EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

Blueair Pure 311i Max HEPA Air Purifier, 1858 sq. ft. Coverage, Smartphone App Control, Quiet, Energy Star Certified

Blueair Pure 311i Max HEPA Air Purifier, 1858 sq. ft. Coverage, Smartphone App Control, Quiet, Energy Star Certified - 2 of 4Blueair Pure 311i Max HEPA Air Purifier, 1858 sq. ft. Coverage, Smartphone App Control, Quiet, Energy Star Certified - 3 of 4Blueair Pure 311i Max HEPA Air Purifier, 1858 sq. ft. Coverage, Smartphone App Control, Quiet, Energy Star Certified - 4 of 4
Blueair Pure 311i Max HEPA Air Purifier, 1858 sq. ft. Coverage, Smartphone App Control, Quiet, Energy Star Certified - 1 of 4
$229.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Most awarded air purifier brand in the US*; Blueair’s #1 selling air purifier line; Blue family’s new Pure Max series with our proprietary HEPASilent™ performance now even better with up to 83% faster cleaning and 50% less noise.†
  • Let’s clear the air quieter; Quiet Mark certified (23-50dB); Cleans 387sqft medium rooms in about 12.5 min or up to 929sqft medium space in 30min, on high.
  • Let’s clear the air faster; HEPASilent™ dual filtration technology delivers more clean air faster and uses less noise and energy than HEPA filtration alone.‡
  • Let’s clear the air better; Removes at least 99.97% of tiny airborne particles like viruses and smoke down to 0.1 microns, and captures pet dander, pollen, mold allergen and dust; carbon filter traps light household odors from smoking, pets and cooking.§
  • Let’s clear the air smarter; Smart Air Purifier app enabled and voice control available; Features include Clean Air ETA, Welcome Home and RealTrack filter monitoring tells you more accurately when to replace within 9 months.
  • Let’s clear the air easier; Intuitive display, 5-color AQI and simple two-button design make it easy to control fan speeds 1, 2, 3 or night mode, auto mode or adjust light levels and child lock.
  • Let’s clear the air with less energy; Energy Star Most Efficient 2023; Blueair air purifiers use less energy (32W on high) than a 60W incandescent lightbulb so it’s kind to your wallet and the planet.
  • Independently tested for performance & safety, zero ozone; AHAM Verifide for Performance (CADR); Quiet Mark Certified; Ozone Safety Standards Certified by CARB; Zero Ozone Verified (<5 ppb) by Intertek Sustainability.

Description

Let’s clear the air with Blueair. Blue Pure 311i Max HEPASilent™ smart air purifier quickly cleans 387sqft medium room in about 12.5 min or up to 929sqft medium space in 30min, on high. This air purifier has a Clean Air Delivery Rate (CADR) of 250 for fine smoke particles, dust and pollen. Energy Star Most Efficient 2023. Blueair air purifiers for bedroom. HEPASilent air purifiers for home. Air purifiers for pets. Air cleaner. Smart air purifier. Virus air purifier for dust, smoke, kitchen odor. Blue Pure 311i Max air purifier.

*Based on a survey of over 50 awards, accolades, and recommendations issued by independent consumer associations, media publications, and industry competitions from January 1, 2022, through January 31st, 2023, for products sold in the US by top 10 air purifier brands according to NPD Group Retail Tracking Service, Small Appliances, U.S. sales dollars Jan – Dec 2022.
†Comparing pollen CADR on high fan speed (Blue Pure 411a Max & 411i Max vs. Blue 411 Auto), other units may vary. Based on AHAM maximum allowable certified rating which may vary from the AHAM seal claimed valued. Noise refers to the dB(A) difference in acoustic power.
‡When similar CADR was measured, Blueair models with mechanical and electrostatic filtration achieved less noise with less energy than same models with only H13 HEPA mechanical filtration.
§Tested PM 2.5 (0.1 - 2.5 microns) up to 90min in a 30m3 room. Tested to remove min. 99.9% of S. aureus, K. pneumoniae, P. aeruginosa, MS2, E.Coli, H1N1, A.Niger.
Dimensions (Overall): 19 Inches (H) x 12.5 Inches (W) x 12.5 Inches (D)
Weight: 7.87 Pounds
Features: Controlled by Smartphone App, Odor Filter, Electronic Filter Monitor, Quiet Operation, Carbon Filter, Easy Filter Change
Number of Settings: 4
Includes: Filter
Wattage Required: 32 Watts
Filter Type: HEPA
Industry or Government Certifications: Energy Star Certified
Room Size Range: 1500-2000 sq. ft.
Allergens Captured: Odors, viruses, Pollen, Household Dust, Bacteria, Pet Dander
Maximum Filter Life: 9 Months
Power Source: Electric
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 88323079
UPC: 689122023021
Item Number (DPCI): 085-00-0220
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 21.1 inches length x 14.4 inches width x 14.5 inches height
Estimated ship weight: 11.25 pounds
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Can you operate it without a phone

