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Blueair Pure 311i Max HEPA Air Purifier, 1858 sq. ft. Coverage, Smartphone App Control, Quiet, Energy Star Certified - 2 of 4Blueair Pure 311i Max HEPA Air Purifier, 1858 sq. ft. Coverage, Smartphone App Control, Quiet, Energy Star Certified - 3 of 4Blueair Pure 311i Max HEPA Air Purifier, 1858 sq. ft. Coverage, Smartphone App Control, Quiet, Energy Star Certified - 4 of 4
Blueair Pure 311i Max HEPA Air Purifier, 1858 sq. ft. Coverage, Smartphone App Control, Quiet, Energy Star Certified - 1 of 4

Blueair Pure 311i Max HEPA Air Purifier, 1858 sq. ft. Coverage, Smartphone App Control, Quiet, Energy Star Certified

$229.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Most awarded air purifier brand in the US*; Blueair’s #1 selling air purifier line; Blue family’s new Pure Max series with our proprietary HEPASilent™ performance now even better with up to 83% faster cleaning and 50% less noise.†
  • Let’s clear the air quieter; Quiet Mark certified (23-50dB); Cleans 387sqft medium rooms in about 12.5 min or up to 929sqft medium space in 30min, on high.
  • Let’s clear the air faster; HEPASilent™ dual filtration technology delivers more clean air faster and uses less noise and energy than HEPA filtration alone.‡
  • Let’s clear the air better; Removes at least 99.97% of tiny airborne particles like viruses and smoke down to 0.1 microns, and captures pet dander, pollen, mold allergen and dust; carbon filter traps light household odors from smoking, pets and cooking.§
  • Let’s clear the air smarter; Smart Air Purifier app enabled and voice control available; Features include Clean Air ETA, Welcome Home and RealTrack filter monitoring tells you more accurately when to replace within 9 months.
  • Let’s clear the air easier; Intuitive display, 5-color AQI and simple two-button design make it easy to control fan speeds 1, 2, 3 or night mode, auto mode or adjust light levels and child lock.
  • Let’s clear the air with less energy; Energy Star Most Efficient 2023; Blueair air purifiers use less energy (32W on high) than a 60W incandescent lightbulb so it’s kind to your wallet and the planet.
  • Independently tested for performance & safety, zero ozone; AHAM Verifide for Performance (CADR); Quiet Mark Certified; Ozone Safety Standards Certified by CARB; Zero Ozone Verified (<5 ppb) by Intertek Sustainability.

Description

Let’s clear the air with Blueair. Blue Pure 311i Max HEPASilent™ smart air purifier quickly cleans 387sqft medium room in about 12.5 min or up to 929sqft medium space in 30min, on high. This air purifier has a Clean Air Delivery Rate (CADR) of 250 for fine smoke particles, dust and pollen. Energy Star Most Efficient 2023. Blueair air purifiers for bedroom. HEPASilent air purifiers for home. Air purifiers for pets. Air cleaner. Smart air purifier. Virus air purifier for dust, smoke, kitchen odor. Blue Pure 311i Max air purifier.

*Based on a survey of over 50 awards, accolades, and recommendations issued by independent consumer associations, media publications, and industry competitions from January 1, 2022, through January 31st, 2023, for products sold in the US by top 10 air purifier brands according to NPD Group Retail Tracking Service, Small Appliances, U.S. sales dollars Jan – Dec 2022.
†Comparing pollen CADR on high fan speed (Blue Pure 411a Max & 411i Max vs. Blue 411 Auto), other units may vary. Based on AHAM maximum allowable certified rating which may vary from the AHAM seal claimed valued. Noise refers to the dB(A) difference in acoustic power.
‡When similar CADR was measured, Blueair models with mechanical and electrostatic filtration achieved less noise with less energy than same models with only H13 HEPA mechanical filtration.
§Tested PM 2.5 (0.1 - 2.5 microns) up to 90min in a 30m3 room. Tested to remove min. 99.9% of S. aureus, K. pneumoniae, P. aeruginosa, MS2, E.Coli, H1N1, A.Niger.
Dimensions (Overall): 19 Inches (H) x 12.5 Inches (W) x 12.5 Inches (D)
Weight: 7.87 Pounds
Features: Controlled by Smartphone App, Voice Control, Electronic Filter Monitor, Quiet Operation, Carbon Filter, Easy Filter Change
Number of Settings: 4
Includes: Filter
Wattage Required: 32 Watts
Filter Type: HEPA
Industry or Government Certifications: Energy Star Certified
Room Size Range: 1500-2000 sq. ft.
Allergens Captured: Odors, viruses, Pollen, Household Dust, Bacteria, Pet Dander
Maximum Filter Life: 9 Months
Power Source: Electric
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 88323079
UPC: 689122023021
Item Number (DPCI): 085-00-0220
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 21.1 inches length x 14.4 inches width x 14.5 inches height
Estimated ship weight: 11.25 pounds
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can you operate it without a phone

submitted by Deb - 1 year ago
  • A: Replacement filter is which model for this item

    submitted byPerfecto - 4 months ago
  • A: Yes, I just bought one and I’m using it without the app or phone.

    submitted byOldie - 1 year ago
  • A: yes! My app offloaded itself a long time ago. This puifier works fine without a phone, there are buttons on top to operate it.

    submitted bySheriS - 1 year ago
  • A: Thank you for your interest in Blueair! While the Blue Pure Max 311i Max air purifier id smart-enabled, it features an intuitive display with a simple two-button design for easy control of fan speeds (1-3), night mode, auto, brightness, and child lock. It also includes a clear 5-color AQI sensor to easily display your air quality levels.

    submitted byBlueair Support Team - 1 year ago
    Brand expert

Q: Does it have an ionizer?

submitted by MegPeg - 11 months ago
  • A: Yes it's Blue. Think it's smell like ionizing.

    submitted byairway fairway - 11 months ago
  • A: Thank you for your interest in Blueiar! Our Blue Pure 311i Max with HEPASilent™ technology combines mechanical and electrostatic filtration to capture and remove indoor air pollutants. It uses an ionizer to electrostatically charge particles at a low current, boosting filter efficiency and achieving a quiet, energy-efficient Clean Air Delivery Rate (CADR). Blueair products meet CARB standards and are third-party certified to Intertek's Zero Ozone standards. Find out more on our website: https://www.blueair.com/us/air-purifiers-and-ozone.html

    submitted byBlueair Support Team - 11 months ago
    Brand expert

Q: What color cloth filter comes with the 311i max?

submitted by DMD12 - 1 year ago
  • A: It looks like a Heather grey.

    submitted bySara - 1 year ago
  • A: Thank you for your interest in Blueair! The Blue Pure 311i Max comes in the pre-filter color, Stockholm Fog.

    submitted byBlueair Support Team - 1 year ago
    Brand expert

Q: Is it quiet enough in a room that you hardly notice it’s on?

submitted by Whisper Purifier - 1 year ago
  • A: It is very quiet. When it’s on the auto setting, I cannot hear it at all. If I turn up the fan to level 2 or 3 then it is noticeable but just sounds like a small fan.

    submitted bySara - 1 year ago
  • A: Thank you for your interest in Blueair! he Blue Pure 311i Max is Quiet Mark certified, making it one of the quietest and least intrusive air purifiers available. Quiet Mark testing labs replicate real-life environments (rather than controlled lab settings) to evaluate both sound levels and sound quality, ensuring that the pitch of the sound is pleasant and unobtrusive. The Blue Pure 311i Max operates at 23 dB(A) on the lowest setting and is never louder than 50 dB(A).

    submitted byBlueair Support Team - 1 year ago
    Brand expert

Q: Will it trap pet hair

submitted by bunko - 2 months ago
  • A: Thank you for your question! The Blue Pure Max air purifiers feature a dual filtration system. The main filter is a particle + carbon filter, designed to effectively remove airborne particles, as well as reduce gases and odors. The washable fabric pre-filter captures larger particles such as dust and pet hair, helping to extend the life of the main filter.

    submitted byBlueair Support Team - 1 month ago
    Brand expert

Q: I need to replace the filter. What size and type should I get?

submitted by Rosa - 3 months ago
  • A: Thank you for your question! The F3Max replacement filter is compatible with the Blue Pure 311i Max air purifier. You can purchase it at Target here:https://www.target.com/p/blueair-f3max-replacement-pac-filter-for-311i-max/-/A-88788408#lnk=sametab

    submitted byBlueair Support Team - 3 months ago
    Brand expert

Q: What kind of filter does this air purifier use. I need the model information.

submitted by Rosa - 3 months ago
  • A: Thank you for your question! The F3Max replacement filter is compatible with the Blue Pure 311i Max air purifier. You can purchase it from Target using this link: https://www.target.com/p/blueair-f3max-replacement-pac-filter-for-311i-max/-/A-88788408?sid=&TCID=PDS-22806998560&gclsrc=aw.ds&gad_source=1&gad_campaignid=22807003642&gbraid=0AAAAAD-5dfZXdyQG_NEZq7Bo_8oovT9HA&gclid=Cj0KCQiA1JLLBhCDARIsAAVfy7jWWWEwHFWTapp_I_K1MH7FZkFRXyJ3ceaDq6RXu7jimlj3RbstcdEaAt3eEALw_wcB

    submitted byBlueair Support Team - 3 months ago
    Brand expert

Q: What does a new filter cost

submitted by Alan - 3 months ago
  • A: Thank you for your interest in Blueair! You can shop the F3MAX replacement filter for the Blue Pure 311i Max air purifier here: https://www.target.com/p/blueair-f3max-replacement-pac-filter-for-311i-max/-/A-88788408#lnk=sametab

    submitted byBlueair Support Team - 3 months ago
    Brand expert

Q: Can you use this along side a humidifier

submitted by Jennifer - 4 months ago
  • A: Yes — you can use a Blueair Blue Pure Max air purifier alongside a humidifier. In fact, combining the two can be a smart way to improve indoor air quality and comfort: The air purifier filters out airborne particles (like dust, pet dander, pollen, etc.), while the humidifier adds moisture to the air — so they work toward different, but complementary, goals. It’s best to place them a few feet apart so airflow isn’t restricted and both devices can operate efficiently. If you have any additional questions or need further assistance, please feel free to contact us here: https://www.blueair.com/us/contact-us-page.html

    submitted byBlueair Support Team - 4 months ago
    Brand expert

Q: How do you connect to the internet in the app if you dont have the option to chose 2.4 wifi?

submitted by MJ - 5 months ago
  • A: Thank you for your question! Blueair products connect using a 2.4 GHz Wi-Fi network, which is the same frequency most smart devices use. If you don’t see the option to select 2.4 GHz on your phone, your router may be combining the 2.4 GHz and 5 GHz bands under one network name. You can usually adjust this in your router settings to enable or separate the 2.4 GHz connection. If you need assistance getting connected, please don’t hesitate to reach out to us at https://www.blueair.com/us/contact-us-page.html

    submitted byBlueair Support Team - 5 months ago
    Brand expert

Additional product information and recommendations

4.7 out of 5 stars with 399 reviews
quality: 4.15 out of 5
value: 4.04 out of 5
66% would recommend
30 recommendations
5 out of 5 stars
26 March, 2026
originally posted on blueair.com
Image

Perfectly working and super quiet

Perfectly working and super quite and also so easy to control by the apps
Jonathan L.
Did you find this review helpful?
5 out of 5 stars
2 March, 2026
originally posted on blueair.com
Image

Don't wait like I did, just get it

I do not know why I waited so long to get this. I don't have a lot of allergies or anything but I do live in a house with a lot of pets (even though they aren't in my room). I noticed my bedroom air just felt kinda stuffy and stale. Well after only like 15 min of this thing going you can tell a difference. The air feels lighter and more pure. Love it already. Also the modern design and quietness of it makes it just blend it at home, you forget its there. Would recommend!!!
Grant
Did you find this review helpful?
5 out of 5 stars
25 February, 2026
originally posted on blueair.com
Image

Why did I not get one sooner?!!

Very happy with my Blue Air. I bought 2 and they have helped with my husband’s allergies.
Alex J.
1 guest found this review helpful. Did you?
5 out of 5 stars
22 February, 2026
originally posted on blueair.com
Image

Great Office Mate

Small but powerful, can tell a difference already.
BRENT Y.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
19 February, 2026Verified purchase

Great filtration for 3 months

This air purifier worked amazingly at first the filtration was great. Physical setup and App setup was quick and easy. The unit after 3 months of use shuts off after a few minutes. This seems to be a common issue based on my internet search. It's recommended to replace the filter at every 6 months with the subscription service but definitely need replaced sooner and they're fairly expensive.
1 reply from Blueair Support Team team - 30 days ago
Thank you for your feedback. We’re glad setup was easy and that it worked well at first, but we’re sorry to hear it’s now shutting off. We’d love the opportunity to help troubleshoot this with you and make it right. In many cases, this can be resolved quickly. Please reach out to our customer support team directly so we can assist further at https://www.blueair.com/us/contact-us-page.html
Person
quality: 3 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
9 February, 2026
originally posted on blueair.com
Image

Second purchase! Great Air Purifier!

This is my second purchase. Very happy with the quality of cleaning this unit does. My first one I had for at least 3 years and it's still going strong. I needed a second one for grandson's room. The medium is a little larger than i expected, so I usually just run it on low. But, very nice quality!
Ramma W.
Did you find this review helpful?
5 out of 5 stars
26 January, 2026
originally posted on blueair.com
Image

Keeping living space air clean

I have the 300 in my family room. It is set on auto and works wonderfully. The air has never been fresher even with a wood burning fireplace nearby
Lina H.
Did you find this review helpful?
5 out of 5 stars
23 January, 2026
originally posted on blueair.com
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Blue Air

I've enjoyed the Blue Air products in the past, so I know this model will perform well. I like the design and it's easy to use.
Susan B. M.
Did you find this review helpful?
5 out of 5 stars
6 January, 2026
originally posted on blueair.com
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Perfect Air Filter

