$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Cavity protection with active fluoride
- Fight cavities on teeth and exposed roots
- Freshens breath for a clean feeling mouth
- Approved by ADA (American Dental Association)
- For a healthier mouth, use with Oral-B iO brush, Crest Pro-Health Mouthwash, and Oral-B Glide Floss
- Brush 2X per day for 2 minutes
Description
Crest Plus Cavity Protection Toothpaste gives you a cavity treatment that helps take care of your mouth by protecting your teeth and exposed roots. Regular brushing can help protect your teeth and strengthen weak spots to help fight cavities. Plus, it'll leave your breath feeling fresh.
Suggested Age: 2 Years and Up
Health Facts: Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age, not for children under the age of two, no warning applicable
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 3
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 16.4 Ounces
Features: Enamel-Safe
TCIN: 89298827
UPC: 037000122777
Item Number (DPCI): 049-09-2618
Origin: Made in the USA or Imported
Active ingredients
sodium fluoride (0.15% w/v fluoride ion)(0.243%).
Purpose
Anticavity Toothpaste..Adults and Children 2 Yrs. & Older:
Brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist. Do not swallow. To minimize swallowing use a pea-sized amount in children under 6. Supervise children's brushing until good habits are established.Children Under 2 Yrs.:
Ask a dentist.Inactive ingredients
sorbitol, water, hydrated silica, sodium lauryl sulfate, trisodium phosphate, flavor, cellulose gum, sodium phosphate, carbomer, sodium saccharin, titanium dioxide, blue 1
Question or comments?
1-800-492-7378Shipping details
Estimated ship dimensions: 1.73 inches length x 4.65 inches width x 8.67 inches height
Estimated ship weight: 1.18 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this particular product white or a light green paste?
submitted by swchick69 - 2 months ago
A: Our Crest Cavity Protection Paste should come in a light blue aqua color.
submitted byCrest - 2 months agoBrand expert
Q: Should the individual tubes have a foil seal under the cap?
submitted by el90 - 4 months ago
A: If the toothpaste comes in a sealed box, it will not have a foil seal as the box is the seal. Do not use the toothpaste if the box is ever damaged or appears to have been opened.
submitted byCrest - 4 months agoBrand expert
Q: Is Crest Cavity Protection Toothpaste Gluten Free?
submitted by GlutenFreeRequired - 9 months ago
A: Thanks for the inquiry! Please click "label info" for more information about what the ingredients are in this toothpaste.
submitted byCrest - 3 months agoBrand expert
Q: Effectiveness expiry date of flouride is 2 yrs. Crest seems to have a 3 yr. expiry date (toothpaste purchased in 5/24 has an expiry date of 2/27). Why does Crest state such a lengthy expiry date?
submitted by Major Gowen - 1 year ago
A: We have many safety, and quality tests to ensure our products are effective to be used until their expiration date when stored properly. We don't recommend using after their expiration date, as they haven't been tested for this.
submitted byCrest - 1 year agoBrand expert
Q: Is the paste mint flavor?
submitted by Sig - 1 year ago
A: Yes, it has a cool mint flavor.
submitted byCrest - 1 year agoBrand expert
Q: What percentage fluoride is in this toothpaste?
submitted by Dental concern - 14 days ago
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Guests are saying
Crest Pro-Health Max Cavity Protection Toothpaste is highly praised for its effective cavity protection, pleasant mint flavor, and smooth texture. Guests appreciate the clean and fresh feeling it provides, along with its ability to maintain oral health. The toothpaste is also noted for its good value and reliable performance, making it a popular choice for families.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 416 reviews
effectiveness: 3.64 out of 5
quality: 3.57 out of 5
value: 3.71 out of 5
64% would recommend
14 recommendations
Can't believe I'm reviewing toothpaste
1 out of 5 stars
Thumbs down graphic, would not recommend
EMcG - 3 days ago, Verified purchaser
A tube of water. I thought maybe it needed mixing so I capped it, tried kneading the tube a bit — the end seam split and shot toothpaste-water all over the floor. Maybe it’s just a quality-control issue but it seems like an infuriating form of shrinkflation. Fellas, this is not going to be a “new normal” situation- if I have to get used to something new, I might as well switch to one of the all natural brands or go full hippie & brush my teeth w homemade baking soda -peroxide paste. I guess I should be thanking proctor & gamble, huh? These companies are not entitled to our money. We still have choices, even if they all seem pretty crappy. Jeezy creezy.
