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Dawn Ultra Clean Scent Ez-Squeeze Dishwashing Liquid Dish Soap

Dawn Ultra Clean Scent Ez-Squeeze Dishwashing Liquid Dish Soap - 2 of 4Dawn Ultra Clean Scent Ez-Squeeze Dishwashing Liquid Dish Soap - 3 of 4Dawn Ultra Clean Scent Ez-Squeeze Dishwashing Liquid Dish Soap - 4 of 4
Dawn Ultra Clean Scent Ez-Squeeze Dishwashing Liquid Dish Soap - 1 of 4
$3.99 when purchased online
Target Online store #3991

About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
  • Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
  • Dawn helps save wildlife. Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills.
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Product Warning: Flush immediately if product enters eyes, keep out of reach of children, drink water if product is swallowed
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Cleaner, Used for Cleaning, Removes Grease
Recommended Product Application: Dishes
Net weight: 22 fl oz (US)
TCIN: 84230938
UPC: 030772002087
Item Number (DPCI): 003-06-5360
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.

Ingredients:

alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water.

Shipping details

Estimated ship dimensions: 3.4 inches length x 9.2 inches width x 2.2 inches height
Estimated ship weight: 1.598 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

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Related Categories

4.0 out of 5 stars with 4528 reviews
63% would recommend
290 recommendations

get

5 out of 5 stars
Thumbs up graphic, would recommend
Demetrius - 4 days ago, Verified purchaser
gets your dishes clean
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Washing dishes with this product only!

5 out of 5 stars
Thumbs up graphic, would recommend
J - 8 days ago
I like this Dawn not rough on hands and tough on dishes I sound like a commercial but it's a good product
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Horrible scent! Huge mistake!

1 out of 5 stars
KGranny - 11 days ago
originally posted on dawn-dish.com
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I would give it 0 stars if I could. The new scent is horrible. It triggered a migraine because it is overwhelming strong and doesn't rinse off. Awful decision by P&G to change a long-time favorite. You should have learned from New Coke to leave an icon alone. First time in my life that I had to buy something other than Dawn and as long as this is their "New Dawn", I will never buy your product again.
1 reply from Customer Care team - 8 days ago
We're sorry to hear you aren't enjoying the new scent of Dawn. We understand how difficult it can be when a long time favorite product has changed, so your feedback is very important to us. After the rigorous health and safety tests this soap has undergone, your experience certainly isn't something we'd expect. Your well-being is our top priority, so we hope you're feeling better now. If you haven't, we recommend that you discontinue using this soap. If the scent is not rinsing off your dishes, we recommend soaking them in hot water with some distilled white vinegar added to it. So our Safety Team can learn more from you and make sure you're ok, could you please give us a call when you have a chance? You can reach us at (800) 725-3296.
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New scent “stinks”!

1 out of 5 stars
JRGL - 12 days ago
originally posted on dawn-dish.com
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The new scent that replaced original Dawn gave me an immediate headache and it has made my entire house reek!!! Plus there was NO warning on the label that anything had changed. No new and (not) improved so I could have avoided the not so fun surprise. If anyone reading this is thinking about using this, avoid it at all cost. Please change it back to the original scent or you have lost a lifelong customer!
1 reply from Customer Care team - 10 days ago
We're very sorry to hear that this has been your experience after using Dawn EZ-Squeeze Original. We have many safety and quality checks in place to ensure our products are safe and bring you a great dish-cleaning experience. The scent was changed in February 2024, and it was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We understand this may be disappointing for some of our loyal consumers, and we'll be sure to share your comments with our team. While we currently have the new fragrance, we are always listening to our customers, and your input could certainly influence future product offerings. We hope you're feeling better, and based on your experience, we recommend discontinuing the use of the product, but please hold onto it for at least 2 weeks in case our team needs additional information. Our Safety and Quality Team would like to learn more about your experience so they can look into this further. Also, we'd be happy to recommend another one of our dish soaps that better meets your preferences, such as our unscented soap, Dawn Free & Clear. For assistance, please give us a call at (800) 725-3296.
1 reply from Customer Care team - 10 days ago
We're very sorry to hear that this has been your experience after using Dawn EZ-Squeeze Original. We have many safety and quality checks in place to ensure our products are safe and bring you a great dish-cleaning experience. The scent was changed in February 2024, and it was made after receiving positive feedback from extensive consumer testing, marking the first scent update for Dawn Original in over a decade. We understand this may be disappointing for some of our loyal consumers, and we'll be sure to share your comments with our team. While we currently have the new fragrance, we are always listening to our customers, and your input could certainly influence future product offerings. We hope you're feeling better, and based on your experience, we recommend discontinuing the use of the product, but please hold onto it for at least 2 weeks in case our team needs additional information. Our Safety and Quality Team would like to learn more about your experience so they can look into this further. Also, we'd be happy to recommend another one of our dish soaps that better meets your preferences, such as our unscented soap, Dawn Free & Clear. For assistance, please give us a call at (800) 725-3296.
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Love it

