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Tom's of Maine Antiplaque and Whitening Fluoride-Free Vegan Toothpaste - 4.5oz - 2 of 4Tom's of Maine Antiplaque and Whitening Fluoride-Free Vegan Toothpaste - 4.5oz - 3 of 4Tom's of Maine Antiplaque and Whitening Fluoride-Free Vegan Toothpaste - 4.5oz - 4 of 4
Tom's of Maine Antiplaque and Whitening Fluoride-Free Vegan Toothpaste - 4.5oz - 1 of 4

Tom's of Maine Antiplaque and Whitening Toothpaste - 4.5oz

7 Questions
$5.99 ($1.33/ounce)
 

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At a glance

About this item

Highlights

  • Includes one (1) 4.5 oz tube of Tom's of Maine Antiplaque and Whitening Fluoride Free Toothpaste, Peppermint Toothpaste flavor
  • This whitening antiplaque toothpaste helps whiten teeth by removing surface stains and helps prevent tartar buildup with regular brushing
  • This SLS free toothpaste features a new formula and better taste* for a better brushing experience
  • The refreshing Peppermint toothpaste flavor helps freshen breath every time you brush
  • Made with naturally sourced and naturally derived ingredients for a fluoride free natural toothpaste you can feel good about using daily
  • Gluten free toothpaste that is free from artificial flavors, sweeteners, dyes, SLS, and has not been tested on animals
  • Experience a bright smile using naturally derived and naturally sourced ingredients with Tom’s of Maine Antiplaque and Whitening Toothpaste

Description

Enjoy a naturally radiant smile with Tom’s of Maine Antiplaque and Whitening Fluoride Free Toothpaste, an SLS free toothpaste that features an improved formula* for a better brushing experience. Crafted with naturally derived and naturally sourced ingredients, this fluoride free whitening toothpaste delivers a stronger* Peppermint toothpaste flavor and gently whitens teeth by removing surface stains with regular brushing. This natural toothpaste is gluten free and free from artificial flavors, sweeteners, and dyes, and has not been tested on animals.
*vs. previous formula
Suggested Age: Adult
Health Facts: Artificial Color-Free, Vegan, Fluoride-Free, Artificial Flavor-Free, Contains Calcium Carbonate, Gluten-Free, Dye-Free
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Calcium Carbonate
Sustainability Claims: Contains Recycled Content, Cruelty-Free, Recyclable, Not Tested on Animals
Package Quantity: 1
Features: Whitening
TCIN: 89442916
UPC: 827854011644
Item Number (DPCI): 049-09-0079
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

calcium carbonate, glycerin, water, xylitol, hydrated silica, natural flavor**, lauryl glucoside, disodium cocoyl glutamate, zinc citrate, rebaudioside a, carrageenan, sodium hydroxide. ** peppermint oil and other natural flavor.

Shipping details

Estimated ship dimensions: 1.54 inches length x 2.17 inches width x 6.43 inches height
Estimated ship weight: 0.34 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can use my 9 year old daughter

submitted by Ewa - 6 months ago
  • A: Great question! We typically recommend that children 12yrs or older use this paste, however as long as your child understands not to swallow the product they should have no issues using this toothpaste.

    submitted byTom's of Maine Consumer Affairs - 6 months ago
    Brand expert

Q: Is this toothpaste SLS free?

submitted by Aloha - 11 months ago
  • A: Thanks for asking! This toothpaste does contain SLS. Please feel free to reach out with any other questions you may have.

    submitted byColgate Palmolive Consumer Affairs - 11 months ago
    Brand expert

Q: Can you use this on dental implants?

submitted by Lisa M - 11 months ago
  • A: Hi there, Emily here! Thanks for asking. All of our toothpastes are safe when used as recommended, but we recommend checking with your dentist for the best toothpaste to use for dental implants.

    submitted byTom's of Maine Consumer Affairs - 11 months ago
    Brand expert

Q: Is this ada approved?

submitted by 1shopaholicgirl - 1 year ago
  • A: Hello there, Emily here! Thanks for asking. Our Antiplaque and Whitening toothpaste is not ADA approved.

    submitted byTom's of Maine Consumer Affairs - 1 year ago
    Brand expert

Q: Is this safe for babies / toddlers to use (since they swallow their toothpaste / are too young to spit out)? The xylitol is similar to other baby toothpastes, but not sure about the other ingredients

submitted by Mama - 2 years ago
  • A: Tom's of Maine Antiplaque & Whitening Toothpaste isn’t safe for babies/toddlers who can’t spit. It has a few ingredients that aren’t ideal if swallowed. We suggest using toddler-safe training toothpaste instead.

    submitted byTom's of Maine Consumer Affairs - 2 years ago
    Brand expert

Q: Hello, the 3 toothpastes come in 1 box or they come in 3 separate boxes?. Ty!

