Target New ArrivalsBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Premium Ultra Strong Toilet Paper - up&up™ - 2 of 3Premium Ultra Strong Toilet Paper - up&up™ - 3 of 3
Premium Ultra Strong Toilet Paper - up&up™ - 1 of 3

Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™

$26.49 ($0.36/100 count)See 1 deal for this item

In Stock

Eligible for registries and wish lists

About this item

Highlights

  • Ultra-strong toilet paper thoroughly cleans without ripping/shredding
  • Made from materials from sustainably maintained forests and controlled sources
  • Septic-safe toilet paper won't clog pipes
  • 2-ply toilet paper for a softer feel
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.

100% Satisfaction Guaranteed.
Sheets Per Roll: 244
Sustainability Claims: Post-Consumer Recycled Material
Count: 30 Rolls
Ply: 2-Ply
Material: Paper
Features: Septic-Safe
TCIN: 89685859
UPC: 013100302899
Item Number (DPCI): 253-06-6565
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

WARNING: TO AVOID DANGER OF SUFFOCATION, KEEP PLASTIC BAGS AWAY FROM BABIES, CHILDREN AND PETS. DO NOT PLACE IN OR AROUND CRIBS, BEDS, STROLLERS, OR PLAYPENS. THIS BAG IS NOT A TOY.

Shipping details

Estimated ship dimensions: 9.75 inches length x 14.6 inches width x 19.5 inches height
Estimated ship weight: 6.98 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I bought th 30 roll case today and when I got home noticed the roll is smaller, the package at home has 264 sheets per roll while the case I bought today has 244. Has this procduct been ruduced?

submitted by Dissappointed Comsumer - 1 year ago
  • A: Glad it wasn’t just me going nuts when I just discovered this. Really disappointing they have it under the same listing as before and just “30 rolls” in the description.

    submitted bySerr - 1 year ago
  • A: Agree. Not the weight, strength or absorbency of the older product. Probably outsourced it to a cheaper brand name company. Has been my go to but no more.

    submitted byJacobsMom - 10 months ago
  • A: Yes definitely reduced amount per roll. They are not the mega rolls they used to be. And my family dosen't think they are the same quality either. This used to be my Charmin replacement as it is cheaper and the quality used to be right on par with Charmin. Now I gotta find a new toilet paper.

    submitted byStacy - 1 year ago
  • A: Yes. Same thing. I set a new roll by a old roll for comparison

    submitted bysmithsilver - 1 year ago
  • A: The rolls are nothing like they used to be. Shrinkflation has hit toilet paper again. Comparing old roll to new, it looks like a completely different product.

    submitted byDisappointed - 1 year ago
  • A: Yes, I compared the rolls I bought from March 2025 vs yesterday. They are making them a lot smaller now!

    submitted byBeb - 1 year ago
  • A: Yes I placed a roll bought previously to this "new" roll and it's a signifigant difference. Smaller. I see in their listing they claim "new lower price" and no where do they admit smaller product.Bad

    submitted bysebandmia4ever - 1 year ago
  • A: This is the last time I buy this product. Rip off. Back to using charmin!

    submitted bycapecod1977 - 11 months ago
  • A: And the quality of the 244 sheet per roll toilet paper is FAR WORSE than the 264 sheet per roll. So bad that I will no longer buy this toilet paper.

    submitted byMichelle C - 1 year ago
  • A: Hi - Thanks for asking! To get further assistance with this issue, we kindly request you to reach out to our phone specialist team at 1-800-591-3869 during the business hours between 7 AM CST to 8 PM CST. Have a great day! - Rob

    submitted byRyan - 1 year ago
    Target staff support

Q: Is the plastic packaging recyclable? It doesn't have a number on it or any information about recyclability.

submitted by Proud flip phone user - 2 years ago
  • A: Most "film" plastic is non recyclable via normal recycling pickup. Some stores do have plastic bag recycle collection bins out front, but investigative reporting showed a percent of them ended up dumped in 3rd world countries, clogging local water ways

    submitted bysmithsilver - 1 year ago
  • A: Not recyclable in most municipal recycling, but services like Ridwell will take it.

