Tom's of Maine Fluoride-Free Antiplaque & Whitening Toothpaste - 4.5oz: Vegan, Gluten-Free, Dye-Free, Peppermint Flavor
$5.99 ($1.33/ounce)
Count1pk
In Stock
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Guests are saying
The recent formula change of this toothpaste has left many guests disappointed, citing a new taste that is overly sweet and artificial, along with a texture that feels watery and sticky. Longtime users express a strong desire for the original flavor, which they found refreshing and effective. Despite the negative feedback on the new taste, some guests appreciate the natural ingredients and fluoride-free formula, highlighting its effectiveness in maintaining oral health.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.8 out of 5 stars with 763 reviews
effectiveness: 3.04 out of 5
quality: 2.7 out of 5
value: 2.38 out of 5
29% would recommend
67 recommendations
1 out of 5 stars
13 June, 2026
YUCK
New taste is awful!!!!!!!
1 out of 5 stars
11 June, 2026Verified purchase
Soooooo bad.
The great new taste is terrible. And of course I bought a 3 pack because I’ve used this specific toothpaste for years. Rey disappointing. Happy to have SLS removed but the flavor profile is awful.
1 out of 5 stars
Thumbs down graphic, would not recommend
9 June, 2026Verified purchase
Tom's fluoride, free toothpaste
Tom’s fluoride free toothpaste has changed their flavor. If you like having artificial sweetener for your toothpaste, then you’ll love it! I wish Tom’s would go back to the regular fresh minty flavor it had before changing to the “new“ flavor. Also, the toothpaste seems more watered down. Now I have to find a new fluoride-free toothpaste.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 June, 2026Verified purchase
Not impressed
The peppermint flavor is so strong that it makes my mouth water and toothpaste ends up running down my chin. I liked the spearmint flavor so much more. The texture of the toothpaste seems stringy, too, when adding it to my toothbrush.
1 out of 5 stars
7 June, 2026
originally posted on tomsofmaine
New flavor is horrible
The new flavor is disgusting. It is not the strong, fresh mint it used to be. I will be switching brands. Waste of money.
1 out of 5 stars
6 June, 2026
originally posted on tomsofmaine
Flavor change was BIG mistake
I am also a long time user of this toothpaste. The new flavor is bad. Tastes artificial and leaves that bad after taste. I'll suffer through the 2 tubes I just bought, but I will not buy this again! Bring back the old tried and true formula!
1 out of 5 stars
6 June, 2026
originally posted on tomsofmaine
New formula is terrible
The new formula is TERRIBLE. I have been using Tom’s for probably 40 years though many changes in tube and formula and have always loved it. The new formula leaves a terrible aftertaste, is a strange texture, has a bad flavor and makes a ridiculous amount of foam in my mouth. I have unfortunately purchased a four pack and now wasted money. I rarely leave reviews but I couldn’t not say something about this to warn others
1 out of 5 stars
6 June, 2026
originally posted on tomsofmaine
Gross new taste—GOODBYE TOMS OF MAINE
The tube says “great new taste.” I strongly disagree, The new taste is awful. I’ve been using this toothpaste since it came on the market. I like peppermint. To call this new flavor peppermint is false advertising. It’s more like spearmint, and I hate spearmint. It tastes like feet. I don’t know who decided to make the change—a bean counter who thought you could save ten cents a tube, a marketing novice who thinks “new and improved” is a good gimmick, an executive who thinks they know better than everyone else—but whomever it is, you should fire them immediately. This will go down as the greatest product update blunder since “New Coke.” As for me, I’m off to find another brand of toothpaste TODAY—a real peppermint toothpaste. This fake one is going in the garbage where it belongs. Decades of brand loyalty down the tubes. Congratulations!
1 out of 5 stars
5 June, 2026
originally posted on tomsofmaine
Years of product perfection GONE. BAD new formula.
Been using Tom's for years and recently found that this product has a new formula. Bad taste. Bad texture. Bad consistency that lingers long after and is hard to remove from mouth. We will try another flavor but are done with this product, and nearly done with Tom's. Keep reading the negative reviews. Shame something good had to change.