I purchased this air filter after my daughter told me how much she liked it. She was right this air filter really does filter the air. Whether I am cooking or spraying hair spray the unit comes right on and freshens up the air
Helen M.
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2026Verified purchase

Buyer Beware

I bought this based on good reviews. The unit worked for about 2 weeks, and then it began shutting off after 2-3 minutes. Customer service is horrible. They're only open from 8-5 CST, exactly my working hours. After finally taking a day off, got ahold of them. Tried trouble shooting, didn't work. Said they would send me a replacement. Never did. Have had to call them back multiple times. Still no replacement unit, and extremelyfrustrated with the lack of response. I get a different excuse each time I contact them. This thing is going back to the store!! Definitely not worth the high price tag.
1 reply from Blueair Support Team team - 3 months ago
Thank you for taking the time to share your experience with us. We’re truly sorry to hear that your air purifier stopped working and that the support you received did not meet expectations. This is not the experience we want for our customers, and we’d really like the opportunity to make things right. Please reach out to our Customer Support team and reference this review so we can locate your case and resolve this as quickly as possible.
Tammi
quality: 1 out of 5
value: 1 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
15 December, 2025
originally posted on blueair.com
Image

This Blueair works fantastic

We purchased the Blueair to get rid of a musty smell in our basement living area. The smell was gone within a day and that lower floor now smells fresh and clean.
Tsichlas
Did you find this review helpful?
5 out of 5 stars
14 December, 2025
originally posted on blueair.com
Image

I can breathe!

Quiet and visually much less intrusive than other cleaners. The air pollutant report is also fun to read.
Cassidy W.
Did you find this review helpful?
5 out of 5 stars
2 November, 2025
originally posted on blueair.com
Image

Fresh Air

Beautiful looking air purifier that works great and very quiet. I have it in my bedroom on fan speed 1 at night time and fan noise is almost non existent, high recommend this product
Raffaele
1 guest found this review helpful. Did you?
5 out of 5 stars
2 November, 2025
originally posted on blueair.com
Image

Fresh Air

Beautiful looking air purifier that works great and very quiet. I have it in my bedroom on fan speed 1 at night time and fan noise is almost non existent, high recommend this product
Raffaele
Did you find this review helpful?
5 out of 5 stars
30 October, 2025
originally posted on blueair.com
Image

Excellent

I really like how quiet this is despite its size. It cleared the smoke from my wood stove quickly and automatically went back to automatic setting.
Beezer
Did you find this review helpful?
5 out of 5 stars
30 October, 2025
originally posted on blueair.com
Image

Excellent

I really like how quiet this is despite its size. It cleared the smoke from my wood stove quickly and automatically went back to automatic setting.
Beezer
Did you find this review helpful?
5 out of 5 stars
29 October, 2025
originally posted on blueair.com
Image

Gyration quality

Easy set up….great performance….like the app for information
Wallace49
Did you find this review helpful?
5 out of 5 stars
29 October, 2025
originally posted on blueair.com
Image

Gyration quality

Easy set up....great performance....like the app for information
Wallace49
Did you find this review helpful?
1 out of 5 stars
20 October, 2025
originally posted on blueair.com
Image

Stopped working after 10mo

I bought this over year ago. I researched best air purifier and this one met standards. It was very costly but if it worked, it would be worth the money. For a while I thought wow this is really working. I kept filters changed and clean. I began to notice a bad smell. I didn’t want to believe it but with increased allergy symptoms I finally found that unit was blowing it back into air. I had high expectations. Then the unit stopped working. The fan wouldn’t run. I had no problem with it hooking to wifi but came to find the readings were never correct. So disappointed. I will definitely not use this brand and find another. Warranty expired (purchased April 2024) so I have learned my lesson. I really hoped the best. I just hate it. Don’t buy!
1 reply from Blueair team - 5 months ago
We’re sorry to hear you’ve had trouble with your Blue Pure 311i Max. That’s not the experience we want for our customers, especially after your thoughtful research and care in maintenance. We’ve reached out directly to learn more about what happened and to explore how we can best assist you.
Mj51
1 guest found this review helpful. Did you?
1 out of 5 stars
20 October, 2025
originally posted on blueair.com
Image

Stopped working after 10mo

I bought this over year ago. I researched best air purifier and this one met standards. It was very costly but if it worked, it would be worth the money. For a while I thought wow this is really working. I kept filters changed and clean. I began to notice a bad smell. I didn’t want to believe it but with increased allergy symptoms I finally found that unit was blowing it back into air. I had high expectations. Then the unit stopped working. The fan wouldn’t run. I had no problem with it hooking to wifi but came to find the readings were never correct. So disappointed. I will definitely not use this brand and find another. Warranty expired (purchased April 2024) so I have learned my lesson. I really hoped the best. I just hate it. Don’t buy!
Mj51
Did you find this review helpful?

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