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Disposable Diapers - up&up™ (Select Size and Count) - 2 of 4Disposable Diapers - up&up™ (Select Size and Count) - 3 of 4Disposable Diapers - up&up™ (Select Size and Count) - 4 of 4
Disposable Diapers - up&up™ (Select Size and Count) - 1 of 4

Disposable Diapers - Newborn Size - 34ct - up&up™

$5.69 ($0.17/count)
SizeNewborn
Count34

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Disposable diapers with super-absorbent channel for 12-hour leak protection
  • Hypoallergenic
  • Made without elemental chlorine, lotions, latex, fragrances, parabens and phthalates
  • 2 designs per pack
  • Breathable outer cover
  • Wetness indicator
  • Comfort-touch liner

Description

Keep your baby comfortable with the Disposable Diapers from up&up™. Featuring a pocketed waistband that helps prevent leaks and blowouts, these absorbent and soft disposable diapers have a soft and snug waistband and tinted secure-grip tabs for a comfortable fit. They're hypoallergenic and have a super-absorbent channel for 12-hour leak protection. Plus, they come in two designs for extra cuteness.

Ingredients and Purpose

Sodium Polyacrylate | A super-absorbent material that draws away liquid to help keep your baby dry.
Cellulose Pulp | A cottony material that absorbs wetness and provides leakage protection.
Polyolefin | Creates durable diaper materials to help provide ultimate dryness and leak protection.
Polyester | A fiber commonly found in fabrics. Used in a dryness layer for quick absorbency.
Adhesives | Holds the diaper’s components together.
Calcium Carbonate | Provides breathability to help keep skin dry and comfortable.
Polyurethane | A stretchy, elastic material for a snug yet flexible fit.
Titanium Dioxide | Used in very small amounts and carefully evaluated to provide a clean white base for the diaper’s design.
Ink | Used to create fun and safe printed designs. These colors are evaluated for skin safety.

up&up™: We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Features: Latex-Free, Wetness Indicator, Hypoallergenic, Dermatologist Tested, Absorption Channels
Disposability: Do not flush
Package Quantity: 34
Industry or Government Certifications: Meets ASTM Standards, Meets OSHA Requirements
Diaper Weight Range: Up to 10 lbs
Material: Polyethylene, Polypropylene, Polyester
TCIN: 87990511
UPC: 086679510118
Item Number (DPCI): 007-01-1414
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

DO NOT FLUSH. PLEASE DO NOT LITTER. If you notice a small amount of gel-like material on your child's skin, don't be alarmed. This comes from the padding and can be easily wiped away. Diapers should not be worn in swimming or wading pods as they will absorb water and become very heavy., CAUTION: Likemost clothing, diaper will burn if exposed to flame. Always keep your child away from any source of flame. PLEASE: Before disposing, shake soil into toilet, wrap diaper tightly and discard in waste receptacle., To avoid danger of suffocation, keep this and any plastic bags away from children and pets. To avoid this risk, do not allow your child to tear or play with diaper or packaging. Choking can result from anything children put in their mouths. Discard any torn or unsealed diaper. Do not use diaper as pillow.

up&up
disposable BABY diapers

Size Weight Average Time In Size (Months) Average Diapers Per Day
NB < 10 lb. (< 4.5 kg) 1.5 8
1 8 - 14 lb. (4 - 6 kg) 2 7
2 12 - 18 lb. (5 - 8 kg) 3 6
3 16 - 28 lb. (7 - 13 kg) 6 6
4 22 - 37 lb. (10 - 17 kg) 6 6
5 27+ lb. (12+ kg) 5 5
6 35+ lb. (16+ kg) 6 5
7 41+ lb. (19+ kg) 4 5
8 46+ lb. (21+ kg) Varies 4

All Sizes in Inches Unless Otherwise Stated

Shipping details

Estimated ship dimensions: 4.08 inches length x 7.87 inches width x 12.86 inches height
Estimated ship weight: 1.34 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
See all questions (24)

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Guests are saying

These diapers offer a great balance of affordability and performance, making them a popular choice among parents. Guests appreciate their impressive absorbency, soft material, and snug fit, which helps prevent leaks and blowouts. Many find them suitable for both daytime and overnight use, with minimal irritation for sensitive skin. While some mention slight durability concerns, the overall value and comfort make these diapers a reliable option for everyday needs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 14478 reviews
    gentle on baby: 3.45 out of 5
    keeps baby dry: 3.06 out of 5
    quality: 2.89 out of 5
    sizing: true to size
    value: 3.34 out of 5
    44% would recommend
    2748 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 January, 2026

    (no review title)

    I be using up & up and pampers, I use them for a while with bo problems for my two-year-old son
    Deck
    gentle on baby: 5 out of 5
    keeps baby dry: 5 out of 5
    quality: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 January, 2026Verified purchase

    What happened?

