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PETER THOMAS ROTH Instant Firmx No Filter Primer - 1 fl oz - Ulta Beauty: Sulfate-Free, Gel, Mature Skin, Fresh Scent - 2 of 4PETER THOMAS ROTH Instant Firmx No Filter Primer - 1 fl oz - Ulta Beauty: Sulfate-Free, Gel, Mature Skin, Fresh Scent - 3 of 4PETER THOMAS ROTH Instant Firmx No Filter Primer - 1 fl oz - Ulta Beauty: Sulfate-Free, Gel, Mature Skin, Fresh Scent - 4 of 4
PETER THOMAS ROTH Instant Firmx No Filter Primer - 1 fl oz - Ulta Beauty: Sulfate-Free, Gel, Mature Skin, Fresh Scent - 1 of 4

PETER THOMAS ROTH Instant Firmx No Filter Primer - 1 fl oz - Ulta Beauty: Sulfate-Free, Gel, Mature Skin, Fresh Scent

$43.00
$25.80 with deals and Target Circle ·

In Stock

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At a glance

About this item

Highlights

  • No-filter primer instantly tightens, firms and blurs the look of skin* for flawless makeup application.
  • Sheer and tone-adjusting formula blends onto all skin tones to even and smooth.
  • 3% BarPull enhances the instant effect while hydrating skin and providing long-term anti-aging benefits.
  • Elastiflex IQ™ helps improve the look of smoothness and elasticity over time.
  • Easy to use for everyday wear and suitable for all skin types.

Description

No-filter primer instantly tightens, firms and blurs the look of skin* for flawless makeup application. Fine lines and pores appear temporarily reduced with Firm-A-Tite™, a blend of skin-tightening silicates and seaweed extract. 3% BarPull enhances the instant effect while hydrating skin and providing long-term anti-aging benefits. Elastiflex IQ™ helps improve the look of smoothness and elasticity over time. Easy to use for everyday wear and suitable for all skin types, even those with less advanced signs of aging.
Scent: Fresh
Health Facts: Sulfate-Free
Product Warning: Adult Use Only
Product Form: Gel
Beauty Purpose: Anti-Aging
Recommended Skin Type: Mature
TCIN: 87914176
UPC: 670367018323
Item Number (DPCI): 342-01-6082
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, glycerin, butylene glycol, sodium silicate, sodium magnesium fluorosilicate, magnesium aluminum silicate, sea water, carrageenan, pullulan, sodium phytate, xanthan gum, hydrolyzed rhodophyceae extract, sodium benzoate, foeniculum vulgare (fennel) seed extract, symphytum officinale root extract, dipeptide-2, citric acid, palmitoyl tetrapeptide-7, boswellia serrata extract, centella asiatica extract, mica, argania spinosa kernel extract, camellia sinensis leaf extract, hesperidin methyl chalcone, lactobacillus ferment lysate, saccharomyces lysate, hydrolyzed lupine protein, medicago sativa (alfalfa) seed extract, tocopheryl acetate, ascorbic acid, panthenol, carbomer, sodium citrate, chlorhexidine digluconate, iron oxides, titanium dioxide, 1,2-hexanediol, caprylyl glycol, steareth-20, sodium cocoyl glutamate, potassium sorbate, hydroxyacetophenone, phenoxyethanol.

Shipping details

Estimated ship dimensions: 1.54 inches length x 2.02 inches width x 6.36 inches height
Estimated ship weight: 0.09 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can you use for under eye

submitted by Deb - 2 years ago

  • A: Yes, and on the entire eyelid too.

    submitted byKd2 - 1 year ago

Q: Is this product fda approved? How long does it last throughout the day?first time user

submitted by First time buyer - 1 year ago
See all questions (2)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests are saying

This product has garnered mixed feedback from guests, with many praising its ability to instantly tighten skin and reduce the appearance of fine lines, particularly around the eyes and forehead. Guests appreciate its lightweight feel and effectiveness as a makeup primer, enhancing the overall look of their makeup. However, some guests have experienced issues with flakiness and pilling when applying foundation over it. Overall, it seems to work best when applied correctly and with patience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.4 out of 5 stars with 294 reviews
    25% would recommend
    4 recommendations
    5 out of 5 stars
    14 April, 2026
    originally posted on peterthomasroth.com
    Image

    Love this product

    Love the instant appearance of puffy eyes gone works on neck as well. Works for hours.
    1 reply from CS team - 22 days ago
    Thank you for your kind note! We work hard to give our customers truly breakthrough formulas and are so happy to hear about your astonishing results.
    Jk92
    Did you find this review helpful?
    1 out of 5 stars
    5 April, 2026
    originally posted on http://www.ulta.com
    Image

    Big regret

    I felt so bad about buying this... even BEFORE the founder being exposed for you know what... I really wished I returned this in time because it made zero difference to lift skin if you don't have crepe-like wrinkles
    De
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    2 April, 2026
    originally posted on http://www.ulta.com
    Image

    Just the right amount of extra

    Ive been trying to cover some blemishes with foundation and its fine. I stated using this primer because it was included in a sample gift bag. It adds just enough added coverage and a slight lift. Its the perfect addition to my daily makeup routine. It doesnt smell and didn't irritate my skin at all.
    Almost 50
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on peterthomasroth.com
    Image

    Works wonders!