1 reply from Customer Care team - 8 days ago
Thank you for sharing your feedback. We’re sorry to hear that the updated formula did not meet your expectations. As a longtime Tom’s user, we understand how frustrating it can be when changes to a favorite product affect the experience you’ve come to expect. Please give us a call at 1-800-468-6502, Monday through Friday, 9 AM to 5:30 PM EST, so we can learn more about your experience and best assist you.
5 out of 5 stars
Thumbs up graphic, would recommend
5 June, 2026Verified purchase
Game changer!!
Been using for a while noticed a huge difference it’s very clean 10/10 would definitely recommend
1 out of 5 stars
4 June, 2026
originally posted on tomsofmaine
New and unimproved
Please bring back the old flavor this “new improved” was not asked for. It’s gross.
1 reply from Customer Care team - 9 days ago
Hi there, Cat here. We're sorry to hear the updated flavor wasn't a good fit for you. We understand how disappointing it can be when a product you've enjoyed changes and doesn't meet your expectations. We'd love the opportunity to learn more about your experience and see how we can make this right. Please give us a call at 1-800-367-8667, Monday through Friday from 9:00 AM–5:30 PM ET. 💙
1 out of 5 stars
4 June, 2026
originally posted on tomsofmaine
Not a great new taste
The new taste or of this toothpaste is absolutely awful and has a definite chemical after taste to it. Been a loyal buyer for years of this toothpaste but now I have to switch to a different brand
1 reply from Customer Care team - 9 days ago
Hi there, Cat here. We're sorry to hear the updated taste wasn't a good fit for you. We especially appreciate your loyalty over the years and thank you for taking the time to share your feedback with us. We'd love the opportunity to learn more about your experience and see how we can help. Please give us a call at 1-800-367-8667, Monday through Friday from 9:00 AM–5:30 PM ET. We look forward to speaking with you. 💚
1 out of 5 stars
4 June, 2026
originally posted on tomsofmaine
Awful new formula
I bought a four pack of these because I used to love the flavor, texture, and the way it foamed. However, the new formula is awful. It does not taste, look, or foam the same. The taste is not really peppermint anymore. I definitely don’t like that it barely foams at all. I have used it for years so it is disappointing to have to switch to something else. The reviews are definitely spot on unfortunately.
1 reply from Customer Care team - 9 days ago
Hi there, Cat here. We’re sorry to hear the updated formula wasn’t a good fit for you, especially after using and enjoying this toothpaste for years. We understand how disappointing it can be when a longtime favorite doesn’t deliver the experience you expect. Thank you for taking the time to share your feedback with us. We’d love the opportunity to learn more about your experience and see how we can help. Please give us a call at 1-800-367-8667 Monday through Friday from 9:00 AM–5:30 PM ET. 💚
1 out of 5 stars
1 June, 2026
originally posted on tomsofmaine
Terrible New Formula
Terrible, the new peppermint tastes cheap. I’ve been using this toothpaste for over a decade and will unfortunately have to switch. I realize the sister company Hello has a product that is similar, but just super lame on Tom’s to change the formula.
1 reply from Customer Care team - 12 days ago
Hello there, Hailey here. We are sorry to hear the new taste didn't hit the mark. We also appreciate hearing from our consumers! We will advocate to the team for you. We'd also like to help you find a new favorite in the meantime. Please call us at 800-367-8667. Open Monday through Friday, 9am-5:30pm, EST.
1 out of 5 stars
31 May, 2026
originally posted on tomsofmaine
Great new taste is BAD!
My husband and I have used Tom's fluoride free toothpaste for years and have loved it. The last tubes we purchased say NEW GREAT TASTE and they are terrible!! So sweet, almost makes me gag. Why did you change the formula? It didn't need adjusting! Now we need to shop for a new toothpaste brand 😭 It sounds like many others agree with the BAD new taste...Tom's, go back to the original, please!
1 reply from Customer Care team - 12 days ago
Hello there, Hailey here. We are sorry you and your husband did not enjoy the new taste. We will make sure to advocate to our team for you. As we always appreciate hearing from our consumers. We'd like to learn more and help you find a new favorite in the meantime. Please call us at 800-367-8667. We are open Monday through Friday, 9am-5:30pm, EST.
1 out of 5 stars
30 May, 2026
originally posted on tomsofmaine
Awhful
I have purchased this product for many years.And for you to change the formula and think it's okay, that stinks, please revise it back to your old one.I am now looking for an alternative currently
1 reply from Customer Care team - 12 days ago
Hello there, Hailey here. Thank you for being a loyal consumer of Tom's of Maine. We are sorry the new flavor isn't your favorite. We will make advocate to our team for you. We'd like to help you find a new favorite please call us at 800-367-8667. Open Monday through Friday, 9am-5:30pm, EST.
1 out of 5 stars
28 May, 2026
originally posted on tomsofmaine
NEW TASTE SUUUUUUCKS!!!!
Great new taste? Why fix what wasn't broken? I HATE the new taste. Tastes like sweet chemicals. It was fresh enough already. PLEASE go back to classic taste!! THIS SUUUUUCKS!!!!
1 reply from Customer Care team - 12 days ago
Hello there, Hailey here. We are sorry to hear the new taste didn't hit the mark. We will make sure to advocate to our team for you. In the meantime, we'd be happy to help you find a new favorite. Please call us at 800-367-8667. Open Monday through Friday, 9am-5:30pm, EST.
1 out of 5 stars
27 May, 2026
originally posted on tomsofmaine
HATE THE NEW FLAVOR
The new flavor is HORRIBLE. Way too sweet with a nasty chemical aftertaste. My whole family hates it. Why mess with a good thing? Please change it back. We won't be buying any more otherwise.
1 reply from Customer Care team - 17 days ago
Hello, Alex here! Thank you for taking the time to share your feedback with us. We’re sorry to hear the new flavor was not a good fit for you and your family. We understand how disappointing that can be, especially with a product you previously enjoyed and relied on. Please give us a call at 800-367-8667 Monday through Friday between 9:00 AM and 5:30 PM EST so we can learn more and better assist you.
1 out of 5 stars
27 May, 2026
originally posted on tomsofmaine
Cutting corners
The reviews say all you need to know: the new formula is gross and life-long users are done. Not surprising given this is a Colgate-Palmolive product.
1 reply from Customer Care team - 17 days ago
We're sorry to hear about your experience with Tom’s of Maine Antiplaque and Whitening Toothpaste and would like to help. Please contact us by calling at (800) 367-8667. We’re ready and waiting to hear from you.
1 out of 5 stars
27 May, 2026
originally posted on tomsofmaine
New Taste
New Great Taste, what a lie. Can't stand the new formula. It has a horrible chemical after taste, like I just chewed a mouthfull of mint and splenda packets. The whole point of brushing your teeth is to get the sweet off your teeth, not put more on. It's almost as bad as the time I accidentally mad a tuna sandwich with coleslaw dressing instead of mayonnaise. 🤮 Please I beg of you go back to the original! It's the only toothpaste my family could stand that didn't taste horrible or have chemicals out the wazoo. We've been getting this brand for the last 20+ years don't make me find a different option now.
1 reply from Customer Care team - 29 days ago
Hi there, Stacy here. Thank you for being such a loyal consumer of Tom's of Maine! We are so sorry to hear the new formula and flavor missed the mark. We understand how frustrating it can be when a longtime favorite changes, especially after using it for so many years. Here at Toms of Maine your safety is our top priority. We can assure you that all our products and their ingredients have been tested and proven safe for use. We appreciate you taking the time to share your honest feedback, and we’ve made sure your comments have been shared with our team. If you’d like, please give us a call at 1-800-367-8667 Monday–Friday from 9am–5:30pm ET so we can learn more about your experience and see how we can help.