submitted by Deb - 6 months ago
  • A: Yes, I just bought one and I’m using it without the app or phone.

    submitted byOldie - 6 months ago
  • A: yes! My app offloaded itself a long time ago. This puifier works fine without a phone, there are buttons on top to operate it.

    submitted bySheriS - 6 months ago
  • A: Thank you for your interest in Blueair! While the Blue Pure Max 311i Max air purifier id smart-enabled, it features an intuitive display with a simple two-button design for easy control of fan speeds (1-3), night mode, auto, brightness, and child lock. It also includes a clear 5-color AQI sensor to easily display your air quality levels.

    submitted byBlueair Support Team - 6 months ago
    Brand expert

Q: Does it have an ionizer?

submitted by MegPeg - 11 days ago
  • A: Yes it's Blue. Think it's smell like ionizing.

    submitted byairway fairway - 4 days ago
  • A: Thank you for your interest in Blueiar! Our Blue Pure 311i Max with HEPASilent™ technology combines mechanical and electrostatic filtration to capture and remove indoor air pollutants. It uses an ionizer to electrostatically charge particles at a low current, boosting filter efficiency and achieving a quiet, energy-efficient Clean Air Delivery Rate (CADR). Blueair products meet CARB standards and are third-party certified to Intertek's Zero Ozone standards. Find out more on our website: https://www.blueair.com/us/air-purifiers-and-ozone.html

    submitted byBlueair Support Team - 5 days ago
    Brand expert

Q: What color cloth filter comes with the 311i max?

submitted by DMD12 - 3 months ago
  • A: It looks like a Heather grey.

    submitted bySara - 2 months ago
  • A: Thank you for your interest in Blueair! The Blue Pure 311i Max comes in the pre-filter color, Stockholm Fog.

    submitted byBlueair Support Team - 2 months ago
    Brand expert

Q: Is it quiet enough in a room that you hardly notice it’s on?

submitted by Whisper Purifier - 5 months ago
  • A: It is very quiet. When it’s on the auto setting, I cannot hear it at all. If I turn up the fan to level 2 or 3 then it is noticeable but just sounds like a small fan.

    submitted bySara - 2 months ago
  • A: Thank you for your interest in Blueair! he Blue Pure 311i Max is Quiet Mark certified, making it one of the quietest and least intrusive air purifiers available. Quiet Mark testing labs replicate real-life environments (rather than controlled lab settings) to evaluate both sound levels and sound quality, ensuring that the pitch of the sound is pleasant and unobtrusive. The Blue Pure 311i Max operates at 23 dB(A) on the lowest setting and is never louder than 50 dB(A).

    submitted byBlueair Support Team - 4 months ago
    Brand expert

Q: I just purchased this purifier, why is the red light on? It also says it’s quiet but why is it loud?

