$7.39 when purchased online
Target Online store #3991
About this item
Highlights
- Ultra-strong toilet paper thoroughly cleans without ripping/shredding
- Made from materials from sustainably maintained forests and controlled sources
- Septic-safe toilet paper won't clog pipes
- 2-ply toilet paper for a softer feel
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 6 Rolls
Features: Septic-Safe
TCIN: 89685860
UPC: 013100302912
Item Number (DPCI): 253-06-6262
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.Shipping details
Estimated ship dimensions: 9.2 inches length x 12.2 inches width x 5.1 inches height
Estimated ship weight: 1.3669 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This toilet paper has garnered mixed feedback from guests, with many praising its thickness, softness, and affordability compared to name brands. However, some guests have expressed disappointment over recent quality changes, noting that the texture has become rougher and thinner. Despite these concerns, many guests appreciate its durability and effectiveness, making it a reliable choice for everyday use. Overall, it remains a popular option for those seeking quality at a reasonable price.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 4924 reviews
quality: 3.78 out of 5
softness: 3.94 out of 5
thickness: 3.94 out of 5
value: 3.75 out of 5
68% would recommend
812 recommendations
VERY DISAPPOINTED WITH UP AND UP TOILET PAPER CHANGE!
1 out of 5 stars
Thumbs down graphic, would not recommend
great product - 5 hours ago, Verified purchaser
I have been buying this toilet paper for years and it was great. My recent purchase was VERY disappointing. Target must have changed vendors. What you get with this product now is very thin!! It is not exactly one-ply, but it sure seems like it. VERY disappointed Target 🤨
Thin ike one-ply, falls apart
1 out of 5 stars
Thumbs down graphic, would not recommend
SW - 13 hours ago, Verified purchaser
Too thin, separates, falls apart. This used to be my go-to. This last pack was absolute trash. Wish I could give zero stars.
Reduced size again, and lower quality!
1 out of 5 stars
Thumbs down graphic, would not recommend
hiyall - 1 day ago, Verified purchaser
I'm done purchasing this toilet paper!! The size was greatly reduced AGAIN, and this time so was the quality of the toilet paper. It is definitely not worth the price anymore for such skimpy rolls if generic toilet paper.
Change in quality
1 out of 5 stars
Thumbs down graphic, would not recommend
Lindsey - 2 days ago, Verified purchaser
Decrease in quality. Rough, thin, shreds easily.
Not for me
1 out of 5 stars
Thumbs down graphic, would not recommend
Ginger91 - 3 days ago, Verified purchaser
Dang, what happened to the quality of this, the size is normal for the roll (and it’s not thin like how some reviews suggest) but every time I pull a piece off I’m covered in white toilet paper dust lol, I’m going to use this but I will not be buying this again (it’s to clumpy)
Bad quality, just like any other toilet paper out there.
1 out of 5 stars
Thumbs down graphic, would not recommend
LAURA - 3 days ago, Verified purchaser
All the reviews are correct. Paper quality gas definitely changed, not the same. Will not repurchase again.
Recent Changes Has Made This Unusable
1 out of 5 stars
Thumbs down graphic, would not recommend
J - 3 days ago, Verified purchaser
I have bought this for years but they have changed it drastically. It is rough and thin, I will be returning this
Need refund
1 out of 5 stars
Thumbs down graphic, would not recommend
Wet totilet paper - 3 days ago, Verified purchaser
Toilet paper was wet and soggy. Had to throw it away
Shrinkflation at its finest
1 out of 5 stars
Thumbs down graphic, would not recommend
Wlynnd916 - 3 days ago, Verified purchaser
I have purchased this toilet paper for years. Just had to buy a new pack and to rolls are noticeably smaller, and the quality is awful! Yet another example of the endless shrinkflation, despite increasing prices. Definitely my last time purchasing.
PASS!
1 out of 5 stars
Thumbs down graphic, would not recommend
alli - 3 days ago, Verified purchaser
Do not buy!!!!! Its changed and now its awful. So thin and rough.
Snow longer my favorite TP
1 out of 5 stars
Thumbs down graphic, would not recommend
amb09g - 4 days ago, Verified purchaser
Every time I rip off a piece of this TP, it’s like it’s snowing in my bathroom. The level of shedding/dust is unreal.
Abomination
1 out of 5 stars
Thumbs down graphic, would not recommend
JL - 4 days ago, Verified purchaser
I’ve bought this for years and will never buy it again. Back to Sam’s Club I go. The quality has gone down to absolute garbage.
Not the same anymore
1 out of 5 stars
Thumbs down graphic, would not recommend
MN Shopper - 4 days ago, Verified purchaser
The quality has changed for the worse. The last package I purchased had very thin 2-ply sheets which separated from each other. Not much better than some of the public bathroom toilet papers.
Toilet paper gone wrong!
1 out of 5 stars
Thumbs down graphic, would not recommend
Renae - 4 days ago, Verified purchaser
They’ve changed their TP. This is the worst TP I’ve ever seen. It’s all torn up, mostly 1ply because it’s torn. Please go back to the original TP named up and up ultra strong. My husband wants to throw this away!! So very disappointed. It’s also smaller rolls. Same price. This is just horrible!!!
Hated this!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Sophia - 5 days ago, Verified purchaser
First time trying the Target brand toilet paper, absolutely horrible. So thin, rough and literally crumbling apart to the touch. The actual worst TP my husband and I have ever used.
Major decrease in quality
1 out of 5 stars
Thumbs down graphic, would not recommend
_mindful_mama - 6 days ago, Verified purchaser
This toilet paper has gone way downhill in the last few months. The most recent pack I bought was scratchy and thin. Super disappointed.
Soft
5 out of 5 stars
Thumbs up graphic, would recommend
Air - 6 days ago, Verified purchaser
This tp is soft but not so soft it falls apart while cleaning.
Not what it used to be
3 out of 5 stars
Thumbs down graphic, would not recommend
Stacy - 7 days ago, Verified purchaser
I have used this toilet paper for years but they changed it recently. The rolls are smaller and the quality is not as good as it once was. Hubby doesn't approve any longer so now I have to find a new toilet paper.
Horrible small and not ultra strong
1 out of 5 stars
Thumbs down graphic, would not recommend
Costly - 7 days ago, Verified purchaser
They changed the manufacturing smaller and not ultra strong anymore
Product changed for the worse
1 out of 5 stars
Thumbs down graphic, would not recommend
RHud - 7 days ago, Verified purchaser
This used to be the best toilet paper compared to every others we have tried, but they have changed it for the worse. It used to be thick and soft and a huge roll, but now it is super thin and rough