Tom's of Maine Antiplaque and Whitening Toothpaste - 4.5oz
$5.99 ($1.33/ounce)
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Guests are saying
The recent reformulation of this fluoride-free peppermint toothpaste has left many guests disappointed, as they find the new taste overly sweet and artificial compared to the original. Guests appreciate the natural ingredients and effectiveness of the toothpaste but are frustrated with the changes in flavor and texture. Many loyal users are now seeking alternatives, expressing a desire for the return of the original formula that they loved for years.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 904 reviews
effectiveness: 2.89 out of 5
quality: 2.53 out of 5
value: 2.39 out of 5
26% would recommend
95 recommendations
1 out of 5 stars
3 October, 2026
originally posted on tomsofmaine
Mouth sores, thanks.
Whatever you did, is now giving me mouth sores. Guess you added poison. Switching and sad.
1 reply from Customer Care team - 5 days ago
Hey there, Crystal here. Sorry to hear you had that experience. We would love to learn more. Feel free to call us at (800)367-8667 Mon-Fri, 9am-5:30pm EST.
1 out of 5 stars
1 October, 2026
originally posted on tomsofmaine
Please go back to older version of "Peppermint"
I have ordered 3 packs of this (total of 6 paste), assuming this wont be "NewGreat Taste". I bought one "New Great taste" and its terrible, the taste is very bad and cannot use that anymore. I ordered this (hoping this wont be "NewGreat taste" but leaving the review for the newer version here.
1 reply from Customer Care team - 12 days ago
Hey, Crystal here! Sorry to hear you didn't like the flavor. We appreciate your feedback and let our team know your thoughts.
1 out of 5 stars
29 September, 2026
originally posted on tomsofmaine
Terrible new formula barf!!
The new formula and taste of this toothpaste is disgusting. I have a rare genetic disease which prevents me from ingesting any form of sugar, natural or substitute. This added ingredient xylitol/stevia makes me sick to my stomach and I can't get the artificial sweet chemical taste out of my mouth. So dissatisfied and disappointing to be blindsided by this gross formula. Give us back the old version, nobody likes the added sugar and chemical taste. Where's the pepermint? I will be requesting a refund and looking for a new brand not affiliated with Colgate
1 reply from Customer Care team - 12 days ago
Hey there, Crystal here! Sorry to hear you had that experience we would love to learn more. Please give us a call at (800) 367-8667 Mon - Fri 9:00AM - 5:30PM (ET).
1 out of 5 stars
27 September, 2026
originally posted on tomsofmaine
Candid review of NEW GREAT TASTE
Mason here of Iowa: I have been a devout consumer of Tom's fluoride-free peppermint toothpaste since I joined the workforce roughly 13 years ago. While purchasing a routine dual pack recently, I opened a new tube to begin using. My first thought upon brushing: this new tube must be rancid. I continued to use, thinking perhaps only the toothpaste near the opening was bad. However, I would then notice the NEW GREAT TASTE verbiage and compare against an older tube I still have in my travel pack. Then, I realized the change in ingredients. As a consumer, I don't know anything about ingredient sourcing, though I wonder if it would be convenient and ethical to bring back sodium lauryl sulfate and sodium bicarbonate to replace the newly added lauryl glocoside / disodium cocoyl glutamate / rebaudioside A / sodium hydroxide. In addition to the drop in taste quality, I notice the texture is off-putting. While I enjoyed the foamy body of the original, the new soupy product tends to fall out of my mouth immediately. It could be operator error, though I must trust my immaculate hygiene and home care history. I reckon I have roughly one month left of my old good supply, and then I will consider other fluoride-free toothpastes out there. You have my contact information with this review. Thank you for your product throughout my mid-twenties into my late thirties. - Mason of Iowa
1 out of 5 stars
26 September, 2026
originally posted on tomsofmaine
New formula is awful
The new formula is awful. It tastes artificial and chalky and no one in our family will use it now after being loyal customers for 25 years. So disappointing that we have to find a new toothpaste now. We just bought a two pack, can’t use it and are out the $ and out of luck.
1 reply from Customer Care team - 16 days ago
Thank you for being such a loyal Tom's of Maine fan! We're sorry to hear you don't like the new formula. We'll share your thoughts on the changes with our team.
1 out of 5 stars
13 September, 2026
originally posted on tomsofmaine
Awful flavor change
I have used this toothpaste since the 90s. I recently purchased my usual 2 pack and brushed my teeth. Immediately noticed a difference and looked at the tube. New Flavor? Why are we messing with a formula that has worked for decades?? There were many loyal customers that enjoyed the non sweetened minty flavor. Now that is covered by sickly sweet Stevia. I could get that in a cheap toothpaste. Now I guess I'm going to have to find a new brand.