submitted by Letticia - 20 days ago
  • A: Thank you for your inquiry! The red light on your Blue Pure 311i Max indicates that the air quality in the room is polluted. In response, the purifier's fan may increase speed if set to auto mode to help clean the air more effectively. Despite this, the Blue Pure 311i Max is Quiet Mark Certified and designed for whisper-quiet operation — running at just 23 dB on low and up to 50 dB on high. If the red light stays on continuously, we recommend cleaning the sensor inlets located at the back of the unit. You can also reset the light indicator by pressing and holding the fan speed button for about 15 seconds, until all LEDs on the interface light up. Once the filter light turns off, release the button. For more information, visit our website here: https://www.blueair.com/blogs/blue-pure-max/how-do-i-reset-the-red-light-filter-light-indicator-on-my-blue-pure-max-air-purifier?_pos=7&_sid=fba24864c&_ss=r

    submitted byBlueair Support Team - 11 days ago
    Brand expert

Q: Does it filter VOG? Thank you!

submitted by Voggy - 2 months ago
  • A: Thank you for your interest in Blueair! Our Blue Pure Max air purifiers remove 99.97% of airborne particles down to 0.1 microns and are equipped with an activated carbon filter to help reduce gases and odors, including VOCs. However, please note that the device sensor measures only PM2.5 levels. If you have additional questions, please don’t hesitate to contact us here:https://www.blueair.com/pages/contact-us

    submitted byBlueair Support Team - 1 month ago
    Brand expert

Q: Does the filter have to be replaced or is it a washable filter? Thanks!

submitted by Lisa - 3 months ago
  • A: Thank you for your interest in Blueair! Yes, we recommend replacing your filter every 6 months when used 24 hours a day for optimal performance.

    submitted byBlueair Support Team - 2 months ago
    Brand expert

Q: Can the WiFi function be turned off so it is not putting out signal?

submitted by Careeessa - 3 months ago
  • A: Thank you for your interest in Blueair! If you choose not to connect your 311i Max to the app, you can turn off the WiFi by long pressing the Fan Speed button for 5 seconds and then releasing it. The WiFi LED will stop blinking, indicating that the WiFi function is turned off.

    submitted byBlueair Support Team - 3 months ago
    Brand expert

Q: Is this different from the Blue Pure 311i+ Max?

submitted by HomeDesign13 - 4 months ago
  • A: Thanks for your interest in Blueair. The 311i Max and 311i+ Max differ in size, affecting the Clean Air Delivery rate based on your room size. The 311i Max quickly cleans 387 ft² in 12.5 minutes, 929 ft² in 30 minutes, & 1,800 ft² in 1 hour, while the 311i+ Max cleans 465 ft² in 12.5 minutes, 1,000 ft² in 30 minutes, & 2,000 ft² in 1 hour.

    submitted byBlueair Support Team - 4 months ago
    Brand expert

Q: Will this remove airborne mold spores?

submitted by Ref fan - 4 months ago
  • A: Thank you for your interest in Blueair!. Our Blue Pure 311i Max air purifier efficiently cleans a 387 ft² space in about 12.5 minutes, or up to 1,800 ft² in one hour on high speed, effectively reducing 99.97% of airborne particles, including mold.

    submitted byBlueair Support Team - 4 months ago
    Brand expert

Related Categories

4.7 out of 5 stars with 254 reviews
quality: 4.06 out of 5
value: 4 out of 5
65% would recommend
20 recommendations

Cleaner air

5 out of 5 stars
Thumbs up graphic, would recommend
Blueair Air purifier - 15 days ago, Verified purchaser
Definetly noticed difference both in air & dust.
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Powerhouse air purifier.

5 out of 5 stars
savannahh3214_4100 - 16 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] This air purifier is absolutely fantastic! If you're looking for a powerful and quiet air purifier, this one is amazing with features like filtering out dust, pet dander, pollen, chemicals, smoke, dust mites, mold allergens and even cooking odors! My house smells fantastic, and I can rest easily, knowing that the air in my home is truly clean, thanks to Blueair!
Did you find this review helpful?

Clean air everyday!