submitted by Wonderland - 2 years ago
  • A: Three seperate boxes

    submitted byclgyaya - 2 years ago

Q: Does this have an expiration date? If so, what is it?

submitted by Curious - 2 years ago
  • A: Hi. Thanks for your question. The expiration date is 2 years from the date of manufacture. It can be found on the crimped end of the tube and end flap of the box. We hope this helps.

    submitted byTom's of Maine Consumer Affairs - 2 years ago
    Brand expert

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Guests are saying

The recent reformulation of this fluoride-free peppermint toothpaste has left many guests disappointed, as they find the new taste overly sweet and artificial compared to the original. Guests appreciate the natural ingredients and effectiveness of the toothpaste but are frustrated with the changes in flavor and texture. Many loyal users are now seeking alternatives, expressing a desire for the return of the original formula that they loved for years.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.6 out of 5 stars with 904 reviews
    effectiveness: 2.89 out of 5
    quality: 2.53 out of 5
    value: 2.39 out of 5
    26% would recommend
    95 recommendations
    1 out of 5 stars
    3 October, 2026
    originally posted on tomsofmaine
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    Mouth sores, thanks.

    Whatever you did, is now giving me mouth sores. Guess you added poison. Switching and sad.
    1 reply from Customer Care team - 5 days ago
    Hey there, Crystal here. Sorry to hear you had that experience. We would love to learn more. Feel free to call us at (800)367-8667 Mon-Fri, 9am-5:30pm EST.
    Sore mouth
    Did you find this review helpful?
    1 out of 5 stars
    1 October, 2026
    originally posted on tomsofmaine
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    Please go back to older version of "Peppermint"

    I have ordered 3 packs of this (total of 6 paste), assuming this wont be "NewGreat Taste". I bought one "New Great taste" and its terrible, the taste is very bad and cannot use that anymore. I ordered this (hoping this wont be "NewGreat taste" but leaving the review for the newer version here.
    1 reply from Customer Care team - 12 days ago
    Hey, Crystal here! Sorry to hear you didn't like the flavor. We appreciate your feedback and let our team know your thoughts.
    simran
    Did you find this review helpful?
    1 out of 5 stars
    29 September, 2026
    originally posted on tomsofmaine
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    Terrible new formula barf!!

    The new formula and taste of this toothpaste is disgusting. I have a rare genetic disease which prevents me from ingesting any form of sugar, natural or substitute. This added ingredient xylitol/stevia makes me sick to my stomach and I can't get the artificial sweet chemical taste out of my mouth. So dissatisfied and disappointing to be blindsided by this gross formula. Give us back the old version, nobody likes the added sugar and chemical taste. Where's the pepermint? I will be requesting a refund and looking for a new brand not affiliated with Colgate
    1 reply from Customer Care team - 12 days ago
    Hey there, Crystal here! Sorry to hear you had that experience we would love to learn more. Please give us a call at (800) 367-8667 Mon - Fri 9:00AM - 5:30PM (ET).
    Nickname
    Did you find this review helpful?
    1 out of 5 stars
    27 September, 2026
    originally posted on tomsofmaine
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    Candid review of NEW GREAT TASTE

    Mason here of Iowa: I have been a devout consumer of Tom's fluoride-free peppermint toothpaste since I joined the workforce roughly 13 years ago. While purchasing a routine dual pack recently, I opened a new tube to begin using. My first thought upon brushing: this new tube must be rancid. I continued to use, thinking perhaps only the toothpaste near the opening was bad. However, I would then notice the NEW GREAT TASTE verbiage and compare against an older tube I still have in my travel pack. Then, I realized the change in ingredients. As a consumer, I don't know anything about ingredient sourcing, though I wonder if it would be convenient and ethical to bring back sodium lauryl sulfate and sodium bicarbonate to replace the newly added lauryl glocoside / disodium cocoyl glutamate / rebaudioside A / sodium hydroxide. In addition to the drop in taste quality, I notice the texture is off-putting. While I enjoyed the foamy body of the original, the new soupy product tends to fall out of my mouth immediately. It could be operator error, though I must trust my immaculate hygiene and home care history. I reckon I have roughly one month left of my old good supply, and then I will consider other fluoride-free toothpastes out there. You have my contact information with this review. Thank you for your product throughout my mid-twenties into my late thirties. - Mason of Iowa
    MGS!
    Did you find this review helpful?
    1 out of 5 stars
    26 September, 2026
    originally posted on tomsofmaine
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    New formula is awful

    The new formula is awful. It tastes artificial and chalky and no one in our family will use it now after being loyal customers for 25 years. So disappointing that we have to find a new toothpaste now. We just bought a two pack, can’t use it and are out the $ and out of luck.
    1 reply from Customer Care team - 16 days ago
    Thank you for being such a loyal Tom's of Maine fan! We're sorry to hear you don't like the new formula. We'll share your thoughts on the changes with our team.
    La11
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    13 September, 2026
    originally posted on tomsofmaine
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    Awful flavor change

