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Cheerios Breakfast Cereal - 2 of 4Cheerios Breakfast Cereal - 3 of 4Cheerios Breakfast Cereal - 4 of 4
Cheerios Breakfast Cereal - 1 of 4

About this item

Highlights

  • PANTRY ESSENTIAL: Made with 100% whole grain oats for a morning food your whole family can enjoy; Keep a box on hand as the perfect pantry staple that's ready to eat any time
  • CAN HELP LOWER CHOLESTEROL as part of a heart healthy diet; 3g of soluble fiber daily from whole grain oat foods, like Cheerios, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease - Cheerios provides 1.5g per serving
  • GLUTEN FREE CEREAL: Pour some in a bowl with milk for a great-tasting, gluten free part of an easy breakfast; Pack some in a lunch box or backpack for snacks on the go; Add to homemade cereal bars as snacks for kids
  • WHOLESOME INGREDIENTS: Provides 34g of whole grain (at least 48g recommended daily), a good source of calcium and fiber, and 11 vitamins and minerals per serving; No artificial flavors or colors
  • CONTAINS: One 18 oz Family Size box of Cheerios Breakfast Cereal

Description

Start your day O-so-right with Cheerios Cereal, made with 100% whole grain oats. These little Os with soluble fiber can help lower cholesterol* as part of a heart healthy diet. *Three grams of soluble fiber daily from whole grain oat foods, like Cheerios Cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Cheerios provides 1.5g per serving. Dig into a bowl of this heart healthy cereal with milk as a delicious and wholesome addition to your morning. Every serving of this gluten free, toasted whole grain oat cereal provides 34g of whole grain (at least 48g recommended daily), a good source of calcium and fiber, and 11 vitamins and minerals, with no artificial flavors or colors. Beyond a heart healthy breakfast food for adults, this whole grain cereal makes a quick, gluten free kids snack by the handful. It's even easy to take some cereal to go! Just pack crispy Os in a lunch box or backpack for yummy school snacks. Make it an ingredient in your favorite homemade cereal bars. Or sprinkle some Cheerios in homemade trail mix recipes as tasty snacks for adults. There are 13 servings in this Cheerios Cereal family size box. However you enjoy these tasty little Os, they're a part of General Mills cereals, spreading goodness from tots to grown-ups.

Serving Size: 1.5 cup

Serving Per Container: 13

Amount 1 1/2 cup (39g) of Cheerios:

Calories: 140
% Daily Value*
Total Fat 2.5grm3%
Saturated Fat 0.5grm3%
Trans Fat 0grm0%
Polyunsaturated Fat 1grm0%
Monounsaturated Fat 1grm0%
Cholesterol 0mg0%
Sodium 190mg8%
Total Carbohydrate 29grm10%
Dietary Fiber 4grm15%
Soluble Fiber 2grm0%
Total Sugars 2grm0%
Added Sugars 1grm2%
Protein 5grm0%
Vitamin D 4mcg20%
Calcium 130mg10%
Iron 12.6mg70%
Potassium 250mg6%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Amount :

Calories: 210
% Daily Value*
Total Fat 3grm4%
Saturated Fat 1grm4%
Cholesterol 5mg1%
Sodium 270mg12%
Total Carbohydrate 38grm14%
Total Sugars 11grm0%
Protein 11grm0%
Vitamin D 6.2mcg30%
Calcium 350mg25%
Iron 12.6mg70%
Potassium 540mg10%
Folic Acid 45mcg0%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

whole grain oats, corn starch, sugar, salt, tripotassium phosphate, vitamin e (mixed tocopherols) added to preserve freshness. vitamins and minerals: calcium carbonate, iron and zinc (mineral nutrients), vitamin c (sodium ascorbate), a b vitamin (niacinamide), vitamin b6 (pyridoxine hydrochloride), vitamin a (palmitate), vitamin b1 (thiamin mononitrate), a b vitamin (folic acid), vitamin b12, vitamin d3.
Dietary Needs: Low Fat, 0 Grams Trans Fat, Gluten-Free, Low Cholesterol, Cholesterol Free, Non-GMO Project Verified, Kosher
Features: Non-GMO, No Artificial Sweeteners, No Synthetic Colors, No High Fructose Corn Syrup, No Artificial Flavors, No Artificial Colors, Whole Grain
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 18.0 Ounces
TCIN: 81875238
UPC: 016000170032
Item Number (DPCI): 231-00-0978
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 3.9 inches length x 7.77 inches width x 12.8 inches height
Estimated ship weight: 1.38 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Does this item contain Red40? Or the nasty blue stuff or is it made using natural food colourings (like beets)

