$19.59 when purchased online
Target Online store #3991
About this item
Highlights
- Cools Brassiness | Eliminates Warmth
- Hair Type: Ideal for Color-Treated Hair and Naturally Light Hair Colors.
- Fragrance: Refreshing cucumber melon scent with soft floral notes.
- Color Safe
- Vegan
- Paraben Free
- Made Without Gluten
Description
Purple shampoo for blonde hair banishes brassiness, softens strands and adds shine.
Gentle enough for daily use, this purple shampoo brings out the best in blonde, highlighted, gray or white hair. Its violet tint banishes unwanted brassy tones in naturally light hair colors and chemically lightened hair while conditioning ingredients add hydration and intensify shine.
Gentle enough for daily use, this purple shampoo brings out the best in blonde, highlighted, gray or white hair. Its violet tint banishes unwanted brassy tones in naturally light hair colors and chemically lightened hair while conditioning ingredients add hydration and intensify shine.
Hair Type: Colored
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Color Protection, Moisturizing, Shine Enhancing, Tone Correction, Conditioning
Net weight: 10.14 Ounces
TCIN: 90046213
UPC: 009531116532
Item Number (DPCI): 063-00-2196
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, cocamide mipa, glycerin, glycol stearate, hedychium coronarium (white ginger) root extract, anthemis nobilis flower extract, rosmarinus officinalis leaf extract, simmondsia chinensis seed oil, ascophyllum nodosum extract, di- c12-13 alkyl malate, sodium chloride, guar hydroxypropyltrimonium chloride, citric acid, sodium hydroxide, tetrasodium edta, isopropanolamine, alcohol, bisamino peg/ppg-41/3 aminoethyl pg-propyl dimethicone, peg-12 dimethicone, magnesium nitrate, magnesium chloride, methylchloroisothiazolinone, methylisothiazolinone, phenoxyethanol, ext. violet 2 (ci 60730), parfum (fragrance), benzyl benzoate
Allergens & Warnings:
Warning: Avoid contact with eyes. If any adverse reaction occurs, stop using the product. Inform your doctor if your condition persists. If eye contact or adverse reaction occurs, rinse with cool water. Keep out of reach of children. May stain fingernails, fabrics and other porous surfaces. A strand test is recommended on bleached or highly porous hair.Shipping details
Estimated ship dimensions: 1.8 inches length x 1.7 inches width x 8.3 inches height
Estimated ship weight: 0.7937 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Paul Mitchell Platinum Blonde Purple Shampoo is highly praised for its effectiveness in neutralizing brassy tones in blonde hair. Guests appreciate its pleasant scent, ability to leave hair soft and shiny, and the fact that it doesn't dry out hair like many other purple shampoos. Many guests recommend it for maintaining vibrant blonde highlights and preventing unwanted yellow tones, making it a must-have for anyone with blonde or highlighted hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.9 out of 5 stars with 11 reviews
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
100% would recommend
1 recommendations
Love this shampoo
5 out of 5 stars
Thumbs up graphic, would recommend
Harlow - 3 months ago
Smells nice hair is conditioned
Love
5 out of 5 stars
Michelle11111117 - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] This is amazing! I absolutely love it and so does everybody else. It’s great quality and last forever. I’d definitely buy this again and I tell everybody about it. I’m very impressed with everything about this and I don’t have any complaints. I love it!
Amazing Shampoo
5 out of 5 stars
ChelseaMommy - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] This Shampoo made my hair feel amazing. I noticed that it really made the blonde highlights of my hair stand out. It also made my hair feel more soft and easier to brush through. I would definitely recommend this product to my friends and family members.
Great product
5 out of 5 stars
Llamamama0608 - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] I recently bought this to elevate the blonde in my hair and I absolutely loved it. I’ve always been skeptical of things like this but it actually works. I highly recommend this to anyone who has blonde hair and wants to take the brassiness out of it.
Quite Pleased
5 out of 5 stars
lindsayt12 - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] Well I had to cancel my hair appointment for my blonde highlights so I was in desperate need of some toning. This shampoo couldn't have come at a better time! My hair was starting to get that yellowish blonde and I could not handle it. I used this several times per week to help control the brassiness of my hair. I would say it isn't as concentrated as other brands I have tried, so it doesn't leave your hands purple...a plus in my book!
By by brassy
5 out of 5 stars
- 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] This shampoo does have a really good smell. Works great at removing the brassy and letting the fresh color show. Great for highlights and low lights. Leaves my ear feeling soft and radiant. Don’t need to use all the time maybe once a week
My wife's hair made a difference
5 out of 5 stars
Tonyj92 - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] I chose this product for my wife since she has some blonde highlites on her hair and she loved it. The shampoo removed those brassy yellow undertones and revitalized her blondes. She especially liked that it didn't dry her hair and left it very healthy.
Looking bright!
5 out of 5 stars
Sdole - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] The Paul Mitchell - Platinum Blonde Purple Shampoo has been awesome. It's easy to use, but I do feel like the cap it a little cheap. I can really tell a difference and my hair has stayed blonder. I will keep using this shampoo while I have blond hair.
smells great
4 out of 5 stars
sara12 - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] I just recently got some blonde hightlights in my hair so I couldnt have gotten this purple shampoo at more of a perfect time. Thsi shampoo smells great it rinses well out of my hair. I love that it does work to help keep my blonde from turning brasiness.
Love it
5 out of 5 stars
JenAsh - 2 years ago
originally posted on https://www.paulmitchell.com/
[This review was collected as part of a promotion.] I got my hair died blonde and my stylist told me to get some purple shampoo so my blonde don’t turn yellow so I tried this and love it my hair looks like I just got it done at the salon and don’t look dull