source that supports muscle maintenance and growth
  • 5.5 g Naturally-Occurring BCAAs + 11g of naturally occurring EAAs – Delivers essential amino acids including leucine, isoleucine, and valine to support post-workout muscle recovery, muscle strength and muscle building when taken over time with regular resistance training
  • Low Sugar, Low Carb, Low Fat - With just ~1 g sugar, ~3 g carbs per serving, and whey protein isolate as the primary ingredient with further carbs and fat “isolated” out. It’s a high quality choice for athletes focused on lean muscle, weight management, or body-composition goals
  • Instantized & Easy-Mix Formula (Great Mixability) – Designed to dissolve smoothly in water, milk, or smoothies with a spoon, shaker, or blender — perfect for fast post-workout shakes or convenient protein boosts
  • Trusted Brand, Tested Quality & Versatile Use – For 35 years, athletes have trusted Optimum Nutrition to fuel their training. Gold Standard Whey is the trusted choice for gym-goers, athletes, and everyday fitness enthusiasts worldwide — use post-workout or as a protein supplement anytime

Description

Optimum Nutrition Gold Standard 100% Whey Protein Powder helps build and maintain muscle mass when taken regularly and combined with strength training exercise. Made with whey protein isolate as the primary ingredient, this protein supplement powder ensures that you're getting high quality protein with every serving. The hydrolyzed whey protein powder isolate creates a post-workout drink mix that supports muscle recovery. Each serving of this delicious flavored protein powder provides 24 grams of all whey protein, along with 5.5 grams of branch-chained essential amino acids (BCAAs) to support after workout muscle recovery. Optimum Nutrition protein powder mixes easily using a shaker cup or blended in a smoothie. Gold Standard 100% Whey has fueled billions of workout recoveries worldwide.
Protein Grams per Serving: 24 Grams
Product Warning: Adult Use Only
Product Form: Powder
Package Quantity: 1
Primary dietary ingredient: Whey Protein Isolate
Primary dietary ingredient amount per serving: 30 MG
Protein type: Whey Protein
TCIN: 78807252
UPC: 748927069532
Item Number (DPCI): 094-08-3002
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Serving Size: 1 Scoop

Serving Per Container: 22

Amount 31g (About 1 Scoop)

Calories: 120
% Daily Value*
Total Fat 1.5grm2%
Saturated Fat 1grm5%
Cholesterol 55mg18%
Sodium 130mg6%
Total Carbohydrate 3grm1%
Dietary Fiber 1grm2%
Total Sugars 1grm0%
Protein 24grm48%
Calcium 130mg10%
Iron 0.7mg4%
Potassium 200mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

protein blend (whey protein isolate, whey protein concentrate, hydrolyzed whey protein), cocoa powder (processed with alkali), sunflower and/or soy lecithin, natural and artificial flavor, acesulfame potassium.

Allergens & Warnings:

Contains: milk, soy., Notice: Use this product as a food supplement only. Do not use for weight reduction.

Shipping details

Estimated ship dimensions: 5.4 inches length x 5.65 inches width x 8.65 inches height
Estimated ship weight: 1.78 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Are there any "fake sugars" included?

submitted by Nonna - 9 months ago

  • A: Contains acesulfame potassium as a sweetener (aka ace-k).

    submitted byKyle - 9 months ago

  • A: You may check out naturally flavored GS 100% Whey from our shop page!

    submitted byOptimum Nutrition - 8 months ago
    Brand expert

Q: Is your whey sourced domestically?

submitted by Julia - 1 year ago

  • A: As our ingredients are sourced worldwide, Optimum Nutrition continues testing of all raw materials to ensure the purest ingredients go into our products. All incoming raw materials for identity, purity, strength and composition per FDA regulation 21 CFR 111.

    submitted byOptimum Nutrition - 1 year ago
    Brand expert

Q: Is it alcohol free ? and is it halal?

submitted by Anu - 1 year ago

  • A: Thanks for reaching out to us here at Optimum Nutrition! Our products are not halal certified. Gold Standard 100% Whey is considered lacto-vegetarian meaning that it does not contain any meat, fish, poultry or egg. The only flavor that is made without alcohol as part of the flavoring process is the Double Rich Chocolate flavor.

