Sponsored
Benefit Cosmetics Powmade Waterproof Brow - 0.17oz - Ulta Beauty
$23.00
Color02 Pomade
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 36-hour* brow pomade to fill, sculpt & define brows
- Waterproof**, smudge-proof** formula won’t dry out***!
- Built-in brush wiper for clean, controlled application
- 97% said it provides ultra-pigmented color****
- 96% said it creates dimension & depth****
- *Instrumental test on 20 women **Instrumental test on 21 women
- ***When stored with the container cap properly sealed, formula will not dry in container for up to 6 months
- ****Self-evaluation by 106 women after 1 week
Description
WHY WE LOVE IT:
POWer to your brows!
Take control of your brows with our 36-hour* full-pigment brow pomade! POWmade Brow Pomade glides on POWerful color and pairs perfectly with our Dual-Ended Angled Eyebrow Brush (sold separately) for controlled, precise application. The creamy feeling, waterproof**, non-drying*** formula allows you to fill, sculpt & define brows with natural-looking depth & dimension. The built-in brush wiper ensures the perfect amount of pomade on your brush to create clean lines and shape brows with precision.
TIPS & TRICKS:
Your BEST brows. Stress-free, mess-free!
Dip your Dual-Ended Angled Eyebrow Brush (sold separately) into jar & wipe off excess product on built-in brush wiper. Stroke onto brows & blend with spoolie. Keep jar tightly closed when not in use.
BEAUTY TIP:
Use a lighter shade of Precisely, My Brow Pencil to add hair-like strokes to the front of your brow for a natural-looking ombre effect.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
POWer to your brows!
Take control of your brows with our 36-hour* full-pigment brow pomade! POWmade Brow Pomade glides on POWerful color and pairs perfectly with our Dual-Ended Angled Eyebrow Brush (sold separately) for controlled, precise application. The creamy feeling, waterproof**, non-drying*** formula allows you to fill, sculpt & define brows with natural-looking depth & dimension. The built-in brush wiper ensures the perfect amount of pomade on your brush to create clean lines and shape brows with precision.
TIPS & TRICKS:
Your BEST brows. Stress-free, mess-free!
Dip your Dual-Ended Angled Eyebrow Brush (sold separately) into jar & wipe off excess product on built-in brush wiper. Stroke onto brows & blend with spoolie. Keep jar tightly closed when not in use.
BEAUTY TIP:
Use a lighter shade of Precisely, My Brow Pencil to add hair-like strokes to the front of your brow for a natural-looking ombre effect.
DISCLAIMER: PRODUCT INGREDIENT LISTINGS ARE UPDATED PERIODICALLY. BEFORE USING A BENEFIT PRODUCT, PLEASE READ THE INGREDIENT LIST ON THE PACKAGING OF YOUR PRODUCT TO BE SURE THAT THE INGREDIENTS ARE APPROPRIATE FOR YOUR PERSONAL USE.
Suggested Age: 18 Years and Up
Color Palette: Light Tones
Product Form: Pomade
Beauty Purpose: Shaping
Net weight: .17 Ounces
Features: Waterproof
TCIN: 88827456
UPC: 602004127068
Item Number (DPCI): 342-02-8804
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.87 inches length x 1.81 inches width x 1.02 inches height
Estimated ship weight: 0.17 ounces
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Benefit Brow Pomade is highly praised for its smooth application, long-lasting wear, and natural look. Guests appreciate its creamy texture and the ability to fill in sparse areas effectively. However, some guests noted issues with the product not being waterproof and the color drying down differently than expected. Overall, it is a popular choice for achieving well-defined brows.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 2160 reviews
5 out of 5 stars
22 September, 2025
originally posted on http://www.benefitcosmetics.com
Last and natural colors
So good product it's exactly what I was looking for !! Tired of using pencils so that product is a revolution 💯
5 out of 5 stars
21 August, 2025
originally posted on http://www.ulta.com
nothing compares!
I have used this product for a couple of years, fell on some hard times, ran out and bought something a little cheaper... there is nothing in comparison to Powmade is all I can say! I just caved and ran to ulta to get some more... it lasts FOREVER
1 out of 5 stars
23 June, 2025
originally posted on http://www.benefitcosmetics.com
Color Problem
Would have loved to have bought this because I absolutely loved the kabrow, but unfortunately its not sold in a shade 1 which is what I would need :(
5 out of 5 stars
2 February, 2025
originally posted on http://www.ulta.com
Great product that lasts forever!
