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Premium Ultra Strong Toilet Paper - up&up™ - 2 of 3Premium Ultra Strong Toilet Paper - up&up™ - 3 of 3
Premium Ultra Strong Toilet Paper - up&up™ - 1 of 3

Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™

13 Questions
$26.49 ($0.36/100 count)
 

In Stock

Eligible for registries and wish lists
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With Target Circle™ Card (restrictions apply)

About this item

Highlights

  • Ultra-strong toilet paper thoroughly cleans without ripping/shredding
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Sheets Per Roll: 244
Sustainability Claims: Post-Consumer Recycled Material
Count: 30 Rolls
Ply: 2-Ply
Material: Paper, BEK (Bleached Eucalyptus Kraft Pulp), NBSK (Northern Bleached Softwood Kraft)
Features: Septic-Safe
TCIN: 89685859
UPC: 085239784587
Item Number (DPCI): 253-06-6565
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNINGS: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN

Shipping details

Estimated ship dimensions: 9.75 inches length x 14.6 inches width x 19.5 inches height
Estimated ship weight: 6.98 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I bought th 30 roll case today and when I got home noticed the roll is smaller, the package at home has 264 sheets per roll while the case I bought today has 244. Has this procduct been ruduced?

submitted by Dissappointed Comsumer - 1 year ago

  • A: Yes. Same thing. I set a new roll by a old roll for comparison

    submitted bysmithsilver - 1 year ago

  • A: The rolls are nothing like they used to be. Shrinkflation has hit toilet paper again. Comparing old roll to new, it looks like a completely different product.

    submitted byDisappointed - 1 year ago

  • A: Yes I placed a roll bought previously to this "new" roll and it's a signifigant difference. Smaller. I see in their listing they claim "new lower price" and no where do they admit smaller product.Bad

    submitted bysebandmia4ever - 1 year ago

  • A: Glad it wasn’t just me going nuts when I just discovered this. Really disappointing they have it under the same listing as before and just “30 rolls” in the description.

    submitted bySerr - 1 year ago

  • A: Agree. Not the weight, strength or absorbency of the older product. Probably outsourced it to a cheaper brand name company. Has been my go to but no more.

    submitted byJacobsMom - 1 year ago

  • A: Yes definitely reduced amount per roll. They are not the mega rolls they used to be. And my family dosen't think they are the same quality either. This used to be my Charmin replacement as it is cheaper and the quality used to be right on par with Charmin. Now I gotta find a new toilet paper.

    submitted byStacy - 1 year ago

  • A: This is the last time I buy this product. Rip off. Back to using charmin!

    submitted bycapecod1977 - 1 year ago

  • A: Yes, I compared the rolls I bought from March 2025 vs yesterday. They are making them a lot smaller now!

    submitted byBeb - 1 year ago

  • A: And the quality of the 244 sheet per roll toilet paper is FAR WORSE than the 264 sheet per roll. So bad that I will no longer buy this toilet paper.

    submitted byMichelle C - 1 year ago

  • A: Hi - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob

    submitted byRyan - 1 year ago
    Target staff support

Q: Is the plastic packaging recyclable? It doesn't have a number on it or any information about recyclability.

submitted by Proud flip phone user - 2 years ago

  • A: The next text time ! Z

    submitted byY - 2 years ago

  • A: Not recyclable in most municipal recycling, but services like Ridwell will take it.

    submitted byMidwesty - 2 years ago

  • A: Hello - We appreciate your interest in this item. It is made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. . We know you will like it. – Jacob

    submitted byJacob - 2 years ago
    Target staff support

Q: Is this toilet paper septic safe?

submitted by Abundance56 - 3 years ago

  • A: Hello Abundance56- Great Question! Yes, it is septic-safe and the toilet paper won't clog pipes Hope this was helpful! -Daniel

    submitted byDaniel - 3 years ago
    Target staff support

  • A: They do have a product specifically labeled as septic safe

    submitted bysmithsilver - 1 year ago

Q: Does this TP have chlorine in it for bleaching it white?

submitted by screen name - 9 months ago

Q: Is this environmentally friendly?

submitted by Erin82 - 1 year ago

  • A: Hello Erin82 - We appreciate your interest for this item. It's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. I hope it helps - Juliette.

    submitted bysanto - 1 year ago
    Target staff support

Q: whats the difference between ultra strong and soft&strong? Is this comparable to charmin ultra strong?

