Sensitivity Premium Infant Formula with Iron Powder - 22.5oz - up&up™: Certified Gluten-Free, Non-GMO
$23.49 ($1.04/ounce)
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$10.99 - $63.99
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4.8 out of 5 stars with 75871 ratings
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The Up Up Sensitivity Premium Infant Formula is a popular choice among parents for its affordability and effectiveness, especially for babies with sensitive stomachs. Many guests appreciate its smooth texture, easy mixability, and the inclusion of essential nutrients like iron. While some have experienced issues like constipation, the majority find it a reliable alternative to name-brand formulas, making it a great option for families looking for quality without breaking the bank.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 148 reviews
easy on tummy: 3.25 out of 5
easy to prepare: 3.96 out of 5
quality: 2.59 out of 5
value: 1.97 out of 5
2% would recommend
36 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
7 January, 2026Verified purchase
Don't do it.
My 5 month old is on Similac 360 Lactose Sensitivity which is supposed to be comparable to this. We decided to try it to find a cost effective solution. She was on it for only 4 days and she started spitting up and became so constipated and impacted, that we had to take her to the doctor. She was in so much pain. Not worth it. Immediately went back to her normal formula and have had no issues at all. Don’t even try it.
1 reply from the Product Manufacturer team - 3 months ago
We are sorry to hear about your experience with the Up & Up Sensitivity Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2118993. We look forward to addressing your concerns and hearing from you!
1 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2026Verified purchase
Gross
Smell was horrible. Like chemicals. Had to throw away since it was opened. Don’t think it could have been returned opened.
1 reply from the Product Manufacturer team - 3 months ago
We are sorry to hear about your experience with the Up & Up Sensitivity Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2117393. We look forward to addressing your concerns and hearing from you!
1 out of 5 stars
21 December, 2025Verified purchase
(no review title)
Black specs in formula and didn’t care to help
1 reply from the Product Manufacturer team - 3 months ago
We are sorry to hear about your experience with the Up & Up Sensitivity Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2114111. We look forward to addressing your concerns and hearing from you!
5 out of 5 stars
15 November, 2025
originally posted on influenster.com
Good option
[This review was collected as part of a promotion.] Up&Up Sensitivity Premium Infant Formula with Iron is excellent. It mixes smoothly, gentle on sensitive tummies, reduces gas, and keeps baby satisfied. Great quality for the price. A dependable, affordable 5-star formula!
5 out of 5 stars
10 November, 2025
originally posted on influenster.com
Very good
[This review was collected as part of a promotion.] Very good, nutritious, and packed with vitamins for babies. I can recommend it, and the price is much more economical for everyone. I have no complaints about the product.
1 out of 5 stars
30 August, 2025Verified purchase
Bad taste
Child did not like it
1 reply from the Product Manufacturer team - 7 months ago
We are sorry to hear that your little one didn't enjoy the taste of the Sensitivity Formula. We take customer service concerns very seriously and are committed to providing our customers with high quality products. We strongly encourage you to contact us at 1-800-272-5095 or email by going to www.perrigo.com/contact-us and reference case number 2079032. We look forward to addressing your concerns and hearing from you!
3 out of 5 stars
24 April, 2025
originally posted on influenster.com
Decent sensitive formula for the price.
[This review was collected as part of a promotion.] Packaging was great, however with a preemie baby we didn’t find this to be effectively sensitive. Texture is like any other formula however she still had lots of spit up. Not the cleanest ingredients, but good size container for the price making it a good value if your baby can tolerate it.
1 reply from the Product Manufacturer team - 11 months ago
Thank you for contacting us. We' re sorry to hear that there was an issue associated with the use of our product. Please contact us at 1-800-864-9719 and reference case 2037416 and we will address this issue immediately. We take customer service concerns very seriously and are committed to providing our customers with high quality products.
