Sponsored
PETER THOMAS ROTH Instant Firmx No Filter Primer - 1 fl oz - Ulta Beauty
$42.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- No-filter primer instantly tightens, firms and blurs the look of skin* for flawless makeup application.
- Sheer and tone-adjusting formula blends onto all skin tones to even and smooth.
- 3% BarPull enhances the instant effect while hydrating skin and providing long-term anti-aging benefits.
- Elastiflex IQ™ helps improve the look of smoothness and elasticity over time.
- Easy to use for everyday wear and suitable for all skin types.
Description
No-filter primer instantly tightens, firms and blurs the look of skin* for flawless makeup application. Fine lines and pores appear temporarily reduced with Firm-A-Tite™, a blend of skin-tightening silicates and seaweed extract. 3% BarPull enhances the instant effect while hydrating skin and providing long-term anti-aging benefits. Elastiflex IQ™ helps improve the look of smoothness and elasticity over time. Easy to use for everyday wear and suitable for all skin types, even those with less advanced signs of aging.
Scent: Fresh
Health Facts: Sulfate-Free
Product Warning: Adult Use Only
Product Form: Gel
Beauty Purpose: Anti-Aging
Recommended Skin Type: Mature
TCIN: 87914176
UPC: 670367018323
Item Number (DPCI): 342-01-6082
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, glycerin, butylene glycol, sodium silicate, sodium magnesium fluorosilicate, magnesium aluminum silicate, sea water, carrageenan, pullulan, sodium phytate, xanthan gum, hydrolyzed rhodophyceae extract, sodium benzoate, foeniculum vulgare (fennel) seed extract, symphytum officinale root extract, dipeptide-2, citric acid, palmitoyl tetrapeptide-7, boswellia serrata extract, centella asiatica extract, mica, argania spinosa kernel extract, camellia sinensis leaf extract, hesperidin methyl chalcone, lactobacillus ferment lysate, saccharomyces lysate, hydrolyzed lupine protein, medicago sativa (alfalfa) seed extract, tocopheryl acetate, ascorbic acid, panthenol, carbomer, sodium citrate, chlorhexidine digluconate, iron oxides, titanium dioxide, 1,2-hexanediol, caprylyl glycol, steareth-20, sodium cocoyl glutamate, potassium sorbate, hydroxyacetophenone, phenoxyethanol.' '
Shipping details
Estimated ship dimensions: 1.54 inches length x 2.02 inches width x 6.36 inches height
Estimated ship weight: 0.09 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does the primer have any scent?
submitted by AI Shopping Assistant - 8 days ago
A: Yes, the primer has a fresh scent.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: What is the main ingredient enhancing the instant effect?
submitted by AI Shopping Assistant - 8 days ago
A: 3% BarPull enhances the instant effect while hydrating skin and providing long-term anti-aging benefits.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Is this primer suitable for everyday use?
submitted by AI Shopping Assistant - 8 days ago
A: Yes, it is easy to use for everyday wear and suitable for all skin types.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: What is the primary function of this primer?
submitted by AI Shopping Assistant - 8 days ago
A: The primer instantly tightens, firms, and blurs the look of skin for flawless makeup application.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: How does the primer benefit mature skin?
submitted by AI Shopping Assistant - 8 days ago
A: It provides anti-aging benefits, improving smoothness and elasticity over time, suitable for mature skin.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Can you use for under eye
submitted by Deb - 1 year ago
A: Yes, and on the entire eyelid too.
submitted byKd2 - 11 months ago
Q: Is this product fda approved? How long does it last throughout the day?first time user
submitted by First time buyer - 8 months ago
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Guests are saying
The product has received mixed feedback from guests, with some praising its ability to smooth fine lines and provide a firming effect, while others express disappointment in its performance and texture. Many guests appreciate its lightweight feel and effectiveness when applied correctly, but some report issues with cakiness and dryness when used under makeup. Overall, it seems to work best for those who follow the application instructions closely and have the right skin type.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.5 out of 5 stars with 271 reviews
33% would recommend
3 recommendations
5 out of 5 stars
30 September, 2025
originally posted on http://www.ulta.com
I would buy this product again
Is amazing
1 out of 5 stars
21 September, 2025
originally posted on http://www.ulta.com
Pilling
It pills when I put foundation on.
5 out of 5 stars
21 September, 2025
originally posted on http://www.ulta.com
Best firmer by far
I had tried numerous products for lifting Instant I have numerous products for firming..Instant FIRMx No-Filter Firming Primer is the best I've tried. Personally i mix it with a little moisturizer and a little base color.. I get the lift without the white residue and lifting without the tight feeling.
1 out of 5 stars
4 September, 2025
originally posted on peterthomasroth.com
Benefits of this product are greatly exaggerated.
