$7.39 when purchased online
Target Online store #3991
About this item
Highlights
- Ultra-strong toilet paper thoroughly cleans without ripping/shredding
- Made from materials from sustainably maintained forests and controlled sources
- Septic-safe toilet paper won't clog pipes
- 2-ply toilet paper for a softer feel
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Get comfortably clean when you use Ultra Strong Toilet Paper from up&up™. This toilet paper comes with two-ply toilet paper that's soft on skin but also strong enough to help you get a thorough clean without tearing or shredding. The toilet paper is septic-safe so you don't need to worry about it clogging your toilet or pipes. Plus, it's made from materials sourced from sustainably maintained forests and other controlled sources so you can feel better about your environmental impact.
100% Satisfaction Guaranteed.
100% Satisfaction Guaranteed.
Health Facts: Non-Toxic, Dye-Free, No Fragrance Added
Sheets Per Roll: 244
Count: 6 Rolls
Features: Septic-Safe
TCIN: 89685860
UPC: 013100302912
Item Number (DPCI): 253-06-6262
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
WARNING: TO AVOID DANGER OF INJURY OR SUFFOCATION, KEEP THIS PLASTIC PACKAGING AWAY FROM BABIES AND CHILDREN.Shipping details
Estimated ship dimensions: 4.7 inches length x 9.4 inches width x 11.76 inches height
Estimated ship weight: 1.33 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This toilet paper has been a staple for many guests, praised for its softness, strength, and affordability. However, recent changes in quality have led to mixed feelings, with some guests noting a decrease in thickness and softness. Despite these concerns, many still appreciate its value compared to name brands, making it a reliable choice for everyday use. Guests enjoy its durability and the comfort it provides, making it a practical addition to their bathroom essentials.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 4721 reviews
quality: 4.17 out of 5
softness: 4.26 out of 5
thickness: 4.29 out of 5
value: 4.13 out of 5
78% would recommend
703 recommendations
Poor quaility, rough
1 out of 5 stars
Thumbs down graphic, would not recommend
AP - 2 days ago, Verified purchaser
We’ve bought this toilet paper for months, if not years. All of a sudden, the quality is very poor. It’s so much rougher than it used to be. It used to be soft. We won’t be buying it anymore.
Not what it used to be
1 out of 5 stars
Thumbs down graphic, would not recommend
AEverett - 3 days ago, Verified purchaser
I’ve bought this product for years and they’ve changed the manufacturing—it is terrible now!! Extremely thin and rough. Will not be being anymore
Decreased quality
1 out of 5 stars
Thumbs down graphic, would not recommend
JW - 3 days ago, Verified purchaser
This used to be a staple and an excellent product. However last two purchases we’ve made have been awful. Thin, coarse, and the layers peel apart very easily.
Changed
1 out of 5 stars
Thumbs down graphic, would not recommend
Michelle - 3 days ago, Verified purchaser
Totally downgraded the product. Find a different brand.
Shrinkflation!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Boothja - 4 days ago, Verified purchaser
Been buying this for 4+ years, just got this shipped and it’s half the size roll and feels like 1 ply. Bring back the old stuff!
Changed Product
2 out of 5 stars
Thumbs down graphic, would not recommend
TPsnob - 4 days ago, Verified purchaser
I had been buying this exact product for years but the last package I received I could tell they had changed the product. It is much thinner than before. Will be switching brands.
Booooooo
1 out of 5 stars
Thumbs down graphic, would not recommend
AJ - 4 days ago, Verified purchaser
SHRINKFLATION HITS THE TP
Shrinkflation
1 out of 5 stars
Thumbs down graphic, would not recommend
jbk - 5 days ago, Verified purchaser
I’ve been buying this product for over 5 years. The new rolls are half the size, but the cost is the same. Did they think we wouldn’t notice? Target is driving their business into the ground.
Shrinkflation Anyone? :-)
1 out of 5 stars
Thumbs down graphic, would not recommend
aac012 - 5 days ago, Verified purchaser
Less product, decreased quality, but still the same price!
Worst quality toilet paper
1 out of 5 stars
Thumbs down graphic, would not recommend
Target shopper - 5 days ago, Verified purchaser
I normally purchase this item, but it will be the last time terrible quality thinner than a sheet of paper
Beware folks - they changed the way this is made
1 out of 5 stars
Thumbs down graphic, would not recommend
none - 7 days ago, Verified purchaser
I have been buying this TP for years and years because it was a good quality TP. It looks like they changed the manfuacturing becuase now it feels very generic and the rolls look much smaller. Looks like I am going to have to look for a new TP. Why does every company have to cheap out. Didn't think that Target would go there but they have. It is unfortunate.
Product Change-No longer recommend!
1 out of 5 stars
Thumbs down graphic, would not recommend
ErinE - 7 days ago, Verified purchaser
Until recently this would have been a 5 star review. I restocked and the rolls are significantly smaller as the quality is also not the same as it once was. Very disappointed!
Less of a value than before
1 out of 5 stars
Thumbs down graphic, would not recommend
Beb - 8 days ago, Verified purchaser
A lot smaller than the “same” product I bought in March!
completely different product
1 out of 5 stars
Thumbs down graphic, would not recommend
DB - 9 days ago, Verified purchaser
Please bring back the old version- this isn't even close to what it was. very dissatisfied.
Its changed... Very disappointing
2 out of 5 stars
Thumbs down graphic, would not recommend
kim b - 9 days ago, Verified purchaser
I've used this brand of tp exclusively for years. I have recently bought a new package and I am really disappointed. The tp in this package does not tear at the perforations and the amount of dust is unreal. The rolls are smaller and much thinner than it used to be. The difference between the older "better than name brand" version and this newer, thinner, untearable, dustier, smaller rolls is so disappointing especially since the prices have only increased lately.
Lower quality, rip-off price
1 out of 5 stars
Thumbs down graphic, would not recommend
Sakura - 10 days ago, Verified purchaser
The new redesign is a total rip-off! The rolls are much smaller, print is different and cheap-looking, the quality is thinner and less soft. Did Target think we wouldn’t notice?? This is unacceptable! The price is the same for a cr@ppier product- pun intended.
Good value....
5 out of 5 stars
Thumbs up graphic, would recommend
Lisa F - 12 days ago, Verified purchaser
Always purchase this paper, soft and strong…..
Quality dissapointment recently - not like it once was
1 out of 5 stars
Thumbs down graphic, would not recommend
Rachel - 12 days ago, Verified purchaser
Our family has been a loyal user of this toilet paper for over 7 years. Within the past 4 months the quality, size & price has drastically changed for the worse. Highly disappointed in the changes & we have been forced to find other alternatives. TARGET, please work with your private brand suppliers & bring back the quality we all know love. Signed, your tried & true target shoppers
Not Good Quality Anymore
1 out of 5 stars
Thumbs down graphic, would not recommend
Kelly - 14 days ago, Verified purchaser
Recently got this new batch of TP and it's much worse quality than before (thanks shrinkflation). Have gotten this brand for years and they changed it. Size is half compared to previously, it's not premium soft anymore. Will be finding a new brand.
Disappointed
1 out of 5 stars
Thumbs down graphic, would not recommend
Pepper - 15 days ago, Verified purchaser
Shrinkflation strikes again! Been buying this exact toilet paper for years, opened a new bag this morning and the size was obviously smaller. The quality is lower as well, much thinner, it's not strong when you tear it anymore. So disappointed.