1 reply from Customer Care team - 29 days ago
Thanks for being such a loyal user and we're sorry to hear the new formula missed the mark for you. We've shared your feedback with our team.
1 out of 5 stars
8 September, 2026
originally posted on tomsofmaine
Bad New Taste
I bought four tubes of this because it was on sale at my local pharmacy - finally opened a new tube today, and it tastes AWFUL. It tastes like fake sweetener - I made a loud enough upset sound that my cat trotted in to the bathroom to see if I needed him to fight a bug. What a frustrating and expensive waste. I've been buying this for years, and I can't use it anymore. and now I have 4 full tubes that I can't do anything with.
1 reply from Customer Care team - 1 month ago
Hi there, Julie here! We’re sorry to hear there was an issue with one of our products. We'd like to learn more about what happened and see what we can do to make this right. Please give us a call at (800) 367-8667 so we can speak to you directly. Hope to hear from you soon.
1 out of 5 stars
28 August, 2026
originally posted on tomsofmaine
Bring back the old formula please!
I have used this toothpaste for years and LOVED it! But they recently changed the formula & the taste is just too strong - slightly burns & tastes like brushing with straight peppermint oil. I find myself having to rinse & spit to get it all out of my mouth for several minutes after brushing my teeth. I would really love if y’all brought back the old formula❤️ Would not recommend the new formula.
1 reply from Customer Care team - 2 months ago
We’re sorry to hear about this. Please call 800-367-8667 to share more about your experience & so we can try to make it right.
1 out of 5 stars
28 August, 2026
originally posted on tomsofmaine
New and improved – NOT!
The „new and improved“ flavor is awful. I am so sorry that I bought a multipack. I have used Tom‘s for many years. Please bring back the original formula!
1 reply from Customer Care team - 2 months ago
Thanks for being such a loyal user and we're sorry to hear the new flavor missed the mark for you. We've shared your feedback with our team.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 August, 2026Verified purchase
New Formula is Awful!
The taste has changed it no longer taste like peppermint has a terrible aftertaste will not be purchasing again.
1 out of 5 stars
24 August, 2026
originally posted on tomsofmaine
Not happy at all.
Total disappointment, taste, after breath bad . We have been using Toms peppermint for years and now we have to look for alternatives, bring it back we the consumers should have a choice . Right now I sitting writing this email after brushing my teeth my breath is awful. Also it’s viscosity is thick in viscosity.
1 reply from Customer Care team - 2 months ago
Hi there, Stacy here. Thank you for being such a loyal consumer of Tom's of Maine! We are so sorry to hear the new formula and flavor missed the mark. We understand how frustrating it can be when a longtime favorite changes, especially after using it for so many years. We appreciate you taking the time to share your honest feedback, and we’ve made sure your comments have been shared with our team. If you’d like, please give us a call at 1-800-367-8667 Monday–Friday from 9am–5:30pm ET so we can learn more about your experience and see how we can help.
1 out of 5 stars
22 August, 2026
originally posted on tomsofmaine
Terrible taste. Bring back the original
I’ve been using this toothpaste for about 20 years. Loved the fresh natural peppermint flavor. The new formula tastes terrible and I hate stevia. Who did the focus groups on this?? Time to find a new toothpaste 😞
1 reply from Customer Care team - 2 months ago
Hi there, Emily here. Thank you for sharing your feedback and being a loyal member of Tom's of Maine. We're sorry to hear the new formula missed the mark for you. We've shared your feedback with our team and we hope you'll give another one of our toothpastes a try.
1 out of 5 stars
18 August, 2026
originally posted on tomsofmaine
Antiplaque & Whitening Peppermint Yuck!
I recently purchased the Antiplaque & Whitening Peppermint toothpaste. To my dismay the flavor tasted horrible. I have been buying this toothpaste for as long as I can remember. I always thought of it as a quality product. When I saw on the tube "New Great Taste" I literally said "says who????" There is no hint of Peppermint whatsoever. I can't even describe the yucky taste. Why oh why did you change the flavor?? Tom's, in the last plus year discontinued my other favorite toothpaste. Thus, I have moved on to a different toothpaste company. Please don't change your bar soap or deodorant or I will be moving on from your company altogether. A very sad customer. (PS, If I could have given it zero stars I would have.)