5 out of 5 stars
mariam2853_1708 - 17 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] One of my favorite features is how quiet it is—perfect for bedrooms or workspaces. It also connects to Wi-Fi and works with an app, so I can control it from my phone and even monitor air quality in real-time. The filter is easy to replace, and the fabric cover comes in different colors, which adds a nice touch to the decor. The only downside is that it doesn’t remove odors or VOCs as effectively as some other models, but for particles, it’s top-notch.
Did you find this review helpful?

Works great!! I recommend this

5 out of 5 stars
beckyr34_5003 - 18 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] I have had other air purifiers before. This one is truly quiet and works wonders. We have 4 dogs and a cat. It has helped the air upstairs so much. I’m so glad I was able to get this!
Did you find this review helpful?

Very quiet and effective air purifier!

5 out of 5 stars
stephaniep830_9414 - 18 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] I've been using it for a few weeks now, and I can definitely say it's improving my allergy symptoms. It's also connects to their app so you can control it from your phone, I've enjoyed that feature. It's very quiet and powerful.
Did you find this review helpful?

I recommend it

5 out of 5 stars
salomeg47_5073 - 21 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] The Blueair Blue Pure 311i Max is an excellent choice for those seeking a smart, quiet, and effective air purifier for medium to large rooms. Its sleek design, smart features, and efficient filtration make it a standout option in its price range. However, if VOC removal is a primary concern, or if you’re looking for a purifier with lower operating costs, you might want to consider alternatives.
Did you find this review helpful?

Really helping my allergies

5 out of 5 stars
kinnary_1172 - 21 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] I really love this product. It’s super quiet and just blows air out of my- but you can’t hear anything. I think it is helping my spring allergies a lot.
Did you find this review helpful?

It’s so quiet, you won’t know it’s there

5 out of 5 stars
chellychelle_9063 - 22 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] I have a couple room air cleaner but I wasn’t prepared for how big this one is. I know they all say whisper quiet but this one’s silent. It has a great look to it - very modern. The outer sleeve over the filter comes in different colors. You have to change the whole filter every 6 mos depending on use. The top panel is very easy to use but you can do it all in the app. The app is super easy setup and tells you how your air is and how much filter is used. That’s the most modern air cleaner I’ve ever seen! They also have filter options for allergens (my next one) and one for smokers. I will enjoy this in my house with 2 cats.
Did you find this review helpful?

Quiet

4 out of 5 stars
daniellea95_7243 - 24 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] This air purifier is large in size and too bulky to put on and table. It takes up a good chunk of space due to its size. It's not discrete like other products. However, it's quiet and has a wifi connection. Overall, I am pretty happy with this product.
Did you find this review helpful?

Noticable difference

4 out of 5 stars
dot_dash93_886 - 24 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] So far, after about 3 weeks of use, I'm very impressed with the Blue Air Blue 311i Max air purifier. It is easy to set up, just plug it in and turn it on. There is also an easy to use app that allows you to control the machine via bluetooth. It also shows you the air quality levels of both inside & outside and the status of the filter so you will know when it needs cleaning/replacing. The machine is relatively quiet, even when on the level 3 setting which is the highest, it sounds like a quiet fan, after a few minutes it becomes unnoticeable background white noise. It also has a night/sleep mode where the lights will dim and it goes into super quiet mode. I suffer from pretty bad seasonal allergies and with the warmer weather I've had my windows open, I've noticed a huge difference in how I feel in my bedroom where I have the filter vs other rooms in my home. The only downside, which isn't all that bad at all, is just its size. It is a little large. Overall, I'm extremely satisfied with it and am considering getting another one or two from the brand for other rooms in my home. It's perfect for anyone with allergies, pets, or who just wants healthier air in their home.
Did you find this review helpful?

Settings for any family

5 out of 5 stars
nicolerf98d_4677 - 25 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] Set it and forget it. While the machine feels a little large, it’s very classy and simple and fits right in to your room of choice. We keep an odd schedule so I love the automatic setting. It comes on when doors get left open and the breeze brings in dust, or when I’m cooking just about anything. And then when it has done its job, it is silent again. It’s one of those things I never knew I needed. But now I love it!
Did you find this review helpful?