submitted by EmmaInWashington - 7 months ago

  • A: Yes, it has red 40 on the ingredient list. :(

    submitted byChristina - 5 months ago

  • A: It shouldn't. But it does.

    submitted byAJ - 3 months ago

  • A: The General Mills Honey Nut Cherrios Cereal does NOT contain any Red 40 or any other food coloring, check the ingredients listing for each specific Cheerios flavor.

    submitted byTlynfav - 1 month ago

  • A: How much sugar is in this cereal and salt

    submitted byKathy - 24 days ago

Q: Why aren't you showing pictures of the entire box? A lot of food items Target sells has bioengineered ingredients and consumers should be aware.

submitted by No Thank You - 1 year ago

  • A: Confirmed these have bioengineered food ingredients

    submitted byhpycmpr - 1 year ago

  • A: You don't need to see the entire box, look where it says 'Details' and you can read all the ingredients and nutritional values. To answer your question NO the cereal has NO bioengineered ingredients.

    submitted byTlynfav - 4 months ago

Q: dry cups per serving?

submitted by tall - 1 year ago

  • A: It states 12 serving per container but that would be equal to 2oz. per serving. The box is 24oz. so if you want a 1cup serving there would only be 3 servings per box as 8oz. is equal to 1 cup.

    submitted byTlynfav - 1 year ago

  • A: You are confusing weight and volume. The box is measured by weight but the serving is measured by volume. These are very different I have ir and you get quite a few servings er box.

    submitted byUSA - 7 months ago

Q: is this gluten free like other Cheerios?

submitted by gf - 4 years ago

  • A: It is gluten free don’t confuse consumers! It doesn’t have any GLUTEN

    submitted byDe - 8 months ago

  • A: No, this isn't a Gluten Free cereal. Please refer directly to the product packaging, as formulas can sometimes change.

    submitted byPublished by General Mills - 4 years ago
    Brand expert

Q: is this cereal gluten free

submitted by Maggie Mae - 5 years ago

  • A: It's as gluten free as any of the cheerios actually labelled gluten free. They use whole grain oats in all, not certified gluten free oats, so even the ones labeled gluten free may have traces.

    submitted byKatisGlutenFree - 4 years ago

  • A: No, this cereal isn't Gluten Free. Please always check the product packaging to verify whether or not one of our cereals is Gluten Free, as recipes can sometimes change.

    submitted byPublished by General Mills - 5 years ago
    Brand expert

Q: Are these cereals high in sugar?

submitted by deeangel557 - 8 months ago

  • A: It depends on what Cheerios you get, read where it shows "Details" it will give you all the ingredients and nutritional values of everything in the Cheerios you chose. Original are very low in sugar.

    submitted byTlynfav - 4 months ago

Q: Percentage of sugar?

submitted by yola - 10 months ago

  • A: Depends in which flavor you buy, check out the "Details" to see all the ingredients and nutritional facts. Original are very low, Pumpkin and Fruit are higher, check out in DETAILS for exact values.

    submitted byTlynfav - 4 months ago

Q: can anyone explain the errors on the nutrition label? first of all something is missing in the micronutrients, and apparently milk adds zero protein.

submitted by mom - 11 months ago

Q: Can it help reduce cholesterol like the non protein flavors?

submitted by TAL - 1 year ago

  • A: No, I am a secret shopper and it is very hard to fool me the information on all cereal boxes are wrong. They just try to sell, sell, sell, without thinking it telling the whole truth. Yes I can and have proven it.

    submitted byTony gunk - 9 months ago

Q: WHAT IS THE SERVING SIZE IN CUPS OR OZ??

submitted by txlady49 - 4 years ago

  • A: The serving size is 1 cup. We hope this helps!

    submitted byPublished by General Mills - 4 years ago
    Brand expert
See all questions (17)

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3 out of 5 stars
27 March, 2026
originally posted on cheerios.com
Image

Stop with the heart shapes!