I wear makeup almost everyday and I bought this product 2 years ago and it still has more than half the product left. Super pigmented, a little goes along way, and it lasts all day. Would definitly recommend!
5 out of 5 stars
2 February, 2025
originally posted on http://www.ulta.com
Great product that lasts forever!
I wear makeup almost everyday and I bought this product 2 years ago and it still has more than half the product left. Super pigmented, a little goes along way, and it lasts all day. Would definitly recommend!
5 out of 5 stars
15 January, 2025
originally posted on http://www.ulta.com
I luv this product. Stays on longer than anything.
This is an excellent product. I bought 2 one for my friend also whom I introduced it to.
5 out of 5 stars
24 November, 2024
originally posted on http://www.benefitcosmetics.com
Brows
Love all the brow products, especially the pomade. Been using them for years and will continue
5 out of 5 stars
21 October, 2024
originally posted on http://www.ulta.com
I like the texture and the coverge
Really like this brow powder
3 out of 5 stars
16 October, 2024
originally posted on http://www.benefitcosmetics.co.uk/
Ok, but not quite right
I like the application of the product, however I feel the colours are deceiving. The neutral medium brown is far too dark for me and the wrong tone. I should have gone for warm light brown or blonde. I feel like the pot will last forever as you only need the tiniest amount
5 out of 5 stars
14 October, 2024
originally posted on http://www.ulta.com
Great product!
10 out of 10
5 out of 5 stars
3 October, 2024
originally posted on http://www.benefitcosmetics.com
Benefit Cosmetics Brow Pomade
Benefit is definitely the queen of eyebrow products, it is a great, excellent quality product. Your eyebrows are more than perfect and beautiful all day. It is super creamy and incredibly pigmented, the colors are beautiful, everything is perfect in this product. I give it 100/10
5 out of 5 stars
13 August, 2024
originally posted on http://www.ulta.com
I would buy again,
Easy application, looks great, stays on all day, easy removal
3 out of 5 stars
6 August, 2024
originally posted on http://www.benefitcosmetics.com
Meh
I wish I loved this product but it's not very pigmented and it's definitely not smudgeproof or waterproof. Next time I think I will stick to the tinted brow gel which works way better and looks more natural. I also like their brow pencil. Easier to apply than this pomade.
4 out of 5 stars
19 July, 2024
originally posted on http://www.ulta.com
Easy application and great coverage
The good: this is a super soft formula and applies nicely to a brush and transfers to brows quite easily. With the right tool I can get some amazingly hairlike strokes and fill in brows amazingly well. The not so good but tolerable: Because it is so soft is doesn't really "set" once applied. It smudges off easily. It definitely needs a little brow freeze and she's not budging.
5 out of 5 stars
30 June, 2024
originally posted on http://www.benefitcosmetics.com
Very good
I like this brow pomade because I fill some spaces on my eyebrows. I used morphe before, but this one is better and more expensive. It is creamy and when you apply it stays for a long time.
5 out of 5 stars
7 June, 2024
originally posted on http://www.benefitcosmetics.com
Amazing!
Everything advertised has been accurate for me! Buildable, long lasting, smudge proof, creamy, easy to apply, and looks great all day! Best brow product I've ever used. Please don't ever change/discontinue!
5 out of 5 stars
16 May, 2024
originally posted on http://www.benefitcosmetics.com
My fav!!
This is my absolute favorite, go-to brow pomade! It is smooth and does not clump (like most others do a month after opening) and goes on great. I am a natural blonde but my eyebrows are not as light as my hair, so this is the perfect color to naturally shade in my brows. I will buy again and again!
5 out of 5 stars
26 April, 2024
originally posted on http://www.ulta.com
I definitely would buy this product again
The best brow filler that I have ever had. A little sure goes a long way and this will last me…who knows how long. I would definitely recommend it if you have sparse eyebrows and need and instant filler or just extra volume to existing eyebrows. Such a game changer!
4 out of 5 stars
7 April, 2024
originally posted on http://www.benefitcosmetics.com
worth the money
beautiful on my brows! love the packaging! texture feels very good on my brows. the pigment is alot which is perfect!! very easy to apply. and i love how theres so much colors!'
5 out of 5 stars
31 March, 2024
originally posted on http://www.ulta.com
Former Anastasia Beverly Hills Lover- Converted!
I have usually bought the Anastasia Beverly Hills Brow Pomemade but wanted to change it up since I was no longer loving the formula. Took a chance on Benefit Brow Pomemade and could not be happier!! Color is pigmented and absolutely love the smooth application! I am now a Benefit lover!!