Fabulous

5 out of 5 stars
spookyallie_2121 - 25 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] This is a game changer. It was very easy to set up and put together. It’s so quiet and I love the app that goes with it. The packaging was eye catching and durable. It’s easy to make settings that fit your life the best.
Did you find this review helpful?

Best air purifier that I ever had!

5 out of 5 stars
mayrat46_1076 - 25 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] This is the best air purifier that I ever had. It is big enough to keep the quality of my apartment clean. The instructions are clear and easy to follow. It has 3 different speeds and auto mode, which is the best option for me. It air purifier it is light, it can be moved easily from room to room. The cover can be removed to be clean. One other feature that I like is the connection to the outlet. It is flat so the cable doesn't bend and brake within time. It is very quiet, I barely heard it .
Did you find this review helpful?

Best purifier we own

5 out of 5 stars
cayleighlashway_4121 - 26 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] We’ve had this running for about 3 weeks straight now and absolutely love it! We have this in our finished basement that doubles as a playroom for our kids and the dogs hideout. This version is definitely on the larger side so do be mindful of that if you’re looking for a smaller more compact air purifier! Our basement smells cleaner and I’m hoping to get a smaller one for upstairs!
Did you find this review helpful?

Fast, quiet, and smarter than me lol 😝

5 out of 5 stars
noalv_875 - 26 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] I didn’t think I needed a smart air purifier until I tried this. The Blue 311i Max basically runs my room now. Auto mode? A dream. Night mode? Dead silent. And when I cook something smoky or open a dusty window — it kicks up on its own. I’m breathing better, sleeping better, and even the air smells cleaner
Did you find this review helpful?

Blue311i Max

3 out of 5 stars
- 26 days ago
originally posted on blueair.com
Image
Only had it a short time but seems to be working quite well. Only complaint is the lack of cloth pre-filters
1 reply from Blueair team - 24 days ago
Thank you for your positive feedback on the 311i Max. We're glad to hear that it's working quite well for you. We apologize for the inconvenience caused by being out of stock on the cloth pre-filters. Please rest assured that we are working diligently to get them back in stock as quickly as possible. Thank you for your support and for choosing our 311i Max!
Did you find this review helpful?

soft sound, aesthetic design, reliable function

5 out of 5 stars
jasminen97_9573 - 27 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] I couldn't imagine what its size was like until the shipment arrived. I was totally surprised for the size, yet the design. It was just so like the item from the future with very elegant dual colors of white and gray, covered in a soft frabic linen. The functionality surprised me even more. I got it set up next to my little princess and she slept so soundly. I asked for no more from an air purifier and it has my trust to handle my baby's airflow.
Did you find this review helpful?

Best way to breathe clean air!

5 out of 5 stars
cindyb404_3297 - 29 days ago
originally posted on influenster.com
Image
[This review was collected as part of a promotion.] This product is a heaven sent. It is quiet and clears the air very quickly. I changed a very bad diaper and within seconds it was able to the job. I couldn’t smell much. It is durable and it is money well spent!
Did you find this review helpful?

Helps Severe Asthma

5 out of 5 stars
Keli - 30 days ago
originally posted on blueair.com
Image
My dad has been unable to stay at my house when he visits from out of state, because the dust/dander from my dogs and living in the desert will trigger his asthma by the end of the day. We already have a great HVAC system, but the filters in that were not enough. He has particularly severe asthma that has hospitalized him in the past and often requires breathing treatments if he gets a respiratory virus. Since getting the Blueair air purifier, he was able to stay at my house for a week without a problem! It was such a relief and made a huge impact on myself and my kids to be able to spend more time with him. It was worth every penny, and this honestly was more affordable than other similar options, especially for the amount of sq footage it can filter.
Did you find this review helpful?

Quiet and powerful

4 out of 5 stars
Eric M - 30 days ago
originally posted on blueair.com
Image
Quiet and effective. Only concern is the sensor shows excellent air quality 24 hours per day. We are in peal pollen season and when I see pollen on furniture tops, it definitely is not excellent air quality to begin with.
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

Stores

Find a StoreClinicPharmacyOpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy