$4.99 when purchased online
Target Online store #3991
About this item
Highlights
- Cavity protection with active fluoride
- Fight cavities on teeth and exposed roots
- Freshens breath for a clean feeling mouth
- Approved by ADA (American Dental Association)
- For a healthier mouth, use with Oral-B iO brush, Crest Pro-Health Mouthwash, and Oral-B Glide Floss
- Brush 2X per day for 2 minutes
Description
Crest Plus Cavity Protection Toothpaste gives you a cavity treatment that helps take care of your mouth by protecting your teeth and exposed roots. Regular brushing can help protect your teeth and strengthen weak spots to help fight cavities. Plus, it'll leave your breath feeling fresh.
Suggested Age: 2 Years and Up
Health Facts: Contains Fluoride
Product Warning: Keep out of reach of children under 6 years of age, not for children under the age of two, no warning applicable
Product Form: Paste
Primary Active Ingredient: Sodium Fluoride
Package Quantity: 3
Industry or Government Certifications: ADA Seal of Acceptance
Net weight: 16.4 Ounces
Features: Enamel-Safe
TCIN: 89298827
UPC: 037000122777
Item Number (DPCI): 049-09-2618
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
sodium fluoride (0.15% w/v fluoride ion)(0.243%).
Purpose
Anticavity Toothpaste..Adults and Children 2 Yrs. & Older
Brush teeth thoroughly after meals or at least twice a day or use as directed by a dentist. Do not swallow. To minimize swallowing use a pea-sized amount in children under 6. Supervise children's brushing until good habits are established.Children Under 2 Yrs.
Ask a dentist.Inactive ingredients
sorbitol, water, hydrated silica, sodium lauryl sulfate, trisodium phosphate, flavor, cellulose gum, sodium phosphate, carbomer, sodium saccharin, titanium dioxide, blue 1
Question or comments?
800-492-7378Shipping details
Estimated ship dimensions: 8.6 inches length x 5.9 inches width x 1.8 inches height
Estimated ship weight: 1.25 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Effectiveness expiry date of flouride is 2 yrs. Crest seems to have a 3 yr. expiry date (toothpaste purchased in 5/24 has an expiry date of 2/27). Why does Crest state such a lengthy expiry date?
submitted by Major Gowen - 11 months ago
A: We have many safety, and quality tests to ensure our products are effective to be used until their expiration date when stored properly. We don't recommend using after their expiration date, as they haven't been tested for this.
submitted byCrest - 11 months agoBrand expert
Q: Is the paste mint flavor?
submitted by Sig - 1 year ago
A: Yes, it has a cool mint flavor.
submitted byCrest - 1 year agoBrand expert
Q: Is Crest Cavity Protection Toothpaste Gluten Free?
submitted by GlutenFreeRequired - 5 months ago
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Guests are saying
Crest Pro Health Max Cavity Protection Toothpaste is a popular choice among guests for its effective cavity protection and refreshing mint flavor. Many appreciate its smooth texture and the clean feeling it provides after brushing. While some guests have expressed concerns about changes in consistency and ingredient transparency, the overall sentiment remains positive, highlighting its ability to maintain oral health and freshness. This toothpaste is suitable for families and individuals seeking reliable oral care.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 354 reviews
effectiveness: 3.13 out of 5
quality: 3 out of 5
value: 3.25 out of 5
50% would recommend
8 recommendations
Crest
5 out of 5 stars
Thumbs up graphic, would recommend
Clean mouth - 1 month ago, Verified purchaser
I like crest toothpaste because it cleans my teeth and freshes my mouth
New packaging ... same toothpaste?
5 out of 5 stars
Bill11 - 2 months ago
originally posted on crest.com
I emailed Crest about the new Crest Plus ... and this was the response. Thank you for contacting Crest. I'm sorry for the inconvenience that this may have caused and I 'd be happy to assist. Our base Crest toothpaste is now part of the Crest Plus family of products. Crest Plus is the same great toothpaste that you know and love under the classic Crest name. Our goal is to make it easier for you to find a product that is right for you and the benefits that you are seeking. We did change the artwork and packaging; however, we did not change the formula for the Crest Cavity Protection, it is still the same toothpaste that you'd come to know with our base toothpaste. Thanks again for reaching us at Crest and please feel free to get in touch if you have further questions. Billy Crest Team
Outstanding
5 out of 5 stars
Thumbs up graphic, would recommend
Crest - 2 months ago, Verified purchaser
Wonderful amazing service angine..
Do you want an infection?!
1 out of 5 stars
Thumbs down graphic, would not recommend
Aileen - 4 months ago, Verified purchaser
angular cheilitis Do you want side of the mouth infections? Look no further!
Win Win
4 out of 5 stars
Thumbs up graphic, would recommend
ATLMom21 - 4 months ago, Verified purchaser
This is the only toothpaste that my husband will use, and lucky for me, it is effective, tastes good, and one of the least expensive. #winwin
Sick and tired of shrinkflation
3 out of 5 stars
Coco2017 - 5 months ago
originally posted on crest.com
The only reason I'm giving this three stars is because of shrinkflation now they are selling the 8.2 oz toothpaste in a 5.7 oz package for the same price. I could tell right away when I opened the box that the tube was smaller. Go figure. I don't know when this nonsense is going to stop.
