Tom's of Maine Antiplaque and Whitening Toothpaste - 4.5oz/3pk
$13.99 ($1.04/ounce)
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Guests are saying
The recent formula change of this toothpaste has left many guests disappointed, citing a new taste that is overly sweet and artificial, along with a texture that feels watery and sticky. Longtime users express a strong desire for the original flavor, which they found refreshing and effective. Despite the negative feedback on the new taste, some guests appreciate the natural ingredients and fluoride-free formula, highlighting its effectiveness in maintaining oral health.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 898 reviews
effectiveness: 2.88 out of 5
quality: 2.57 out of 5
value: 2.4 out of 5
26% would recommend
93 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
25 September, 2026Verified purchase
Horrible
Horrifying...taste like poison and bitter! Why did you change it, it was perfect! Too late to return.
1 out of 5 stars
15 September, 2026Verified purchase
Gross New Taste
We have used this toothpaste for years and always buy the three pack. I just opened up a new pack and brushed my teeth. I thought it had gone bad until I say the label said, “New great taste!” New? Yes. Great? Absolutely not. It tastes like spearmint instead of peppermint. There is also an unpleasant artificial sweetener flavor that lingers in your mouth after brushing. It looks like it’s time to find a new toothpaste brand.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 September, 2026
New artificially sweeten taste
Why the new artificially sweeten taste?? I was Tom's loyal customer for over 10 years. I like it because it's not sweetened. What do they wish to accomplish by changing the taste, is it to attract bigger group of customers? Well, they lost me as a customer. Now, i have to go look for a new toothpaste that's not sweetened.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 August, 2026
"New Great Taste" is disgusting - Stevia
"New Great Taste" is actually Rebaudioside A, a.k.a. stevia extract. I'm so upset that Colgate has reformulated this product and the Wicked Fresh Tom's of Maine toothpastes to include stevia. I had been a loyal customer for proably 20 years and now have to find a new toothpaste brand because this new reformulation is VILE. The disgusting aftertaste lingers for hours. I'm angry that I wasted money on this without realizing that it now has stevia in it.
1 out of 5 stars
27 August, 2026Verified purchase
Stop "fixing" things that aren't broken
The new formula is horrendous. It thins out so badly and makes a huge mess when brushing your teeth. The new flavor isn’t horrible, but it’s not great either. I definitely prefer the old flavor better as well as the old consistency. I unfortunately bought a three pack and will suffer through it, but after that, I will be searching for a new toothpaste.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2026Verified purchase
Gross new formula
They changed the formula. I’ve been buying this for years but will not be buying it anymore. Absolutely gross taste!
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2026Verified purchase
(no review title)
Works as it says
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2026Verified purchase
(no review title)
Needed a good fluoride free toothpaste to stop breakouts around my mouth. This worked
1 out of 5 stars
Thumbs down graphic, would not recommend
13 August, 2026Verified purchase
Peppermint Oil Over The Edge Too Too Too Hot Literally Burns Your Mouth
The First Tube Of Three. Will Be My Last, The Peppermint Oil Was Dumped In This Full Strength Literally Burned My Mouth! Quality Control Horrible On This Tube. The Old Formula Was Much Milder And Easier To Use.
1 out of 5 stars
13 August, 2026Verified purchase
Just awful new taste.
Yuck! Horrible “new great taste.” The picture doesn’t show the new label.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2026Verified purchase
(no review title)
Don’t like the new taste it’s very strong I can’t use the product anymore
5 out of 5 stars
Thumbs up graphic, would recommend
3 August, 2026Verified purchase
(no review title)
Great value.
1 out of 5 stars
1 August, 2026Verified purchase
reformulated
if it says “new great taste” on the packaging, skip it. the old formula was perfect. this new one actually tastes/smells terrible and doesn’t foam like the old formula no matter how much you use. unfortunately i bought a 3 pack. but will be switching to another brand
1 out of 5 stars
28 July, 2026Verified purchase
Horrible "new" taste!!
Please bring back the original peppermint flavor. “New and Improved” taste is awful!!!
1 out of 5 stars
28 July, 2026Verified purchase
“New Great Taste” is HORRIBLE!!
“New Great Taste” is HORRIBLE!! They made it sickeningly sweet, it is far more sweet than minty, and now it taste like spearmint not peppermint. I have been using this for years and loving it because it was fluoride-free, and now I can’t stand the a taste of this in my mouth. So disappointing and hope they bring the original taste back!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
26 July, 2026
New improved flavor is NOT tolerable
This is my second attempt at trying to buy The Original Tom’s fluoride free peppermint toothpaste. The new improved favor is terrible! Leaves a horrible chemical sweetener aftertaste. We’ve used Tom’s toothpaste for decades even before it was sold to a major corp - I will now look for a new brand of toothpaste. Good job at alienating tens of thousands of loyal users who appreciated the natural toothpaste without the chemicals.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 July, 2026
Revolting aftertaste
Used to love. New flavor is not terrible (like licorice) but has a revolting aftertaste. Seems disturbing to taste something for so long after spitting it out.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 July, 2026Verified purchase
New flavor taste is HORRIBLE makes you GAG!
New flavor taste is HORRIBLE makes you GAG, bring back the old formula!
1 out of 5 stars
Thumbs up graphic, would recommend
18 July, 2026Verified purchase
what happened?
Why did change the flavor?? I dont like the new flavor......
1 out of 5 stars
16 July, 2026Verified purchase
No longer good. Quality and taste went downhill for the worst. Will not buy anymore.
Used to be my favorite toothpaste and my family only used this for ever. This new great flavor is disgustingly sweet. May as well buy a cheap tube of Colgate for a fraction of the price. Looking for a new toothpaste now. This is not it any more.