Benefit Cosmetics Powmade Waterproof Brow - 02 Pomade - 0.17oz - Ulta Beauty
$23.00
Color02 Pomade
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$11.00
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4.7 out of 5 stars with 17460 ratings
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The Benefit Brow Pomade is highly praised for its smooth application, long-lasting wear, and natural look. Guests appreciate its creamy texture and the ability to fill in sparse areas effectively. However, some guests noted issues with the product not being waterproof and the color drying down differently than expected. Overall, it is a popular choice for achieving well-defined brows.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2167 reviews
3 out of 5 stars
26 January, 2026
originally posted on http://www.benefitcosmetics.com
If you discontinue this
I'll never buy a benefit product EVER again. This is ridiculous.
2 out of 5 stars
20 January, 2026
originally posted on http://www.benefitcosmetics.com
Bring back Brow Zings Palette!
I've been using this pomade in replacement of the discontinued brow zings palette and it's just not as good as the waxy texture of the original. This one is much harder to apply, oilier, smudgier and thicker, leading to a more unnatural result and difficulty to get brows to match up on both sides.
5 out of 5 stars
6 December, 2025
originally posted on http://www.benefitcosmetics.co.uk/
my mom's favourite
my mom has been using Benefits Cosmetics since the start and has super brows. This Pomade is perfect for sculpturing and filling in her brows. it doesn't budge, flake or smudge and has longevity too. I buy it for her now when I stock up on my Benefit cosmetics Order 🫶🏻
5 out of 5 stars
14 November, 2025
originally posted on http://www.benefitcosmetics.com
My Brow ride or die!
I LOVE this product. Struggled for years to find the right shade or wear longevity. Hated pencils that ran out to soon. This is my one and only forever always. PLEASE Benefit DO NOT retire this product.
5 out of 5 stars
11 October, 2025
originally posted on http://www.benefitcosmetics.com
Was told this was discontinued
This item was discontinued at Ulta, but thank God for the website because nope there is no other pomade like this one, I hope they keep this item going and don't rob us from the awesome pomade it is!... The complexion and the smoothness of the formula really gives off a good feel 🩷🩷🩷
5 out of 5 stars
22 September, 2025
originally posted on http://www.benefitcosmetics.com
Last and natural colors
So good product it's exactly what I was looking for !! Tired of using pencils so that product is a revolution 💯
5 out of 5 stars
21 August, 2025
originally posted on http://www.ulta.com
nothing compares!
I have used this product for a couple of years, fell on some hard times, ran out and bought something a little cheaper... there is nothing in comparison to Powmade is all I can say! I just caved and ran to ulta to get some more... it lasts FOREVER
1 out of 5 stars
23 June, 2025
originally posted on http://www.benefitcosmetics.com
Color Problem
Would have loved to have bought this because I absolutely loved the kabrow, but unfortunately its not sold in a shade 1 which is what I would need :(
5 out of 5 stars
2 February, 2025
originally posted on http://www.ulta.com
Great product that lasts forever!
I wear makeup almost everyday and I bought this product 2 years ago and it still has more than half the product left. Super pigmented, a little goes along way, and it lasts all day. Would definitly recommend!
5 out of 5 stars
2 February, 2025
originally posted on http://www.ulta.com
Great product that lasts forever!
I wear makeup almost everyday and I bought this product 2 years ago and it still has more than half the product left. Super pigmented, a little goes along way, and it lasts all day. Would definitly recommend!
5 out of 5 stars
15 January, 2025
originally posted on http://www.ulta.com
I luv this product. Stays on longer than anything.
This is an excellent product. I bought 2 one for my friend also whom I introduced it to.
5 out of 5 stars
24 November, 2024
originally posted on http://www.benefitcosmetics.com
Brows
Love all the brow products, especially the pomade. Been using them for years and will continue
5 out of 5 stars
21 October, 2024
originally posted on http://www.ulta.com
I like the texture and the coverge
Really like this brow powder
3 out of 5 stars
16 October, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Ok, but not quite right
I like the application of the product, however I feel the colours are deceiving. The neutral medium brown is far too dark for me and the wrong tone. I should have gone for warm light brown or blonde. I feel like the pot will last forever as you only need the tiniest amount
5 out of 5 stars
14 October, 2024
originally posted on http://www.ulta.com
Great product!
10 out of 10
5 out of 5 stars
3 October, 2024
originally posted on http://www.benefitcosmetics.com
Benefit Cosmetics Brow Pomade
Benefit is definitely the queen of eyebrow products, it is a great, excellent quality product. Your eyebrows are more than perfect and beautiful all day. It is super creamy and incredibly pigmented, the colors are beautiful, everything is perfect in this product. I give it 100/10
5 out of 5 stars
13 August, 2024
originally posted on http://www.ulta.com
I would buy again,
Easy application, looks great, stays on all day, easy removal
3 out of 5 stars
6 August, 2024
originally posted on http://www.benefitcosmetics.com
Meh
I wish I loved this product but it's not very pigmented and it's definitely not smudgeproof or waterproof. Next time I think I will stick to the tinted brow gel which works way better and looks more natural. I also like their brow pencil. Easier to apply than this pomade.
4 out of 5 stars
19 July, 2024
originally posted on http://www.ulta.com
Easy application and great coverage
The good: this is a super soft formula and applies nicely to a brush and transfers to brows quite easily. With the right tool I can get some amazingly hairlike strokes and fill in brows amazingly well. The not so good but tolerable: Because it is so soft is doesn't really "set" once applied. It smudges off easily. It definitely needs a little brow freeze and she's not budging.
5 out of 5 stars
30 June, 2024
originally posted on http://www.benefitcosmetics.com
Very good
I like this brow pomade because I fill some spaces on my eyebrows. I used morphe before, but this one is better and more expensive. It is creamy and when you apply it stays for a long time.