    submitted byOptimum Nutrition - 1 year ago
    Brand expert

Q: Is this product 3rd party tested?

submitted by Lindees - 2 years ago

  • A: While our manufacturing facility is NSF GMP certified, some of our products may have additional product-specific NSF certifications. Details regarding certified manufacturing facilities and products can be found on NSF’s website.

    submitted byOptimum Nutrition - 2 years ago
    Brand expert

Q: Does this contain collagen too?

submitted by MD - 2 years ago

  • A: Gold Standard 100% Whey does not include any collagen ingredients.

    submitted byOptimum Nutrition - 2 years ago
    Brand expert

Q: Will this help me gain weight ?

submitted by A - 2 years ago

  • A: We're thrilled to see your interest in our whey protein powder! If you are considering taking this product for weight gain purposes, we recommend consulting with a certified physician prior to use!

    submitted byOptimum Nutrition - 2 years ago
    Brand expert

Q: Optimum Nutrition protein powders typically contain sucralose. This flavor (double rich chocolate) doesn't list the sweetener used. What is the sweetener used in this powder?

submitted by Person - 2 years ago

  • A: Acesulfame Potassium is the last ingredient in the list - that's the sweetener. Also known as Ace K, Sunett and Sweet One.

    submitted byBrookfield - 2 years ago

Q: I see the product is a whey protein blend. Can people who are lactose intolerant drink this if there's more than just whey isolate in it?

submitted by G - 3 years ago

  • A: Hi G! Thank you for your question! We recommend that consumers with food sensitivities, such as lactose intolerance, consult their personal healthcare provider to determine what foods and supplements are appropriate for them. Thank you for being a valued Optimum Nutrition consumer!

    submitted byOptimum Nutrition - 3 years ago
    Brand expert

Q: Can this be warmed up in milk or water, or can it only be served cold?

submitted by Protein Search - 4 years ago

  • A: Yes, Gold Standard 100% Whey can be added to warmed up liquids such as milk or water.

    submitted byGPN - 4 years ago

Q: Is this protein powder vegetarian?

submitted by Liketolift5150 - 4 years ago

  • A: Thank you for your question! Gold Standard 100% Whey is considered lacto-vegetarian meaning that it does not contain any meat, fish, poultry or egg.

    submitted byGPN - 4 years ago
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Guests are saying

This protein powder has garnered a mix of opinions, with many guests praising its great taste, smooth mixability, and high-quality ingredients. It serves as an excellent post-workout recovery option and fits well into various meal plans. However, some guests have expressed disappointment over recent changes in flavor and packaging, noting a decrease in serving size and an increase in price. Overall, it remains a popular choice for those seeking a reliable protein supplement.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 722 reviews
    flavor: 4.3 out of 5
    quality: 4.54 out of 5
    value: 4.25 out of 5
    79% would recommend
    63 recommendations
    5 out of 5 stars
    21 October, 2026Verified purchase

    (no review title)

    Smooth and curbs the appetite. It allows for a great workout.
    Kristi
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 October, 2026Verified purchase

    (no review title)

    I’t very Good
    Joel
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs up graphic, would recommend
    9 October, 2026Verified purchase

    Great protein but price has gone way up

    Price went way up. This was $29.99 like a couple months ago
    617MassMom
    From Optimum Nutrition team
    We are grateful that you brought this issue to our attention. Please contact us so we may better understand your concerns and address them directly. We are available Monday through Friday, 9:00 AM–4:30 PM CST, at oncustsuppus@optimumnutrition.com.
    19 days ago
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 September, 2026Verified purchase

    (no review title)

    The formula has completely changed from what I remember. It used to taste so much better. Now the chocolate flavor is very weak, watery, chalky and almost flavorless. Very disappointed with the change.
    Nadiia
    From Optimum Nutrition team
    We appreciate your feedback and would welcome the opportunity to discuss your concerns directly. Please contact us Monday through Friday, 8:30 AM–5:00 PM CST, at oncustsuppus@optimumnutrition.com.
    1 month ago
    flavor: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    28 August, 2026Verified purchase

    (no review title)

    Great taste
    Chadwick
    Did you find this review helpful?
    1 out of 5 stars
    1 August, 2026

    INCREASED PRICE, SHRINKFLATION

    Increased price, reduced amount in container😡 Ahhh, isn’t shrinkflation so awesome
    CoffeeLover
    From Optimum Nutrition team
    Your feedback is important to us. We'd be grateful for the opportunity to speak with you directly and address your concerns. We are available Monday through Friday, 8:30 AM–5:00 PM CST, at oncustsuppus@optimumnutrition.com
    3 months ago
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    30 July, 2026Verified purchase

    Price went up significantly!