    Love this! Works wonders on my forehead. Wears great under my makeup.
    Nkiki30
    Did you find this review helpful?
    1 out of 5 stars
    15 February, 2026
    originally posted on http://www.ulta.com
    Image

    Would not repurchase

    Very dry looking skin, pilled with make up. Didn't notice a firming difference at all. Chalk like cast on your face.
    Heather
    Did you find this review helpful?
    5 out of 5 stars
    15 February, 2026
    originally posted on http://www.ulta.com
    Image

    Wrinkles

    I love this product!! I can tell a difference. Thank you
    Diana G.
    Did you find this review helpful?
    2 out of 5 stars
    19 January, 2026
    originally posted on http://www.ulta.com
    Image

    Not a fan

    Recieved a few samples of this and while it applys nicely, it leaves makeup incredibly pilly/flaky. Makeup tends to seprate on skin too when this product is used
    Beachbum
    Did you find this review helpful?
    5 out of 5 stars
    12 January, 2026
    originally posted on peterthomasroth.com
    Image

    This is Magic.

    This is magic if you read and follow the directions. I was able to put on a full face of make up after applying it and there was no cracking, peeling or white cast. It lasted all night. I had plenty of compliments on my skin with people saying I looked refreshed.
    Sassysharon
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    8 January, 2026
    originally posted on peterthomasroth.com
    Image

    No Results!

    Have used this for three weeks. Does nothing for my wrinkles....not a fan
    1 reply from CS team - 5 months ago
    Thank you for sharing your feedback! We are sorry that your expectations were not met. We would love to connect with you and make things right. Please reach out to our Customer Service team at support@peterthomasroth.com for any product questions you may have. You can also book a complimentary video Skin Chat with a Peter Thomas Roth pro, who can recommend products that suit you and your unique skin concerns: peterthomasroth.com/skinchats2.html
    Taltz
    Did you find this review helpful?
    1 out of 5 stars
    7 January, 2026
    originally posted on http://www.ulta.com
    Image

    Don't waste your money

    I have been trying for quite some time to find an instant wrinkle reducer that actually works. unfortunately, this product is not one of them, not for me anyway. I tried it under my makeup and on top of my makeup and it breaks down and and ruins makeup and it's very obvious. I'm very disappointed but now realize that unless I can have a surgical procedure I have to accept the fact that my wrinkles aren't going anywhere....
    Lynn
    Did you find this review helpful?
    3 out of 5 stars
    4 January, 2026
    originally posted on http://www.ulta.com
    Image

    It's okay

    Not my favorite. Okay primer coverage.
    Jenean
    Did you find this review helpful?
    5 out of 5 stars
    30 December, 2025
    originally posted on http://www.ulta.com
    Image

    I love this product

    This is super easy and fast to use once you've learned the proper way to apply. It makes my makeup last all day and my eye shadow never creases. My skin looks smoother and my pores almost disappear. It also helps with my oily skin. I love this product!!
    Looking younger
    Did you find this review helpful?
    3 out of 5 stars
    30 December, 2025
    originally posted on peterthomasroth.com
    Image

    (no review title)

    Instant firm face tightener good but not great Is there another face tighener
    1 reply from CS team - 5 months ago
    Yes, in addition to Instant FIRMx No-Filter Firming Primer, we also have Instant FIRMx Temporary Face Tightener, please find the link here: https://www.peterthomasroth.com/products/instant-firmx-temporary-face-tightener-1301354?variant=49031064322360
    DMARIE
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    29 December, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Normal
    • Skin concern: Aging
    • Hair color: Red
    • Eye color: Green

    VERY Temporary tightening

    Works alright if you don't move your face in any way ever after it dries. The price is ridiculous.
    Pickledginger
    Did you find this review helpful?
    1 out of 5 stars
    17 December, 2025
    originally posted on http://www.ulta.com
    Image

    Not for me

    Left my face incredibly flaky
    Monica
    Did you find this review helpful?
    1 out of 5 stars
    29 November, 2025
    originally posted on http://www.ulta.com
    Image

    I will not buy this product again

    After applying my face was flaky.. couldn't do any foundation because of the flakiness that I had to remove
    Suzanne
    Did you find this review helpful?
    1 out of 5 stars
    21 November, 2025
    originally posted on peterthomasroth.com
    Image

    Disappointed

    I bought this item a month ago ibwas so excited to try it ,i was very disappointed i threw it out.
    1 reply from CS team - 6 months ago
    Thank you for sharing your feedback! We are sorry that your expectations were not met. We would love to connect with you and make things right. Please reach out to our Customer Service team at support@peterthomasroth.com for any product questions you may have. You can also book a complimentary video Skin Chat with a Peter Thomas Roth pro, who can recommend products that suit you and your unique skin concerns: peterthomasroth.com/skinchats2.html
    Benjamin
    Did you find this review helpful?
    5 out of 5 stars
    8 November, 2025
    originally posted on http://www.ulta.com
    Image

    Amazing stuff.

    Fills small Lines and marks on your face nicely. Not too heavy.
    Cindy
    Did you find this review helpful?
    2 out of 5 stars
    5 November, 2025
    originally posted on peterthomasroth.com
    Image

    I kept staring at myself

    I wanted to love this! I tried so hard I kept looking in the mirror and walking away then go back and stare at my reflection trying to talk myself into believing I was starting to see a positive change, it just wasn’t there. I’m sorry I tried but it’s just not there, it’s a no for me
    1 reply from CS team - 7 months ago
    Thank you for sharing your feedback! We are sorry that your expectations were not met. We would love to connect with you and make things right. Please reach out to our Customer Service team at support@peterthomasroth.com for any product questions you may have. You can also book a complimentary video Skin Chat with a Peter Thomas Roth pro, who can recommend products that suit you and your unique skin concerns: peterthomasroth.com/skinchats2.html
    rwebb
    Did you find this review helpful?
    4 out of 5 stars
    24 October, 2025Verified purchase
    • Hair color: Blonde
    • Skin tone: Medium
    • Skin concern: Aging
    • Skin type: Normal

    (no review title)

    Not as seen on adds but there’s a small amount of tightness
    Mickey
    Did you find this review helpful?

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