1 reply from Customer Care team - 2 months ago
Hello, Alex here. We're sorry to hear the updated flavor was such a disappointment, especially after being a longtime Tom's of Maine customer. We understand how frustrating it can be when a product you've trusted for years changes, and we appreciate you taking the time to share your honest feedback about the new taste. We're also sorry to hear about your experience with another favorite toothpaste being discontinued. We truly appreciate your loyalty to Tom's of Maine and your feedback about the products you use and love. Please call us as 800-367-8667, Monday through Friday from 9:00AM - 5:30PM, so we can learn more and better assist you.
1 out of 5 stars
13 August, 2026
originally posted on tomsofmaine
HATE the new sweet stevia taste and aftertaste
Hate the "new 'great' taste". I like the original flavor exactly because it's not very sweet. This new flavor not only is sweeter, but the sweet taste lingers. AND it's the taste of stevia, which I also abhor. Unfortunately I just got a 3-pack - when they are finished, I'm afraid I'll have to abandon my long-time favorite toothpaste. Sad!
1 reply from Customer Care team - 2 months ago
Oh no! We are so sorry to hear about this. We will be sure the correct team sees this feedback!
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2026Verified purchase
Tom's of Maine Toothpaste
I have been using and loving Tom’s of Maine toothpaste for years. It is clean, minty and refreshing and no extra or added ingredients all natural. Always the best!
1 out of 5 stars
8 August, 2026
originally posted on tomsofmaine
HORRENDOUS "improved" flavor
I've used this toothpaste for 20 years and now Colgate has "improved" the flavor. They are literally known for this toothpaste. Leave it to Colgate to ruin a good thing. This is about cost savings-- "how to we remove peppermint oil and replace it with some cheaper ingrendients?". Tastes like sweet spearmint and chemicals now. JUNK. Returning this and looking at other brands now, first time in 20 years. Thanks!
1 reply from Customer Care team - 2 months ago
Thanks for giving it a try and for sharing your feedback with us! We'd like to chat with you to learn more about your experience and maybe help you find another product. Please reach out to us at 800-367-8667 (Monday-Friday 9AM-5:30PM EST).
1 out of 5 stars
4 August, 2026
originally posted on tomsofmaine
Awful New Formula
They have changed the recipe and it is HORRIBLE now! It tastes just like any other Colgate toothpaste. EW! They should have put, “new gross taste”.
1 reply from Customer Care team - 2 months ago
Hello, Alex here. We're sorry to hear the new taste was not a good fit for you. We appreciate you taking the time to share your feedback. If you're looking for a different option, you may enjoy our Wicked Cool! Mild Mint Toothpaste. Otherwise, give us a call at 800-367-8667, Monday through Friday 9a-5:30p EST, so we can best help. Thank you again for sharing your experience with us.
2 out of 5 stars
31 July, 2026
originally posted on tomsofmaine
Terrible New Taste
I bought a tube of the new Tom's Toothpaste approximately a week ago and the new flavor is terrible. I hope that Tom's gets enough complaints to change the taste back. It has a weird sweetness and nothing minty and fresh. I'm very disappointed as I have been using this toothpaste for years and am not looking forward to finding a new toothpaste.
1 reply from Customer Care team - 2 months ago
From time to time, we update our fragrances to keep them modern and fresh, unfortunately, that doesn't always work for those who liked it the way it was! We will be sure to share this feedback with our team. Please give us a call at (800) 367-8667 so we can help find something you will like better and make this right for you.
2 out of 5 stars
28 July, 2026
originally posted on tomsofmaine
Unnecessary changes
I've always used this because it was the only toothpaste I'm not allergic to. Whatever they changed with the "new great taste" not only tastes awfully sweet, it's also caused a reaction now. Unfortunately, I'll have to finally find a new brand.
1 reply from Customer Care team - 2 months ago
We're sorry to hear about your experience with our paste and would like to help. Please contact us by calling (800) 367-8667. We’re ready and waiting to hear from you.
1 out of 5 stars
28 July, 2026
originally posted on tomsofmaine
Horrible new flavor
The new formula is horrible. I threw away the tube because I couldn't finish it. The flavor is sweet now and gunky with stevia. I've been using this toothpaste for years--wouldn't buy anything else. Now I need to find a new toothpaste. Please please please switch back to the original formula.
1 reply from Customer Care team - 3 months ago
Hey! Crystal here, we are sorry the new flavor isn't to your liking and appreciate the feedback. In the meantime, definitely try our other flavors that might be your next favorite!