    Did the cost of 22 servings sized container go up by ~41% since April 2026? I bought it at $29.99 in April 2026 and now the price states $42.49!
    Nicechap101
    From Optimum Nutrition team
    Thank you for letting us know about your experience. We'd welcome the chance to speak with you directly and address your concerns. Please contact us Monday through Friday, 8:30 AM–5:00 PM CST, at oncustsuppus@optimumnutrition.com
    3 months ago
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 July, 2026Verified purchase

    Recommend

    tastes great unlike the other flavors and doesn't have that gritty taste like some of the other protien powders.
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    11 May, 2026
    originally posted on ExpertVoice.com
    Image

    (no review title)

    Overall great experience. Ingredients are high quality, taste great and mixes well. Very easy to use and information on packaging is very helpful. Overall great experience having tried several different flavors and brands this ranks very high on my list.
    Nicholas M
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    3 May, 2026
    originally posted on ExpertVoice.com
    Image

    (no review title)

    Taste great, I use it every single day in the morning mixed with plain Greek yogurt & has helped me stay on track with my meal plan.
    Jennifer A
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    3 May, 2026
    originally posted on ExpertVoice.com
    Image

    Good solid protein

    Mixes smooth and tastes great, used this after workouts for recovery
    Tristen C
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    30 April, 2026
    originally posted on ExpertVoice.com
    Image

    Great product

    Use this item pre work out, tastes great and provides me with the proteins needed
    Lester M
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    30 April, 2026
    originally posted on ExpertVoice.com
    Image

    Amazing

    This powder tastes so good. I have so many different supplements from optimum nutrition and they’re just far superior than the other brands I see in store.
    Anthony D
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 April, 2026Verified purchase

    Increasing Prices, Decreasing Size

    This product use to be $10-$12 cheaper merely 3 years ago; the container was filled to the brim, so it was worth the price. Now? The price has steadily been raised for that time, and the servings have gotten smaller and smaller. The current containers are basically 80% air, and only a handful of servings. Not a good price for the product. Need to start looking at other brands. But to each their own!
    Everyday Shopper
    From Optimum Nutrition team
    We value your feedback and would like the opportunity to discuss your concerns further. Our team is available Monday through Friday, 8:30 AM–5:00 PM CST, and can be reached at oncustsuppus@optimumnutrition.com
    5 months ago
    flavor: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    23 April, 2026
    originally posted on ExpertVoice.com
    Image

    (no review title)

    Great brand and product! Not best tasting vanilla but still good
    Sara J
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 April, 2026
    originally posted on ExpertVoice.com
    Image

    Awesome products from a great company!

    Great flavors with excellent blend ability! I always feel good after consuming any of their products! The chocolate/peanut butter is amazing!!!!!!
    Alan B
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    20 April, 2026
    originally posted on ExpertVoice.com
    Image

    Optimum Nutrition - GOLD STANDARD 100% WHEY PROTEIN POWDER

    Best lean protein powder on the market and mixed incredibly well! Helped me pack on some lean muscle while unintentionally cutting as well! For context, I weigh, 185lbs, bench 280, should press 100s, etc. This stuff is legit!
    Brandon G
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 April, 2026

    Best Protein Whey Powder

    I've benn using this powder for 10 years, and nothing beats it for taste and price. Mix it with yogurt, blueberries, and water or milk. Awesome. It's not fancy but has all the benefits of most protein powders at a better cost. I do wish Target offered 5 lb size too.
    Leon
    flavor: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    13 April, 2026
    originally posted on ExpertVoice.com
    Image

    AMAZING PRODUCT

    First time buying protein powder and can feel my muscles actually growing.
    Elian K
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 April, 2026Verified purchase

    Delivery service

    Very very poor delivery service! I complained about this the last time and the same thing happened today. They don’t deliver to the doorstep so anyone can take my delivery!
    My delivery
    Did you find this review helpful?

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