I can feel the tightness after applying and waiting as directed, but as soon as I apply moisturizer the tightening goes away. I do not like the way this product feels on my skin. Extremely drying of my skin with no benefit. Feels almost gritty. I feel kind of duped by the exaggerated "benefit" of this product.
1 reply from CS team - 2 months ago
Thank you for sharing your feedback! We are sorry that your expectations were not met. We would love to connect with you and make things right. Please reach out to our Customer Service team at support@peterthomasroth.com for any product questions you may have. You can also book a complimentary video Skin Chat with a Peter Thomas Roth pro, who can recommend products that suit you and your unique skin concerns: peterthomasroth.com/skinchats2.html
5 out of 5 stars
Thumbs up graphic, would recommend
24 August, 2025Verified purchase
- Hair color: Blonde
- Eye color: Blue
- Skin tone: Light
- Skin type: Normal
- Skin concern: Aging
Works immediately.
Liked that it works immediately. Needed it for an interview and I got the job.
1 out of 5 stars
23 August, 2025
originally posted on http://www.ulta.com
Will return
Went on smoothly and did not leave white residue, but had minimal effect.
2 out of 5 stars
17 August, 2025
originally posted on http://www.ulta.com
Not worth it
I had good hopes for this product. I saw absolutely no change with use. I would have even been happy for a little difference. Returned. Not worth the price tag.
2 out of 5 stars
12 August, 2025
originally posted on http://www.ulta.com
Broken and feels weird on face
The applicator tip was stuck inside the cap. Spilled out everywhere when I tried to get it out. Lost half the tube. The product feels gritty on my face not thrilled with it.
1 out of 5 stars
4 August, 2025
originally posted on http://www.ulta.com
Did nothing for me
Guess it works for others. I tried the product for a week. I really gave it a chance and tried to like it. But it is a big nope of a review for me!
5 out of 5 stars
4 August, 2025
originally posted on http://www.ulta.com
Good
It helps with the problem
3 out of 5 stars
31 July, 2025
originally posted on peterthomasroth.com
(no review title)
Just didn’t work as well as I expected. None of the three that I bought did. I even reread the instructions to make sure I was doing it right. It DID work well on my forehead, the very middle of it
1 reply from CS team - 3 months ago
Thank you for sharing your feedback! Please reach out to our Customer Service team at support@peterthomasroth.com for any product questions you may have
5 out of 5 stars
11 June, 2025
originally posted on peterthomasroth.com
Eye bag miracle worker
I've had eye bags all my life...no more!! When I use this, it takes years off my eyes. I never leave the house without it, and I make sure I never run too low as I can't be without this now. Thank you to this product for changing how I feel about my face.
5 out of 5 stars
19 May, 2025
originally posted on http://www.ulta.com
Works amazing but be careful
It definitely does what it says but you have to make sure your skin is completely dry. I used a makeup wipe to wipe off and reapply. I got a chemical burn from doing so. Another down side is you have to use just powder nothing wet or loses it's affect.
1 out of 5 stars
7 May, 2025
originally posted on http://www.ulta.com
VEry Disappointed - It's going back
Was excited to learn that this firming product was now available as a primer. Very disappointed. Not able to use with the kind of hydration products I need before my primer. Not able to use a sunscreen over. As soon as I applied liquid foundation, the firming result went away. When I tried without any hydration first, it felt like I was applying makeup over dry paper. Buh Bye.~
5 out of 5 stars
3 May, 2025
originally posted on peterthomasroth.com
No wrinkles
I love this product! Better than what is advertised on TV
4 out of 5 stars
26 April, 2025
originally posted on http://www.ulta.com
Just bought my second tube.
It does a good job.
5 out of 5 stars
24 April, 2025
originally posted on http://www.ulta.com
I would buy this again
I bought this again. I will buy this again.
5 out of 5 stars
14 April, 2025
originally posted on peterthomasroth.com
The Holy grail
I never want to be without this product again!! There is nothing else like it!
5 out of 5 stars
13 April, 2025
originally posted on peterthomasroth.com
Well done!
I was skeptical at first. Decided to try when they used older models with real problems. I tried it the minute I received it and never looked back. It’s amazing. I don’t leave the house without it on. No bags, circles and looking younger and well rested.
2 out of 5 stars
9 April, 2025
originally posted on peterthomasroth.com
I had high hopes
I really wanted this product to be at my top skin care routine, but I just can’t use it. It peels off when I go to put make up on. I knew it was a temporary fix, but I thought I’d at least be able to put some make up over top of it. Really sad with this purchase cause it wasn’t cheap.
1 reply from CS team - 6 months ago
Thank you for sharing your feedback! We are sorry that your expectations were not met. Please reach out to our Customer Service team at support@peterthomasroth.com for any product questions you may have.