    We have been buying these in bulk over the past several years. We appreciated that they were soft, free of odor, and gentle on the skin. We recently bought two large packages. The wipes are quite rough, and they are colored yellowish/brown as if coated in chemicals. What happened?
    Alex
    gentle on baby: 1 out of 5
    keeps baby dry: 2 out of 5
    quality: 1 out of 5
    sizing: true to size
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 January, 2026Verified purchase

    (no review title)

    Flexible and comfortable
    Nancy
    gentle on baby: 5 out of 5
    keeps baby dry: 5 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    29 January, 2026Verified purchase

    Chemical Smell

    Strong Chemical Smell. Super disappointed. I bought a small pack to test them out before buying a large box. Glad I did. Out of the box they have a strong smell and the chemical smells gets even worse once baby uses them.
    LivB
    gentle on baby: 1 out of 5
    keeps baby dry: 1 out of 5
    quality: 1 out of 5
    sizing: true to size
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    28 January, 2026Verified purchase

    Changed for the worse

    We were die-hard target diapers fans with my son, but they must have drastically changed them in the year since we have needed diapers. They feel rough now and have a chemical smell. We will not be using them for my daughter.
    1 reply from the Product Manufacturer team - 3 days ago
    We know that unexpected odors can be frustrating, and your experience is not what we typically expect to hear when it comes to our products. We would like to assist further, so please feel free to reach out to Target Guest Services at guest.service@target.com with more information. Thank you for sharing your feedback with us!
    Kirsten
    gentle on baby: 2 out of 5
    keeps baby dry: 4 out of 5
    quality: 2 out of 5
    sizing: true to size
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    27 January, 2026Verified purchase

    Do not buy

    Horrible!!!! Paper thin and gave my baby a bad rash :(
    1 reply from the Product Manufacturer team - 3 days ago
    We're very sorry to hear this, and your experience is not the norm when it comes to our products. Your baby's safety is always our top priority, and we want to learn more so that we can get to the bottom of what happened. Please reach out to us at guest.service@target.com with more details, and we can help further. Thank you.
    Catherine
    gentle on baby: 1 out of 5
    keeps baby dry: 1 out of 5
    quality: 1 out of 5
    sizing: true to size
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 January, 2026Verified purchase

    (no review title)

    Shipping was fast and reasonably priced
    Vennessa
    gentle on baby: 5 out of 5
    keeps baby dry: 2 out of 5
    quality: 2 out of 5
    sizing: true to size
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    26 January, 2026

    Not as absorbent as other brands

    Was given a pack of size 3s at my baby shower. Used Pampers and Huggies up until then. Had only a few leaks ever since birth using those other brands. Used maybe a dozen diapers of this brand and had 3-4 four leaks in that time. Not sure it’s worth using these at all. If I were super diligent about changing every 2 or 3 hours maybe it would suffice. But I don’t want that kind of restriction. Simply do not hold as much as the diapers I’m used to.
    1 reply from the Product Manufacturer team - 5 days ago
    Thank you for taking the time to share your review with our team! Your feedback is important to us, and we would love to help ensure that our diapers are as absorbent as expected. You may want to try sizing up, as absorbency increases with each larger size. If we can assist further, please do not hesitate to reach out to Target Guest Services at guest.service@target.com.
    Diana
    gentle on baby: 3 out of 5
    keeps baby dry: 2 out of 5
    quality: 3 out of 5
    sizing: true to size
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 January, 2026Verified purchase

    Quality at half the price

    These diapers are great, we switched from pampers to this brand as they are effective and half the price! We have not had any leaks or blowouts and they hold a lot for our three month old overnight. We are trying to sleep trained and only changing diapers when they’re poopy at night, and we have not had any issues with these leaking. I like the minimal designs, it makes it easy to see, which is front and back in the dim light at night.
    Katy
    gentle on baby: 5 out of 5
    keeps baby dry: 5 out of 5
    quality: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 January, 2026Verified purchase

    (no review title)

    Great value, absorbency it great for overnight, value and cost is what makes my family continue to purchase.
    AD
    gentle on baby: 5 out of 5
    keeps baby dry: 5 out of 5
    quality: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    24 January, 2026Verified purchase

    (no review title)

    Best diapers. Comparable to Huggies. Never pee through them at night and never any blowouts. 1
    Izzy
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 January, 2026Verified purchase

    (no review title)

    These are hands down the worst diapers I have ever used. They hold nothing my daughter went on the potty then in her diaper less then an hour later and instead of the diaper absorbing it it just ran down her leg/pants. This has happened multiple times! Do not waste your money on these diapers!!!
    1 reply from the Product Manufacturer team - 7 days ago
    Thank you for taking the time to share your review with our team! Your feedback is important to us, and we would love to help ensure that our diapers are as absorbent as expected. You may want to try sizing up, as absorbency increases with each larger size. If we can assist further, please do not hesitate to reach out to Target Guest Services at guest.service@target.com.
    Kasey
    gentle on baby: 1 out of 5
    keeps baby dry: 1 out of 5
    sizing: true to size
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    24 January, 2026Verified purchase