5 out of 5 stars
jenah_48_5888 - 14 days ago
originally posted on influenster.com
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I always use dawn dish liquid! To me it’s the best brand, leaves my dishes clean and I love the scent. I would definitely recommend!! It’s my favorite brand
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From Dusk til’ DAWN! 🤩

5 out of 5 stars
olip4_2141 - 16 days ago
originally posted on influenster.com
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DAWN, the best cleaner in the game for washing dishes/kitchenware! The bottle is a great size, super convenient as it is a start/stop squeeze to ensure it doesn’t leak. Worth every penny in a plastic, recyclable container. Leaves your kitchenware smelling better than brand new. An absolute MUST have!
Did you find this review helpful?

Kitchen staple!

5 out of 5 stars
claireb254_6208 - 17 days ago
originally posted on influenster.com
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I love Dawn! It does a great job getting dishes clean and you only have to use a small amount. I also love the scent of Dawn. It is a staple in my kitchen!
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Great cleaner to have

5 out of 5 stars
loul380_9179 - 17 days ago
originally posted on influenster.com
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I used this since it first came available. It cuts grease with little or no scrubbing The best I have used so far and it’s not hard on your hand leave the hand smooth and dishes clean
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The newly designed bottle eliminates the wait time

5 out of 5 stars
diannw7_4928 - 18 days ago
originally posted on influenster.com
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I’ve used other dishwashing soaps but NOTHING compares to the grease cutting strength of DAWN! The new EZ Squeeze bottle takes it next level! The scent is always nice and subtle which is a plus for me. The inverted bottle style assists in using every drop and eliminates waste making it more environmentally friendly. Great job Dawn! You’ve genuinely met every need for a great dish soap in my book.
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Stinky!!!

1 out of 5 stars
- 19 days ago
originally posted on dawn-dish.com
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Ugh. This stuff freaking stinks. I haven’t had to buy a bottle in a while and the most recent one freaking stinks. The smell/flavor lingers on dishes and is very off putting.
1 reply from Customer Care team - 17 days ago
We're sorry you're disappointed with the scent of you recent purchase of Dawn, and have found the smell/flavor lingering on your dishes. Extensive research and consumer testing goes into our products to create appealing features, and our products undergo stringent quality controls to ensure performance and safety. When the soap scent lingers on your dishes, there could be a few potential causes for this happening. Over time, dish soap buildup can accumulate on dishes. Also, if you have hard water, it can interfere with the effectiveness of the soap and leave behind residue (using a water filter may help). For best results, add about 2 tablespoons of dish soap to the sink, then add water that’s 105-115°F. We don't recommend leaving to soak long term, but to wash promptly, and rinse the dishes thoroughly with clean water. We take your satisfaction very seriously, and our Dawn Team would like to learn more about your experience to further assist you. Please give us a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
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Fights grease, loses on scent

1 out of 5 stars
Kev78 - 20 days ago
originally posted on dawn-dish.com
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Works as advertised but I cannot get over the horrendous scent. Bring back the original Dawn scent.
1 reply from Customer Care team - 17 days ago
Thank you so much for your review. While we're thrilled that it had great grease-fighting power, we're sorry it didn't have a scent you enjoyed. While scent preferences will vary from person to person, feedback is important, so we'd like to connect and ensure your voice about the scent change is heard. Please call us at (800) 725-3296.
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The best!!

5 out of 5 stars
joelanaw_3125 - 23 days ago
originally posted on influenster.com
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I love the way it takes the grease off my dishes! Love the scent! Love the no mess spill proof bottle! It’s the best for your money! Just the best!! Very environmentally friendly!!
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What happened to the suds?

2 out of 5 stars
Old and tired - 23 days ago
originally posted on dawn-dish.com
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I remember when original Dawn dish soap first came on the market. It truly did create more Suds than any other soap. But not anymore! The suds don't even last through one sink full of dishes.
1 reply from Customer Care team - 22 days ago
We appreciate you sharing this with us, and for your loyalty to Dawn. A lack of suds/bubbles does not mean the product is not cleaning your dishes. Even if there are very few suds, the solution will carry on cleaning the dishes. Using a scouring pad or washing a lot of extra greasy dishes can make the suds disappear more rapidly. If you prefer more suds, more dishwashing soap can be added to help increase the amount of suds. If you have any questions, give us a call at (800) 725-3296.
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New Scent is awful

1 out of 5 stars
Chicken Jockey - 24 days ago
originally posted on dawn-dish.com
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The new scent is overpowering. It makes me feel sick, and lingers on my hands and dishes. Please bring back the old scent!
1 reply from Customer Care team - 23 days ago
Thank you for taking the time to share your feedback with us. Our products undergo thorough testing to ensure they're always safe for use as directed, and we do extensive research when we design product features, like scents, to make sure we're meeting the needs/preferences of our consumers. We're sorry to hear that you're unhappy with the scent of your Dawn Ultra, and that the smell made you feel sick, as this isn't the experience we want or expect you to have, and we're grateful you brought it to our attention. If you're concerned with how the product is affecting you, please discontinue use. To remove the scent from your dishes, soak the items in hot water with some distilled white vinegar added to it, or if they're dishwasher safe, pour some vinegar into the bottom of the dishwasher and directly into the dispenser, then run them through the machine. It may take a couple of cycles, but the smell will come out. Additionally, you can rewash your hands with mild hand soap to remove the scent. Your satisfaction is important to us, and we hope you'll give Dawn another try. We have a variety of scents if the Original no longer meets your needs, including an unscented version called Dawn Free and Clear, Unscented. We'd love to help you find the right product for you and assist further with this. Please hold on to your product and give us a call at (800) 725-3296, any time from 9:00AM-6:00PM EST Monday-Friday, so we can help!
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Overpowering New Scent

1 out of 5 stars
Eddie3 - 29 days ago
originally posted on dawn-dish.com
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The new scent smelled pleasant at first but lingers way too long on dishes and skin and quickly becomes overpowering and sickening. I will be switching to a different brand
1 reply from Customer Care team - 28 days ago
We’re very sorry you're experiencing this when using our hand dishwashing soap. Extensive research and consumer testing goes into our products to create appealing features and superior cleaning ability. We realize that preferences can vary from person to person, and we're sharing your feedback that you find the fragrance lingering on your hands. Your safety is our top priority, and we recommend that you discontinue use if sensitivity is occurring. A different Dawn you may want to consider is our Dawn Free & Clear Fragrance-Free dish soap. Your loyalty is very important to us, and we’d like to gather some details of your experience to further assist you. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
Did you find this review helpful?

Horrible New Scent

1 out of 5 stars
angiefromny - 1 month ago
originally posted on dawn-dish.com
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Purchased my Dawn as I have been doing for over 25 years. When filling my sink caddy and doing dishes, there was an overpowering scent that I was not familiar with. I was shocked when I realized it was the Dawn. Two things: 1. The scent is awful and sickening; 2. There is NO indication on the bottle that this is a “new scent”. I find it nauseating and will be bringing it back in hopes that the store will issue a refund. I will be searching for a we dish soap until the old Dawn returns!
1 reply from Customer Care team - 1 month ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
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My favorite!

5 out of 5 stars
phoenixx1003_6335 - 1 month ago
originally posted on influenster.com
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My favorite dish soap! The upside down idea is very effective and it smells so lovely, as always. This really is a great value for the money spent!
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New scent too strong; please bring back original

1 out of 5 stars
JenE - 1 month ago
originally posted on dawn-dish.com
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Please consider returning to the original scent of Dawn dish detergent. Like several other reviewers I find the new scent very strong and off-putting. I’ve used Dawn for decades and would prefer not to switch brands but am afraid I will have to due to the overpowering perfume-like scent.
1 reply from Customer Care team - 1 month ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
Did you find this review helpful?

A little goes a long way

5 out of 5 stars
Thumbs up graphic, would recommend
jopunky - 1 month ago
I work at an elementary school and when I wipe down the tables with this soap, the kids always tell me how great it smells. I agree - the new scent is clean and refreshing! To each their own but I hope you keep the new scent. AND if you don’t, I won’t stop using Dawn. It’s the best grease cutting soap on the market and whatever the smell, I will always use it.
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I love Dawn

4 out of 5 stars
keishak92_9289 - 1 month ago
originally posted on influenster.com
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I always buy dawn dish soap it’s my favorite. Cleans dishes great leaving no grease or smells. I don’t like the squeeze bottle as much as the regular bottles though it’s convenient to just pick up and squeeze but I feel to much dish soap comes out wasting more then I needed.
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