    I have used this toothpaste since the 90s. I recently purchased my usual 2 pack and brushed my teeth. Immediately noticed a difference and looked at the tube. New Flavor? Why are we messing with a formula that has worked for decades?? There were many loyal customers that enjoyed the non sweetened minty flavor. Now that is covered by sickly sweet Stevia. I could get that in a cheap toothpaste. Now I guess I'm going to have to find a new brand.
    1 reply from Customer Care team - 29 days ago
    Thanks for being such a loyal user and we're sorry to hear the new formula missed the mark for you. We've shared your feedback with our team.
    S.W.
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    8 September, 2026
    originally posted on tomsofmaine
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    Bad New Taste

    I bought four tubes of this because it was on sale at my local pharmacy - finally opened a new tube today, and it tastes AWFUL. It tastes like fake sweetener - I made a loud enough upset sound that my cat trotted in to the bathroom to see if I needed him to fight a bug. What a frustrating and expensive waste. I've been buying this for years, and I can't use it anymore. and now I have 4 full tubes that I can't do anything with.
    1 reply from Customer Care team - 1 month ago
    Hi there, Julie here! We’re sorry to hear there was an issue with one of our products. We'd like to learn more about what happened and see what we can do to make this right. Please give us a call at (800) 367-8667 so we can speak to you directly. Hope to hear from you soon.
    Galia
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    28 August, 2026
    originally posted on tomsofmaine
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    Bring back the old formula please!

    I have used this toothpaste for years and LOVED it! But they recently changed the formula & the taste is just too strong - slightly burns & tastes like brushing with straight peppermint oil. I find myself having to rinse & spit to get it all out of my mouth for several minutes after brushing my teeth. I would really love if y’all brought back the old formula❤️ Would not recommend the new formula.
    1 reply from Customer Care team - 2 months ago
    We’re sorry to hear about this. Please call 800-367-8667 to share more about your experience & so we can try to make it right.
    Liz C
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    28 August, 2026
    originally posted on tomsofmaine
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    New and improved – NOT!

    The „new and improved“ flavor is awful. I am so sorry that I bought a multipack. I have used Tom‘s for many years. Please bring back the original formula!
    1 reply from Customer Care team - 2 months ago
    Thanks for being such a loyal user and we're sorry to hear the new flavor missed the mark for you. We've shared your feedback with our team.
    KTCro
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 August, 2026Verified purchase

    New Formula is Awful!

    The taste has changed it no longer taste like peppermint has a terrible aftertaste will not be purchasing again.
    srsca31
    effectiveness: 2 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    24 August, 2026
    originally posted on tomsofmaine
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    Not happy at all.

    Total disappointment, taste, after breath bad . We have been using Toms peppermint for years and now we have to look for alternatives, bring it back we the consumers should have a choice . Right now I sitting writing this email after brushing my teeth my breath is awful. Also it’s viscosity is thick in viscosity.
    1 reply from Customer Care team - 2 months ago
    Hi there, Stacy here. Thank you for being such a loyal consumer of Tom's of Maine! We are so sorry to hear the new formula and flavor missed the mark. We understand how frustrating it can be when a longtime favorite changes, especially after using it for so many years. We appreciate you taking the time to share your honest feedback, and we’ve made sure your comments have been shared with our team. If you’d like, please give us a call at 1-800-367-8667 Monday–Friday from 9am–5:30pm ET so we can learn more about your experience and see how we can help.
    Alex
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    22 August, 2026
    originally posted on tomsofmaine
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    Terrible taste. Bring back the original

    I’ve been using this toothpaste for about 20 years. Loved the fresh natural peppermint flavor. The new formula tastes terrible and I hate stevia. Who did the focus groups on this?? Time to find a new toothpaste 😞
    1 reply from Customer Care team - 2 months ago
    Hi there, Emily here. Thank you for sharing your feedback and being a loyal member of Tom's of Maine. We're sorry to hear the new formula missed the mark for you. We've shared your feedback with our team and we hope you'll give another one of our toothpastes a try.
    Amr10
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    18 August, 2026
    originally posted on tomsofmaine
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    Antiplaque & Whitening Peppermint Yuck!