Cavity Paste-Good/Cavity Paste Plus-Disgusting
1 out of 5 stars
RS686 - 12 days ago
originally posted on crest.com
I used to use Pro-Health Whitening, tasted great, but according to some responses by Crest on this website they added an "Amino Acid Technology" to make the stannous fluoride or something more effective and the flavor is now disgusting. Because of this I switched to Crest Cavity Protection Regular Paste, same thing I grew up with and tasted great, now I can't find it in stores but there is a Crest Cavity Protection Paste Plus and now it tastes like crap. Was the amino acid that was added to the Pro-Health Whitening added to the Cavity Protection Paste?
1 reply from Customer Care team - 6 days ago
We understand that the preferences of our consumers can vary, and we do our best to offer a wide variety of toothpastes in the hopes that you will find the perfect one for your oral care routine. We are disappointed to hear that you are not enjoying the flavor of our Crest Max Cavity Protection Paste, and we will share this feedback with our team. While some of our pastes have had the amino acid technology added to them to improve their performance, this paste does not contain that technology. We would love a chance to assist you with this further, and invite you to give our team a call at (800) 492-7378.
Works great!
5 out of 5 stars
mandyf15_1207 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] We love Crest products in our house. I use the whitening toothpaste and strips and boy do they make a difference. This toothpaste is perfect for in between brushing with the whitening toothpaste.
Best One, Not harsh
5 out of 5 stars
Jewel - 1 month ago
originally posted on crest.com
This is the only toothpaste that doesn't burn my mouth. The other "upgraded" ones have chemicals that don't agree with me along with many other people.
Bring back the REGULAR
1 out of 5 stars
SIGH - 2 months ago
originally posted on crest.com
I am so sick and freaking tired of things that aren’t broken being fixed! The plain regular has been around like what 50yrs?? The foundation for your entire company success and it’s long-standing legacy so of course you needed to change it! You just lost a loyal customer.
1 reply from Customer Care team - 1 month ago
Thank you for taking the time to leave this review. We can understand your frustration, as we know how important your oral health is, and we do everything we can to make products that offer the best experience for you. Our products go through many quality and safety checks, and we're sorry to hear you're not a fan of our Crest Pro Health Max Cavity Protection. We value your feedback, which we'll share with our Quality Team so we can continue to provide products you'll love as much as we do. We'd like to gather more information and help further, so we invite you to give us a call( 800) 492-7378
Toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
C - 2 months ago, Verified purchaser
Great price, good value.
Fresh!
5 out of 5 stars
Thumbs up graphic, would recommend
Eva - 3 months ago, Verified purchaser
Makes your mouth feeling fresh!
Refreshing
5 out of 5 stars
Thumbs up graphic, would recommend
Lizzyliz - 3 months ago, Verified purchaser
I really like the baking soda . Feels great. I feel like my teeth get a great cleaning with this toothpaste . Refreshing
Crest
5 out of 5 stars
Thumbs up graphic, would recommend
Sherry - 3 months ago, Verified purchaser
It was recommended by my granddaughter’s dentist. She just started wearing braces.
Great value
5 out of 5 stars
Thumbs up graphic, would recommend
pickymom - 4 months ago, Verified purchaser
Perfect toothpaste. I love the value 3-pack
Reaction to the toothpaste
1 out of 5 stars
julieupset - 4 months ago
originally posted on crest.com
I was using the basic Crest toothpaste which I can't find anymore. Bought Crest Plus cavity protection. It is not the same . It burns my mouth. Feels like it is too strong. Was the formula changed?
