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Blueair Blue Pure 311i Max HEPA Air Purifier for Medium Rooms up to 1858 sq. ft. - 2 of 4Blueair Blue Pure 311i Max HEPA Air Purifier for Medium Rooms up to 1858 sq. ft. - 3 of 4Blueair Blue Pure 311i Max HEPA Air Purifier for Medium Rooms up to 1858 sq. ft. - 4 of 4
Blueair Blue Pure 311i Max HEPA Air Purifier for Medium Rooms up to 1858 sq. ft. - 1 of 4

Blueair Blue Pure 311i Max HEPA Air Purifier for Medium Rooms up to 1858 sq. ft.

26 Questions
$184.99 reg $229.99
$45 off

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At a glance

About this item

Highlights

  • Most awarded air purifier brand in the US*; Blueair’s #1 selling air purifier line; Blue family’s new Pure Max series with our proprietary HEPASilent™ performance now even better with up to 83% faster cleaning and 50% less noise.†
  • Let’s clear the air quieter; Quiet Mark certified (23-50dB); Cleans 387sqft medium rooms in about 12.5 min or up to 929sqft medium space in 30min, on high.
  • Let’s clear the air faster; HEPASilent™ dual filtration technology delivers more clean air faster and uses less noise and energy than HEPA filtration alone.‡
  • Let’s clear the air better; Removes at least 99.97% of tiny airborne particles like viruses and smoke down to 0.1 microns, and captures pet dander, pollen, mold allergen and dust; carbon filter traps light household odors from smoking, pets and cooking.§
  • Let’s clear the air smarter; Smart Air Purifier app enabled and voice control available; Features include Clean Air ETA, Welcome Home and RealTrack filter monitoring tells you more accurately when to replace within 9 months.
  • Let’s clear the air easier; Intuitive display, 5-color AQI and simple two-button design make it easy to control fan speeds 1, 2, 3 or night mode, auto mode or adjust light levels and child lock.
  • Let’s clear the air with less energy; Energy Star Most Efficient 2023; Blueair air purifiers use less energy (32W on high) than a 60W incandescent lightbulb so it’s kind to your wallet and the planet.
  • Independently tested for performance & safety, zero ozone; AHAM Verifide for Performance (CADR); Quiet Mark Certified; Ozone Safety Standards Certified by CARB; Zero Ozone Verified (<5 ppb) by Intertek Sustainability.

Description

Let’s clear the air with Blueair. Blue Pure 311i Max HEPASilent™ smart air purifier quickly cleans 387sqft medium room in about 12.5 min or up to 929sqft medium space in 30min, on high. This air purifier has a Clean Air Delivery Rate (CADR) of 250 for fine smoke particles, dust and pollen. Energy Star Most Efficient 2023. Blueair air purifiers for bedroom. HEPASilent air purifiers for home. Air purifiers for pets. Air cleaner. Smart air purifier. Virus air purifier for dust, smoke, kitchen odor. Blue Pure 311i Max air purifier.

*Based on a survey of over 50 awards, accolades, and recommendations issued by independent consumer associations, media publications, and industry competitions from January 1, 2022, through January 31st, 2023, for products sold in the US by top 10 air purifier brands according to NPD Group Retail Tracking Service, Small Appliances, U.S. sales dollars Jan – Dec 2022.
†Comparing pollen CADR on high fan speed (Blue Pure 411a Max & 411i Max vs. Blue 411 Auto), other units may vary. Based on AHAM maximum allowable certified rating which may vary from the AHAM seal claimed valued. Noise refers to the dB(A) difference in acoustic power.
‡When similar CADR was measured, Blueair models with mechanical and electrostatic filtration achieved less noise with less energy than same models with only H13 HEPA mechanical filtration.
§Tested PM 2.5 (0.1 - 2.5 microns) up to 90min in a 30m3 room. Tested to remove min. 99.9% of S. aureus, K. pneumoniae, P. aeruginosa, MS2, E.Coli, H1N1, A.Niger.
Dimensions (Overall): 19 Inches (H) x 12.5 Inches (W) x 12.5 Inches (D)
Weight: 7.87 Pounds
Features: Controlled by Smartphone App, Voice Control, Electronic Filter Monitor, Quiet Operation, Carbon Filter, Easy Filter Change
Number of Settings: 4
Includes: Filter
Wattage Required: 32 Watts
Filter Type: HEPA
Industry or Government Certifications: Energy Star Certified
Room Size Range: 1500-2000 sq. ft.
Allergens Captured: Odors, viruses, Pollen, Household Dust, Bacteria, Pet Dander
Maximum Filter Life: 9 Months
Power Source: Electric
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 88323079
UPC: 689122023021
Item Number (DPCI): 085-00-0220
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 21.1 inches length x 14.4 inches width x 14.5 inches height
Estimated ship weight: 11.25 pounds
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can you operate it without a phone

submitted by Deb - 2 years ago
  • A: yes! My app offloaded itself a long time ago. This puifier works fine without a phone, there are buttons on top to operate it.

