$3.79 when purchased online
Target Online store #3991
About this item
Highlights
- Hint of brown sugar adds a pop of sweetness to whole-grain cereal
- Cereal with heart-healthy whole grains, protein and fiber lets you start your day on the right foot
- Makes a great breakfast or satisfying snack anytime of day
- No Added Colors
Description
Add a delicious crunch to your cereal collection with the Oatmeal Squares Brown Sugar Cereal from Quaker Oats. Made from heart-healthy whole grains, this cereal is also a good source of protein, fiber and iron for a delicious, easy way to get nutrients you need. A hint of brown sugar adds a pop of sweetness to this cereal, making it tasty enough to enjoy as a snack or satisfy your sweet tooth.
Serving Size: 56.0 g
Serving Per Container: 7
Amount Per Serving:
Calories: 220
% Daily Value*
Total Fat 2.5g4%
Saturated Fat 0.5g3%
Trans Fat 0g
Polyunsaturated Fat 1g
Monounsaturated Fat 1g
Cholesterol 0mg0%
Sodium 190mg8%
Total Carbohydrate 44g16%
Dietary Fiber 5g18%
Soluble Fiber 1g
Sugars 9g
Added Sugars 8g17%
Protein 6g5%
Vitamin D 0mcg0%
Calcium 30mg0%
Iron 16.6mg90%
Potassium 190mg4%
Vitamin E 3mg20%
Thiamin 0.24mg20%
Folate 180mcg45%
Folic Acid 115mcg
Phosphorus 190mg15%
Magnesium 65mg15%
Zinc 1.1mg10%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Amount Per Recommended Serving:
Calories: 270
% Daily Value*
Total Fat 3g4%
Saturated Fat 0.5g3%
Trans Fat 0g
Polyunsaturated Fat 1g
Monounsaturated Fat 1g
Cholesterol 5mg1%
Sodium 240mg11%
Total Carbohydrate 50g18%
Dietary Fiber 5g18%
Soluble Fiber 1g
Sugars 15g
Added Sugars 8g17%
Protein 11g17%
Vitamin D 1.5mcg6%
Calcium 170mg10%
Iron 16.7mg90%
Potassium 380mg8%
Vitamin E 3mg20%
Thiamin 0.3mg25%
Folate 180mcg45%
Folic Acid 115mcg
Phosphorus 310mg25%
Magnesium 65mg15%
Zinc 1.7mg15%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain oat flour, whole wheat flour, sugar, maltodextrin, and less than 2% of malted barley extract, brown sugar, salt, molasses, baking soda, mixed tocopherols (to preserve freshness), natural flavors, reduced iron, and folic acid*.* one of the b vitamins. contains wheat ingredients.
Allergens & Warnings:
CONTAINS WHEAT INGREDIENTS.Contains: Wheat
Dietary Needs: 100 Percent Whole Grain, Kosher
Features: Whole Grain, No Preservatives, No Artificial Colors, No Artificial Flavors
State of Readiness: Ready to Eat
Package Quantity: 1
Net weight: 14.5 Ounces
TCIN: 13304765
UPC: 030000064412
Item Number (DPCI): 231-00-0152
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9.81 inches length x 7.49 inches width x 2.32 inches height
Estimated ship weight: 1.069 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: Is this good for diabetics?! Anyone get spikes?
submitted by Ash A - 5 months ago
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Summary of reviews
The recent return of Quaker Oat Squares has left many guests disappointed due to a significant change in recipe and texture. While some appreciate the nostalgic crunch, the new version is described as bland, airy, and lacking the original flavor. Guests express a strong desire for the classic recipe to return, highlighting the importance of taste and texture in their cereal experience. Many are hesitant to repurchase until the original formula is reinstated.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1913 reviews
quality: 4.03 out of 5
taste: 3.8 out of 5
value: 3.88 out of 5
72% would recommend
66 recommendations
Just cardboard, sad
1 out of 5 stars
Jennilee - 15 days ago
originally posted on quakeroats.com
Horrible! Not the same! Tasteless and not as crunchy. Very Disappointing. Never buying again. Waste of money.
Used to be my favorite
1 out of 5 stars
RDU27613 - 16 days ago
originally posted on quakeroats.com
Not the same and not nearly as good as it was prior to removing the original from the market. Very disappointing.
Not the same
3 out of 5 stars
VTECsam - 20 days ago
originally posted on quakeroats.com
Something changed. The squares are now smaller rectangles, the fibers don't separate, it's not as crunchy, it's different. And not in a good way. Change it back or just kill it forever. The current iteration of this product as of April 2025 is a shadow of it's former self, and it's still one of the most expensive boxes on the aisle.
Disappointment!
1 out of 5 stars
keg102 - 28 days ago
originally posted on quakeroats.com
Was so excited to see these back on the shelf. What a disappointment!!! Even my husband noticed and he’s not the picky kind at all. Not crunchy at all. Please go back to the old product. Definitely won’t be purchasing again. 😕
New formulation is awful!
1 out of 5 stars
stephy__ - 29 days ago
originally posted on quakeroats.com
The new formulation is awful. It tastes like cardboard now. Very disappointed.
Do not buy this, not the same.
1 out of 5 stars
Mb11 - 1 month ago
originally posted on quakeroats.com
Went from being my favorite cereal to the worst. I'll never buy this again. I do not know why it was changed. Terrible idea. Has absolutely no flavor.
