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Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 2 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 3 of 4Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 4 of 4
Magic Spoon Keto and Grain-Free Breakfast Cereal - 7oz - 1 of 4

MAGIC SPOON Cocoa Protein Breakfast Cereal - 7oz: No Certified Synthetic Colors

9 Questions
$8.29 ($1.18/ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • High Protein
  • High Fiber
  • 0g Sugar
  • Gluten Free & Grain Free
  • No Artificial Flavors, Sweeteners or Preservations
  • Keto-Friendly

Description

Dark, rich, and made with real cocoa. We’ve reimagined your favorite chocolate cereal to be high protein, high fiber, 0g sugar, 5g net carbs, gluten free, grain free, and made without artificial flavors, preservatives, or synthetic dyes.

Serving Size: 1 cup

Serving Per Container: About 5

Amount 1 Cup (37g)

Calories: 140
% Daily Value*
Total Fat 7grm9%
Saturated Fat 1grm5%
Trans Fat 0grm0%
Cholesterol 10mg3%
Sodium 160mg7%
Total Carbohydrate 15grm5%
Dietary Fiber 2grm7%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 13grm24%
Vitamin D 0mcg0%
Calcium 22mg2%
Iron 2mg10%
Potassium 105mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.

Ingredients:

milk protein blend (casein(a), whey protein concentrate(a)), sweetener blend (allulose, monk fruit extract(a)), oil blend (high oleic sunflower oil, avocado oil), tapioca starch, cocoa powder(a), inulin(a) (from chicory root and/or agave), natural flavor(a), salt. (a)adds a trivial amount of sugar.

Allergens & Warnings:

Contains: milk. Manufactured in a facility that processes wheat, soy, tree nuts, and sesame.
Features: No Certified Synthetic Colors (No FD&C Colors)
State of Readiness: Ready to Eat
Package Quantity: 1
TCIN: 85367258
UPC: 850002887419
Item Number (DPCI): 231-13-0614
Origin: Made in the USA
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.875 inches length x 7.625 inches width x 10.125 inches height
Estimated ship weight: 9.65 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.

Q: Why is this advertised as 4 net carbs when it’s actually 15 per serving?

submitted by Tracey - 2 years ago

  • A: 1g of fiber & 10g of allulose

    submitted byMeatandcarbs - 2 years ago

Q: Someone explain how they get to 4 net carbs??

submitted by jeniw - 2 years ago

  • A: It seems that allulose is not a sugar alcohol, but is a “rare sugar”. Allulose, monk fruit, and stevia do not act like regular sugars in the body, so they are not required to be on a nutrition label and are subtracted from total carbs to get net carbs.

    submitted byAnnaRose - 1 year ago

  • A: When you are calculating carbs in foods that contain sugar alcohols (allulose), you subtract their amount along with the fiber to get the net carbs. In this case, the allulose is 10g and the fiber is 1g. So 10g plus 1g from 15g carbs is 4g net carbs. Most nutrition labels show the sugar alcohols (there are many different ones). Here they are showing them in a separate area. It is very confusing.

    submitted byAnnaRose - 1 year ago

Q: In the ingredients section (adds a trivial amount of sugar) is listed several times so how can this be lableled as no sugar?

submitted by Consumer - 3 years ago

  • A: The same reason that products are allowed to be sold in the US as trans-fat free yet still contain partially hydrogenated oils.

    submitted byLocutusOfBorg - 2 years ago

  • A: Because people get away with misleading information

    submitted byCt - 2 years ago

Q: how many servings per box? what size is a serving?

submitted by msozarks - 4 years ago

  • A: Hi there! Each box contains about 5 servings. A single serving is about 1 cup (37g).

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Is Magic Spoon vegan?

submitted by Waterwalker - 4 years ago

  • A: Magic Spoon is made with whey-based protein sourced from dairy and is not vegan. However, it is lactose free!

    submitted byMagic Spoon - 4 years ago
    Brand expert

Q: Does the chocolate one turn my milk to chocolate milk? Asking for a friend

submitted by MariRodri - 10 months ago

Q: Is this suitable for vegetarians that is no egg, meat, Red 4 derived from bugs etc. Dairy is fine for vegetarians.

submitted by Srividya - 1 year ago

Q: Is this safe for kids 4-5 years of age? It says it’s for grown-up’s?

submitted by Srividya - 1 year ago

Q: Are these snap ebt eligible?

submitted by A - 2 years ago
See all questions (9)

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Guests are saying

This cereal offers a delightful blend of flavors that evoke nostalgia while catering to modern dietary needs. Guests appreciate its low sugar and high protein content, making it a suitable choice for various lifestyles, including those managing diabetes. Many flavors are praised for their taste and crunch, with some guests enjoying them as snacks throughout the day. However, a few have noted inconsistencies in flavor and texture across batches.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 10847 reviews
    quality: 3.52 out of 5
    taste: 3.15 out of 5
    value: 2.57 out of 5
    48% would recommend
    789 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    11 November, 2026Verified purchase