    submitted byMidwesty - 2 years ago
  • A: The next text time ! Z

    submitted byY - 2 years ago
  • A: Hello - We appreciate your interest in this item. It is made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. . We know you will like it. – Jacob

    submitted byJacob - 2 years ago
    Target staff support

Q: Is this toilet paper septic safe?

submitted by Abundance56 - 3 years ago
  • A: Hello Abundance56- Great Question! Yes, it is septic-safe and the toilet paper won't clog pipes Hope this was helpful! -Daniel

    submitted byDaniel - 3 years ago
    Target staff support
  • A: They do have a product specifically labeled as septic safe

    submitted bysmithsilver - 1 year ago

Q: Is this environmentally friendly?

submitted by Erin82 - 10 months ago
  • A: Hello Erin82 - We appreciate your interest for this item. It's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact. I hope it helps - Juliette.

    submitted bysanto - 10 months ago
    Target staff support

Q: whats the difference between ultra strong and soft&strong? Is this comparable to charmin ultra strong?

submitted by amazontoldme - 2 years ago
  • A: Hi amazontoldme - Thank you for reaching out to us with your query about the Premium Ultra Strong Toilet Paper - 30 Rolls - up&up™. "Ultra Strong" toilet paper prioritizes durability and strength, meaning it's designed to resist tearing when wet, while "Soft & Strong" aims to balance both softness and strength, providing a more comfortable feel while still maintaining good durability. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 2 years ago
    Target staff support

Q: Is this toilet paper septic safe??? This is a previous question that has not been answered

submitted by Lucy - 2 years ago
  • A: Hello - We appreciate your interest in this Premium Ultra Strong Toilet Paper. They are Septic-safe toilet paper won't clog pipes. We know you will enjoy it. – Jacob

    submitted byJacob - 2 years ago
    Target staff support

Q: You don't have an image of the 12 roll. What is the 12 roll square foot total?

submitted by Cy - 3 years ago
  • A: Hello Cy - The total square footage for Premium Ultra Strong Toilet Paper - 12 Mega Rolls - up & up™ is 344.9 square feet. Hope you have a great day! - Stacy

    submitted byStacy - 3 years ago
    Target staff support

Q: Is it smooth or does it have a texture design?

submitted by Yogi - 4 years ago
  • A: Hello Yogi – The toilet paper has both micro and macro embossing patterns that technically provides texture to the product. This texture is still soft but not smooth. - Simonne

    submitted bySimonne - 4 years ago
    Target staff support

Q: Are these individually wrapped?

submitted by Eric - 4 years ago
  • A: No they are not, wrapped as entire package.

    submitted byMJ - 4 years ago
    Target staff support

Q: I'd like to know whether or not it Is TP scented?

submitted by Eric - 4 years ago
  • A: Hello Eric - This is a great question! This product is not scented. Have a great day! - Channing

    submitted byChanning - 4 years ago
    Target staff support

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This toilet paper has garnered mixed feedback from guests, with many praising its softness and strength, making it a reliable choice for families. However, recent changes in quality have led to concerns about its thickness and durability. Guests appreciate its affordability compared to name brands, but some have noted inconsistencies in roll size and ply separation. Overall, it remains a popular option for those seeking a budget-friendly alternative.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 8150 reviews
    quality: 3.45 out of 5
    softness: 3.66 out of 5
    thickness: 3.65 out of 5
    value: 3.44 out of 5
    60% would recommend
    979 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 July, 2026Verified purchase

    Toilet paper up and up

    The price was right and so was the product as d so was the strength.
    Disappointed
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 July, 2026Verified purchase

    (no review title)

    Strong just like the expensive name brand.
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    16 July, 2026Verified purchase

    (no review title)

    Sorry but $8.40 for paper towels …
    quality: 3 out of 5
    softness: 3 out of 5
    thickness: 3 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    16 July, 2026Verified purchase

    Awful new "recipe"

    This was our favorite toilet paper for years, recently got a new pack and it’s awful! It’s no longer soft and moldable while being thick, it now feels like cardstock. Super disappointed with the change
    Viciusshore
    Did you find this review helpful?
    4 out of 5 stars
    16 July, 2026Verified purchase