Replacement oatmeal squares a sorry substitute
1 out of 5 stars
Herbert17 - 1 month ago
originally posted on quakeroats.com
I’ve eaten oatmeal squares almost every morning for decades, but this replacement version is not good. I bought 4 boxes. After one helping, I trashed the rest and donated the unopened 3 boxes. I really miss this cereal but the replacement version is a non-starter.
So incredibly sad
1 out of 5 stars
PalmyPamela - 1 month ago
originally posted on quakeroats.com
I can’t believe it after months of waiting for the cinnamon Square crunch cereal from Quaker oats due to their screwup! They changed the recipe. Why would they do that? Isn’t there anything to loyalty anymore? We were loyal to the cereal. We love the cereal, the crunch, the heaviness the Feeling of being full after eating it. Now we have puffs!! So unhappy, first at Southwest and now it’s Quaker Oats! You’re gonna have to find a whole new millions of people to eat your cereal
RIP Quaker Oat Squares
1 out of 5 stars
VistaRemy - 1 month ago
originally posted on quakeroats.com
The whole product team should lose their jobs over this change which I am sure was done to cut costs. Have you ever heard of market research?
LOVE THIS
5 out of 5 stars
Thumbs up graphic, would recommend
LSErn - 1 month ago, Verified purchaser
This is my favorite cereal. We just discovered it this year and our whole family loves it. Very lightly sweet, great crunch and a very appealing shape. It’s delicious with our without a bowl of milk, however, in milk it still maintains a great crunch. I always get 2 boxes when Target runs their 2 for $9 promotions! Love it!
From Crunchy Squares in 80's, to Puffy Rectangles
1 out of 5 stars
MC24 - 1 month ago
originally posted on quakeroats.com
I just bought my first box in about 5 years, and I'm sad to say, it's nothing like the version I grew up with. What we loved about it was the hard CRUNCH, so satisfying. Now, they've inexplicably made them airy and puffy. It's so different they should call it a different name--Oatmeal Puffs. Quaker + PespsCo, it's not the same cereal--so don't call it the same name. Puffy, flavorless, ersatz (an inferior substitute).
Terrible
1 out of 5 stars
boomer111 - 1 month ago
originally posted on quakeroats.com
What a disappointment, after waiting 1 1/2 years. They are NOT! the same as before the recall. Not as crunchy , not the same shape and NOT the same flavor.
Used to be good
1 out of 5 stars
Emdm03 - 2 months ago
originally posted on quakeroats.com
I used to love this product but they have definitely changed the recipe and the new version is terrible! The squares aren’t crunchy enough, they lack flavor, and they disintegrate in liquid way too fast. I don’t know why they went and changed a great product. I’m also a little surprised the recipe made it past testing…who in the works likes styrofoam like cereal with very little flavor? So disappointed.
Yes it’s different😋 but still good!
5 out of 5 stars
FolkMama - 2 months ago
originally posted on quakeroats.com
So so happy to see it back on the shelf yesterday, we grabbed a few boxes because it was my toddlers favorite fiber cereal that he’s allowed to eat! Yes The recipe is slightly different, but me and my kids still love it! Thanks for bringing it back!
Gross! Do not buy if you want the OG recipe.
1 out of 5 stars
OldSchoolRecipeGuy - 2 months ago
originally posted on quakeroats.com
The new recipe is a joke compared to the old stuff. The new recipe instantly disintegrates in my vs the old having a good amount of texture to it. It seems like that they decided to make a cheap product that is like any other cereal on the market. I have been accustomed to the original recipe for at least 20 years and it is sad that they made such an awful change
Loved
5 out of 5 stars
Thumbs up graphic, would recommend
Jani - 2 months ago, Verified purchaser
I don't understand the bad reviews. I have been eating this cereal for years and was so hurt when they stopped production, understandably. I actually prefer the new. It's still sweet and crunchy. Yes it's different but in a good way. The older version was more compact and hard while this new version is lighter and WAY easier on my teeth. I love it and hope it stays this way⭐️⭐️⭐️⭐️⭐️
SO SAD!! Not the same…
1 out of 5 stars
Aden - 2 months ago
originally posted on quakeroats.com
I was so excited to see my favorite cereal back in the shelves. However, they taste completely different and are honestly flavorless with a cardboard like aftertaste (even different in shape). Bring back the old recipe please!!!
I give these a zero star rating
1 out of 5 stars
Nicklets - 2 months ago
originally posted on quakeroats.com
What has happened to my favorite cereal? I haven't had this in a while and got a craving for it. I am in disbelief and utter shock! This isn't even the same cereal! Flavorless, textureless, crunchless pieces of cardboard. Yuck! So sad, it used to be so good! I will not waste my time, calories, money on this product. Oh and you can change the name to Oatmeal Tiny Rectangles.
Leave successful thing alone
1 out of 5 stars
Chazoo - 2 months ago
originally posted on quakeroats.com
Threw them in the garbage. Taste and texture have both changed.
Disappointed
2 out of 5 stars
Acer - 2 months ago
originally posted on quakeroats.com
Why did you change Squares?? I was so excited to see them. I bought two boxes. Now I’m sorry I did. They are nothing like before the recall.
1 reply from Quaker team - 2 months ago
We sincerely apologize for the delayed response! Please give our team a call at 1-800-367-6287 or send us an email via our contact form at (https://contact.pepsico.com/quaker). Thanks!