    submitted bySheriS - 2 years ago
  • A: Yes, I just bought one and I’m using it without the app or phone.

    submitted byOldie - 2 years ago
  • A: When using this air purifier, may I also use a ceiling fan to circulate the air?

    submitted byGeorgeSmiley - 3 months ago
  • A: Thank you for your interest in Blueair! While the Blue Pure Max 311i Max air purifier id smart-enabled, it features an intuitive display with a simple two-button design for easy control of fan speeds (1-3), night mode, auto, brightness, and child lock. It also includes a clear 5-color AQI sensor to easily display your air quality levels.

    submitted byBlueair Support Team - 2 years ago
    Brand expert

Q: Does it have an ionizer?

submitted by MegPeg - 1 year ago
  • A: Yes it's Blue. Think it's smell like ionizing.

    submitted byairway fairway - 1 year ago
  • A: Thank you for your interest in Blueiar! Our Blue Pure 311i Max with HEPASilent™ technology combines mechanical and electrostatic filtration to capture and remove indoor air pollutants. It uses an ionizer to electrostatically charge particles at a low current, boosting filter efficiency and achieving a quiet, energy-efficient Clean Air Delivery Rate (CADR). Blueair products meet CARB standards and are third-party certified to Intertek's Zero Ozone standards. Find out more on our website: https://www.blueair.com/us/air-purifiers-and-ozone.html

    submitted byBlueair Support Team - 1 year ago
    Brand expert

Q: What color cloth filter comes with the 311i max?

submitted by DMD12 - 2 years ago
  • A: It looks like a Heather grey.

    submitted bySara - 2 years ago
  • A: Thank you for your interest in Blueair! The Blue Pure 311i Max comes in the pre-filter color, Stockholm Fog.

    submitted byBlueair Support Team - 2 years ago
    Brand expert

Q: Is it quiet enough in a room that you hardly notice it’s on?

submitted by Whisper Purifier - 2 years ago
  • A: It is very quiet. When it’s on the auto setting, I cannot hear it at all. If I turn up the fan to level 2 or 3 then it is noticeable but just sounds like a small fan.

    submitted bySara - 2 years ago
  • A: Thank you for your interest in Blueair! he Blue Pure 311i Max is Quiet Mark certified, making it one of the quietest and least intrusive air purifiers available. Quiet Mark testing labs replicate real-life environments (rather than controlled lab settings) to evaluate both sound levels and sound quality, ensuring that the pitch of the sound is pleasant and unobtrusive. The Blue Pure 311i Max operates at 23 dB(A) on the lowest setting and is never louder than 50 dB(A).

    submitted byBlueair Support Team - 2 years ago
    Brand expert

Q: How to reset RED light.on top of unit?

submitted by Dennis - 1 month ago
  • A: Thank you for your question! You can reset the filter light indicator on the Blue Pure 311i Max air purifier by pressing and holding the fan speed button for about 15 seconds, until all the LEDs on the interface light up and the filter light turns off. For more details and a helpful video on resetting the filter indicator on your air purifier, visit us here: https://www.blueair.com/blogs/blue-pure-max/how-do-i-reset-the-red-light-filter-light-indicator-on-my-blue-pure-max-air-purifier

    submitted byBlueair Support Team - 25 days ago
    Brand expert

Q: I have a 1600 sq ft two floor home with an OPEN floorplan. What size air purifier do I need?

submitted by Sandy - 3 months ago
  • A: Thank you for your question! The Blue Pure 311i Max is perfect for medium rooms up to 525 sq. ft., giving you 4.8 air changes per hour, AHAM's recommended standard for optimal clean air. For a larger space, the Blue Pure 311i+ Max covers up to 650 sq. ft., and the Blue Pure 211i Max is ideal for extra-large spaces up to 674 sq. ft. For more information on finding the best fit for your space, take our quiz here: https://www.blueair.com/pages/guided-selling

    submitted byBlueair Support Team - 2 months ago
    Brand expert

Q: Does it have an activated charcoal filter?