I have been eating Cheerios for over 60 years, but the heart shapes ruin my enjoyment. They just break apart and I am left with a box of broken pieces. I will be eating store brand until this is stopped.
NannyBeBe
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2026Verified purchase

(no review title)

The heart cheerios are adorable! Love! Thje best oat cereal available for sure!
Daniel
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
14 March, 2026Verified purchase

(no review title)

First Cheerio I don't really like
Backache Betty
taste: 2 out of 5
value: 2 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
10 March, 2026Verified purchase

Taste great!

I buy the cinnamon flavor. It’s so good. You don’t feel guilty eating a bowl because you’re adding some protein. Better alternative to other sugary cereals.
Luli
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
Thumbs down graphic, would not recommend
10 March, 2026Verified purchase

Dont get what is pictured

Didn’t get the Yochi box like pictured. Very disappointing since I wanted it for my Mario collection.
Tara
quality: 4 out of 5
taste: 4 out of 5
value: 4 out of 5
Did you find this review helpful?
1 out of 5 stars
9 March, 2026
originally posted on cheerios.com
Image

Allergy Reaction

My daughter have tried this cereal twice and she have gotten same reaction she gets hives all over her body i’m very disappointed.
Not recommend for kids
Did you find this review helpful?
5 out of 5 stars
6 March, 2026Verified purchase

Just add sliced bananas

Great improvement over regular cheerios.
JeffK
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
4 March, 2026Verified purchase

Tastes like Franken Berry...yum!

My husband and I consume copious quantities of this cereal. The strawberry flavor is a bit like Franken Berry cereal, so if you like that, you will love this! I don’t think of this cereal as a health food, but it’s nice that it comes with a bit of protein. Now they just need to do a Booberry flavor!
Madeleine
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
3 March, 2026

(no review title)

Why is food nutrient table in Spanish?
Melody
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
2 March, 2026Verified purchase

Bad delivery system unarrived paid gor goods

This order I paid for, it is not a snap purchase BUT none of it arrived. I demand a refund for undelivered and continually delayed product. I will never order from target again. This is a major pain and I am very dissatisfied.
Carla
quality: 1 out of 5
taste: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
1 March, 2026Verified purchase

Love. Wish it was cleaner.

Always have loved Cheerios. Wish they had cleaner ingredients but it always makes a delicious snack or breakfast.
Kelly
quality: 4 out of 5
taste: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
1 out of 5 stars
1 March, 2026Verified purchase

(no review title)

Did not receive item
Not happy
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
28 February, 2026

I will order more

this cereal is good just by itself no milk needed
Hot Korean Boys
quality: 5 out of 5
taste: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
27 February, 2026Verified purchase

(no review title)

¡WARNING! This cereal is addictive!
Maureen
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2026Verified purchase

A classic

Consistent, not too sweet, and still one of the better basic cereals out there. They stay crunchy long enough and don’t get soggy immediately, which I appreciate. Easy breakfast, no complaints.
Jojojojojo
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
15 February, 2026Verified purchase

Out of date

I was sent a box that expired in November of 2025 I can not eat it
Jessica
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
14 February, 2026Verified purchase

(no review title)

Love Cheerios when they started adding chemicals to them, I stopped eating them. The BHA BHT removed.
Critterrcool
quality: 5 out of 5
taste: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
13 February, 2026Verified purchase

Never arrived

Package never arrived. Not even the first time this has happened in the last few months!
Bo
Did you find this review helpful?
5 out of 5 stars
12 February, 2026Verified purchase

Yummm!!

Taste like churros to me!! Will be buying again!
Cinny
Did you find this review helpful?
5 out of 5 stars
11 February, 2026
originally posted on cheerios.com
Image

Raisin Cheerios

I love the toasted oat flavor. Recently looking for something other than fresh fruit and discovered how amazing raisins were when mixed in. My favorite combination now. Has anyone at General Mills ever considered a raisin Cheerios?
Allen
1 guest found this review helpful. Did you?

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