    Sara is my favorite person to do business with. She is exceptional. Please don't ever leave Sara

    Sara is the best
    Freddie
    quality: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 November, 2026
    originally posted on Magic Spoon
    Image

    Awesome

    Delicious the milk tastes awesome after you finish your cereal
    Harris F.
    Did you find this review helpful?
    5 out of 5 stars
    4 November, 2026
    originally posted on Magic Spoon
    Image

    Great Cereal

    This cereal is great! Low carbs, low sugar, high protein, great flavor.
    Bret E.
    Did you find this review helpful?
    5 out of 5 stars
    3 November, 2026
    originally posted on Magic Spoon
    Image

    Who Doesn't Like Chocolate

    Great texture and taste. With milk for breakfast or straight out of the box as a snack. Very good
    Stephen B.
    Did you find this review helpful?
    5 out of 5 stars
    27 October, 2026
    originally posted on Magic Spoon
    Image

    Cocoa Locoa

    I've been a subscriber for several years. I've tried several flavors and have my regulars. They're great anytime of day.
    Dale L.
    Did you find this review helpful?
    1 out of 5 stars
    23 October, 2026
    originally posted on Magic Spoon
    Image

    Tasted like cardboard

    We have gotten this on auto ship for a few years and there have recently been a few bad batches where the cereal tastes like cardboard. It’s too expensive to keep getting cereal like this so we had to cancel future orders.
    Danielle B.
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 October, 2026

    If you like Styrofoam and protein bars with very bad chocolate aftertaste, buy this

    Awful texture, taste, aftertaste, ate a few and threw in the garbage; I felt like I was eating pieces of styrofoam. sprayed with that horrible chocolate flavored protein powder. Waste of money. No wonder they don’t have single serving sizes because people would never buy it again
    BethBee
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 October, 2026Verified purchase

    Awesome healthy cereal

    Taste just like fruit loops without the sugar or carbs
    Miyako
    quality: 5 out of 5
    taste: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    20 October, 2026Verified purchase

    Not up to the hype

    I’ve had better keto cereals. At this price for the size it better taste good and it doesn’t.
    jessy
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 October, 2026Verified purchase

    Way too sweet and artificial

    Soooooooo sweet . Like thick sweet
    Mamabear
    quality: 1 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    14 October, 2026
    originally posted on Magic Spoon
    Image

    Cocoa Cereal

    My absolute favorite! Chocolatey and stays crunchy crunchy crunchy!!
    Denise R.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 October, 2026Verified purchase

    (no review title)

    As someone who can’t eat sugar and has to get a certain amount of protein in each day I am obsessed with this cereal!!! It is so delicious!!! I can’t recommend it enough!!
    Effymaysims
    quality: 5 out of 5
    taste: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    5 October, 2026
    originally posted on Magic Spoon
    Image

    Super Cereal!!

    This company and their products are continually exceeding my expectations. I’m a fan for life.
    John L.
    Did you find this review helpful?
    5 out of 5 stars
    3 October, 2026
    originally posted on Magic Spoon
    Image

    I’M IN LOVE❤️❤️❤️

    Just finished my first bowl of this delicious cereal. It has a wonderful flavor, will definitely be purchasing this again and again.
    Brenda
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    30 September, 2026

    Good vision, needs improvement

    Image deceiving, colors on point but no they are not round circles. bite tasted like trix which I loved as a kid, but then strange aftertaste and grainy texture, plus gets extremely stuck in teeth
    Abcde
    quality: 2 out of 5
    taste: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 September, 2026Verified purchase

    Not good at all

    Leaves a aftertaste.
    Suzen
    quality: 1 out of 5
    taste: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 September, 2026Verified purchase

    (no review title)

    This cereal tastes so processed and disgusting.
    Amelia
    quality: 2 out of 5
    taste: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    20 September, 2026

    (no review title)

    I was a huge fan of this until they changed the formula recently. Now it has a bad artificial sweetener flavor & tastes nothing like the childhood cereal. I wish they would go back to the old recipe.....
    Victoria
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 September, 2026Verified purchase

    (no review title)

    My toddlers picked these out in store and we use them as a sweet snack over regular cereal. The price point is high but they are delicious.
    Candra
    quality: 5 out of 5
    taste: 5 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    14 September, 2026
    originally posted on Magic Spoon
    Image

    The Best.

    Of all of the cereals they offer this one is the best, so far. I haven't tried them all, Yet.
    Clinton W.
    Did you find this review helpful?

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