1 reply from Customer Care team - 4 months ago
Thank you for bringing this to our attention. We're sorry to hear this happened, and we hope you're feeling better, Julie. Safety is our top priority, and while all of our products are safe and effective, some users may not tolerate a particular formulation. It's helpful to know we haven't made any recent changes to the Crest Pro-Health Maximum Cavity Protection Toothpaste formula. If irritation persists, we recommend you discontinue using the toothpaste and consult with your dentist. Your dentist may recommend an alternate version, such as a sensitive toothpaste. So we can learn more about your experience and share this with our team, please give us a call at (800) 492-7378, 9 am-6 pm EST, Monday-Friday.
Crest
5 out of 5 stars
Thumbs up graphic, would recommend
Clean mouth - 5 months ago, Verified purchaser
I like crest toothpaste because it cleans my teeth and freshes my mouth
New packaging ... same toothpaste?
5 out of 5 stars
Bill11 - 6 months ago
originally posted on crest.com
I emailed Crest about the new Crest Plus ... and this was the response. Thank you for contacting Crest. I'm sorry for the inconvenience that this may have caused and I 'd be happy to assist. Our base Crest toothpaste is now part of the Crest Plus family of products. Crest Plus is the same great toothpaste that you know and love under the classic Crest name. Our goal is to make it easier for you to find a product that is right for you and the benefits that you are seeking. We did change the artwork and packaging; however, we did not change the formula for the Crest Cavity Protection, it is still the same toothpaste that you'd come to know with our base toothpaste. Thanks again for reaching us at Crest and please feel free to get in touch if you have further questions. Billy Crest Team
Outstanding
5 out of 5 stars
Thumbs up graphic, would recommend
Crest - 6 months ago, Verified purchaser
Wonderful amazing service angine..
Do you want an infection?!
1 out of 5 stars
Thumbs down graphic, would not recommend
Aileen - 8 months ago, Verified purchaser
angular cheilitis Do you want side of the mouth infections? Look no further!
1 reply from Crest team - 3 months ago
The well-being of our consumers is our top priority, and all of our products are evaluated to be safe when used as directed, Aileen. We’re very sorry about your experience with our Crest Cavity Protection Toothpaste, and we understand how upsetting something like this can be. Because we want to ensure your comments get the attention they deserve, we’d like to collect some additional information. We encourage you to give us a call at (800) 492-737 so that we are better able to assist you. We also ask that you hold on to the item in the event that our team would like to retrieve it.
Win Win
4 out of 5 stars
Thumbs up graphic, would recommend
ATLMom21 - 8 months ago, Verified purchaser
This is the only toothpaste that my husband will use, and lucky for me, it is effective, tastes good, and one of the least expensive. #winwin
Sick and tired of shrinkflation
3 out of 5 stars
Coco2017 - 9 months ago
originally posted on crest.com
The only reason I'm giving this three stars is because of shrinkflation now they are selling the 8.2 oz toothpaste in a 5.7 oz package for the same price. I could tell right away when I opened the box that the tube was smaller. Go figure. I don't know when this nonsense is going to stop.
I don't like it
1 out of 5 stars
Thumbs down graphic, would not recommend
Nickyniicole - 10 months ago
It doesn’t leave a minty taste and my teeth don’t feel clean.
Great toothpaste but was it discontinued?
5 out of 5 stars
bob2727 - 10 months ago
originally posted on crest.com
All great but was it discontinued? If so then it's a terrible mistake on the company side as I cannot find it anymore online, there's only the "plus" variant which I'm not sure is the same so I'm not buying it!
Runny and foamy, new formula is gross
1 out of 5 stars
Thumbs down graphic, would not recommend
lily - 1 year ago
Crest has changed their ingredients again. This toothpaste is runny and foamy, even without adding water. It no longer has a paste consistency. My teeth and mouth no longer feel clean. The same changes are found in the other formulations of Crest toothpaste as well. I know this because I have tried to find a replacement, with no luck. Such a disappointment from a brand I was loyal to for decades. Moving on to another brand.
1 reply from Crest team - 1 year ago
Lily, we're so sorry to hear your recent purchase of our Cavity Protection toothpaste seems runny, and would like to help. Please know, we have many quality checks in place to ensure only the best products reach you. We haven't made any recent changed to this toothpaste, so it seems odd that you've noticed a difference. So that we can help you further, please give us a call at (800) 492-7378.