submitted by LEM - 3 months ago
  • A: Thank you for your interest in Blueair! Yes, our Blue Pure Max filters including the Particle & Carbon Filter, SmokeBlock Filter, and AllergenBlock filters, contain activated carbon/charcoal. For more information regarding the Blue Pure 311i Max filter, visit us here: https://www.blueair.com/products/f3max-replacement-pac-filter-for-311i-max-1

    submitted byBlueair Support Team - 3 months ago
    Brand expert

Q: Will it trap pet hair

submitted by bunko - 8 months ago
  • A: Thank you for your question! The Blue Pure Max air purifiers feature a dual filtration system. The main filter is a particle + carbon filter, designed to effectively remove airborne particles, as well as reduce gases and odors. The washable fabric pre-filter captures larger particles such as dust and pet hair, helping to extend the life of the main filter.

    submitted byBlueair Support Team - 8 months ago
    Brand expert

Q: I need to replace the filter. What size and type should I get?

submitted by Rosa - 9 months ago
  • A: Thank you for your question! The F3Max replacement filter is compatible with the Blue Pure 311i Max air purifier. You can purchase it at Target here:https://www.target.com/p/blueair-f3max-replacement-pac-filter-for-311i-max/-/A-88788408#lnk=sametab

    submitted byBlueair Support Team - 9 months ago
    Brand expert

Q: What kind of filter does this air purifier use. I need the model information.

submitted by Rosa - 9 months ago
  • A: Thank you for your question! The F3Max replacement filter is compatible with the Blue Pure 311i Max air purifier. You can purchase it from Target using this link: https://www.target.com/p/blueair-f3max-replacement-pac-filter-for-311i-max/-/A-88788408?sid=&TCID=PDS-22806998560&gclsrc=aw.ds&gad_source=1&gad_campaignid=22807003642&gbraid=0AAAAAD-5dfZXdyQG_NEZq7Bo_8oovT9HA&gclid=Cj0KCQiA1JLLBhCDARIsAAVfy7jWWWEwHFWTapp_I_K1MH7FZkFRXyJ3ceaDq6RXu7jimlj3RbstcdEaAt3eEALw_wcB

    submitted byBlueair Support Team - 9 months ago
    Brand expert

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Guests are saying

The Blue Pure 311i Max air purifier is highly praised for its effective air cleaning capabilities, quiet operation, and stylish design. Guests appreciate its ability to significantly improve air quality, especially for those with allergies or pets. The app integration adds convenience, allowing users to monitor air quality and filter status. While some concerns exist regarding the sensitivity of the dust sensor and app functionality, the overall performance and aesthetic appeal make it a popular choice for enhancing indoor air quality.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 453 reviews
    quality: 4.23 out of 5
    value: 4.07 out of 5
    70% would recommend
    34 recommendations
    5 out of 5 stars
    17 September, 2026
    originally posted on blueair.com
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    Great for Kitchen Odors!

    I absolutely love my Blue Pure 311i Max! I bought it mainly for cooking and fish odors, and it has made a big difference. After cooking salmon, the strong fish smell used to linger in my kitchen and living room for hours, but with this purifier running, the odor is noticeably reduced much faster. It’s quiet, powerful, and easy to use. Very happy with my purchase!
    Danny S.
    Did you find this review helpful?
    3 out of 5 stars
    13 September, 2026
    originally posted on blueair.com
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    seems to te working

    while it seems to be working, i am still concerned about the fact it goes on RED alert very consistently at the same time in the mornin around 8:30am and then again at around 9:30 pm, roughly 12 hours apart. in literature from Blue Air this seems to indicate the filters to be changed. But this is a brand new machine and this is my second one and it did the exact same thing.
    fred b.
    Did you find this review helpful?
    5 out of 5 stars
    8 September, 2026
    originally posted on blueair.com
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    Great new Purchase

    This brand was recommended by a good friend. We are so happy we followed their advice. This is a great unit and easy to use.
    Caren G.
    Did you find this review helpful?
    5 out of 5 stars
    5 September, 2026
    originally posted on blueair.com
    Image

    Great Product, Great Warranty and support

    I love the product and the level of support I received. they agreed to send me a new one 2 years in because my original one stopped working
    Hassan D.
    Did you find this review helpful?
    5 out of 5 stars
    1 September, 2026
    originally posted on blueair.com
    Image

    Quickly freshens air in 500 sq ft space

    This air purifier is helping greatly with the fall allergy season.
    Alan D.
    Did you find this review helpful?
    5 out of 5 stars
    23 August, 2026
    originally posted on blueair.com
    Image