    (no review title)

    This paper is nice but the squares seem to be getting smaller.
    Paula
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    12 July, 2026Verified purchase

    Up & Up Ultra Strong Toilet Paper Granularity

    Up & Up Ultra Strong Toilet Paper while an excellent value price, the toilet paper is not good in terms of surface quality. The toilet paper though soft, strong and smooth, is not refined. It exudes loose fine dust-like particles upon opening from the packaging. When putting the roll of this toilet tissue onto spools and canister caddy holders it further distributes these loose particles onto these surfaces. As a suggestion, I am requesting the Up & Up company manufacturer to improve this toilet paper product to where it does not exude this granularity. Thank you.
    Kimberley
    quality: 1 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    27 June, 2026Verified purchase

    Quality has declined

    Used to be comparable to charmin. Now they’re very thin! Cmon target :/
    My Name
    quality: 1 out of 5
    softness: 3 out of 5
    thickness: 1 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    27 June, 2026Verified purchase

    (no review title)

    This used to be a reliable product. The last 2 times I've purchased, a good chunk at the end of the roll is 1 ply at most. Will not purchase again.
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 June, 2026Verified purchase

    (no review title)

    This is our favorite TP, as a family with four younger children this doesn’t crumble (strong) and is soft! Makes clean up easy for all ages.
    Boymom0203
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    19 June, 2026Verified purchase

    (no review title)

    Now it’s super thin and falls apart
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 June, 2026Verified purchase

    Used to be good

    I have gotten this paper for several years now. I've noticed changes a few times before that each led to a decrease in quality, but the most recent change is abysmal. I run out of paper much faster, and the plys constantly seperate and are very thin. This toilet paper was one of the only things that kept me shopping at Target, but they have finally forced me to look for an alternative elsewhere.
    Amber
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    9 June, 2026Verified purchase

    (no review title)

    Buy extra products that good
    Fefe
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 June, 2026Verified purchase

    This was not a change for the better!

    They changed the paper. It is not as soft as the previous version.
    Free and clear
    quality: 3 out of 5
    softness: 1 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    9 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    1 June, 2026Verified purchase

    (no review title)

    Plys come apart too easily. Quality used to be great and this is the second time in a row it was subpar.
    Disgruntled
    quality: 2 out of 5
    softness: 3 out of 5
    thickness: 2 out of 5
    value: 3 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    27 May, 2026Verified purchase

    (no review title)

    Nowadays, most toilet paper is very thin and bad quality. This one meets the expectations of good quality.
    Yekaterina
    quality: 4 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    21 May, 2026Verified purchase

    (no review title)

    The paper is soft, however it’s loosely rolled and honestly a roll doesn’t seem to last as long as they used to.
    D
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 May, 2026Verified purchase

    Quality went way down. Disappointing.

    We’ve used this toilet paper since 2020 for our family of 6, but the quality went way downhill in 2025. It feels more like sandpaper now, the 2-ply layers aren’t always aligned correctly so the roll comes off weird, feels thinner, and also has messy fluff that gets everywhere. The rolls are also smaller. So disappointing because this was my go-to, but the quality is so drastically different that we have officially switched to another brand.
    Disappointed mom
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 May, 2026Verified purchase

    (no review title)

    muy buen producto
    Paper towel
    quality: 5 out of 5
    softness: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 May, 2026Verified purchase

    The worst toilet paper ever now

    I used to like this toilet paper, but it changed at some point (2025?) and now it is the worst toilet paper I have ever bought. It’s thin, difficult to get off the roll, and falls apart constantly. I’m not a wasteful person, but I actually ended up using about a third of this package before I gave up and bought a new, different brand. Literally the only time in 30 years of buying toilet paper that I’ve done that.
    Annie
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    9 guests found this review helpful. Did you?
    5 out of 5 stars
    4 May, 2026Verified purchase

    (no review title)

    The best!
    Kat
    Did you find this review helpful?

    Get top deals, latest trends, and more.