Premium Ultra Strong Toilet Paper - up&up™

This toilet paper has gone way downhill in the last few months. The most recent pack I bought was scratchy and thin. Super disappointed.

This tp is soft but not so soft it falls apart while cleaning.

I have used this toilet paper for years but they changed it recently. The rolls are smaller and the quality is not as good as it once was. Hubby doesn't approve any longer so now I have to find a new toilet paper.

They changed the manufacturing smaller and not ultra strong anymore

This used to be the best toilet paper compared to every others we have tried, but they have changed it for the worse. It used to be thick and soft and a huge roll, but now it is super thin and rough

So disappointing. These rolls are so much smaller, called the same name & same size charging the same amount. Thought it was a fluke last time I ordered, but just ordered again today and I am guessing it is official, the rolls are significantly smaller for the same price. Won’t be buying this brand anymore. No longer a good value for your money.

I don’t know what’s going on with your toilet paper, the 18 pack is certainly different than the 30 pack. But the rolls seem like they are getting smaller in the 18 pack. I used to be able to fit four on my shelf and now I can fit five. Nobody counts the sheets per roll, but this is pretty ridiculous…

Not the same product as it used it be. Rolls are obviously smaller and paper is thinner and not as soft.

I have bought this toilet paper for years and it was fine. Now it is paper thin and rough. Such a bummer.

I’ve used this toilet paper for years and was always happy with it until recently. The quality has gone down and there is less paper on each roll compared to previous purchases. The paper is now quite thin, scratchy, and the two layers come apart when you take it off the roll. I will no longer be using this and am switching brands.

We've been buying this toilet paper for a long time now. It compares agaisnt the more expensive brands, but at a fraction of the cost! The toilet paper is strong and doesn't shed debris. You can use less so it lasts longer!

Definitely changed. It’s not what it used to be. Its super thin and sandpaper-like. Give us the old toilet paper back!

This used to be great now it feels cheap, rough, and separates on every roll. Not sure if this is a defective package or they changed the formula but I will not buy again. Hate that I bought a large quantity.

Would give a zero if I could. Been buying this for years now this month it feels like wiping with sandpaper. Of course the quality went down but the price didnt.

Been purchasing this consistently for 5 years now and the quality is not there anymore! Flaky, thin, flimsy rolls. Compared it to my last purchase and the change in quality is obvious!

Super disappointed that they changed the quality of this product! Like other reviews say, the 2-ply doesn’t even stick together and it’s so thin now. The quality you receive and the price that you pay don’t match.

The toilet paper has drastically changed this month, and is no longer something I would purchase. Thin, cheap, and over priced, when I have ordered this for years, it has always been the same great product, NOT any more. Also, for the third time in two years they have decreased the amount that you get again by another 20 sheets; the packages are literally 4 inches smaller than they were a month ago, and the quality has drastically decreased. Target go back to what you were doing, because this isn't it! Cheap bargin value toilet paper isn't what you were about, but I guess it is now.:(

No value for the money

Reduced both size and quality of the rolls. Fortunately I had an old bag so I could compare and prove the change in quantity. Shameful.

I read all the recent reviews and was really hoping that it was a fluke or locational. The quality is TERRIBLE if I’m going to pay 8.00 for 6 rolls of TP it’s definitely not going to be this crap. (Pun intended)