    I recently purchased the Antiplaque & Whitening Peppermint toothpaste. To my dismay the flavor tasted horrible. I have been buying this toothpaste for as long as I can remember. I always thought of it as a quality product. When I saw on the tube "New Great Taste" I literally said "says who????" There is no hint of Peppermint whatsoever. I can't even describe the yucky taste. Why oh why did you change the flavor?? Tom's, in the last plus year discontinued my other favorite toothpaste. Thus, I have moved on to a different toothpaste company. Please don't change your bar soap or deodorant or I will be moving on from your company altogether. A very sad customer. (PS, If I could have given it zero stars I would have.)
    1 reply from Customer Care team - 2 months ago
    Hello, Alex here. We're sorry to hear the updated flavor was such a disappointment, especially after being a longtime Tom's of Maine customer. We understand how frustrating it can be when a product you've trusted for years changes, and we appreciate you taking the time to share your honest feedback about the new taste. We're also sorry to hear about your experience with another favorite toothpaste being discontinued. We truly appreciate your loyalty to Tom's of Maine and your feedback about the products you use and love. Please call us as 800-367-8667, Monday through Friday from 9:00AM - 5:30PM, so we can learn more and better assist you.
    baf357
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    13 August, 2026
    originally posted on tomsofmaine
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    HATE the new sweet stevia taste and aftertaste

    Hate the "new 'great' taste". I like the original flavor exactly because it's not very sweet. This new flavor not only is sweeter, but the sweet taste lingers. AND it's the taste of stevia, which I also abhor. Unfortunately I just got a 3-pack - when they are finished, I'm afraid I'll have to abandon my long-time favorite toothpaste. Sad!
    1 reply from Customer Care team - 2 months ago
    Oh no! We are so sorry to hear about this. We will be sure the correct team sees this feedback!
    Rosy
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 August, 2026Verified purchase

    Tom's of Maine Toothpaste

    I have been using and loving Tom’s of Maine toothpaste for years. It is clean, minty and refreshing and no extra or added ingredients all natural. Always the best!
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    8 August, 2026
    originally posted on tomsofmaine
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    HORRENDOUS "improved" flavor

    I've used this toothpaste for 20 years and now Colgate has "improved" the flavor. They are literally known for this toothpaste. Leave it to Colgate to ruin a good thing. This is about cost savings-- "how to we remove peppermint oil and replace it with some cheaper ingrendients?". Tastes like sweet spearmint and chemicals now. JUNK. Returning this and looking at other brands now, first time in 20 years. Thanks!
    1 reply from Customer Care team - 2 months ago
    Thanks for giving it a try and for sharing your feedback with us! We'd like to chat with you to learn more about your experience and maybe help you find another product. Please reach out to us at 800-367-8667 (Monday-Friday 9AM-5:30PM EST).
    Stogy
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    4 August, 2026
    originally posted on tomsofmaine
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    Awful New Formula

    They have changed the recipe and it is HORRIBLE now! It tastes just like any other Colgate toothpaste. EW! They should have put, “new gross taste”.
    1 reply from Customer Care team - 2 months ago
    Hello, Alex here. We're sorry to hear the new taste was not a good fit for you. We appreciate you taking the time to share your feedback. If you're looking for a different option, you may enjoy our Wicked Cool! Mild Mint Toothpaste. Otherwise, give us a call at 800-367-8667, Monday through Friday 9a-5:30p EST, so we can best help. Thank you again for sharing your experience with us.
    Ajs2
    4 guests found this review helpful. Did you?
    2 out of 5 stars
    31 July, 2026
    originally posted on tomsofmaine
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    Terrible New Taste

    I bought a tube of the new Tom's Toothpaste approximately a week ago and the new flavor is terrible. I hope that Tom's gets enough complaints to change the taste back. It has a weird sweetness and nothing minty and fresh. I'm very disappointed as I have been using this toothpaste for years and am not looking forward to finding a new toothpaste.
    1 reply from Customer Care team - 2 months ago
    From time to time, we update our fragrances to keep them modern and fresh, unfortunately, that doesn't always work for those who liked it the way it was! We will be sure to share this feedback with our team. Please give us a call at (800) 367-8667 so we can help find something you will like better and make this right for you.
    Terrible New Taste
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    28 July, 2026
    originally posted on tomsofmaine
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    Unnecessary changes

    I've always used this because it was the only toothpaste I'm not allergic to. Whatever they changed with the "new great taste" not only tastes awfully sweet, it's also caused a reaction now. Unfortunately, I'll have to finally find a new brand.
    1 reply from Customer Care team - 2 months ago
    We're sorry to hear about your experience with our paste and would like to help. Please contact us by calling (800) 367-8667. We’re ready and waiting to hear from you.
    Trish
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    28 July, 2026
    originally posted on tomsofmaine
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    Horrible new flavor

    The new formula is horrible. I threw away the tube because I couldn't finish it. The flavor is sweet now and gunky with stevia. I've been using this toothpaste for years--wouldn't buy anything else. Now I need to find a new toothpaste. Please please please switch back to the original formula.
    1 reply from Customer Care team - 3 months ago
    Hey! Crystal here, we are sorry the new flavor isn't to your liking and appreciate the feedback. In the meantime, definitely try our other flavors that might be your next favorite!
    mineralwater2231
    3 guests found this review helpful. Did you?

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