I don't like it
1 out of 5 stars
Thumbs down graphic, would not recommend
Nickyniicole - 6 months ago
It doesn’t leave a minty taste and my teeth don’t feel clean.
Great toothpaste but was it discontinued?
5 out of 5 stars
bob2727 - 6 months ago
originally posted on crest.com
All great but was it discontinued? If so then it's a terrible mistake on the company side as I cannot find it anymore online, there's only the "plus" variant which I'm not sure is the same so I'm not buying it!
Runny and foamy, new formula is gross
1 out of 5 stars
Thumbs down graphic, would not recommend
lily - 9 months ago
Crest has changed their ingredients again. This toothpaste is runny and foamy, even without adding water. It no longer has a paste consistency. My teeth and mouth no longer feel clean. The same changes are found in the other formulations of Crest toothpaste as well. I know this because I have tried to find a replacement, with no luck. Such a disappointment from a brand I was loyal to for decades. Moving on to another brand.
1 reply from Crest team - 9 months ago
Lily, we're so sorry to hear your recent purchase of our Cavity Protection toothpaste seems runny, and would like to help. Please know, we have many quality checks in place to ensure only the best products reach you. We haven't made any recent changed to this toothpaste, so it seems odd that you've noticed a difference. So that we can help you further, please give us a call at (800) 492-7378.
Suspecious Ingredients
1 out of 5 stars
Intelligent Ingrid - 10 months ago
originally posted on crest.com
For some reason, P&G no longer lists the "inactive ingredients" on the tube of toothpaste. Upon going to the P&G website, one finds that it is very hard to locate the full list of ingredients (requires properly clicking through many layered webpages). Once found, the list unclear on at least one important point. Instead of listing the ingredients used to provide flavor, P&G just lists "flavor". Flavor is not an "ingredient" it is a vague category. What chemical(s) are you using for "flavor" ..... one can only wonder.
1 reply from Customer Care team - 10 months ago
We're sorry to hear you had a hard time finding the ingredients in your toothpaste, and are happy to help. The flavoring ingredients used are proprietary, so this is why we don't list them. You can view a full list of our ingredients on the Smart Label website. So that we can help you further, please give us a call at (800) 492-7378.
Gross
1 out of 5 stars
Thumbs down graphic, would not recommend
Sid - 10 months ago, Verified purchaser
Hate this so much! The Colgate cavity protection is a million times better and I thought that’s what I bought, lol!!
1 reply from Crest team - 10 months ago
We're disappointed to hear you aren't enjoying this toothpaste, Sid. We appreciate the feedback, and we'll be sure to let the rest of our team know how you feel. If you'd like to share more, give us a call at (800) 492-7378.
Happy dentist!
5 out of 5 stars
jessicaz100 - 10 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love this toothpaste! It helped my teeth look and feel great. My dentist also liked it a lot too, I have no cavities at my most recent visit. That is why I waited so long to review this, I wanted to make sure that it really did a good job of keeping my teeth clean before I left a review. The packaging was standard and good, nothing to write home about but nothing to complain about either
The only one that doesn’t make my teeth hurt
5 out of 5 stars
BethC - 11 months ago
originally posted on crest.com
The only toothpaste that doesn’t make my teeth hurt. You better not ever discontinue it
Minty clean.
5 out of 5 stars
aubreyt30 - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This toothpaste has a good flavor and works well. It's a good product for its value. Makes my mouth feel and look clean. I love to put it in my toothpaste dispenser.
Great toothpaste
5 out of 5 stars
Thumbs up graphic, would recommend
Kangaroo8 - 1 year ago
My family has been a fan of Crest toothpaste for years. It helps fight cavities and keeps you breathe smell clean. Tried other brands but always come back to Crest.
same great brand, always great effectiveness, and not bad tasting.
5 out of 5 stars
jessicah983b - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I found the flavor of this toothpaste to not be overwhelming or to sweet which I liked. Also they seal the package very good so I do t see spills happening very easily. All in all same great brand, always great effectiveness, and not bad tasting.
All day freshness
5 out of 5 stars
barbiemapes - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Crest prohealth, Max cavity, protection, toothpaste, gives me a sense of comfort, knowing that my teeth are protected from cavities. The texture is not gritty at all, and leaves my teeth filling fresh all day long.
Teeth felt clean all day!
4 out of 5 stars
- 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Usually I’m a Sensodyne or Colgate girly, so this was my first time in a long time trying Crest thanks to Influenster. Texture is basically like most other toothpastes, but it lathered really well while brushing my teeth. Not tooo minty which was new for me. My teeth felt clean literally the entire day, from 6AM when brushed to 10PM at night when they’re once again brushed.
Not Bad
5 out of 5 stars
monalisza - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I have been using a different toothpaste for years as I tend to stick with what works. This might replace it. I love how clean my teeth feel after brushing. The product itself does not feel too thick which is a plus for me. I looked up the price where I would normally purchase my oral health things and the price is fair. I would definitely recommend.
Effective toothpaste with minimal flavor
4 out of 5 stars
mickis1 - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I prefer Crest toothpaste. This version is not the one I typically choose so it’s good to try a different one. The flavor is minimal and you don’t need much on your brush. It foams up rather significantly. I expect the tube to last longer for this reason. The packaging is easy to use, light weight and says recyclable. All good things. My teeth & mouth feel clean and refreshed after use.