submitted by amazontoldme - 2 years ago

  • A: Hi amazontoldme - Thank you for reaching out to us with your query about the Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™. "Ultra Strong" toilet paper prioritizes durability and strength, meaning it's designed to resist tearing when wet, while "Soft & Strong" aims to balance both softness and strength, providing a more comfortable feel while still maintaining good durability. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 2 years ago
    Target staff support

Q: Is this toilet paper septic safe??? This is a previous question that has not been answered

submitted by Lucy - 3 years ago

  • A: Hello - We appreciate your interest in this Premium Ultra Strong Toilet Paper. They are Septic-safe toilet paper won't clog pipes. We know you will enjoy it. – Jacob

    submitted byJacob - 3 years ago
    Target staff support

Q: You don't have an image of the 12 roll. What is the 12 roll square foot total?

submitted by Cy - 3 years ago

  • A: Hello Cy - The total square footage for Premium Ultra Strong Toilet Paper - 12 Mega Rolls - up & up™ is 344.9 square feet. Hope you have a great day! - Stacy

    submitted byStacy - 3 years ago
    Target staff support

Q: Is it smooth or does it have a texture design?

submitted by Yogi - 4 years ago

  • A: Hello Yogi – The toilet paper has both micro and macro embossing patterns that technically provides texture to the product. This texture is still soft but not smooth. - Simonne

    submitted bySimonne - 4 years ago
    Target staff support

Q: Are these individually wrapped?

submitted by Eric - 4 years ago

  • A: No they are not, wrapped as entire package.

    submitted byMJ - 4 years ago
    Target staff support
See all questions (13)

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Guests are saying

The recent changes to this toilet paper have left many guests disappointed, as it has shifted from a soft, reliable product to one that feels rough and thin. While some guests appreciate the value and strength, the inconsistency in quality and the presence of dust have raised concerns. Guests are seeking a return to the previous formulation that offered comfort and durability, making it essential for potential buyers to consider these factors before purchasing.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 8269 reviews
    quality: 3.43 out of 5
    softness: 3.65 out of 5
    thickness: 3.64 out of 5
    value: 3.43 out of 5
    60% would recommend
    1011 recommendations
    1 out of 5 stars
    26 September, 2026Verified purchase

    (no review title)

    This is rough now. Used to be my fave and the rolls are now smaller.
    CC
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 September, 2026Verified purchase

    Great Product

    This Up&Up product is excellent and the price is great.
    Loretta
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    21 September, 2026
    originally posted on Sozie
    Image

    Premium for store brand label

    [This review was collected as part of a promotion.] I wouldn't consider this a premium toilet paper. It's not rough but not really soft. We do find it to be durable. It's a little cheaper than brand labels, so it's nice for potty training BUT i don't like that the material is bleached. I think it holds up better than other store brands I've tried threw the years.
    soziesku3005
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 September, 2026Verified purchase

    Dissatisfied

    Small rolls for cost
    Renia
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 September, 2026
    originally posted on Sozie
    Image

    This toilet paper is doesn't rip when wiping

    [This review was collected as part of a promotion.] This toilet paper is thick enough where I do not need to use too many sheets of it at a time. I also like that it doesn't rip when wiping as well. This toilet paper is only two ply. I wish this toilet paper was there ply for extra absorbancy. It definitely does the job of cleaning up after using the toilet.
    sozieshopperom
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 September, 2026
    originally posted on Sozie
    Image

    Good quality toilet paper for household use

    [This review was collected as part of a promotion.] This family size pack came with 18 rolls. The quality was good and held up when used. I liked the size of the roll and did not notice any issues. Thankfully no pilling which was something I was worried about. It is meant to be a dupe for the Charmin ultra strong and it sort of meets the same quality as the name brand.
    sozieurbansuperstar
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    16 September, 2026
    originally posted on Sozie
    Image

    Love the softness of this toilet paper

    [This review was collected as part of a promotion.] Love the softness of this toilet paper but wish it was a little thicker. I do think it’s a great toilet paper for a store brand. Would definitely buy this toilet paper if it is on sale which is typically how I determine which toilet paper I will buy. Overall really great value for toilet paper. Good job Target!
    sozienursemomfinds
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 September, 2026Verified purchase

    (no review title)

    👍♥️
    Robin
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 September, 2026
    originally posted on Sozie
    Image

    Ultra strong PLUS super soft!