    A breath of fresh air

    We had some construction done and needless to say, the dust was ubiquitous. Blue Pure 311i Max cleared the air. Thank you.
    Margaret S.
    Did you find this review helpful?
    1 out of 5 stars
    14 August, 2026

    Hepasilent is a HEPA lie

    They’re not really HEPA. They use confusing verbiage HEPAsilent to confuse you.
    1 reply from Blueair Support Team team - 1 month ago
    Thanks for sharing your concern. HEPASilent™ isn’t intended to be confusing it’s the name of Blueair’s filtration technology, which combines mechanical filtration with electrostatic charging to capture airborne particles more efficiently. While the filter media itself differs from a traditional dense HEPA filter, the complete HEPASilent™ filtration system has been independently tested at 99.99% filtration efficiency at 0.3 microns, meeting the filtration-efficiency definition of HEPA. If you have any further questions, please don't hesitate to reach out to our support team. We'll be happy to help!
    Ryan
    quality: 3 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    13 August, 2026
    originally posted on blueair.com
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    Blue air

    I really like blue air cleaners. My last one broke after a few years and was replaced. I have 2dogs and a wood stove. And allergies. This helps to keep allergies under control
    Patty S.
    Did you find this review helpful?
    5 out of 5 stars
    12 August, 2026
    originally posted on blueair.com
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    Pureair

    It’s the first purifier that I bought. I reviewed many products and this product stood out. I have the 311imax. I leave it on auto,like the app and it’s quiet.Blueair does its job.
    Marsha P.
    Did you find this review helpful?
    5 out of 5 stars
    7 August, 2026
    originally posted on blueair.com
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    Filter change

    I love my Blue Pure Max. Just changed the filter but the red filter warning light didn’t go out? Suggestions?? B
    Jean G.
    Did you find this review helpful?
    3 out of 5 stars
    5 August, 2026
    originally posted on blueair.com
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    The dust sensor not as good

    This replacement unit has a dust sensor that is not as good and the unit it replaced. There could be visible dust nearby and it might not increase speed. Some times it does, but not as well as the original. Is there a way to clean that sensor? It may just be dirty.
    Noel ..
    Did you find this review helpful?
    5 out of 5 stars
    2 August, 2026
    originally posted on blueair.com
    Image

    Unobtrusive design (dont know its there)

    •Very quiet. •Gets rid of cooking odors that waft into the bedroom. •Nice touch pad.
    Carol M.
    Did you find this review helpful?
    1 out of 5 stars
    2 August, 2026
    originally posted on blueair.com
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    Extended warranty

    Can not find the registration page to extend the warranty
    greg J.
    Did you find this review helpful?
    5 out of 5 stars
    31 July, 2026
    originally posted on blueair.com
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    Blue Pure 311i Max

    I love my new air purifiers? They’re quiet and unobtrusive and my allergies are so much better!
    Leslie L.
    Did you find this review helpful?
    5 out of 5 stars
    31 July, 2026
    originally posted on blueair.com
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    Yup

    Love-allergies better, sleeping better, and feeling better. Got it for the smoke and headaches it was causing, keeping it for every other reason listed above!
    Katherine H.
    Did you find this review helpful?
    5 out of 5 stars
    26 July, 2026Verified purchase

    (no review title)

    E excellent
    Did you find this review helpful?
    5 out of 5 stars
    24 July, 2026
    originally posted on blueair.com
    Image

    Very Quiet and Effective

    Effectively cleans the air of our room and does so silently. Great for sleeping!
    Joseph S.
    Did you find this review helpful?
    5 out of 5 stars
    23 July, 2026
    originally posted on blueair.com
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    AWESOME

    I put the Blue Pure 311i Max in my great room. I have an 11' glossy black hearth that I needed to dust DAILY. Not any more. I am VERY pleased with this unit.
    Andrea C.
    Did you find this review helpful?
    5 out of 5 stars
    14 July, 2026
    originally posted on blueair.com
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    Fresher air

    I have a bedroom unit and it keeps my nasal passages clear throughout the night.
    James D.
    Did you find this review helpful?
    5 out of 5 stars
    14 July, 2026
    originally posted on blueair.com
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    Quality Air Purifier

    I am truly impressed with this air purifier. Quiet, powerful, stylish, and informative using the free app displaying the air quality and when to change the filter. I want to use it for a few months to ensure it works well and then plan to purchase another two units. I love this brand.
    John R.
    Did you find this review helpful?

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