5 out of 5 stars
7 February, 2025
originally posted on influenster.com
Last a while
[This review was collected as part of a promotion.] This baby formula is comparable to other name brand formulas. It’s great for sensitive bellys. My baby had no issues with this formula and she actually liked it. The thickness is just right and filled her little belly right up. Would recommend bc you get a great amount for the price and last a while. Very affordable.
5 out of 5 stars
22 January, 2025
originally posted on influenster.com
Tasty, infant-approved
[This review was collected as part of a promotion.] We transitioned my infant from Alimentum to Kirkland formula to Up&Up and this is by far his favorite tasting formula. He never resists the bottle anymore and happily sucks down 8oz at a time at 10 months of age. Perfect for the formula baby who is also starting to transition to solids.
4 out of 5 stars
17 January, 2025
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] This formula was easy to use and affordable. My infant seems to like it fine and eats it if needed to supplement breastfeeding. The ingredients are comparable to other formula on the market.
4 out of 5 stars
4 January, 2025
originally posted on influenster.com
Good formula
[This review was collected as part of a promotion.] I tried this formula with my baby, but occasionally it caused constipation and vomiting, so I stopped giving it to her. However, my cousin told me that it is the formula her baby uses, so I gave it to her. It all depends on how your baby tolerates it.
5 out of 5 stars
1 January, 2025
originally posted on influenster.com
Make the switch!
[This review was collected as part of a promotion.] Just as good as the name brand! Neither me nor my baby noticed the switch to this formula. The consistency is great, packaging is easy to use, and such a good bang for your buck!
3 out of 5 stars
29 December, 2024
originally posted on influenster.com
Formula
[This review was collected as part of a promotion.] This product is great for the price, it was not my babies favorite but it worked and got the job done. Definitely recommend if it’s something your looking for
3 out of 5 stars
28 December, 2024
originally posted on influenster.com
its okay, my baby doesn’t like it
[This review was collected as part of a promotion.] I received this product for free in exchange of my honest review. I like the packaging however my daughter didn’t drink it. I think you can find formulas with better ingredients and healthier.
5 out of 5 stars
28 December, 2024
originally posted on influenster.com
Great formula
[This review was collected as part of a promotion.] The best formula for any infant. I love how it is great for infants with sensitive stomach and at the same time it has iron in it for the infant. I love how my baby has had no more colic pains ever since I used this formula. It is amazing and worth using for any infant.
5 out of 5 stars
24 December, 2024
originally posted on influenster.com
Super!
[This review was collected as part of a promotion.] Definitely a great go to product For your kiddos, my son is very picky and he loved this. The ingredients are great the texture once shaken is perfect. Overall it’s effective and a great value for your money.
2 out of 5 stars
22 December, 2024
originally posted on influenster.com
May Cause Constipation
[This review was collected as part of a promotion.] My niece has been struggling a lot with spit ups. This formula seemed to help a bit with that but caused terrible constipation. Guessing the added iron contributes the most to that. Still on the hunt for the right formula.
5 out of 5 stars
21 December, 2024
originally posted on influenster.com
Good for sensitivity
[This review was collected as part of a promotion.] The ingredients and packaging are amazing for formula. The texture is powder like other formulas the value is great for the effectiveness of this brand. The effectivess is what you want in formula has all the good stuff.
5 out of 5 stars
21 December, 2024
originally posted on influenster.com
Affordable
[This review was collected as part of a promotion.] It does exactly the same thing the name brand formula does ! It’s affordable and packing is great where the spoon doesn’t get lost ! It’s a little grainy than the name brand but I prefer this brand !
5 out of 5 stars
20 December, 2024
originally posted on influenster.com
So good for my EBF baby
[This review was collected as part of a promotion.] My baby has been exclusively breastfed since birth, I have been looking for an alternative to allow me peace of mind while running an errand without him. This formula is just that! I feel good knowing that it’s easy on his stomach and not a harsh transition. The packaging is super easy to use and find the scoop. My baby loved his bottle and drank every single drop. I was especially impressed with the price point. Formula can be extremely expensive and I fully believe you get a lot of bang for your buck here.