    [This review was collected as part of a promotion.] The advertisement on this toilet paper indicates that it’s ultra strong so I wasn’t expecting much in the way of softness. Well, that expectation was wrong — as it’s incredibly soft while being thick, strong and yet gentle too. No complaints from my family when trying out this toilet paper for the first time.
    soziemaisydaisy920
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 September, 2026
    originally posted on Sozie
    Image

    Great quality toilet paper

    [This review was collected as part of a promotion.] This toilet paper gets the job done! It’s thick, absorbent and soft. I like that it is double ply and that you don’t need an entire wad to clean up. I have no complaints for this toilet paper. Seems to do everything any other brand would. I would buy again when we need more toilet paper in the house.
    sozieagrape
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 September, 2026
    originally posted on Sozie
    Image

    Double ply toilet paper squares

    [This review was collected as part of a promotion.] This toilet paper is double ply and tears easily. The roll seems to be a normal-to-generous size. It does seem true to name, ie it is “strong” vs “soft”. It doesn’t leave any paper residue. Likewise, another pro is that it is absorbent. Compared to a leading brand that leaves paper residue, I prefer this. There is a simple pattern that looks great in the room. You’d have no idea as a guest this is “generic.”
    soziesoziereviewer
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    15 September, 2026
    originally posted on Sozie
    Image

    Satisfaction may vary based on preferences!

    [This review was collected as part of a promotion.] I believe toilet paper preferences are very personal but I can say this toilet paper is how I like it. I actually don’t like super soft TP, I need it somewhere in between. I also like to buy a large pack of toilet paper so I don’t have to purchase it often so this worked out perfectly for me and my home.
    soziekb87
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 September, 2026
    originally posted on Sozie
    Image

    Good quality, very soft!!

    [This review was collected as part of a promotion.] Great toilet tissue, I loved that it is very soft and comfortable to use, it doesn't leave any residue and each roll last long enough which is very convenient for me. It has an excellent price for the great quality, because it is very resistant but also it is very soft. Good choice!!
    soziecocollo
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 September, 2026
    originally posted on Sozie
    Image

    Soft and durable!!!!

    [This review was collected as part of a promotion.] This package of 30 rolls is quite convenient for my whole family. The roll size is just big enough to last longer to meet the expectations and I like how soft and strong it is which is exactly what I want from toilet paper, I like the durability and this rolls are great for the soft texture and how resistant they are at the same time.
    soziecocollo
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    13 September, 2026Verified purchase

    Shrinkflation Strikes Again

    I just made my last purchase of your toilet paper. Not only have you shrunk the size of the rolls, second time since the pandemic by the way, but now you've downgraded the quality so much that the product sucks. The sheets are way more thinner and rougher. I would much rather pay a little more and keep the same size and quality than to be tricked into purchasing a poor quality item. I don't know why corporations think that customers aren't going to notice when a product has been changed. Boooooo
    EL
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 September, 2026
    originally posted on Sozie
    Image

    Soft yet strong and effective

    [This review was collected as part of a promotion.] I’m always skeptical trying off brand, or the “cheaper”, toilet paper. I was really impressed with the softness but also the strength of this toilet paper. It did not fall apart when I was using and I felt like I was nice a clean afterwards. I also used it for blowing my nose and I felt like it was gentle enough that it did not irritate my nose either.
    sozieconcordlove
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    8 September, 2026Verified purchase

    Soft & Durable

    It’s soft and durable. Despite some of the negative reviews, I haven’t had any issues with it and will continue purchasing it.
    Pinky_Face
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    7 September, 2026Verified purchase

    DON'T

    If I could give this a zero or minus rating I would!!!! Target has changed this TP. It is rough!!!!! I should have paid attention to the other reviews that said this. What a waste of money. I will NEVER buy this again...... seems like I order less and less from Target and go to the other 'big box' places on line. Hope I can return the one I didn't open.
    mosie
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    6 September, 2026Verified purchase

    (no review title)

    I like this
    Boo
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 September, 2026Verified purchase

    Formula change?

    I’ve been getting this toilet paper for a long time, and this last package is significantly different. Super rough and surprisingly not absorbent at all. So it hurts and your hand is wet.
    Leeann
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?

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