    (no review title)

    I don’t normally write reviews, but I just wanted to share that these diapers do hold a lot, but they don’t have that moisture wicking effect like if you bought Pampers. I only tried these out because I have a newborn and ran out of the Pampers brand and just needed one more pack of newborn because she’s close to wearing a size one and didn’t want to buy too much and waste money.
    Purplexslushies
    Did you find this review helpful?
    3 out of 5 stars
    23 January, 2026Verified purchase

    They do the job

    These work just fine. I feel like they do run small so if you’re questioning which size to get I’d size up. I would not use them overnight.
    1 reply from the Product Manufacturer team - 7 days ago
    Thank you for sharing your review, and we are sorry to hear that you had trouble with the sizing on our diapers! We would love to help ensure that you are using the best fit possible, so please reach out to us at guest.service@target.com so that we can advise further. We look forward to hearing from you.
    Anna
    Did you find this review helpful?
    1 out of 5 stars
    23 January, 2026Verified purchase

    (no review title)

    Be careful some packs will be molded or stained with something yellow and has chemical odor to it!
    1 reply from the Product Manufacturer team - 7 days ago
    We're very sorry to hear this, and your experience is not the norm when it comes to our products. Your baby's safety is always our top priority, and we want to learn more so that we can get to the bottom of what happened. Please reach out to us at guest.service@target.com with more details, and we can help further. Thank you.
    Noosa
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 January, 2026Verified purchase

    (no review title)

    affordable and honestly really good diapers no rashes, absorbs and no leaks
    k
    gentle on baby: 5 out of 5
    keeps baby dry: 5 out of 5
    quality: 5 out of 5
    sizing: true to size
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    22 January, 2026Verified purchase

    Meh at best

    These are meh at best. Very thin (like Luvs), but they leak. We usually use Millie Moon, but grabbed a small bag of these since they were out of my sons size. The bottom area of these also seem very narrow- they gave him a wedgie while he was running around.
    1 reply from the Product Manufacturer team - 10 days ago
    Oh no! This isn't what we like to hear, and we would like to help. Please connect with us at guest.service@target.com, and our team can assist further. Thank you.
    Jessica
    gentle on baby: 3 out of 5
    keeps baby dry: 2 out of 5
    quality: 3 out of 5
    sizing: too small
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 January, 2026

    Disappointing and not as described

    Super disappointed in these diapers. Target brands are usually very nice, affordable and comparable to name brands. However, with these diapers I was extremely disappointed to know that I had wasted my time and money on these. It’s a great deal for sure, ideally. However, the size is not correct, or I guess they run small. The tabs do not stretch very much or easily. These diapers are a bit thin as well. They aren’t as soft as they are marketed to be. The whale designs are cute! My biggest issue is the sizing and comfort. I need a ride to get to places right now due to a medical issue so I was so happy to find a Target brand diaper not only affordable but a very decent amount of diapers! Only to find out that the size 5’s are more like 4’s(which my son sized out of recently due to the elastic being too tight causing red marks)! So, I now have to secure another ride for my son and I back to Target to return these for a better option. Not only disappointing but very inconvenient as well. If you have to purchase, I suggest sizing up!
    1 reply from the Product Manufacturer team - 10 days ago
    Thank you for sharing your review, and we are sorry to hear that you had trouble with the sizing on our diapers! We would love to help ensure that you are using the best fit possible, so please reach out to us at guest.service@target.com so that we can advise further. We look forward to hearing from you.
    Katherine
    gentle on baby: 3 out of 5
    keeps baby dry: 3 out of 5
    quality: 2 out of 5
    sizing: too small
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 January, 2026Verified purchase

    Moldy

    I opened the wipes and they were all moldy. Disgusting
    Ciara
    gentle on baby: 1 out of 5
    keeps baby dry: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    20 January, 2026Verified purchase

    Sizing is smaller

    Not for a chubby baby. My baby has chubby legs and the sizing with these are smaller i needed a quick pack for a trip and picked these up due to the affordable price as a last min option. Her normal size 3 in Millie moon is bigger and she still has a lot of time in this size as these seem to be smaller and won’t last a good amount of time. It does hold a lot but way smaller than her normal size with Millie moon. You would need to size up to get an accurate fit
    1 reply from the Product Manufacturer team - 12 days ago
    Thank you for sharing your review, and we are sorry to hear that you had trouble with the sizing on our diapers! We would love to help ensure that you are using the best fit possible, so please reach out to us at guest.service@target.com so that we can advise further. We look forward to hearing from you.
    Susie
    Did you find this review helpful?

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